Vishal Kamath

A day filled with insights and interesting conversations at the CMOs’ Charcha event hosted by ADGULLY in Bangalore. It was a privilege to be one of the panel members’ on a thought provoking topic ‘Convergence in media: Bridging the gap within different media channels for seamless brand experiences’. Intriguing views and insights from other panel members and influential marketers Amarnath Dutta Anuj Sharma Gandharv Sachdeva Ishan Bose Nitin Gupta Prasanth Naidu and a captivating session chair Akshaara Lalwani Ipsos Strategy3 and ADGULLY also unveiled a pivotal research report 'A Deep Dive into UGC and Influencer Marketing' at the event. We all know the power of Authentic and Genuine Storytelling. This report highlights the role and criticality of UGC and Influencer Marketing in modern marketing strategies, with insights gathered from leading marketers across industries like D2C, FMCG, Travel, Finance, and Entertainment. Thanks for putting this together in such a short time Baidhani Mandal and Amal Anirudh, thanks for your guidance Deepak H and thanks for your support Sunil Pinto Vivek Mathur (VK) and for putting us in touch with the marketers. 📥 Download the report today using this link - 🔗 https://lnkd.in/dN_fdBf6 From Ipsos: Ipsos in India Vivek Gupta Amit Adarkar Madhurima Bhatia Deepak H Rajashree Ivaturi Pallavi Mathur Lal Baidhani Mandal Amal Anirudh Ipsos Strategy3 Gunjan Gupta Aasim Makrani From AdGully: Bijoya A Ghosh Sunil Pinto Vivek Mathur (VK) #InfluencerMarketing #UGC #Research #Ipsos #IpsosinIndia #MarketingTrends #CMOs #CMOsCharcha #AdGully #MarketingLeaders #MediaConvergence #BlendedStrategy #PanelDiscussion

75

2 Comments

Our latest interview with Chandrahas Shetty, Demand Facilitation Lead at Magnite. With 14 years in digital advertising, Chandrahas shares insights on industry evolution, cross-device strategy challenges, privacy regulations, and emerging trends like CTV and programmatic buying. Gain valuable perspectives on delivering seamless ad campaigns to Indian audiences. Read More: https://lnkd.in/ddx7EiuY #DigitalAdvertising #CTV #Programmatic #PrivacyRegulations #AdTech #IndustryTrends #Magnite #InterviewSeries #AdtechToday

31

Ipsos in India CEO Amit Adarkar in conversation with ET Edge Insights.   Join Ipsos India CEO, Amit Adarkar, as he delves into the future of insights and the transformative power of #generative AI.    Discover how #Ipsos is using this cutting-edge technology is being used to enhance efficiency, connect the dots between diverse data sources, and elevate the quality of #insights.    Amit also emphasizes the importance of human expertise alongside #AI, ensuring the insights #industry retains its vital human touch. Geeta Ravindranath Lobo, Parijat Chakraborty, Jyoti Susarla Malladi, Ashwini Sirsikar, Vivek Gupta, Rinku Patnaik, Krishnendu Dutta, Sakina Pittalwala, Geetika Singh, Balaji Pandiaraj, Gauri Pathak, Madhurima Bhatia, Pallavi Mathur Lal, Neetu Bansal, Reema Notani

54

#LiveAt7thMarketingAnalyticsIndiaSummit #Day2 Deepak Srivastava spoke on “𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗿𝗼𝗯𝘂𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗰𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 𝗶𝗻 𝗗𝟮𝗖 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀” at the 𝟳𝘁𝗵 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗜𝗻𝗱𝗶𝗮 𝗦𝘂𝗺𝗺𝗶𝘁 𝟮𝟬𝟮𝟰. #marketinganalytics #customerexperience #marketingperformance #ROI #marketinginvestments #datadrivenmarketing #dataprotection #personalization #marketingcampaignoptimization #KPI #analyticaltools #dataprivacy #digitalmarketingchannels #metaversemarketing #marketingautomation #datavisualization #influencermarketing #AIinmarketinganalytics 

7

AdGlobal360 secures HTech's digital mandate to drive growth through innovative MarTech solutions in India's competitive market. read more: https://lnkd.in/dBZvFmUN Sharda Mandal | Rakesh Yadav | Explore HONOR | AGL - Hakuhodo #DigitalMarketing #MarTech #Growth #Innovation #Adtechtoday

10

In the realm of marketing technology, gen AI is catalysing a shift from rule-based systems to more dynamic, context-aware platforms in India. Marketing services providers like Hansa Cequity are reimagining customer engagement strategies, leveraging gen AI to create personalised, interactive experiences at scale. This shift necessitates a re-evaluation of existing martech stacks, with a focus on integrating AI-powered tools that can generate content, analyze customer behavior, and automate complex marketing workflows. To read more click here: https://lnkd.in/du3St43U Neeraj Pratap Sangani #AI #ArtificialIntelligence #Marketing #Marketingtrends2024 #FutureofMarketing #Innovation #DataDrivenMarketing

7

How many ads of individual AMCs exhorting us to do SIPs does one really remember? The branded recall of most would be really low (I have some individual estimates to corroborate this) and most brands try to push boundaries with every new campaign (like in other crowded categories). The No. 5 of #MyFive (only as per time-line) would be something we created with #FranklinTempleton many years back when SIP communication was still relatively in its infancy. Here we looked at SIPs from a lens of EMIs; how most EMIs are something we think are a huge burden and an outflow of big amounts. To be seen in a positive light, we positioned SIP as a #GoodEMI. This got us salience and also became a generic for the said transaction. Spanning two phases of a multi-media client, a highly passionate client, agency and production team did the following launch video. Hope the only EMI in your lives right now is the #GoodEMI. #MutualFundsSahiHai https://lnkd.in/dQdjv7pU

20

3 Comments

🎯The second episode of Toyow PodMasters 2024 is live now! Explore Top Marketing Strategies for Podcast Growth with Hrishikesh Kannan ( Hrishi K ) , Gautam Raj Anand, Mitesh Kothari , M V S Murthy ( MVS ) Aditya Kuber 📈✨ 👉 https://shorturl.at/8ZIM1 #MarketingTips #MarketingPodcast #MarketingMasterclass

7

Are you navigating the intricate world of content marketing amidst growing privacy concerns? Discover effective strategies to balance personalization and data protection while staying compliant with GDPR and CCPA. Dive into our latest blog: "Navigating Privacy Concerns in Content Marketing" to learn about: ✅ Prioritizing transparency and consent ✅ Using anonymized data for targeted content ✅ Implementing privacy-preserving technologies ✅ Adopting a privacy-by-design approach Stay ahead in the digital landscape and build trust with your audience. Read the full article here: https://lnkd.in/gUpnDyqY #ContentMarketing #DataPrivacy #GDPR #CCPA #MarketingStrategy #DataProtection #PrivacyByDesign #AnonymizedData

4

"Twitter Communications India, now part of X Corp (formerly Twitter), recorded a sharp drop in net profit and revenue in the last financial year, largely due to a collapse in ad revenues after the dismissal of the company's global ad sales team under the new management led by Elon Musk. As per the company's regulatory filings, net profit plunged 90% to Rs 3 crore from Rs 30 crore the previous year. Revenue also fell 90% to Rs 21 crore from Rs 208 crore. Advertising contributes bulk of Twitter's revenue in India where it has an estimated 25 million users. The company trimmed employee benefit expenses by 95% to Rs 6 crore from Rs 130 crore as it fired nearly the entire Indian workforce, which previously comprised over 200 employees. Subsequently, total expenses fell by 89% to Rs 19 crore from Rs 168 crore. Twitter India didn't respond to ET's queries. Musk completed his $44 billion acquisition of Twitter in October 2022, eventually rebranding it as X. Following the takeover, Musk implemented sweeping changes globally, including mass layoffs that heavily impacted the ad sales teams, especially in India. The dual blow of laying off the ad sales teams and global brands pulling back from the platform-due in part to disputes with Musk-fuelled a sharp decline in revenue. Sajal Gupta, a digital advertising expert, noted that without an active sales team to maintain relationships with advertisers and attract new business, Twitter's ad revenue in India nosedived, leading to steep declines in profitability and earnings. "This reflects the broader challenges X Corp has faced globally as it tries to implement new strategies under Musk's leadership while managing the fallout from internal restructuring," Gupta said. Under Musk, X has even filed lawsuits against global advertisers like Unilever and Mars for boycotting the platform. According to Kantar research, a net 26% of marketers reported plans to reduce ad spends on X in 2025, the biggest recorded pullback from any major global ad platform. Gupta explained that many global brands stopped advertising in India due to the ongoing tensions with Musk, and even within India, many brands are avoiding advertising on X due to the controversial nature of the platform and concerns over brand safety. "In terms of advertising on social media platforms, X is typically a last priority for advertisers, with YouTube, Facebook, and Instagram taking precedence," he said." https://lnkd.in/e6DT9UCv

1

#AppointmentNews: Ipsos Strategy3 India appoints Rajashree Ivaturi as Partner Link in the comments Amit Adarkar Rajashree Ivaturi Ipsos in India #mediabrief #IpsosIndia #IpsosStrategy3India #RajashreeIvaturi #partner #appointment #leadership #research #marketing #media

82

8 Comments

Discover the mantras that make Sokrati a unique place to transform challenges into opportunities. Hear from Nilesh Gohil, CEO of Merkle Sokrati and President of Dentsu India's Performance Practice. Watch the full video here - https://lnkd.in/gfBC_8rA #Culture #InnovativeLeadership #OnceASokratianAlwaysASokratian #sokrati #dentsu

167

2 Comments

Thanks Mediabrief.com & @bcwebwise for this feature. Interesting read about the new SEBI guidelines for unregistered finfluencers. #marketing #story #growth #sebi #influencers

23

Is digital advertising becoming the new norm for brands? Arun Srinivas, Director and Head of Ads Business (India) at Meta, shares insights on the rising dominance of digital platforms and the evolution of ad spends. Read on: https://lnkd.in/gpaj4GyZ Story by: Nisha Qureshi #digital | #digitaladvertising | #advertising | #meta | #ads | #digitalmarketing | #business

5

Last week, I delivered the opening keynote at the The Economic Times ET BrandEquity BrandWorld Summit. I shared insights on "How to Make it and Not Fake it as CMO". Here are key takeaways: - The average tenure of a CMO is decreasing due to faster promotions and increased churn from failing to meet expectations. - CMOs must adapt to a changing landscape influenced by technology growth, retail-media convergence, and evolving consumers (More Gen Z and Alpha). - To thrive, CMOs must focus on their AQ (Adaptability Quotient). You get recruited for your IQ, promoted for your EQ but your career longevity is based on your AQ. - Aspiring CMOs should craft a personalized 70/20/10 Development Plan, emphasizing learning on the job (70%), building relationships (20%) , and formal training (10%). - I outlined 4 essential CMO personas: The Organisation Architect, The ROI Champion, The Omni-Channel Operator, and The Unifier, and shared 70/20/10 strategies and ideas for each. In conclusion, remember AQ>EQ>IQ. Take charge of your Development Plan to reach the CMO level! Explore the full recording in the comments for detailed insights. #CMO #LeadershipDevelopment

182

14 Comments

Unveiling the Power of Premium Inventory in Advertising  In the fast-paced, ever-evolving world of digital advertising, reaching the right audience at the right time is crucial. Not all ad placements are created equal. Premium inventory offers a strategic advantage, putting your brand in front of highly engaged users on reputable websites and apps. Why Premium Inventory Matters: 🔹 Quality over Quantity: Premium inventory attracts users actively seeking information or making purchasing decisions, leading to better engagement and conversions. 🔹 Brand Affinity: Associating with reputable publishers elevates your brand image and builds consumer trust. 🔹 Enhanced Visibility: Prime ad locations ensure maximum visibility, better brand recall, and a lasting impression. Aroscop: Unlocking the Potential of Premium Inventory At Aroscop, we use premium inventory to elevate your advertising campaigns. Our future-ready programmatic technology, backed by data science, leverages advanced programmatic ad serving, RTB technologies, analytics, consumer insights, machine learning, and AI to reach the right audience at the right time. How We Maximize Your Impact: 🔹 Strategic Targeting: Advanced algorithms align premium inventory with your target audience and goals. 🔹 Data-Driven Decisions: Rich consumer data and machine learning ensure ads reach users in the consideration phase. 🔹 Performance Optimization: Real-time bidding and dynamic creative adjustments make your message resonate at the most opportune moment. Achieve with Aroscop: 🔹 Increased Brand Awareness: Reach high-value users and establish your brand presence. 🔹 Improved Conversion Rates: Target users likely to convert, boosting ROI.  🔹 Enhanced Brand Image: Associate with trusted publishers for a premium image. Ready to unlock your advertising potential? At Aroscop, we're passionate about leveraging premium inventory and data-driven advertising. Contact us to craft a winning strategy! 🔗 Visit www.aroscop.com to learn more. #ProgrammaticAdvertising #DigitalMarketing #AdTech #DataScience #MachineLearning #AI #PremiumInventory #Aroscop #MarketingROI

3

“MEASURE WHAT YOU TREASURE” is something that I really believe in and hence I keep repeating it quite often. In the latest episode of CoBB | Conversations on the Business of Brands, Sharavana came up with a logical extension to this appeal and spoke about different types of data points/ measurable and how they should be used. If you want to use data the right way, listen to our latest episode. Links in the comments 👇🏻 TL; DL (Too Long, Didn’t Listen) - 1. Understanding the context & requirement is paramount to know which data to measure and how to use it 2. Differentiate between - historical record, snapshot and forecast 3. Remember - not all metrics were created equal 4. Keep listening to COBB 😀

26

2 Comments

Insights on life, leadership, and more from the "Storytelling Wizard" — Chetan Shetty! Join Chetan, Extentia's COO, and Aditya from Marketing as they chat about navigating tough decisions, his leadership philosophy, and what excites him about the dentsu integration! The audience even snuck in some fun questions (favorite movie, anyone?) Watch the full interview and gain valuable insights for your own journey! ➡️ https://lnkd.in/d_AwvUcC #WizardsOfExtentia #Extentia #dentsu #Leadership #LiveInterview [Wizards of Extentia, Leadership Talk, Leadership Series, Leadership Lessons, Professional Growth, Leadership Vision, Empowerment, Teamwork Makes the Dream Work, Lead with Love, Leadership Goals, Leadership Coaching, Extentia]

2