About
As an experienced cards and payments champion, I bring an unmatched and unique blend of…
Articles by Dr. Vivek
Contributions
Activity
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The holiday season holds significant importance for small- to medium-sized businesses (SMBs), often contributing to more than 25% of their yearly…
The holiday season holds significant importance for small- to medium-sized businesses (SMBs), often contributing to more than 25% of their yearly…
Liked by Dr. Vivek Agrawal
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Lost a Colleague. Gained a Friend. And Now, Lost Both. ——————————————— abhijit sen, a name that will stay with me, not because he was a colleague…
Lost a Colleague. Gained a Friend. And Now, Lost Both. ——————————————— abhijit sen, a name that will stay with me, not because he was a colleague…
Liked by Dr. Vivek Agrawal
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https://lnkd.in/divcD7Nx D91 Labs Substack Google Google DeepMind Spotify National Payments Corporation Of India (NPCI) NPCI BHIM IRDA Hargovind…
https://lnkd.in/divcD7Nx D91 Labs Substack Google Google DeepMind Spotify National Payments Corporation Of India (NPCI) NPCI BHIM IRDA Hargovind…
Liked by Dr. Vivek Agrawal
Experience
Education
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Swiss School of Business and Management
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Customer segmentation, Behavioural models, choice of payments and propensity model.
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Licenses & Certifications
Publications
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PCD Model: Moderating Impact of Communication on Perceived Value in Decision Making
SSRN
Customer purchase intention and decision making is one of the most intriguing research areas. The impact of perceived value and communication on purchase decision; especially Marketing, social media and WOM (word of mouth) has been well established in decision making separately. There was a gap in understanding the impact of moderating effect of communication on perceived value to reach at the decision which has been explained in detail through a conceptual framework in this…
Customer purchase intention and decision making is one of the most intriguing research areas. The impact of perceived value and communication on purchase decision; especially Marketing, social media and WOM (word of mouth) has been well established in decision making separately. There was a gap in understanding the impact of moderating effect of communication on perceived value to reach at the decision which has been explained in detail through a conceptual framework in this research.
The proposed PCD & Extended PCD model helps in better understanding the purchase decision making by a customer and create a roadmap for future research in this area. This research can be used as a strong ground to build a segmentation model based on emotional intelligence by highlighting the impact of Intrapersonal communication and perceived image.
Keywords: Perception, Perceived Value, Communication, Intrapersonal communication, Purchase intention, Decision Making -
Biomarketing: Human Body As Marketing Engine
SSRN
Marketers have long tried to understand the consumer behaviour through various physical and emotional attributes. It moved from a basic gender & age to Neuromarketing. This paper studies the impact of biological diversification for a marketer. A human body can be treated as unique marketing powerhouse with each part (Internal, External & Sensory) acting in cohort with each other. This research uniquely looks at the impact of other body organs & chemicals on consumer behaviour. One of the major…
Marketers have long tried to understand the consumer behaviour through various physical and emotional attributes. It moved from a basic gender & age to Neuromarketing. This paper studies the impact of biological diversification for a marketer. A human body can be treated as unique marketing powerhouse with each part (Internal, External & Sensory) acting in cohort with each other. This research uniquely looks at the impact of other body organs & chemicals on consumer behaviour. One of the major contributor to customer emotions & reaction is Endocrine response system which has been discussed in detail in this article through impact on decision making for following hormones: Adrenaline, Cortisol, Dopamine, Melatonin, Oxytocin & Serotonin.The cognitive decision making is also affected by respiratory & breathing pattern as well as food habits which has been discussed in this article.
Through the theory deduction based on multi disciplinary research, the author suggest that Biomarketing is the future, wherein every part of the body act as a marketing engine, impacting or manipulating consumer behaviour. The study proposes a triangular system of thinking with Emotion as the third pillar with interdependent relationships with Cognitive & reflex actions.
SUMMARY STATEMENT OF CONTRIBUTION
By eliciting insights from recent biological developments and Neuromarketing concepts, this research expands the scope of purchase behaviour response from being limited to the brain (SNS & PSNS) to getting impacted by hormones & nervous system present in other parts of the body. This paper uniquely focuses on consumer behaviour and emotional response due to external stimuli on body systems, hormones, & organs outside of the brain; thus theorizing human body as a Biomarketing engine.
Keywords: Consumer Behaviour, Decision making, Biomarketing, Emotions, Reflex, Cognitive
Projects
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Retailer mapping for Broadband products
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Mapping of retailer in East Delhi region for Broadband solutions by Airtel
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Islamic Banking & Entry possibilities of a New NBFC in India in this domain
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Live project to chartout the plan for possibility of a new entrant to enter Islamic Banking in India and create the complete business plan.
Honors & Awards
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Champions of the Quarter
SBI Card
Top talent award for exceptional performance during the Q2' 2017
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The Adventure Summit
Axis Bank
Domestic contest Silver medalist
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All or Nothing
Axis Bank
Awarded for being in Top 15 for International contest
Languages
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English
Full professional proficiency
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Hindi
Full professional proficiency
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Gujarati
Limited working proficiency
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Kannada
Elementary proficiency
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French
Elementary proficiency
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https://lnkd.in/deW6Mu8w D91 Labs Substack Google Google DeepMind Gigi Zamora Himanshi Lohchab ETBFSI Amol Dethe ET Now Leaders of Tomorrow Business…
https://lnkd.in/deW6Mu8w D91 Labs Substack Google Google DeepMind Gigi Zamora Himanshi Lohchab ETBFSI Amol Dethe ET Now Leaders of Tomorrow Business…
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The third meeting of #India #UK #Financial #Markets #Dialogue #FMD was hosted by Department of Economic Affairs, Ministry of Finance in GIFT City…
The third meeting of #India #UK #Financial #Markets #Dialogue #FMD was hosted by Department of Economic Affairs, Ministry of Finance in GIFT City…
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