Acqua di Parma

BUONGIORNO GUANGZHOU! A symbol of Italian Art of Living, the new Casa Acqua di Parma boutique in Guangzhou offers a refined architectural experience. The space, designed by Dorothee Meilichzon, harmoniously blends Italian heritage and craftmanship with Chinese artistry. Designful details, such as the Gio Ponti-inspired woodwork, create a distinctly Italian atmosphere, while bespoke features, including custom vases echoing Ming Dynasty porcelain, add a touch of local flair. Discover the vibrant sophistication of Acqua di Parma in Guangzhou. Explore the collection of fragrances, home scents, and bath and body products within a space that embodies timeless elegance. Discover more: www.acquadiparma.com #AcquadiParma #VibrantSophistication #Craftsmanship #TheArtofPerfume

On the occasion of Voices of Inclusion Week, we are proud to launch the Voices Of Inclusion campaign, an initiative that highlights our collective commitment to fostering a workplace where everyone is welcome, respected, and represented. We encourage all our colleagues to participate, share their stories, and amplify the message: everyone is an ally and every voice matters. Let’s celebrate our differences and build an inclusive culture where everyone can thrive.   We are diverse by essence, inclusive by choice and it's everyone's business.   Learn more: https://lnkd.in/drpKY_9J   #LVMH #VoicesOfInclusion

This festive season is a rhapsody of light and colour as Acqua di Parma unveils its Venetian Holiday Collection, imagined by architect and designer India Mahdavi. The collection is a polysensorial journey through Mahdavi’s playful codes, combined with the artisanal excellence of Murano glass by Salviati, a historic glassblowing furnace founded in 1859. The collection encompasses a limited and numbered edition series of Murano glass bottles, inspired by the Maison’s iconic Art Deco designs, hand crafted using Salviati’s traditional techniques perfected over more than a century, embodying the Venetian Murano tradition. Alongside these exceptional bottles, Acqua di Parma presents a collection of individually numbered Murano glass vases. The design cues of the Murano masterpieces are then interpreted as gold foil patterns that embellish the complete holiday collection. Seasonal exclusives include the Bosco, Panettone, and Caminetto scents, featuring vibrant gold stripes, tartan, and sprinkled patterns for a holiday season full of colour and cheer. www.acquadiparma.com #AcquadiParma #VenetianHoliday #VibrantSophistication #Craftsmanship #TheArtofPerfume

At LVMH, we excel for ultimate luxury. Earlier this month, LVMH Beauty was enchanting the 40th edition of the Tax Free World Exhibition (TFWE) taking place in Cannes. This event is a must-attend annual one for all the travel retail professionals. Represented on the LVMH Beauty exhibition space, the Travel Retail Teams presented our Maisons strategies and their 2025 innovation plans. During 4 days, more than 2,000 visitors were able to enjoy unique experiences and our 11 Maisons in a unique setting of more than 2000m2. Our 2024 focus was on brand storytelling and art of hosting, through different experiences available on the roof top of the Palais des Festivals. The ' Riviera Express', a motionless journey, inspired by the partnership of Maison Parfums Christian Dior with the Royal Scotsman Belmond train, enchanted our visitors taking them on a virtual tour through 200 years of travel. Our guests discovered the ways of transportation from past, present to future, departing by train in the early XIXth century in Paris travelling through a transatlantic journey to the Americas, flying over Asia to come back in Cannes. Benefit Cosmetics performed two feel-good services (Brows & Pores facial treatment) on the spot!  Loewe Perfumes offered a unique discovery of its botanical rainbow in its Victorian Greenhouse set up on the terrasse showcasing craftmanship with artisans. Finally, Acqua di Parma immerged the Tax Free visitors into its Italian Arte di Vivere thanks to Il Caffetino, a vibrant coffee shop serving Italian delicacies. #LVMH #LVMHBeauty

We are delighted to introduce Luce di Rosa to our Signatures of the Sun collection: a fragrance made of contrasts and vibrating with light. A multifaceted scent in a vibrant symphony that alternates between piano and forte, adagio and vivace. A contemporary rose with an unexpected Chiaroscuro effect. Vibrant, intense, and bright notes of Bulgarian rose meet an invigorating citrus blend, heightened by the spicy nuances of Black and Pink Pepper. Discover more: https://lnkd.in/dscbNFJ6 #AcquadiParma #VibrantSophistication #Signaturesofthesun #TheArtofPerfume #Craftsmanship

We are delighted to announce the opening of Acqua di Parma’s boutique in Saint-Tropez. Designed in collaboration with French designer Dorothée Meilichzon, this vibrant new space embodies the spirit of Saint-Tropez while showcasing our signature citrus fragrances and timeless Italian elegance. Explore the boutique's immersive, polysensorial experience and exclusive launches such as the Car Diffuser Saint-Tropez Limited Edition and the Pétanque Set. The space will also host special events including masterclasses with our fragrance ambassadors and personalization moments where purchases can be customized by local artists. Join us in celebrating this vibrant new space, and discover a world of craftsmanship and Italian excellence in the heart of the French Riviera. Discover more at: https://lnkd.in/daFyt8Dy #AcquadiParma #VibrantSophistication #Craftsmanship #TheArtofPerfume

Acqua di Parma had the privilege of participating in the new edition of You & ME Italy in Padua. The event highlighted the engagement of LVMH, its Maisons, partner schools and external collaborators to safeguard craftsmanship and expertise. Focusing on Acqua di Parma’s iconic fragrance, Colonia, participants delved into the evolution of the Maison, from its conception in 1916 to its position in the modern-day landscape, where its essence has been reimagined to resonate with modern sensibilities while staying true to the brand’s rich heritage. The iconic Barberia line took center stage as an homage to heritage and a nod to the future as the Maison reinforces its position in the Lifestyle landscape through the appreciation of life’s small pleasures and the Italian “Arte di Vivere”. Learn more: You And ME (https://lnkd.in/daWFrtyw) #AcquadiParma #VibrantSophistication #LVMH #LVMHTalents #MetiersdExcellence #YourExcellencesOurDifference #YouandME

Acqua di Parma x Fornice objects – into the mandarin fields: for Milan Design Week 2024, we brought the splendour of Sicilian mandarin fields right to the heart of Milan, transforming our boutique into a mesmerizing ode to the new Mandarino di Sicilia and its numbered limited-edition Mandarino di Sicilia Millesimato 2022. Our special installation, Acqua di Parma x Fornice Objects – Into the Mandarin Fields, ran from 13th to 21st April, captivating visitors with totems inspired by the lush landscapes of a garden brimming with Mandarin trees. These totems of geometric forms and modular assembly, mirrored the vibrant and sun-drenched essence of Sicily, offering a creative and immersive experience that vividly brought to life the unique terroir defining our new fragrance. During the event, visitors had the opportunity to immerse themselves further with a guided tour, led by an Acqua di Parma fragrance ambassador alongside Chiara Ravaioli, the founder and designer of Fornice Objects. #AcquadiParma #VibrantSophistication #TheArtofPerfume #MilanDesignWeek2024

We had the pleasure of hosting the talented students from the ESSEC GMBA Luxury Brand Management program at our headquarter in Milan. We delved deep into the realm of Acqua di Parma, focusing on the transformative changes across product lines, social media strategies, trade marketing, and digital platforms. Our iconic fragrance, Colonia, took center stage as we discussed its evolution in the context of our brand's direction. It was fascinating to explore how its essence has been reimagined to resonate with modern sensibilities while staying true to our rich heritage. Following the insightful discussions, the students had the unique opportunity to immerse themselves in a hands-on workshop dedicated to experiencing the fragrance firsthand. From understanding its intricate notes to appreciating the artistry behind its creation, it was a sensory journey unlike any other. We're grateful to the ESSEC GMBA Luxury Brand Management program for choosing to collaborate with us and for their keen interest in the nuances of luxury brand management. It was a pleasure to share our passion and insights with the next generation of industry leaders. #AcquadiParma #VibrantSophistication

To mark International Women’s Day, Chantal Gaemperle, LVMH Group Executive Vice President Human Resources & Synergies, Maria Grazia Chiuri, Christian Dior Couture’s Artistic Director Women’s Collections and Rachele Regini, Cultural Advisor at Dior discuss the power of transmission and community. More than 15 years ago, Chantal Gaemperle launched the EllesVMH initiative to support women’s professional development. It focuses on parity, with an objective of reaching 50% women in Group Key Positions, equity, by ensuring and monitoring salary equity, and transmission. To go further this year, the Group launches the EllesVMH Collective, its digital mentoring program to support women’s careers, and connect all talents in multiple functions across our Maisons and around the world. Learn More: https://lnkd.in/eeZi8CAQ #LVMH #Dior #InternationalWomensDay