Siddhartha Vanvani

Exciting times for the Indian advertising market! 🚀 According to IPG Mediabrands Magna Global Advertising Forecast 2024, the Indian ad market is set to grow by 11.8% to reach ₹1,22,155 Cr in 2024 driven primarily by digital media with strong growth also observed in traditional media. 📊Key highlights 1) Traditional media revenue will grow by 8.4% to ₹64,398 Cr.(TV ,Print, Radio and OOH) 2) Digital media is poised to grow faster at almost 16%, reaching ₹57,757 Cr due to the expansion of internet base. 3) Despite being outpaced by digital, traditional media may receive 53% of all ad spend with digital media taking up the remaining 47%. 4) India's traditional media market share is twice that of global (29%) and APAC(24%) size. 🔍Insights 1) As per the report, Social and search could garner 34% and 33% of the digital ad pie respectively. 2) Display and video will follow with 19% and 14% respectively. 3) TV ad revenues in 2024 are projected to grow by 8.7% to reach an estimated ₹39,333 Cr driven by election and cricket. Also said that TV reaches 778 million viewers and overall time spent increased to 230 minutes. 4)Print media (itself as a most trustworthy source of information) will grow at 6.1% (estimated ₹18,771 Cr) and digital print revenue is estimated to be ₹1,300 Cr. India's ad market is projected to enter the top 10 global markets by 2025, reflecting robust growth across all sectors from FMCG to e-commerce. 📺📰 Let's gear up for a transformative year ahead in advertising! #Advertising #DigitalMedia #TraditionalMedia #MarketGrowth #IndiaAdMarket2024

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In today’s dynamic business landscape, enhancing brand visibility is crucial for any organization looking to make a mark. Digileap India, a prominent advertising agency, understands the intricate strategies required to elevate brand identity and propel businesses to success. This blog delves into the pivotal role that advertising agencies, like Digileap, play in bolstering brand recognition and establishing a strong market presence. 👉Follow me at ✅ Sanjeev Kumar for awesome tips & tricks related to Digital Marketing ✅To read quality articles on innovative Digital Marketing strategies, visit:- https://lnkd.in/gQaxq6-J ✅ DM me if you need any help with Digital Marketing & AI automation ✅Subscribe to Weekly newsletter for innovative tips and tricks on Digital Marketing: https://shorturl.at/cjor5 #entrepreneurs  #entrepreneur #entrepreneurship  #entrepreneurlife  #startuplife  #startupcompany  #business101 #business #entrepreneurlifestyle  #startup #businessawards #company  #ceolife #ceo  #founderstories #founderjourney  #ceo  #owner #founder  #digileap #Digileapmarketingservices #Startups  #VentureCapital  #LeanStartups  #Economy  #Economics  #iima  #iim #iimkozhikode #iimindore  #isbalumni  #usabusiness  #ukbusiness #ukbusinessowner  #usabusiness

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Thanks Mediabrief.com & @bcwebwise for this feature. Interesting read about the new SEBI guidelines for unregistered finfluencers. #marketing #story #growth #sebi #influencers

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Tune in for the third episode - In conversation with Arpan Biswas, CMO at AJIO.com Get insights and stories that delve into the magic behind the success of AJIO. https://lnkd.in/gxyMyKZB #1MarketingPodcast #DigitalMarketingPodcast #AIMarketing #MixedReality #Ajio #ContentStrategy #Marketing #DigitalMarketing

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afaqs! CMO Dialogues: Madhur Taneja, CMO of Nayara Energy, talks about how technology integration is transforming marketing strategies. Read on: https://lnkd.in/gDa2B8ya #CMODialogues | #Marketing | #Advertising | #Series | #Leadership | #NayaraEnergy | #MarketingStrategy | #Strategy

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Continuing our series on AI in Digital Marketing in India. AI is transforming programmatic ad buying in India, enabling businesses to optimize ad spend, target diverse audiences, and enhance campaign impact. As the digital economy grows, responsible use of AI is crucial, especially in light of evolving regulations, to ensure ethical and effective marketing practices. #AI #Programmatic #ethicaladvertising #digitalmarketing #india

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Discussing the rise of retail media on The Economic Times. Rise of retail media in India underscores the growing significance of platforms leveraging consumer data for highly precise ad targeting. By integrating advanced analytics and purchase behaviour insights, retail media channels are becoming essential tools for advertisers seeking to optimise engagement and maximize ROI. This trend highlights a broader shift in digital marketing strategies, where data-driven approaches are reshaping how brands connect with India's rapidly expanding online consumer base. #retailmedia #digitaladvertising Javed Farooqui

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Hello Marketing folks, Programmatic advertising, is that something which you are planning to explore but have no idea where to start from? AppsFlyer in collaboration with Smadex & AppTweak are hosting a Mobile Mastermind Session where you learn from undustry experts on how to harness the power of programmatic advertising! #Programmaticadvertising #mobilemastermind #Growth #appsflyer

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It's no secret that the cricket season brings along with it a frenzied excitement that remains pretty unbeatable, particularly when it comes to search. In the 2024 season alone, Microsoft Advertising witnessed a surge of 31% in search interest. In key categories, this surge is as staggering as 120%! While they are emblematic of the nation's love for the sport, dramatic changes in search behavior present a rare opportunity for brands in these categories to reach high intent audiences. Through robust digital marketing strategies that help maximize impact and a calibrated omni-channel approach to gain competitive edge, there are several game-changing opportunities for advertisers here. So, how are you staying ahead of the curve this season? Tell us more! #IPL2024 #IndianCricket #Microsoft #DigitalMarketing #IPLseason InMobi https://inmo.bi/49ZHtej

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Expect CPMs and Cost per Deposits (CPDs) to rise in the alcohol and real money gaming category. Unlike in the past, ambiguity and clear regulation would be needed from Meta’s side though. #performancemarketing #metaads

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We’ve compiled an exclusive list of 1,000+ eCommerce founders from across India, packed with the essential details to power up your outreach! 📊 Want this valuable list? Just drop a comment below, and we’ll send it to you for free! 💬 For even more in-depth insights, unlock the full potential with Kipplo and take your prospecting to the next level! 🚀 Srikanth Navaneetam Karthik Raj #EcommerceFounders #SalesLeads #LeadGeneration #India #Kipplo #B2BMarketing #Prospecting

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How does vHub.ai understands latest marketing trends ? | RizingTV In this episode of RizingTV's 'The Hard Thing About Hard Launches', Sachin Modi, Founder & CEO - vHub.ai, it is The platform provides a comprehensive suite of tools, offering deep insights into influencers, competitors, and key accounts associated with Instagram pages. He talks about influencer marketing and the opportunities and challenges of the industry. #sachinmodi #vhub #influencermarketing #influencers #startup #influencermarketingagency #rizingtv

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Paytm Makes a Strategic Move: Sells Ticketing Business to Zomato In a significant development, Paytm has decided to divest its entertainment ticketing business to Zomato. This strategic move will allow Paytm to focus on its core strengths in digital payments and financial services, while Zomato can expand its offerings and tap into a new market. Key Points of Paytm's Sale of Ticketing Business to Zomato ➡ Strategic Focus for Paytm: 1️⃣ Core Business: Paytm aims to concentrate on its core strengths in digital payments and financial services. This will allow them to allocate more resources to innovation and growth in these areas. 2️⃣ Portfolio Optimization: By selling the ticketing business, Paytm can streamline its operations and enhance shareholder value. ➡ Expansion for Zomato: 1️⃣ New Market Entry: Zomato aims to expand its offerings beyond food delivery and enter the entertainment ticketing market. 2️⃣ Synergy with Existing Services: The acquisition complements Zomato's existing services, offering a more comprehensive experience to users. For instance, they can bundle food delivery with event tickets. ➡ Details of the Deal: 1️⃣ Valuation: The deal is valued at INR 2,048 crore. 2️⃣ Employee Transfer: Nearly 280 employees from Paytm's ticketing business will join Zomato. 3️⃣ Timeline: Both companies expect to close the transaction within the current quarter (Q2 FY25). ➡ Implications for the Indian Digital Economy: 1️⃣ Consolidation: This deal highlights the ongoing consolidation in the Indian digital economy as companies seek to strengthen their positions and capitalize on growth opportunities. 2️⃣ Market Dynamics: The acquisition could potentially change the dynamics of the entertainment ticketing market in India. #paytm #zomato #news #updates #business #businessstrategy #digitaleconomy #aquisition

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🚀 Black Friday Alert! 🖤 Boost your business growth with our exclusive Digital Marketing Deals! 🎯 💻 Services we offer: ✔️ Social Media Management ✔️ SEO Optimization ✔️ PPC Campaigns ✔️ Website Design & Development 🎉 Get up to 20% OFF on all services! 👉 Use Promo Code: DMPRBF20 📞Contact us at +91 99588 90251 or visit Dmarketingpro.com Don’t miss this chance to grow your business smarter and faster! 🌟 #BlackFriday #DigitalMarketingDeals #SEO #SocialMedia #PPC #BusinessGrowth

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Requirement gathering (RG) calls are one of the most crucial aspects of B2B sales. During the RG calls with outbound leads, we are in a completely uncharted territory – anything can happen. People say that you can never be prepared enough for such situations. For me, RG calls are an opportunity to understand the brand, but one needs a good set of questions to do that. One could turn to the business models that are used to refine existing products/services or build new products/services from scratch to frame relevant questions. Two of these models that could help you frame such questions are Business Model Canvas and Value Proposition Canvas (not explaining what they are). Instead of pitching your brand, you may ask questions using these models about the pain points of the prospect and how the brand is addressing them. It is something that the prospect knows best and this way, you can get a solid start.

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Topic: Understanding the OOH Industry: An Inside Look Description: Welcome to Creatick Solutions! As a premier outdoor advertising agency based in Ahmedabad, Gujarat, we are here to guide you through the ins and outs of the Out-of-Home (OOH) advertising industry. The OOH industry encompasses various advertising formats found outside of the home, including billboards, transit ads, street furniture, and place-based media. It is one of the oldest forms of advertising, yet it continues to evolve with the times, integrating digital technology and data analytics to deliver more targeted and impactful campaigns. At Creatick Solutions, we specialize in diverse OOH formats such as RWA Branding, Auto Hood Branding, Auto Banners Branding, Tricycle Branding, In-shop branding, and media buying for hoardings, billboards, unipoles, and kiosks. Our 8 years of experience in the field has equipped us with deep insights and expertise, allowing us to create compelling advertising solutions tailored to our clients' needs. OOH advertising offers unique advantages: it reaches audiences on the move, can't be skipped or blocked, and often enhances its environment. Whether you are a business owner, marketing head, regional sales head, marketing manager, or startup, leveraging OOH can significantly boost your brand visibility and engagement. Let us help you navigate the dynamic OOH landscape and craft a campaign that resonates with your target audience. Ready to take your brand to the next level? Call us on 9377686989 for more info. #OOHAdvertising #OutdoorAdvertising #CreatickSolutions #BrandVisibility

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