Vineet V. George

D2C brands are reshaping the customer experience landscape. Having collaborated with various early-stage D2C brands recently, I've witnessed the profound impact of fostering robust direct-to-consumer relationships. Key takeaways: - Prioritize customer-centric approaches - Harness the potential of data for personalized experiences - Commit to delivering exceptional customer service Excited to hear your insights on the future of D2C. Let's connect and delve into this transformative industry together!

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📣 The Importance of Customer Feedback in D2C Growth Customer feedback is a goldmine of information that can drive product improvements and innovation. We actively seek feedback through surveys, reviews, and direct interactions to ensure we’re meeting customer needs. Recently, we launched a new product feature based on customer suggestions, and the response has been overwhelmingly positive. It’s clear that listening to your customers pays off! How do you gather and utilize customer feedback in your business? Share your insights! #CustomerFeedback #ProductInnovation #D2CGrowth #CustomerSatisfaction

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🚨 Join Shekhar Kapoor and I as we take on some of the hardest marketing and growth questions in SaaS. Look forward to learning from an inspired bunch of people! Details below 👇👇 ______ Sradha Suresh Kingston David Maansi Sanghi #marketing #growth #revenue #SaaS

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Are you ready to revolutionize your email marketing strategy and tap into the potential of shoppable channels? Join us at eTail Boston for an exclusive roundtable discussion led by Pratik Bhadra, CEO - North America of Netcore Cloud. What's on the agenda? -Discover groundbreaking use cases for shoppable channels. -Dive into "A New Way to Use Email" that will transform your customer engagement. -Explore the challenges and opportunities of interactive email technology. -Gain actionable insights on when and how to activate shoppable emails for maximum impact. Why Attend? Walk away with the knowledge and tools to supercharge your email campaigns, drive conversions, and stay ahead of the competition. Don't miss out! Reserve your spot now and be part of the conversation that's shaping the future of ecommerce. https://lnkd.in/dTa3FVCP #eTailBoston #EmailMarketing #ShoppableChannels #EcommerceInnovation #NetcoreCloud #Ecommerce #MarketingAutomation #InboxCommerce

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Curious about eCPI benchmarks across regions and industries? 🚀 Discover how to optimise your app’s user acquisition and boost ROI with actionable insights. 

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Marketing leaders at $2-5M ARR, this is your chance to gain actionable insights, master US GTM strategies, and learn from top practitioners. Join the #SaaSBoomi #Roundtable in Bangalore to accelerate your growth. Don’t miss out—apply now #B2B #marketing #growth

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Measuring ROI of Interactive Videos: Key Metrics to Track Interactive videos are revolutionizing engagement by delivering higher interaction rates, deeper insights, and stronger conversions. Here are some key metrics to evaluate their ROI effectively: 🔹 Engagement Rates Interactive videos drive up to 36% higher completion rates, with features like clickable hotspots achieving interaction rates of 62%. 🔹 Conversions & Lead Generation About 29% of marketers report strong conversion performance, with 47% ranking interactive video among their top lead-generation tools. 🔹 View Time & Repeat Views Interactivity increases watch time and encourages repeat views, indicating sustained audience engagement. 🔹 Audience Insights & Segmentation Embedded quizzes and forms provide detailed insights, helping brands optimize and personalize campaigns effectively. 🔹 ROI & Cost Efficiency While 28% of marketers report positive ROI from interactive videos, 34% find measuring it challenging—highlighting the importance of setting clear KPIs early on. 💡 Which metrics have been most effective for your business? Share your thoughts and experiences—let’s explore how interactive videos are shaping marketing strategies! #InteractiveVideo #MarketingROI #VideoMarketing #DigitalEngagement #CustomerInsights #ContentMarketing #BusinessGrowth #MarketingMetrics #DigitalTransformation

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Amit Bendov's 🦄 recipe👨‍🍳 👇 🍪 Product: So good that even a weak GTM team can sell it. 🍳 Marketing: So good that it can sell a weak product. Who here can say that they have both? Building a list of future unicorns 💜 Will Allred and the Lavender 💜 team confirmed they have both. List (in progress): 1. Lavender 💜 2. Clay 3. Instantly.ai 4. Chili Piper 5. 6. 7. Who else?

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These are the most underrated MoEngage use cases for travel & Hospitality.. 📉 Alarming bounce rate: Airlines and OTAs face about ~ 70+% bounce rate. That's huge CAC (Approx $70 - $150). MoEngage can solve this by creating urgency - price change timer triggers, X number of people looking at this flight, kinda nudges can help the session convert to a transaction. 🚀 Who are the most profitable customers for an #Airline?: Its the last minute travelers. They always book at a premium. You solve the thinning margin issue there, by segmenting, predicting travel patterns, Geo fencing, etc. Bucket them. Run specific targetted campaigns to stay on top of their mind. $$ is yours. 💺 #Ancillary services: One of the biggest revenue generators especially for the big players. Now, easiest way to do that is by literally showing what you have. Leverage WhatsApp as a channel. Show the luxury and comfort. Create FOMO. Add pictures. Nudge the Non-Pricy customers. Immediate Dollars mate ✅ ⏳ Run amazing prediction models: I have been staying in UAE for 7 years. You know my travel patterns. Seven year's data is more than sufficient to throw 70%+ accurate predictions regarding If I would travel or not. Run amazing strategies around #LTV, using these segments and predictions. ⚡Finally real time engagements is need of the hour in Airlines. Our SLAs for transactional messages are 3 seconds. Updates on flight delays, Change in Gate, Weather alerts all will be seamless >> One single API which will provide deep analytics about delivery, open, CTR etc. It also has automated fall back mechanisms on 4 channels - Push, Email, SMS, & whatsapp. I am attaching the case study with our Regional Airlines: Jazeera Airways in the comments section, which will be a good read how they used Moengage's AI to drive better revenues & CVRs. Must read for: Etihad | Emirates | Riyadh Air | طيران الرياض | SAUDI AIRLINES | Qatar Airways | Air Arabia

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Are you ready to revolutionize your email marketing strategy and tap into the potential of shoppable channels? Join us at eTail Boston for an exclusive roundtable discussion led by Pratik Bhadra, CEO - North America of Netcore Cloud. What's on the agenda? -Discover groundbreaking use cases for shoppable channels. -Dive into "A New Way to Use Email" that will transform your customer engagement. -Explore the challenges and opportunities of interactive email technology. -Gain actionable insights on when and how to activate shoppable emails for maximum impact. Why Attend? Walk away with the knowledge and tools to supercharge your email campaigns, drive conversions, and stay ahead of the competition. Don't miss out! Reserve your spot now and be part of the conversation that's shaping the future of ecommerce. #eTailBoston #EmailMarketing #ShoppableChannels #EcommerceInnovation #NetcoreCloud #Ecommerce #MarketingAutomation #InboxCommerce

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⭐ Leveraging Customer Reviews for D2C Growth Customer reviews are powerful tools for building trust and driving sales. We actively encourage our customers to leave reviews and showcase them on our product pages and social media. Positive reviews have significantly boosted our credibility, leading to a 15% increase in conversion rates. We also use negative feedback as an opportunity to improve our products and services. How do you leverage customer reviews in your D2C strategy? Let’s discuss! #CustomerReviews #TrustBuilding #D2CStrategy #CustomerFeedback

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💸 Category Penetration has grown from 6-percentage-points from 19% in Apr' 24 to 25% in Sep ’24, strongly driven by those in the 18-34-year-old group 🔥   💳 Beforepay holds strong conversion in the category, with awareness of 34%, and consideration sitting at 24%. Its top-of-funnel conversion rate sits at 71% ✨   Dashboard: Advanced Pay, Australia

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🚀 Tactical Go-to-Market 101 by Aakash Gupta and Maja Voje is an absolute must-read for any product manager working to sharpen their GTM strategy! Their insights break down the complexities of product launches into actionable steps, from defining your ICP (Ideal Customer Profile) to effectively aligning sales, marketing, and product teams. 👏 What I found particularly compelling: 🔹 Team alignment is a game-changer. When sales, marketing, and product are all in sync, it creates a unified approach that resonates with customers. This is especially critical in competitive markets, where internal dissonance can lead to inconsistent messaging or wasted resources. 🔹 A focus on product trial optimization—which I believe should be a core pillar, especially for B2B SaaS products. It’s not just about getting the product into the hands of customers; it's about ensuring they immediately see value. By personalizing the trial experience and guiding users through key features that align with their needs, you reduce churn and speed up the path to conversion. 🔹 Their emphasis on continuous iteration based on feedback is spot-on. In today’s fast-paced environment, relying solely on post-launch feedback can slow you down. I’d add that data-driven experimentation should complement this feedback loop. By tracking user behavior and leveraging insights from analytics tools, you can make more informed decisions and optimize your funnel much faster. One aspect that I think could be explored further is the importance of customer success and onboarding as part of the GTM strategy. In my experience, a product launch doesn’t end with acquisition. The real work begins with ensuring your customers are onboarded smoothly and empowered to succeed with your product. Creating a seamless, value-driven onboarding process helps drive long-term retention and advocacy, which is critical for sustainable growth. Lastly, the article touches on messaging channels, but another key piece is segmenting your messaging based on user personas. Different customer segments respond to different value propositions, so it’s vital to tailor your messaging to speak directly to the pain points and goals of each segment. This way, your communications aren’t just broad strokes—they’re laser-focused, driving deeper engagement. Aakash Gupta and Maja Voje have provided a robust foundation for any PM looking to craft a winning GTM strategy, and I highly recommend taking their insights to heart! 💡 Product leaders, take note: these tactics are the building blocks for scalable and customer-centric GTM strategies. https://lnkd.in/gqYJvwRV #GoToMarketStrategy #ProductManagement #ProductLaunch #B2BSaaS #ProductTrials #CustomerSuccess #UserExperience #TeamAlignment #GTM #SaaSGrowth #ProductMarketing #DataDriven #ProductManager #GrowthHacking

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This man led GTM & Partnerships at HubSpot for the APAC market—here's his winning formula. Aditya Kumar has spent over a decade driving growth in the APAC region, shaping early-stage startups with impactful go-to-market and partnership strategies. As the former Head of GTM and Partnerships at HubSpot and Country Manager at Practo, Aditya has helped companies scale effectively in one of the most competitive and diverse markets in the world. In our latest Maven Club interview, Aditya shares: 🔷 The importance of defining your ICP early on for sustainable scaling 🔷 How transparent pricing builds trust and improves lead qualification 🔷 Unlocking nonlinear growth through strategic partnerships 🔷 Balancing paid and organic marketing to drive both short-term wins and long-term growth 🔷 Lessons from HubSpot’s content strategy on creating educational, trust-building content Learn from Aditya’s expertise and insights 👉🏻 https://lnkd.in/gAgaGiMC Some key takeaways: 1. Start With Your ICP: Aditya highlights the importance of narrowing your focus to a specific audience. Without a clearly defined ICP, startups risk wasting time and resources on unqualified leads. 2. Transparency in Pricing: Aditya believes that transparent pricing not only builds trust but also helps customers self-qualify, leading to better conversion rates and long-term retention. 3. Partnerships for Growth: For startups, partnerships can drive early traction without significant upfront costs. Aditya recommends focusing on 6–10 partnerships that align with your ICP to accelerate growth. 4. Paid vs. Organic Marketing: While paid marketing delivers quick wins, organic efforts like content and SEO create sustainable, long-term growth. Aditya emphasizes the need for data-driven decision-making to balance both. 5. Content That Adds Value: Drawing from HubSpot’s playbook, Aditya advises startups to focus on creating educational, problem-solving content that builds trust and credibility over time. Aditya’s insights offer a practical roadmap for startups navigating growth in APAC. Don’t miss out on more strategies and advice from industry leaders—subscribe to Maven Club today: https://mavenclub.io/

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Did you know that 94% of shoppers prefer online stores on WhatsApp, Instagram, and Email? 🚀 This shows how important it is to be where your customers are. We at Netcore Cloud are excited to share our new report, Ecommerce Mindscape India 2024! It’s full of insights from over 2,000 consumers and 300+ marketing leaders, aimed at helping ecommerce brands connect better with their customers and grow their businesses. 📥 Download now: https://lnkd.in/g2_Bk3BU Learn how to: 🔹Use Gen AI to improve customer experiences. 🔹Personalize your communication effectively. 🔹Understand changing customer behaviours. 🔹Boost engagement with optimized communication. Jubaraj Sinha Aarti Sareen Sheryll Sharma Ronak Mittal Aditi S. Rohit John

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Comping CSM's on lagging indicators only is counter productive. The whole idea of an incentive is to drive short term behavior to impact long term value for a business. In sales this works: close a deal now and business gets  XX LTV. In CS we incentivise CSM’s on lagging indicators like NRR. But we all know: -> CS is not the only team influencing this -> NRR numbers today are the result of our achievements 6-12 months ago Result is that CSM’s feel that they do not have in quarter impact on their numbers; but will still over invest in customers renewing in the current quarter (even though it’s too late to turn around struggling customers). The other focus customers for CSM’s are onboardings - these have to happen and their is a clear checkbox process so it’s easy to feel like you’re doing the right thing. Because of this focus on in quarter renewals & customers in onboarding customers with a renewal date in the future are ignored - or get meaningless check ins/QBR’s at best. But then - these ignored customers are up for renewal next quarter and we need to play catch up again to make sure these customers actually renew. It’s a vicious cycle. Many CS leaders already know this so they revert to creating ‘engagement models’ and steering teams on productivity (in many cases engagement targets are split per customer tier). So number of QBR’s / Number of update calls / Number of ‘check-ins’ done. This is the best recipe to get meaningless, unprepped, no value interactions. It’s not about the engagement, it;s about what’s actually happening in these engagements. How? By defining impact drivers and having your CS teams ruthlessly chase them for every customer. In every engagement. Impact Drivers are outcomes that have a positive impact on customer goals and renewals.  We created library of impact drivers with more than 40 proven initiatives that move the needle on retention and NRR. Let me know if you want access.

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65% of customers feel like their post-sales needs are only being ‘moderately’ addressed or worse. A recent report by Bain & Company outlines that the companies who are winning in the post-sales journey are doing 3 things differently from the rest: 1️⃣ They map the customer journey from the point of view of their customers. Most companies view the customer journey through an internal lens - they think about moving the customer from one stage to the next, like ticking boxes on a to-do list. 💡 The best companies map their customer journey based on key value touchpoints that help move the customer closer towards their objectives. They look for those “aha” moments. 2️⃣ They build specialised teams to help customers achieve their goals. Post-sales operations are complex, and there is no one-size-fits-all approach. If you divert all customers to a single catch-all team, you won’t be able to serve them well, especially if you have different segments with different ACVs.  💡 Leading companies instead ask customers to define outcomes they wish to achieve and then create post-sales roles tailored to the goals of each customer. 3️⃣ They enable their post-sales teams to work together like a machine. Getting multiple post-sales roles to work together typically involves chaos. However, it is important to ensure that the Customer Success, Support, and Professional Services teams work together to create a seamless customer experience. But it’s easier said than done. From my own experience working in the space, I’ve seen that post-sales teams often operate in silos, which creates inefficiencies and negatively impacts the customer experience. All these issues happen largely because they don't all sing from the same hymn sheet — there is no consolidated system where teams can access customer data, share information, and collaborate with each other. This is why we built Velaris and why most companies would benefit from investing in a Customer Success Platform. Velaris acts as the single source of truth for all your post-sales teams, driving alignment in all directions and making sure your post-sales org is truly meeting your customers’ needs.

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