Siddhaarth Aalambayan

₹22,400 Crore ($2.7 Billion) Lost to Piracy in India’s Entertainment Industry 1. Rising Piracy: A Growing Concern for Content Creators 51% of Indian consumers access content through pirated sources, posing a significant challenge to the entertainment industry’s revenue streams. 2. Streaming Dominates Piracy Landscape 63% of pirated content comes from streaming platforms, with mobile apps following closely behind as a major channel for illicit content distribution. 3. Massive GST Revenue Losses Up to INR 43 billion in GST revenues may have been lost due to piracy in India, underscoring the financial impact of unauthorised content consumption on the economy. 4. Post-Pandemic Surge in Subscription Revenue Subscription revenue has surged by 150% since the pandemic, signalling a strong rebound for OTT services, but piracy continues to hinder further growth. 5. Filmed Entertainment Industry Poised for Growth. India’s filmed entertainment sector is projected to reach INR 146 billion by 2026, signalling significant opportunity—but piracy remains a critical hurdle. 6. Pirates Don’t Want Paid Subscriptions 70% of pirated content consumers report no interest in purchasing OTT subscriptions, highlighting a major gap in monetisation strategies for streaming services. 7. Young Demographics Driving Piracy A significant 6% of pirated content users are aged between 19-34 years, suggesting that younger audiences are more likely to engage with unauthorized content. 8. Language Preferences in Pirated Content 40% of pirated content is consumed in Hindi, with 31% opting for English content, reflecting language preferences and potential areas for localisation. 9. Consumer Willingness to Switch to Legal Platforms 64% of pirated content users would prefer accessing content via authorized channels, even with ads, if offered for free—indicating potential for ad-supported business models. 10. Resistance to Paying for Movie Tickets A strong 84% of pirated content consumers report that they have no intention of purchasing movie tickets, pointing to the need for more affordable or flexible viewing options.

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📰 Here's my view- In a world dominated by digital screens, there's an undeniable charm to the experience of flipping through the pages of a newspaper. 📰 As someone who appreciates the sensation of holding a newspaper, I wonder: what is it about reading a physical newspaper that still captivates us in this digital age? Is it the ritual of morning coffee accompanied by the rustling of pages, or maybe the discovery of an unexpected story while flipping through sections? While online news offers convenience and real-time updates, there's an irreplaceable depth in the way a newspaper immerses you in curated content, offering a slower, more reflective engagement with current events. Or like Girish Agarwal, the visionary leader behind DB Corp, Dainik Bhaskar Group (दैनिक भास्कर) put it- 'Ink stained fingers vs scrolling screens.' Hear out his views on how the print industry continues to evolve and thrive amidst rapid technological advancements. 🌐 🗞️ I'm curious to hear your thoughts: Do you prefer the traditional feel of a newspaper, or do you find the immediacy of online news more appealing? Do share! Nirmal Bang #PrintMedia #DigitalAge #NewspaperReading #DBCorp #InterviewTeaser https://lnkd.in/dMw9ArtY

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ZEE5, the streaming platform from Zee Entertainment, is doubling down on family-friendly content, advanced technology, and cost-efficiency to fuel its growth while minimising losses, according to Chief Business Officer Manish Kalra. This approach has allowed the platform to increase both advertising and subscription revenues while cutting operational costs, The Economic Times has reported... Read More At:- https://lnkd.in/gat4rd92 ZEE5 #ZeeEntertainment #FamilyFriendly #content #technology #ZEE5 #advertising #news #NewsUpdate #newsfeed #dailynews #IBWNews

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Talking about the future of video in India, Viacom18 Media Private Limited's Kiran Mani (CEO, Digital Ventures) and Kevin Vaz (CEO, Broadcast Entertainment), at Media Partners Asia's APOS 2024. The two spoke to Vivek Couto about Viacom18's investment in linear channel Colors, the growth and commitment to regional language channels, along with the network's ongoing commitment to reality shows, the rise of comedy and Muslim content, the outsize success of IPL, the ups and downs of building an entertainment business in India, where "the scale absolutely blows you apart", and the "enormous opportunity [and] an "enormous responsibility in delivering the promise across multiple cities". We're live from #APOS in Bali today and tomorrow. ⭐️ ContentAsia

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The value of the Indian music industry has shown significant growth, reaching approximately 24 billion Indian rupees by the end of 2023. Forecasts indicate that this upward trend will continue, with the industry expected to grow to an estimated 37 billion rupees by 2026. This growth highlights the expanding market and increasing consumer engagement within India's vibrant music scene. Read more: https://lnkd.in/ge_zVXEa

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My views on the recent directive on Self Declaration Certificate from the Honorable Supreme Court of India. This will bring in accountability and responsibility to advertisers and gives more power to the consumer. Thank you medianews4u and Neetu Mohan. #medianews4u #advertising #branding #ad #marketing #brands #ang #anglobal #digitalmedia #print #tv #news Neethu Mohan Sindhu Menon ANG

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Beyond Retainers: Projects are the fuel for agency growth. The OG Mafia, Gaurav Arora shares why consistent, creative projects build stronger client relationships, boost agency reputation, and ultimately drive mutual success. Campaign India Read the article to know more - https://lnkd.in/gtdPpyQH #SocialPanga #GauravArora #PangaMafias

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Increased internet penetration, rise of social media and OTT, advent of online fashion brands selling pop culture and a young Indian demographic has helped boost India’s brand licensing market, especially, the entertainment character merchandise. However, IP owners like Disney Consumer Products and Warner Bros Discovery as well as licensing agencies like Dream Theatre and Black White Orange say that organized retail needs a larger footprint for licensed merchandise to grow further

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🚀 Former Unacademy CMO Karan Shroff Launches Gaming Studio ‘LightFury Games’. 📰 SUMMARY: Karan Shroff, former Chief Marketing Officer (CMO) and Partner of Unacademy, ventures into the gaming industry with LightFury Games. Shroff collaborates with gaming industry veteran Anurag Banerjee, serving as co-founder and CPTO, and former Unacademy executive Tina Balachandran. The startup aims to develop high-quality AAA game titles initially for mobile platforms, with plans to expand to other gaming platforms gradually. 🔍 KEY DETAILS: - Karan Shroff announced the launch of LightFury Games, focusing on developing cutting-edge AAA game titles, on LinkedIn. - Anurag Banerjee, with over two decades of experience in game development, joins as co-founder and CPTO, bringing expertise from studios like Ubisoft and Rocksteady Studios. - LightFury Games aims to showcase India's talent globally by developing AAA titles, starting with mobile phone games and later expanding to consoles. - Shroff brings over 15 years of experience in event management and brand marketing, having previously worked with Xiaomi India before Unacademy. 💡 INSIGHTS: - LightFury Games' entry into the gaming industry signals the growing potential of Indian studios to develop AAA titles, addressing the gap in the market for high-budget games. - The collaboration between industry veterans like Shroff and Banerjee underscores the ambition to elevate India's gaming ecosystem on the global stage. 🚀 IMPACT: - With the launch of LightFury Games, India's gaming scene is poised for further expansion, tapping into the expertise of seasoned professionals to create world-class gaming experiences. - The startup's focus on AAA titles aligns with the evolving preferences of gamers and the increasing demand for immersive gaming content. 🔮 OUTLOOK: - As LightFury Games prepares to unveil its offerings, the gaming community eagerly anticipates the arrival of high-quality AAA titles from India, potentially reshaping the global gaming landscape. - With India's gaming market poised for continued growth, initiatives like LightFury Games contribute to positioning the country as a prominent player in the global gaming industry. LightFury Games #LightFuryGames #Gaming #AAA #Startups #KaranShroff #StartUpNews #BusinessNews #MicroShots #NewsUpdates

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Mumbai-based Marathi language video streaming platform PLANET MARATHI OTT has raised $5 million in a funding round led by A & MA Capital USA, a prominent private equity firm based in the United States. Read the full story here: 👇 https://lnkd.in/dE7SaXk7 #funding #marathi #mumbai #maharashtra #ott #investors #startup #indianstartupnews

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ENIL domestic revenues rise 19.3% in Q1 - Times of India MUMBAI: Radio Mirchi operator Entertainment Network India (ENIL) reported a 19.3% year-on-year increase in domestic revenues to Rs 109.4 crore in the June quarter, helped by growth in both the radio and digital segments. Consolidated revenues for the quarter stood at Rs 113.5 crore, translating into an 8.9% y-o-y growth. Net profits rose to Rs 5.8 crore in Q1FY25, higher than Rs 4.4 crore it posted in the year-ago period.The company said that its balance sheet remains strong with a cash balan... Read more here: https://lnkd.in/dsvPcmCM . . Like 💝 Comment below ⏬ Share ✅ For More Such Updates Follow Us @qnewshub @qnewscrunch . . #qnewshub #qnewscrunch #Business

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We Bharat Indie are a humble initiative that bring together Indian brands and provide a platform for showcasing their offerings. 🌟 Join us by filling this form it hardly takes 5 minutes https://lnkd.in/ggYhDH2V Bharat Indie is an exclusive platform in the industries for Fashion, Arts and Entertainment, IT & Professional, Food & Beverage, Manufacturing and Gogreen - Farming. We take pride in featuring over 150+ and still counting choicest Indian brands under one roof across all our social media platforms averaging a weekly discoverability of 60k+ audience. Our venture is a fantastic opportunity for distributors, wholesalers, retailers, e-commerce platforms, and those seeking franchising opportunities to connect, network, and explore the cream of the Indian industries including SMEs and Large Businesses. Here are some highlights about Brands of India: 🎊💫Advertisement Details: Shoutout: Creating content Listing: Product/service/Portfolio created and advertised across all social media platforms. Direct purchase and contact details given in website. 💫🎊Categories on display: Products: Apparels, jewelry, Arts, Classes. Services- Counselling, HealthCare, Legal, Financial, Entertainment and so on. Sectors: B2B, B2C, D2C Easy Onboarding: No KYC needed. Additionally: We offer certified courses on business development; networking, supply chain, Technology and so on. Privilege Facilities for Overseas Buyers: Safe and Quick Export with pocket friendly rates. We host online exhibitions so that foreigners can buy We are regular at JEM yatra that include G20 country patrons visit. Access to NRI brands. 🎊💫Industry Leaders’ Perspectives: DPIIT Recognised Incubated at Symbiosis SCEI Pune Available on SAP Business Network, Amazon Startup Showcase, Business Resource Pool - Aspire for Her. 💫🎊For more information, you can visit the official https://lnkd.in/gxyV7-a5 website. Stay informed and continue supporting Indian brands! 🇮🇳

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India CSR Condemns Unethical Use of Its Brand by NGOBox in Upcoming Summit NGOBOX’s actions are deeply unethical, as they have used the ‘India CSR’ brand name without permission to promote their event, misleading stakeholders and participants. NGOBOX India NGOBOX Asia #CSR https://lnkd.in/dThjA2fe

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Why brand films are often considered superior to TV commercials: DREAM HUNT PRODUCTIONS PRIVATE LIMITED Longer storytelling: Brand films provide the opportunity for more in-depth storytelling, allowing complex messages to be communicated in an engaging way. Emotional connection: They foster an emotional connection with the audience, enhancing brand loyalty and affinity. Flexibility: Brand films are versatile and can be utilized across various platforms like social media, websites, and events. Measurable engagement: With brand films, audience engagement can be tracked and measured, offering valuable insights. Cost-effectiveness: They often prove to be more cost-effective than TV commercials, with a longer shelf life and broader reach. Authenticity: Brand films typically feel more authentic and less like a sales pitch compared to traditional TV ads. Brand consistency: They help maintain a consistent brand message and visual identity across platforms. Targeted audience: Brand films can be tailored to specific audiences and demographics, ensuring a more personalized approach. Versatile storytelling: Whether documentary-style, animated, or live-action, brand films offer diverse storytelling options. Memorability: Brand films tend to be more memorable, leaving a lasting impression on the audience. #CEO #Founder #Agency #Advertising #AdvertisingAgency #Marketing #BrandMarketing #CMO #MediaAgency #Media #Startup #MSMEIndia #StartupIndia #VCFund #Investors #India #BrandStory #digitalcontentagency #contentcreation #Linkedinconnections #lookingforinvestors

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In the bustling landscape of the Indian film industry, the pursuit of filmmaking is often romanticized as a journey of passion, creativity, and boundless imagination. Yet, beneath the glitz and glamour lies a harsh reality that many filmmakers grapple with: the delicate balance between chasing artistic dreams and ensuring financial stability. Read the full story here -

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ABFRL Further demerger details announced 2 most important things 1) Total Debt at ~3000 Cr Split: Demerged Fashion & Lifestyle = 1000 Cr, Remaining ABFRL = 2000 Cr 2) ABFRL Fund Raise Will raise 2500 Cr within 12 months of demerger with promoter participation Here's more:

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