Ankit Anurag

Chai-time Marketing Strategy 🍵 Sip on this.. Curious? Why It Works ☕ Cultural Habit: Chai breaks are sacred "me time" for most Indians 📱 Behavior: People check socials during short breaks 🧠 Brain Science: Mid-morning and mid-afternoon are when focus dips Leverage the hours! 🍽 Zomato launched "Chai Pe Charcha" polls at 4 PM Case Study: 📈 Saw 2.5x more interactions compared to other times 🏆 Increased user-generated content by 37% Lesson: Timing isn't just everything, it's the only thing! It's not about fancy algorithms or paid promotions. Ever wonder why your killer content isn't getting the love it deserves? Spoiler alert: You're probably posting when your audience is elbow-deep in spreadsheets or battling the infamous post-lunch coma! 🥱 Understand the heartbeat of India - Chai Time! ☕️ The "Chai Time" Content Strategy for you: 1. Post during India's peak chai breaks - 10 AM & 4 PM 2. Watch your engagement rates soar by 43% 3. Catch your audience when they're actually scrolling! (Who said procrastination couldn't be productive? 😉) P.S. Ready to brew up some engagement? Follow for more... Don't let your brand become lukewarm. #ChaiTimeMarketing #SocialMedia #marketingstrategytips #marketingtips #IndianBrandStrategy

3

Facebook audience selection is tough. I thought so too but let's talk about what's important since some of you guys asked me about it. Basics - 1. Audience Interest - Don't overcomplicate it. Keep it broader so that you have a higher chance of reaching a volume. 2. Creative - What works for us is brighter colour copies so maybe try A/B testing with your ad creatives. 3. Copy - Here's a tip on our copies, generally it's the second thing people see. We call out our TG eg. If you cater to Architects then your opening statement should be "Are you an Architect looking for xyz?/ Hey Architects," This is a lot more personalised to filter out people in a broader audience set. These are the 3 pillars that we follow in MARQN's ad sets. And it's a lot of trial and error so just go back and forth with these pillars and see what works for you and your clients.

3

Surprising WhatsApp Logo Impact (This test increased CR by 1.44% - completely by accident!) Quick context: We added the Whatsapp logo at checkout just to show people they'd get order updates there. Our only goal? Make sure conversions didn't drop. Instead, we discovered this: 1.) ARPU increased by 1.20%   2.) Conversion rate jumped 1.44%   3.) Potential monthly revenue boost: up to €77,630 Why did this work? Simple: When people saw the WhatsApp logo at checkout, they felt more trust. They knew exactly where their updates would arrive. Not through email. Not lost in spam. Right in WhatsApp. The key lesson? Sometimes testing things for strategic reasons (like better customer communication) can surprise you with unexpected revenue gains. You don't always know which tests will boost conversion! Follow (@) Samuel Hess for more insights on ecom, CRO and landing pages! Ps! want to see 90 Original A/B-Tests for $70,000,000+/year brands? I spent 182 hours doing tests ideas for these Top 1% Brands. 𝗜 𝗰𝗼𝘂𝗹𝗱𝗻'𝘁 𝘂𝗽𝗹𝗼𝗮𝗱 𝗮𝗹𝗹 𝗼𝗳 𝗶𝘁 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗶𝗻, 𝗜𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝗮𝗰𝗰𝗲𝘀𝘀 𝘁𝗼 𝗮𝗹𝗹 𝘁𝗵𝗲 𝗶𝗱𝗲𝗮𝘀: 1. Like this post. 2. Comment "Sharing is Caring" 3. Repost this and i'll sent it to you ✨

59

33 Comments

📈 ₹5 Crores in 5 Months with Targeted Campaigns 📈 We helped a skincare brand generate ₹5 crores in just 5 months, achieving a 6.2x ROAS. Here’s the blueprint: 1️⃣ Seasonal Product Push Leveraging historical sales data, we aligned campaigns with seasonal demand, which led to a 20% higher conversion rate during key months. 2️⃣ Localized Marketing We localized our creatives and messaging for metro cities, boosting engagement by 40% in high-value regions like Delhi and Mumbai. 3️⃣ Influencer Partnerships for Social Proof We collaborated with influencers to boost product awareness, which resulted in a 25% uplift in sales from their follower base. #SkincareMarketing #D2CIndia #InfluencerMarketing #ROAS #RevenueGrowth #PerformanceMarketing #DigitalMarketing #MetaAds #FbAds

2

💥 D2C Insider Elevate Cohort 3 Masterclass Recap! ✨ Neha Agarwal (Founder - Digi Acai - SEO Agency For D2C) shared why SEO is key to driving organic growth. Her insights highlighted strategies to help brands unlock their full potential. ✨ Shreedha Singh (Co-Founder - TAC (the ayurveda co)) gave a detailed session on Content Marketing, focusing on how brands can create compelling stories to engage with customers. These expert-led masterclasses are designed to equip you with actionable insights to scale your brand. 👉 Want to be part of this journey? Apply for Cohort 4 now! 🔗 Registration Link - d2ci.co/elevate_register Abhishek Shah #D2CInsider #SEO #ContentMarketing #LetsElevate #Cohort3 #D2CStartups

8

💥 D2C Insider Elevate Cohort 3 Masterclass Recap! ✨ Neha Agarwal (Founder - Digi Acai - SEO Agency For D2C) shared why SEO is key to driving organic growth. Her insights highlighted strategies to help brands unlock their full potential. ✨ Shreedha Singh (Co-Founder - TAC (the ayurveda co)) gave a detailed session on Content Marketing, focusing on how brands can create compelling stories to engage with customers. These expert-led masterclasses are designed to equip you with actionable insights to scale your brand. 👉 Want to be part of this journey? Apply for Cohort 4 now! 🔗 Registration Link - d2ci.co/elevate_register Abhishek Shah #D2CInsider #SEO #ContentMarketing #LetsElevate #Cohort3 #D2CStartups

28

🐱 Dear Marketers, ZEPIC is live on Product Hunt today! Remember when you chose marketing to be creative—not to spend your days firefighting issues and rushing last-minute campaigns? Well, we built something to change that: - AI that does all the heavy lifting—from managing your data to creating your Email and WhatsApp campaigns - Automations that practically build themselves (yes, really!) - Data that actually makes sense (goodbye endless trips to your dev team) - Results that get you both bragging rights and that promotion you've been eyeing 😉 The entire ZEPIC team is live on Product Hunt today, and we're excited to show you how to get back to being creative while the tech takes care of itself. Join us on Product Hunt 👉 https://lnkd.in/gWezwNtD P.S. To celebrate this milestone, we're offering 15% off your first year with ZEPIC! Valid only this November 🚀 #ProductHunt #MarketingAutomation

10

By adding right WhatsApp Automation Flows you can add additional 20% revenue to your store ✅ Seperate Journeys as per the highest traffic page and bestsellers ✅Work on chatbots and collect data and customer insights ✅Creatives should say more about the message intention ✅ Copy should not be template based boring one but a Branded Message. DM me if you want a Free Audit for your D2C brand of your WhatsApp Marketing.

8

1 Comment

This Sharkdom Tutorials part-3 would make sure that none of the Sharkdomer's ever feel dumb when it comes to silly but long professional words in the world of partnerships. This covers how Brand-Licensing Partnerships works in engaging manner. Sharkdom : Now Making Partnerships for Startups less dumb and more quicker #startups #partnership #partnershipsuccess #partnershipsforchange #partnership #partnershipsuccess #partnershipsforchange #startupsuccess #collaborations #stealth

6

1 Comment

Only about half of all active influencers in India secure at least 1 monthly deal. A quarter have never gotten a brand deal. Shows the scale of undiscovered creator talent for businesses to use + room for more talent agencies to take root. #indiainfluencercompass2024 #influencermarketing Ylytic

9

Ok DTC guys let me put this straight, you don't have to add both cold and retargeting audience in the same PMax asset group. Because by doing this you will never know the true ROAS of your individual audiences. And hence you won't know whether to scale the campaign in case of cold audience. And you won't know which creatives are relevant for retargeting audiences. I see a lot of lazy marketers putting all possible audiences into a single PMax asset group. Pls don't be lazy

7

OYO hilariously broke the stereotype! 😂 Big kudos to the agency Moonshot for their clever new ad campaign! They're finally ditching the stereotype of OYO hotels being just for budget-conscious couples. This new campaign cleverly uses humor to showcase OYO's wider range of offerings, including premium amenities for all types of travelers. The ad features a surprised family who find themselves enjoying unexpected luxuries at an OYO hotel. In addition to the fun ad, OYO has also added a new tag to their app to help users find hotels with premium features. This is a great example of how a well-executed ad campaign can change brand perception. OYO is showing they're a great option for families and business travelers alike! P.S: Reshare this ad ♻️, make people laugh #TheIndianMarketingSociety #OYO #NewCampaign #GoodbyeStereotypes #Travel #Oyohotels #OYORooms

2

As a top of the funnel we have been running “Free session” campaigns for Blusteak Academy , finally got some decent amount of attendees. The following were the learnings: - Initially we were only offering offline free sessions, but faced low attendance due to travel, location etc (Topic - free digital marketing session) - Then tried out a sunday online session with the same topic. Didn’t see much traction (Either due to the timing - it was morning and /or due to the topic) - Third time, we changed the topic to “AI in digital marketing” and changed the timing to weekday night - 8:30 pm - this combo gave us the least cost per lead and highest attendance

59

5 Comments

66% of adults prefer messaging to communicate with businesses. Does your business use WhatsApp to communicate with customers? Google Ads has rolled out a beta test of WhatsApp Ad extensions to check whether this stat is true. Although this new feature is only currently available in beta to advertisers in India, we expect to see this eventually rolled out worldwide if successful (as has been the case with most new beta features in the past). So we’ve got to ask - is your business currently utilizing WhatsApp as a method of customer comms? If not, now might be the time to test this out and prepare to take advantage of the new Ads feature once it becomes more widely available. WhatsApp messages boast an average open rate of a whopping +98%. You know we love to keep you up to date. Make the most of it!

1

🚨 Startup Stories: Episode 3 Wishlink is Transforming E-commerce Through Social Commerce and Affiliate Marketing and helps you in Monetizing your Social Presence🥳 Major Highlights: Company: Wishlink Founded: 2022 Founders: Shaurya Gupta, Divyansh Ameta, Chandan Yadav Headquarters: India Key Offerings: Social commerce platform, affiliate marketing Why Wishlink? Wishlink integrates social media with e-commerce, allowing users to discover and shop for products directly through their favorite social media platforms. It empowers influencers to monetize their content while driving sales for brands. 📊 Industry Facts: 👉 The global social commerce market is projected to reach USD 604.5 billion by 2027, growing at a CAGR of 31.4% from 2020 to 2027. 👉 Social media significantly influences consumer purchasing decisions. Real-World Impact: - Empowering Creators: Influencers see increased engagement and revenue. - Boosting Brands: Brands benefit from higher visibility and sales. - Enhancing Experience: Consumers enjoy a more personalized shopping journey. Funding Milestone: Wishlink recently raised $7 million from Fundamentum and Elevation Capital, accelerating their growth and technological advancements. To dive deeper into Wishlink’s journey and their innovative impact on the e-commerce industry, read more here: https://lnkd.in/gg6Fezrq #SocialCommerce #Wishlink #AffiliateMarketing #Ecommerce #InfluencerMarketing #DigitalShopping #Innovation

2

1 Comment

"You can't scale everything together" - Hard-hitting truth from Kanan Rai at #D2CBlaze 🎯 Limited resources? Limited time? Here's the game-changing advice for D2C brands: 🔸 Find your niche before targeting everyone, 🔸 Map your user's journey thoroughly, 🔸 Pick your battles - focus on channels where you'll win. Remember: It's not about being everywhere. It's about being exactly where your customers are looking for you. 💡 Peek into more such insights from our D2C Blaze Demo Day. Drop "More" in the comments! #D2CStrategy #StartupAdvice #NetcoreForStartups

15