Vishakha Sharma

How can ad agencies protect their creative ideas while working within the confines of a highly competitive industry that often pitches them for free? I explore in a story for Financial Express (India) today.

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Hi friends, My story on how revenues from selling streaming rights will grow higher and fetch more revenues to producers than theatrical revenues in the next four years. Rajesh N Naidu Revenues from the sale of digital or streaming rights of films are likely to show higher growth and fetch more revenue to film producers than from theatres in the next four years, according to a recent Media Partners Asia report. Revenues from selling streaming rights of films are likely to grow at a compound annual growth rate of 8.2% to $1.1 billion (about Rs 9,130 crore) by 2028 from $0.8 billion (about Rs 6,640 crore) in 2024, the report estimated. In comparison, revenues from theatres are likely to grow at a compound annual growth rate of 4.6% to US$ 0.6 billion (Rs 4,980 crore) in 2028 from US$ 0.5 billion (Rs 4,150 crore) in 2024, it said. “Premium video on demand revenues, both advertising and subscription, are outpacing traditional box office growth,” said Mihir Shah, vice president, Media Partners Asia. “As the market expands, streaming majors will continue to invest heavily in local original content, particularly movies. In recent years, to deepen their market presence, established players have also focused on acquiring rights to successful regional movies, given the longer timelines involved in commissioning web series.” At present, there are 59 streaming platforms in India. Analysts say that increasing competition among streamers to grab more and more content in creating bigger and more easily accessible libraries for subscribers will drive investments in acquiring films. According to Media Partners Asia, in the next five years, India’s online video industry has a potential to attract investments close to $17 billion. Between 2018 and 2023, investments in local entertainment including scripted, unscripted and sports programming increased to $5.8 billion from $3.3 billion, said the report. Film trade analyst Komal Nahta said, “The growth in revenues from the sale of digital rights may be higher than the growth in revenues from theatrical in the coming years. This is a strong possibility. The habit or ritual of going to theatres every weekend is no longer the norm. A large section of the audience comes to theatres only when spectacular films like Kalki 2898 AD, Baahubali or RRR come to theatres.” It is estimated that there are more than 200 unreleased Hindi films that producers are finding it difficult to release in theatres. The producers are said to be negotiating deals to get these films released directly on streaming platforms. Thank you...Mihir Shah

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#BeamMeUp, Scotty - the iconic #StarTrek line may well symbolise #satcom's potential to connect India's under-served, remote, and data-dark terrains. On Friday, #TRAI open house turned into a virtual battleground where titans clashed - Jio, airtel verbally duelled with satellite biggies -- like #ElonMusk's #Starlink and Amazon (Amazon Project Kuiper is Amazon’s low Earth orbit satellite broadband network) -- who are eyeing India's lucrative satcom market. Under the watchful gaze of the regulator, the marathon discussions stretched for over six hours as terrestrial operators made spirited pitch for level-playing-field among the "competing" "substitutable services" and the leading satcom companies argued that justification for administrative assignment of radiowaves is "techno-economic". The open house discussion was punctuated with frequent interjections and counter-arguments, and, at times, emotional outbursts, as opposing camps made their submissions on issues such as pricing, period of assignment of satcom spectrum, frequency bands, roll out obligations, and other nuances. Read my #PTI wire stories here: Clash of titans: TRAI open house sees Jio, Airtel spar with Starlink, Amazon over satcom spectrum norms https://lnkd.in/gHKQ5J2v Starlink disputes predatory pricing allegations at Trai open house https://lnkd.in/gb3GehiF

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How easy or difficult is it to engage with a company once you have been hooked and booked? How much time does a PR professional spend thinking about those kinds of questions? Do we lurch from launch to launch? Or are we thinking holistically? Take for example the task of building an employer brand. Don’t just think about cracking the great place to work ranking. Do a deep dive into the induction process and see if PR can add value there. Check out how the interns who come into to company are treated and whether are they leaving as glowing brand ambassadors for your industry and company. Post-purchase PR presents so many wonderful opportunities for our profession to make a meaningful contribution and impact. We just need to find the energy and resources to look beyond the next launch event. Or is it easier to say that is not the job of PR and leave all those audience to fend for themselves?What better day than World PR Day to pause and think about ways to push the edges of the envelope and allow PR to deliver to its full potential #WPRD2024 

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We are hiring‼️ At Optimal Media Solutions- The Times Of India🏢 Location- Mumbai Position - Senior Event Manager Will handle - Times Of India Film Awards(TOIFA) , Travel Operations. We are looking for a competent Event manager to oversee and organize events that will make an impact to a target audience. You'll ensure events are successful and cost-effective, paying attention to budget and time constraints. The Head of Event Operations is responsible for overseeing all aspects of event logistics and ensuring successful delivery from planning to execution. This role involves leading a team, coordinating with various departments, managing budgets, and ensuring high standards of service and customer satisfaction for every event. You will work with external vendors, suppliers, and internal stakeholders to ensure smooth and efficient event delivery. Key Responsibilities: Strategic Planning & Leadership: - Develop and implement event operation strategies aligned with business goals. - Lead and manage the event operations team, providing clear guidance and support. - Collaborate with stakeholders to understand event objectives and deliver top-quality results. Event Planning & Execution: - Oversee the planning and logistics for all events, including timelines, task lists, staffing, and budget. - Ensure seamless coordination between venue setup, audiovisuals, catering, security, and other services. - Manage event flow, troubleshooting any operational challenges on-site. Budget Management: - Create and manage event budgets, ensuring cost-effective practices without compromising quality. - Negotiate contracts with vendors, suppliers, and venues to achieve optimal pricing. - Track expenses, approve invoices, and ensure financial efficiency for each event. Team Management: - Hire, train, and mentor the event operations team, providing regular feedback. - Assign roles and responsibilities for event staff and external contractors Vendor & Stakeholder Relations: - Build and maintain strong relationships with external vendors (AV, lighting, catering, security, etc.). - Negotiate service agreements and ensure all contractual obligations are met. Compliance & Risk Management: - Ensure compliance with all relevant regulations, permits, and health and safety standards. - Identify and mitigate operational risks, implementing contingency plans for emergencies. - Oversee insurance requirements and ensure all legal aspects of events are covered. Post-Event Reporting & Analysis: - Provide detailed post-event reports on operations, performance metrics, and areas for improvement. - Analyze feedback and use data to drive continuous improvement in event processes. echnical Knowledge: - Familiarity with event management software and tools. - Knowledge of health and safety regulations and legal compliance for events. Education: Bachelor's degree in Event Management, Business, Hospitality, or a related field. Nimmi Seth Ankita L.

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Did you know? Hindi journalism has been a cornerstone of Indian media since 1826! At RPR, we celebrate the rich history and impactful stories told through Hindi journalism. Join us in honoring the storytellers who continue to shape our society. #HindiJournalismDay #RPR #DidYouKnow #MediaHistory #Storytelling #PublicRelations #regionalpr

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Indian Media: When Remaining Independent Becomes the Last Option https://lnkd.in/gpPEqV4C #IndependentMedia #IndianMedia #DigitalMedia #PressFreedom #Funding #Journalism #IndependentJournalism

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𝗞𝗮𝗿𝗮𝗻 𝗝𝗼𝗵𝗮𝗿'𝘀 𝗗𝗵𝗮𝗿𝗺𝗮 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻𝘀 𝗯𝗮𝗻𝘀 𝗽𝗿𝗲-𝗿𝗲𝗹𝗲𝗮𝘀𝗲 𝘀𝗰𝗿𝗲𝗲𝗻𝗶𝗻𝗴𝘀, 𝗰𝗶𝘁𝗶𝗻𝗴 𝗻𝗲𝗲𝗱 𝗳𝗼𝗿 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 Professional reviewers have taken issue with the decision, arguing that it will harm legitimate critics rather than "paid" influencers. A movie critic warned that "more reactionary takes will replace nuanced reviews, which can impact a film." 𝘊𝘭𝘪𝘤𝘬 𝘩𝘦𝘳𝘦 𝘵𝘰 𝘳𝘦𝘢𝘥 𝘮𝘰𝘳𝘦 👉 https://lnkd.in/gx98bvzB #KaranJohar #DharmaProductions #PreReleaseScreenings #AudienceExperience #FilmCriticism #InfluencerCulture #MovieReviews #CinematicAuthenticity #CriticsResponse #BollywoodNews #EPNews

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Journos in Kargil tend to report events/celebrations. News flow is primarily top down, that is, from the government to the media. Independent journalism is tough owing to lack of manpower and connectivity issues which require money. National media must come forward to empower them to report from their region. Some are doing it. More support is needed. https://lnkd.in/girBv5PC

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As I sat and thought about the ways in which PR could be utilised better, the world of post purchase engagement seemed to be an underserved arena worth exploring.So much of what public relations is asked to do is about grabbing attention and attracting customers, investors, or other audiences toward a product, service, brand, or company. This relentless pursuit of attracting the new and creating news is so all-consuming that we often forget it is just the beginning of the communication journey. What happens after the customer buys the product or the investment is made?Post-purchase experience plays a big role in creating a lasting reputational impact (good or bad) and this part of the PR puzzle tends to get far less focus than it should. #WPRD2024 World PR Day

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With Subhash Chandra's increased involvement in Zee Entertainment Enterprises Limited's affairs, questions arise over his influence and the implications for the company's future and concerns surrounding Chairman Emeritus arrangement. Read more👇 https://lnkd.in/gCgStmit #digitalmarketing #marketing #socialmedia #business #entrepreneur #branding #socialmediamarketing #contentmarketing #growthhacking #marketingstrategy #growthmindset #leadgeneration #sales #engagement #communitybuilding #influencermarketing #results #impact

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Watch live the 13th edition of Indian Magazine Congress Dive into discussions on how magazine media has evolved and kept itself steady and solid, in print, as well as adapted the contours of digital space to play to its inherent strength of nurturing connected and credible readership, whilst evolving new revenue streams. #IndianMagazineCongress #MagazineEvolution #PrintMedia #CredibleReadership #NewRevenueStreams

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Stay tuned for this insightful chat with GMR Group 's Saurabh Chawla on ET NOW . We decode : - GMR's Turnaround - Path to profitability - Aero and Non Aero Rev Growth Prospects - Expansion and Privatisation Opportunities - Traffic and Tariff Revisions

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Is Karnataka’s cess on online streaming, TV channel subscriptions and cinema tickets the right way to support cultural workers? Koan's in-house digital communications policy experts Achyutam S. Bhatnagar and Tamanna S. argue the state’s two percent tax will burden consumers and businesses, hitting poorer audiences the hardest. We argue for more equitable solutions that don’t stifle innovation or disproportionately affect the economically disadvantaged. For insights into the potential impact of such a policy shift, read on! https://lnkd.in/gSvGdFRF #TechPolicy #PublicPolicy #MediaPolicy #MediaLaw #BroadcastingRegulation #MediaRegulation #ContentRegulation #NationalBroadcastingPolicy #Trai #MediaRegulation #Broadcasting #LegacyMedia #Radio #ContentQuality #PolicyReform #OnlineStreaming #IndianMedia #TV #Telecom #Competition #MIB #MarketLedRegulation #Telecommunications #Forbearance #ContentStandards #PolicyCertainty #MarketLedPriceDiscovery

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