Vivek Bhargava

In the video, I discuss the challenges of ranking for a high DR keyword like SB1047 with a low DR site. It's crucial to understand the time frame needed for ranking and the importance of aligning with search intent. Viewers are advised on the significance of unique textual content and meeting user expectations to improve ranking chances.

In today’s dynamic business landscape, enhancing brand visibility is crucial for any organization looking to make a mark. Digileap India, a prominent advertising agency, understands the intricate strategies required to elevate brand identity and propel businesses to success. This blog delves into the pivotal role that advertising agencies, like Digileap, play in bolstering brand recognition and establishing a strong market presence. 👉Follow me at ✅ Sanjeev Kumar for awesome tips & tricks related to Digital Marketing ✅To read quality articles on innovative Digital Marketing strategies, visit:- https://lnkd.in/gQaxq6-J ✅ DM me if you need any help with Digital Marketing & AI automation ✅Subscribe to Weekly newsletter for innovative tips and tricks on Digital Marketing: https://shorturl.at/cjor5 #entrepreneurs  #entrepreneur #entrepreneurship  #entrepreneurlife  #startuplife  #startupcompany  #business101 #business #entrepreneurlifestyle  #startup #businessawards #company  #ceolife #ceo  #founderstories #founderjourney  #ceo  #owner #founder  #digileap #Digileapmarketingservices #Startups  #VentureCapital  #LeanStartups  #Economy  #Economics  #iima  #iim #iimkozhikode #iimindore  #isbalumni  #usabusiness  #ukbusiness #ukbusinessowner  #usabusiness

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It's no secret that the cricket season brings along with it a frenzied excitement that remains pretty unbeatable, particularly when it comes to search. In the 2024 season alone, Microsoft Advertising witnessed a surge of 31% in search interest. In key categories, this surge is as staggering as 120%! While they are emblematic of the nation's love for the sport, dramatic changes in search behavior present a rare opportunity for brands in these categories to reach high intent audiences. Through robust digital marketing strategies that help maximize impact and a calibrated omni-channel approach to gain competitive edge, there are several game-changing opportunities for advertisers here. So, how are you staying ahead of the curve this season? Tell us more! #IPL2024 #IndianCricket #Microsoft #DigitalMarketing #IPLseason InMobi https://inmo.bi/49ZHtej

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Thanks Mediabrief.com & @bcwebwise for this feature. Interesting read about the new SEBI guidelines for unregistered finfluencers. #marketing #story #growth #sebi #influencers

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Still One of the most effective medium to advertise in Lucknow

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Why is programmatic adoption moving so slowly in India? Are media owners right to worry that programmatic devalues their assets as it sells inventory at lower prices? Discover the truth behind these concerns and more in this video. #ooh #dooh #programmatic Glocal Bridge #adoption

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Discussing the rise of retail media on The Economic Times. Rise of retail media in India underscores the growing significance of platforms leveraging consumer data for highly precise ad targeting. By integrating advanced analytics and purchase behaviour insights, retail media channels are becoming essential tools for advertisers seeking to optimise engagement and maximize ROI. This trend highlights a broader shift in digital marketing strategies, where data-driven approaches are reshaping how brands connect with India's rapidly expanding online consumer base. #retailmedia #digitaladvertising Javed Farooqui

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Publishers : Getting IVT deductions via GAM? No clue where aIVT traffic coming from? Talk to us. mFilterIt Traditional tools you would have used would flag 0.5% which is disconnected from reality of 15-20% deductions coming via GAM.

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Marketing 101 tips with Bash Connektor Today's Topic ● FOCUS on your FOCUS What it means: Directed attention / FOCUS on your CORE. Book Bash Connektor ● Let us help make your brand FASHIONABLE whilst you FOCUS on your FOCUS . Connekt on +267 7140 6660 / [email protected] for a customised rate card that best suits your needs Bash Connektor ● A Marketing Company with a twist ● Linking People, Experiences and Brands ● K instead of C is INTENTIONAL. #BashConnektor

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Exciting times for the Indian advertising market! 🚀 According to IPG Mediabrands Magna Global Advertising Forecast 2024, the Indian ad market is set to grow by 11.8% to reach ₹1,22,155 Cr in 2024 driven primarily by digital media with strong growth also observed in traditional media. 📊Key highlights 1) Traditional media revenue will grow by 8.4% to ₹64,398 Cr.(TV ,Print, Radio and OOH) 2) Digital media is poised to grow faster at almost 16%, reaching ₹57,757 Cr due to the expansion of internet base. 3) Despite being outpaced by digital, traditional media may receive 53% of all ad spend with digital media taking up the remaining 47%. 4) India's traditional media market share is twice that of global (29%) and APAC(24%) size. 🔍Insights 1) As per the report, Social and search could garner 34% and 33% of the digital ad pie respectively. 2) Display and video will follow with 19% and 14% respectively. 3) TV ad revenues in 2024 are projected to grow by 8.7% to reach an estimated ₹39,333 Cr driven by election and cricket. Also said that TV reaches 778 million viewers and overall time spent increased to 230 minutes. 4)Print media (itself as a most trustworthy source of information) will grow at 6.1% (estimated ₹18,771 Cr) and digital print revenue is estimated to be ₹1,300 Cr. India's ad market is projected to enter the top 10 global markets by 2025, reflecting robust growth across all sectors from FMCG to e-commerce. 📺📰 Let's gear up for a transformative year ahead in advertising! #Advertising #DigitalMedia #TraditionalMedia #MarketGrowth #IndiaAdMarket2024

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Digital marketing’s power goes beyond just reach. It allows for personalised experiences through data analysis and targeted advertising. This customer-centric approach builds brand loyalty and increases sales. 🚀 ⚫ The Indian digital advertising market is anticipated to develop at a CAGR of 27.42% to reach INR 539 billion by 2024. ⚫ Digital marketing salaries have increased dramatically as a result of this rise, on average by 30% just in the past year. ⚫ This, coupled with the significant rise in digital marketing budgets – from 199 billion rupees in 2015 to a projected 539 billion rupees by 2024 – paints a clear picture: digital marketing is no longer a fad, it’s a necessity.🚀 #digitalmarketing #marketingmadesimple #marketingIndia

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Campaign India covered my thoughts on how the world of e-commerce is demanding a deeper understanding of consumer perceptions. Read more at: https://lnkd.in/getE4ba9 In short, e-commerce content must align accurately with the product and resonate with buyers to encourage accurate expectations, foster positive experiences, and ensure brand reliability for consumers. Failure in this crucial step leads to higher returns and abandoned cart rates. Statistics show that a solid 23% surge in return rate results from content-product mismatches, while 28% of abandoned carts stem from distrust in product information. #odndigital #content #ecommercecontent #contentforconversion #campaignindia

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Is it challenging for brands to differentiate themselves? With so much power and data, can any good brand become a dominant player? 💪 Rajesh Srinivasan discusses the ease of entry into the market and the struggle to stand out. How do you ensure your brand doesn't get lost in the crowd? 🌟 🎙️To watch the full podcast, check us out on: YouTube: https://bit.ly/4d1tebt Spotify: https://bit.ly/4d1AMLf #BrandDifferentiation #MarketChallenge #BrandPower #DataInsights #DominantPlayer #StandOut #BrandAwareness #MarketSaturation #EntryBarriers #ProductLaunch #LongTail #BigBrands #BrandRecall #Distinctiveness #SaturatedMarket #BrandBuilding #BrandPositioning #BrandSustainability #Profitability #MarketSurvival #BusinessChallenge #Competition #BrandSuccess #ProductDifferentiation #BrandIdentity #BrandRecognition #MarketStrategy #MarketingInsights #BusinessStrategy #MarketTrends

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Continuing our series on AI in Digital Marketing in India. AI is transforming programmatic ad buying in India, enabling businesses to optimize ad spend, target diverse audiences, and enhance campaign impact. As the digital economy grows, responsible use of AI is crucial, especially in light of evolving regulations, to ensure ethical and effective marketing practices. #AI #Programmatic #ethicaladvertising #digitalmarketing #india

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𝗖𝗮𝗻 𝘁𝗵𝗲 𝗜𝗦𝗔 𝗖𝗵𝗮𝗿𝘁𝗲𝗿 𝗿𝗲𝗮𝗹𝗹𝘆 𝗲𝗻𝗱 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗮𝗱 𝗳𝗿𝗮𝘂𝗱? The Indian Society of Advertisers (ISA) has launched the 𝗜𝗦𝗔 𝗠𝗲𝗱𝗶𝗮 𝗖𝗵𝗮𝗿𝘁𝗲𝗿, marking a major step towards enhancing 𝘁𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆, 𝘀𝗮𝗳𝗲𝘁𝘆, 𝗮𝗻𝗱 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆 within the digital advertising landscape in India. The initiative focuses on four key areas—𝗕𝗿𝗮𝗻𝗱 𝗦𝗮𝗳𝗲𝘁𝘆, 𝗩𝗶𝗲𝘄𝗮𝗯𝗶𝗹𝗶𝘁𝘆, 𝗔𝗱 𝗙𝗿𝗮𝘂𝗱, 𝗮𝗻𝗱 𝗙𝗶𝗿𝘀𝘁-𝗣𝗮𝗿𝘁𝘆 𝗗𝗮𝘁𝗮. 1️⃣ 𝗘𝗻𝗵𝗮𝗻𝗰𝗶𝗻𝗴 𝗕𝗿𝗮𝗻𝗱 𝗦𝗮𝗳𝗲𝘁𝘆 & 𝗩𝗶𝗲𝘄𝗮𝗯𝗶𝗹𝗶𝘁𝘆: ▶️ With insights from industry leaders, the Charter aims to tackle issues like fake streams, ad stacking, app spoofing, and more. By focusing on ad viewability standards, the ISA is setting higher benchmarks to ensure that ads are both seen and trusted. 2️⃣ 𝗙𝗶𝗿𝘀𝘁-𝗣𝗮𝗿𝘁𝘆 𝗗𝗮𝘁𝗮: ▶️ In today’s privacy-focused environment, first-party data has become critical for marketers. The Charter encourages 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵𝗲𝘀 to consumer engagement while navigating data privacy and regulatory frameworks effectively. 3️⃣ 𝗔𝗱 𝗙𝗿𝗮𝘂𝗱: ▶️ The increasing sophistication of ad fraud methods threatens the integrity of digital advertising. The ISA Charter highlights the industry’s commitment to addressing this issue with a robust strategy to protect brands and end-users alike. 4️⃣ 𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗮 𝗦𝗮𝗳𝗲 𝗮𝗻𝗱 𝗧𝗿𝘂𝘀𝘁𝗲𝗱 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗘𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺: ▶️ By co-creating four detailed playbooks, the ISA is not only helping brands better protect their campaigns but also improving the 𝗼𝘃𝗲𝗿𝗮𝗹𝗹 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 for consumers. The goal is simple: to make digital advertising in India safe, transparent, and trustworthy. The 𝗜𝗦𝗔 𝗠𝗲𝗱𝗶𝗮 𝗖𝗵𝗮𝗿𝘁𝗲𝗿 is a monumental initiative for India’s digital advertising landscape. It offers advertisers, agencies, and publishers the tools they need to succeed while protecting the interests of both businesses and consumers. ——————————————————————— ♻️ Repost so your network can see as well ♻️  #BrandSafety #DigitalAdvertising #AdFraud #FirstPartyData #Viewability

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afaqs! was kind enough to quote me on the little earthquake that has hit marketers and agencies thanks to the Supreme Court’s directive that starting June 18, 2024, all advertisers and advertising agencies have to submit a self-declaration certificate before publishing or broadcasting any advertisement. This includes all media - traditional and digital. To be fair, they had given a heads-up earlier, but that’s beside the point.    A few things I wanted to add as context before you read the article 1. Philosophically, I think we are all aligned that misinformation, false claims, and not following guidelines in general are problems that needs to be addressed 2. However my view is that the consequences in terms of costs of policing and compliance haven’t really been thought through 3. Specifically, digital ads, which is 51% of all ad revenue, doesn't seem to have been a consideration. This is what I have expanded on in the article - how the finite number of television ads/radio spots/print ads/OOH and the ‘infinite’ iterations on digital are completely different worlds in terms of operations. Forget things like dynamic display, think of the number of iterations made for a basic search keyword! 4. Facebook, Google, Amazon all have advertising guidelines. Why not simply review it and ask them to amend it with points the regulators feel is pertinent to India? 5. Lastly, while the scope of the article is on who takes the declaration responsibility - agency or client, what about the publisher, who these days is anyway doing advertorials and paid content across platforms? And where does an influencer fit in? And product placements in movies/shows? If you’re a marketer, this is something that affects your day job. So do read it. Check comments for a useful document on the actual operations. #advertising #marketing #guidelines #selfdeclaration Thanks Yash, Susmita :)

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As we prep for SAMMIE: The Marketing Pulse Summit, we would appreciate your help with recommendations. #SAMMIE

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