Vinod Sharma

Vinod Sharma

Chief Operating Officer at Edunation Services with expertise in Business , Operations , Academics, Finance, HR & Health and Safety- India

Bengaluru, Karnataka, India
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About

As the Chief Operating Officer at Edunation , I lead the P&L, Operations , Business Development Brand, PR, People ,Marketing and Strategy for one of India's leading education service providers. With over 26 years of experience in marketing, operations and sales across various sectors, I have developed and executed effective strategies to drive revenue, profitability, customer retention, and brand visibility for the organization.

My core competencies include new business development, key account management, sales and marketing, brand management, business planning, distribution building, team management, operations, and P&L management. I am also a certified professional in life insurance, financial services, and health and safety management.

My mission is to leverage my expertise in marketing and education to create value for the stakeholders, deliver excellence in learner outcomes, and foster a culture of innovation and growth at Edunation Services.

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Experience

  • Edunation Services Pvt. Ltd.

    Edunation Services Pvt. Ltd.

    5 years 6 months

    • Edunation Services Pvt. Ltd. Graphic

      Chief Operating Officer

      Edunation Services Pvt. Ltd.

      - Present 9 months

      Bengaluru, Karnataka, India

    • Edunation Services Pvt. Ltd. Graphic

      Chief Marketing Officer, Sr Vice President and Business Head- India

      Edunation Services Pvt. Ltd.

      - 5 years 2 months

      Bengaluru, Karnataka, India

      Head Business Operations, Brand, PR & Corporate Communications, Digital Marketing,Enrollments, Strategy, Planning, and Development

      Key Responsibilities
      • Financial Results: Responsible for delivering the Revenue, enhancing business revenue, Cost controls, improving profitability across the business, delivering the EBITDA nos.
      • Operations- Managing operations, Development Plan, Implement School ERP, Engagement Surveys, CAPEX, and Statutory Compliances
      • Brand Building…

      Head Business Operations, Brand, PR & Corporate Communications, Digital Marketing,Enrollments, Strategy, Planning, and Development

      Key Responsibilities
      • Financial Results: Responsible for delivering the Revenue, enhancing business revenue, Cost controls, improving profitability across the business, delivering the EBITDA nos.
      • Operations- Managing operations, Development Plan, Implement School ERP, Engagement Surveys, CAPEX, and Statutory Compliances
      • Brand Building -Generate brand visibility, creating a brand experience for customers, Standardisation of brand guidelines, designs and brand book
      • Marketing – Driving new admissions, managing the marketing budget, Communication plan, vendor management, branding at schools etc
      •Media and PR-Responsible for PR for schools, opportunities in media and publishing to build on Pearson schools brand
      • Digital Marketing- To create and enhance the role of digital marketing, using social media, website management, On the go marketing, email, and content marketing for generating visibility within set ROI parameters.
      • Health, Safety, and Safeguarding- HSS to be a school culture- Review Health and Safety Assessment audits and drive improvements.
      • People Management- Developing Leadership capability at schools, Training, L&D initiatives, Retention, Performance management, Compensation, and benefits
      • Business Development- Support the team in market study, expansion of the network within a geography, Study market potential, Location selection, negotiations, and project management

      Accomplishments
      •Ideation, Creation and implementation of the Brand Book for the organization.
      •Transition of all partner relationships to the new organization , achievement of all business parameters
      •Achievement of enrollments targets, built brand visibility, new brand of schools under the Ryan Umbrella- RIA
      •Creation and implementation of the Age Curriculum through- Ikigai Centre for Learning and Sports Academy of excellence

  • Pearson India Graphic

    General Manager-- Marketing, India & Head School Management- North, West & East

    Pearson India

    - 6 years 5 months

    Bangalore

    Role and Responsibilities
    • Financial Results - Meet budgeted Revenue, Enrolments,, EBITDA, and maintain Pearson share
    • Academic Excellence: Ensure Efficacy goals- Improvement in Learner Outcomes- Academic Improvement, class Observations, and program implementation.
    • Health, Safety, and Safeguarding- HSS to be a school culture- Review Health and Safety Assessment audits and drive improvements. Ensure HSCP audit scores of 90% or more across all schools.
    • Operational Excellence-…

    Role and Responsibilities
    • Financial Results - Meet budgeted Revenue, Enrolments,, EBITDA, and maintain Pearson share
    • Academic Excellence: Ensure Efficacy goals- Improvement in Learner Outcomes- Academic Improvement, class Observations, and program implementation.
    • Health, Safety, and Safeguarding- HSS to be a school culture- Review Health and Safety Assessment audits and drive improvements. Ensure HSCP audit scores of 90% or more across all schools.
    • Operational Excellence- School Development Plan, Implement School ERP, Engagement Surveys, Ensure school readiness, CAPEX, and Statutory Compliances.
    • People Excellence- Recruitment of quality staff, develop a strong 2nd line at Pearson and Leadership team at schools to ensure business continuity
    • Brand Building -Generate brand visibility and presence of Pearson schools across India, create a One Pearson brand experience validated by Mystery audits and Engagement surveys
    • Media and PR-Responsible for PR for schools, opportunities in media and publishing to build on the brand
    • Digital Marketing- To create and enhance the role of digital marketing, using social media, website management, On the go marketing, email, and content marketing for generate visibility within set ROI parameters

    Accomplishments
    • Awarded the One Pearson Award – Pearson Annual Growth Awards, in 2015 at London, UK
    • Conferred with Pearson Schools- Team Excellence Award for 2014 for the best team performance
    • Awarded the Pearson Schools- Leadership Award for 2014 for contribution to the growth of Pearson Schools
    • Achieved 130% of admissions plan for the year 2014, delivering on revenue numbers for the year.
    • Built digital presence- Virtual tours, doodle videos, built social media presence, increased new visitors through the revamped website by 25%, and built engagement to the relevant target group.
    • Created and implemented standardized branding guidelines, templates, marketing collaterals, and budgeting

  • General Manager- Agency Manager Channel-AP

    ING Life Insurance

    - 3 years 7 months

    Hyderabad Area, India

    Role and Responsibilities
    Role in Variable Agency
    • Setup of the Variable Agency model across the state of Andhra Pradesh
    • Managing a team of 21 Channel Development Managers, 2 Area Trainers, Branch trainers, and Marketing Operations resources across branches in AP
    • Member Project Tangerine- to increase the efficiency of the Tied agency business across the globe
    • Have achieved the fastest role out of branches in manning and onboarding financial consultants in the country…

    Role and Responsibilities
    Role in Variable Agency
    • Setup of the Variable Agency model across the state of Andhra Pradesh
    • Managing a team of 21 Channel Development Managers, 2 Area Trainers, Branch trainers, and Marketing Operations resources across branches in AP
    • Member Project Tangerine- to increase the efficiency of the Tied agency business across the globe
    • Have achieved the fastest role out of branches in manning and onboarding financial consultants in the country from 46 to 116.

    Role in Agency
    • Leading a team of 12 Branch Managers Agency, 5 Branch Managers of Financial consultant model, 5 Training Managers, 1 Marketing Support Manager & 118 Sales Managers
    • Responsible for business plan, productivity parameters for sales, customer acquisition, improving channel penetration, product mix, employee retention, confirmation & ensuring optimal attrition levels
    • Build span of control through effective recruitment training, advisor engagement & retention thereby accelerating distribution reach

    Accomplishments
    • Won the Champion Award for becoming the No 1 Sales team PAN India for 2011-12
    • Rebuilt team Hyderabad to become the No 1 Team Pan India contributing to 32 % of AP Sales, achieving 114% of plan & 66% YOY growth, moving the location to No 2 in 2010-11 in India.
    • People Development- Developed 14 persons into Group Sales Managers, 9 Senior Sales Managers and 3 as Branch Managers
    • Accelerated distribution reach from 827 to 1536 through effective in-house training, refresher training and focus on building span in the teams. Have consistently delivered a high pass % at 81, securing the No 1 position in the country on appear-to-pass ratios.
    • Maintained high persistency levels of 73% and above ensuring the quality of business.
    • Instrumental in building higher customer acquisition through building higher activity levels in the team’s leading to productive lead generation & conversions. Increased it from a low of 19% to 29% month on month

  • Bharti Axa Life Insurance Graphic

    Asso VP(1) - Agency Sales ARSM

    Bharti Axa Life Insurance

    - 2 months

    Hyderabad, Telangana, India

  • ICICI Prudential Life Insurance Company Limited Graphic

    Regional Manager

    ICICI Prudential Life Insurance Company Limited

    - 6 years 1 month

    Across Andhra Pradesh & Hyderabad

    Role & Responsibilities:
    • Managing a Team of 1 Associate Regional Manager, 2 Cluster Managers, 1 Area Manager, 10 Agency Development Managers – managing 55 Branches and Spoke locations in AP & Chennai.
    • Manage the Sales process with revenue & profitability, achieving gross sales plan , drive sales productivity.
    • Business Development, new segment penetration & channel broad basing
    • Increasing the distribution network of the company managing the entire process of Recruitment…

    Role & Responsibilities:
    • Managing a Team of 1 Associate Regional Manager, 2 Cluster Managers, 1 Area Manager, 10 Agency Development Managers – managing 55 Branches and Spoke locations in AP & Chennai.
    • Manage the Sales process with revenue & profitability, achieving gross sales plan , drive sales productivity.
    • Business Development, new segment penetration & channel broad basing
    • Increasing the distribution network of the company managing the entire process of Recruitment, Training and Licensing of advisors.
    • Manage the Tied Agency and Business Partner channel, supporting the sales teams, increasing the efficiency of activities, minimizing cost per recruitment, and sharing of best practices across the region.
    • Monitor and manage activity calendar, meeting cost budgets, managing attrition, adherence to processes and planning activities for acquisition of advisors.

    Accomplishments
    • No 1 Associate Regional Manager – Agency in AP and No 4 in Peninsular (South & West) India for Year 2007-08.
    • Awarded Best Branch Manager- Special Jury Award – 2006-07 in AP.
    • Awarded “Top Notcher” for securing No 1 position in Sales all India for 2004-05, qualified for India Star Club.
    • Built scale, leveraging distribution across AP during the expansion phase across smaller towns identifying potential areas & enabling the necessary infrastructure.
    • “Star Trainer” – Modules designed to enhance productivity of team in financial markets, selling skills etc.
    • Secured 3 Position All India in 5S implementation- A Workplace Management Philosophy- Award from CEO

  • Perfetti Van Melle Graphic

    Area Sales Manager

    Perfetti Van Melle

    - 2 years 3 months

    Bengaluru Area, India, Handling South Tamil Nadu

    Role & Responsibilities
    • Handled 143 distributors spread over 19 districts of Tamil Nadu with a team of 7 sales officers.
    • Identifying, developing and managing dealer network across South Tamil Nadu.
    • Responsible for revenue recovery, logistics management and development of distributor and dealer network.
    • Develop sales promotion strategies, analyze market trends and competitor strategies provide feedback on market trends. Organize product launches, sponsorship shows…

    Role & Responsibilities
    • Handled 143 distributors spread over 19 districts of Tamil Nadu with a team of 7 sales officers.
    • Identifying, developing and managing dealer network across South Tamil Nadu.
    • Responsible for revenue recovery, logistics management and development of distributor and dealer network.
    • Develop sales promotion strategies, analyze market trends and competitor strategies provide feedback on market trends. Organize product launches, sponsorship shows, exhibitions etc.
    • Track competition and updates on their new initiatives in terms of product launches, pricing, special offers etc

    Accomplishments
    • Increased coverage from 31 towns to 73 towns and number of distributors from 54 to 143.
    • Achieved the highest growth rate of 134% in year 2001 and 162% in year 2002.
    • People Development- 2 Sales officers promoted as Senior Sales Officers.
    • Won numerous prizes for achieving highest growth rates all India in various categories
    • Pioneered the successful launch of “Center Shock”- involving retail trade.
    • Fastest roll out in India of the dual distribution model.

  • Foodworld Supermarkets Limited Graphic

    Asst Manager -Merchandising

    Foodworld Supermarkets Limited

    - 2 years 10 months

    Hyderabad

    Joined as Management Trainee from Campus

    Role & Responsibilities
    • Achievement of Category turnover and profit margins in the Foods Category for the Hyderabad region
    • Category management thru increasing gross margins, display income and distribution income.
    • Private Brand initiative, vendor development, range rationalization for category development.
    • Securing promotions to deliver value to customers, attaining negative working capital by maximizing credit days and…

    Joined as Management Trainee from Campus

    Role & Responsibilities
    • Achievement of Category turnover and profit margins in the Foods Category for the Hyderabad region
    • Category management thru increasing gross margins, display income and distribution income.
    • Private Brand initiative, vendor development, range rationalization for category development.
    • Securing promotions to deliver value to customers, attaining negative working capital by maximizing credit days and minimizing stock holding.

    Accomplishments
    • Only management trainee to be designated store manager during internship.
    • Awarded Best Category Manager in March 2000 increased sales from Rs.31 lacs to Rs.1 crore, delivering a category margin of 20%.
    • Delivered Highest-merchandising income for the Hyderabad region.
    • Designated Master Coach for training of frontline and supervisory cadre thru the RPG institute of Retail Management.

Education

  • Siva Sivani Institute Of Management Graphic

    Siva Sivani Institute Of Management

    MBA Marketing

    -

    Activities and Societies: • Won numerous prizes at inter-collegiate meets including “Best Manager” Award. • Pioneered and promoted “The ET Club” in association with Times of India

  • Indian Institute of Management Bangalore Graphic

    Indian Institute of Management, Bangalore

    EEP- Digital Marketing for Business Growth Marketing

    -

    Search advertising
    Search engine optimization
    Social media marketing – Facebook, Twitter, LinkedIn and Blogs
    Web Analytics

  • Badruka College for Commerce & arts, Osmania Unviversity

    B.Com Commerce, Accountancy

    -

    Activities and Societies: • Instrumental in starting UNI-Y (University YMCA) @ Hyderabad

  • Little Flower Junior College

    10+2 Commerce, Accountancy

    -

    Activities and Societies: • Active participation in plays & cultural activities • Won Prizes in Football

  • Sandeepam Vidyalaya High School

    Grade 10 Science,Math etc

    -

    Activities and Societies: • Head of Sport and Cultural activities in my school • Active participation in plays etc • Won prizes in Elocution

Licenses & Certifications

Languages

  • English

    Full professional proficiency

  • Hindi

    Native or bilingual proficiency

  • Telugu

    Professional working proficiency

  • Kannada

    Professional working proficiency

  • Tamil

    Limited working proficiency

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