Soumen Das

Thoughts on this? >> Finolex Cables Appoints Ratnakar Barve As Chairperson >> Comment below! >>> lqventures.com #digitalhealth #socialmedia #digitalmarketing #IoT #mhealth #AI #healthtech #industry40

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Shift in Focus for Pharma MNCs! From CVAD Drugs to Obesity! And the intensity is only increasing towards Obesity due to lack of drugs in pipeline for CVAD. Blockbusters are already available. Now Metsera raises $290 million in funding. Metsera is developing injectables and oral drugs to treat obesity. #Obesity #Marketing #Brandmanagers #Pharmaceuticals #Pharmamarketing

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Evolving Mega Brands in Indian Pharma Just wrapped up a thought-provoking session at Pharma in Future 2024 (#PIF24) on the changing landscape of mega brands in Indian pharma. they discussed the evolving perception of mega brands in the Indian generic market, the challenges faced by marketers in positioning and segmentation, and strategies to overcome these hurdles. Speakers Farida Hussain, Alok Malik and Sudarshan Jain provided valuable insights. The Indian pharma market is dynamic, and creating mega brands amidst changing regulations and customer expectations is indeed a challenge. Excited to apply these learnings!  #futurereadypharmamarketing #pharmainfuture2024 #PIF24 #Turacoz

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Thoughts on this? >> Immunoact lays groundwork for India cell, gene therapy innovation - BioWorld Online >> Comment below! >>> lqventures.com #strategy #competitiveintelligence #marketing #competitivemarketing #pharma #biotech #pharmaceutical #healthcare

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🏥 Bharat Serums and Vaccines Limited: Mastering the Inbound Marketing Funnel for Healthcare Success 🚀 Bharat Serums and Vaccines Limited can leverage the inbound marketing funnel to build strong brand loyalty and achieve sustainable growth in the ever-evolving healthcare landscape. This strategic framework empowers you to attract healthcare professionals (HCPs), patients, and caregivers, nurturing them into brand advocates. Let's explore each stage: Plan: 🎯 Define Your Audience: Identify your ideal customers, their needs, and their preferred channels for information. 📈 Set SMART Goals: Establish clear, Specific, Measurable, Achievable, Relevant, and Time-bound goals for each funnel stage. 📝 Content is King: Craft high-quality content addressing your audience's pain points. This could include blog posts on new medications, disease awareness campaigns, or informative webinars showcasing Bharat Serum's expertise. Reach: 🔍 SEO Optimization: Enhance your website's visibility in search engine results for relevant healthcare queries. 💪 Social Media Powerhouse: Establish a strong presence on platforms frequented by your target audience. Share valuable content, engage in conversations, and build relationships. 🤝 Industry Partnerships: Collaborate with relevant organisations or influencers to amplify your reach. Act: 📥 Lead Capture: Convert website visitors into leads by offering downloadable resources like e-books on managing chronic conditions or white papers showcasing Bharat Serum's product portfolio. 💌 Nurturing Leads: Implement email marketing campaigns to nurture leads with personalised content based on their interests and stage in the buyer's journey. Convert: 🎁 Compelling Offers: Provide targeted incentives for HCPs and patients, such as free trials of new medications, informative consultations with medical professionals, or exclusive discounts. 🔍 Clear Calls to Action: Guide website visitors and social media followers towards taking the desired action, like downloading resources, registering for webinars, or contacting Bharat Serum. Engage: 🤝 Build Relationships: Foster ongoing communication with your audience. Respond to comments and messages promptly, address concerns, and provide valuable information. 🌐 Community Building: Create online communities or forums where HCPs and patients can connect, share experiences, and learn from each other. 📊 Measure and Adapt: Regularly analyse your inbound marketing funnel performance and adapt your strategies based on the data to optimise results. By implementing a well-defined inbound marketing strategy, Bharat Serum can establish itself as a trusted resource within the healthcare industry. This approach will attract new customers and cultivate a community of loyal brand advocates. #InboundMarketing #BharatSerum #HealthcareMarketing #PatientEngagement #HCPEngagement 🌟🩺💡 #DigitalHealth #MedicalMarketing #HealthcareIndustry #ContentMarket #MarketingStrategy #DOPM #NIPERHyderabad

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Thoughts on this? >> Buy-On-Dips Strategy Not Just Of Indian Retail Investors, Now South Koreans Rush In: Report >> Comment below! >>> lqventures.com #healthtech #mhealth #industry40 #AI #IoT

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The base question for us today in Pharma Marketing is Do we have the right data ? N = 1 Whether we have a newly joined medical rep in some small town of Satara, who want to meet a doctor, the ASM hardly had time to train the rep. Do we have doctor data along with the clinic time to facilitate or help them to deliver the detailing? For some companies who are into opthamalogy - Glaucoma category Their is no point in targeting the entire ophthalmologists junta. And more such use cases. Think about it like an inverted pyramid. If we do not have the right data, then where are we with all our campaigns. Thanks a lot to BlueTech Media for organising the 2nd edition of Pharma SFE Summit. Do reachout or DM me, for launching introductory pilot programs for your data.

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The fundamental difference between creating routine strategies and "Winning Strategies" lies more at "basic level" than at complex level. Having a "clear & deep understanding" about the customer, product, competition and issues, at basic level will help us generate good ideas and help us to carve out essential themes that create winning strategies. Many strategies are created just by considering flying ideas which give no results except burnout. Instead of understanding the root cause of problem, based on earlier experiences, strategies are created in "no time", thinking that is the need of the hour and are rolled out expecting good outcomes. One caution is, one should understand sometimes, " experiences can turn out to be a baggage". Leaders therefore, should make sure that their think tank is met regularly to "Revisit again and again", the fundamentals about the customer, product and the competition and also to sharpen the core team skills, so that new energetic and enthusiastic heart touching concepts are weaved to create winning strategies". It is the key responsibility of the Leader to build deep understanding. Courtesy:The 5 elements of effective Thinking #Leaders #vicepresidents #Generalmanagers #Brandmanager #CEO

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