Shruti Mishra
India
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Explore more posts
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Arin Verma
Zomato is outperforming Swiggy on every leading metric: •753M vs 578M total orders •₹13,545 Cr vs ₹12,320 Cr in revenue •₹372 Cr in profits vs a loss of ₹1,836 Cr •18.4M vs 12.8M average monthly transacting users •247K vs 196K average monthly transacting restaurant partners Swiggy was in fact leading on some metrics in FY23, but FY24 has been a game changed for Zomato. Now, Swiggy needed to regain its market share. I expected them to focus on execution, reducing losses, and preparing to go public. Instead, they sponsored Shark Tank Season 4 for ₹25 crore and removed Zomato's CEO as a shark😂 It could actually be a smart move. Episodes of Shark Tank often go viral, and judges are usually referred to as the "Zomato founder," "Shaadi(dot)com founder," or "boAt founder." With Deepinder's personal brand growing, Zomato was getting mentioned every time people talked about the show. By spending ₹25 Cr on sponsorship, Swiggy not only promoted its own name but also reduced the indirect marketing Zomato was benefiting from through Deepinder’s presence. It was a strategic way to shift the spotlight. Competition seems intense. __ Follow Arin Verma
1,00831 Comments -
Indrajeet Singh Ranawat
🚀 Hyphen’s INR 100 Cr Milestone: How A D2C Brand Leveraged mCaffeine’s Playbook To Succeed 🚀 In just a year since its launch in 2023, HYPHEN has hit a huge milestone – crossing the INR 100 Cr mark in revenue! 🎯 This D2C brand, focusing on facial care products with a blend of natural ingredients and actives, has followed in the footsteps of its parent company, PEP Technologies, which also owns mCaffeine. By applying mCaffeine’s successful playbook, Hyphen has managed to craft a winning strategy. 🔹 Operational Profitability: Hyphen is already gearing up for profitability as it sets its sights on crossing INR 200 Cr in revenue by FY26. 🔹 Recent Funding: PEP Technologies further boosted the brand with an infusion of INR 30 Cr, helping drive its ambitious growth plans. Hyphen’s rapid growth proves that with the right blend of product innovation and strategic insight, even the most niche brands can soar. 📈 Curious how leveraging proven strategies can accelerate your brand’s success? Let’s chat and discuss how to take your business to the next level! 🚀 #Hyphen #D2CBrand #BusinessGrowth #mCaffeine #RevenueMilestone #EcommerceSuccess #FacialCare #PEPTechnologies #NaturalIngredients #Profitability
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Jaydeep Halbe
🎥 Netflix's Strategic Play: Pushpa 2 for Rs. 250 Crores 🚀 Netflix has made a bold move by acquiring the rights to Pushpa 2 for ~Rs. 250 crores ($30m), dwarfing Prime Video & Amazon Studios ~Rs. 30 crores ($3.5m) investment in the prequel (Pushpa 1). Interestingly, Amazon Prime is reported to have had a ROFR (Right of First Refusal) on the sequel (Pushpa 2). This significant investment highlights Netflix's confidence in Pushpa 2's potential, following the Pushpa 1’s almost magical dream run of ~ Rs. 350 crore at the Box Office. 😎 Fun Fact 😎 : Pushpa 1 was the 1st Pan-India film to have received love from views across the country in multiple languages. Superstar Allu Arjun admits that he just wanted to make a great Telugu Film but took care to release it in multiple languages and it became an ‘accidental Pan-India Film’. I like to believe that it was with that film that the Pan-India / Multi-Language Film concept really took off! Coming back, Despite the high purchase price, this deal is just a splash in the ocean for Netflix. With Q1 revenues hitting $9.37 billion (on a ~270 million paying user base, which represents ~ $11 / month as Revenue per user) and a net income of $2.33 billion, the streaming giant demonstrates it can afford to play big. Only 0.2% of their $15 billion annual content budget went to Pushpa 2, illustrating strategic spending in pursuit of substantial market influence. *Key Points*: Profitable Strategy: With $3 per user / monthly profit, investing in blockbuster content pays off. Market Expansion: Aiming to expand its 14 million Indian subscriber base to ~ 100 million in the coming years (first stated by Co-Founder Reed Hastings and later confirmed by Co-CEO Ted Sarandos) to capture a significant market share. No wonder they outbid Amazon Prime, despite their ROFR on Pushpa 2. Netflix is not just buying content; it's investing in market dominance (8x for Pushpa 2 compared to Pushpa 1). Pushpa 2 is more than a film; it's a piece of a larger puzzle in Netflix's strategy to conquer the streaming world, with big stuff expected from #india. #Netflix #StreamingWars #Pushpa2
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Puneet Suri
🚀 Swiggy IPO is providing 30X type of return to many VCs. And media is going gaga over it. A 30X return in 9-10 years is 40-45% IRR which is very impressive. Now look at it another way ----If I set up a VC fund with an expectation of 25% IRR over a 10-year fund, then the final value needs to be 9-10X for the entire fund. And I will not invest more than 10% in one deal typically. Let’s look at numbers: 1️⃣ Total fund size - 100 rupees 2️⃣ Required final value @25% IRR - 930 rupees 3️⃣ Swiggy - 10% or 10 rupees 4️⃣ Swiggy exit value - 300 rupees 💰 I still need the balance 90% or 90 rupees to deliver 630 rupees. This is not easy at all. Knowing most of the investments in startups will fail, I still need 2 more Swiggy's in the portfolio to be an average performer. 📊 On top of that, there are several small-cap mutual funds that are giving 25% return over several years. VC is a tough business. 🎢 #startups #swiggy #VC
1,36158 Comments -
Samuel Hess
Surprising WhatsApp Logo Impact (This test increased CR by 1.44% - completely by accident!) Quick context: We added the Whatsapp logo at checkout just to show people they'd get order updates there. Our only goal? Make sure conversions didn't drop. Instead, we discovered this: 1.) ARPU increased by 1.20% 2.) Conversion rate jumped 1.44% 3.) Potential monthly revenue boost: up to €77,630 Why did this work? Simple: When people saw the WhatsApp logo at checkout, they felt more trust. They knew exactly where their updates would arrive. Not through email. Not lost in spam. Right in WhatsApp. The key lesson? Sometimes testing things for strategic reasons (like better customer communication) can surprise you with unexpected revenue gains. You don't always know which tests will boost conversion! Follow (@) Samuel Hess for more insights on ecom, CRO and landing pages! Ps! want to see 90 Original A/B-Tests for $70,000,000+/year brands? I spent 182 hours doing tests ideas for these Top 1% Brands. 𝗜 𝗰𝗼𝘂𝗹𝗱𝗻'𝘁 𝘂𝗽𝗹𝗼𝗮𝗱 𝗮𝗹𝗹 𝗼𝗳 𝗶𝘁 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗶𝗻, 𝗜𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝗮𝗰𝗰𝗲𝘀𝘀 𝘁𝗼 𝗮𝗹𝗹 𝘁𝗵𝗲 𝗶𝗱𝗲𝗮𝘀: 1. Like this post. 2. Comment "Sharing is Caring" 3. Repost this and i'll sent it to you ✨
5933 Comments -
Sabhareesh Muralidaran
Q-Commerce overtaking traditional e-commerce? Currently we are seeing a big boom in terms of the different SKUs being sold in Quick commerce apps like Zepto, Blinkit, etc. - Atomberg Technologies 's fans - Sony's PS5 - Samosa, Chai and what not - Digital Gold from Jar! Zepto is in talks to raise $300m for its broader ecommerce play. While Swiggy is preparing to file for an IPO this year, incumbent Flipkart is readying its entry into quick commerce. Zomato has invested $240 million in Blinkit over the last one year. Taking a step back, the lines between quick commerce and traditional e commerce have started to become increasingly blurred with QCom pretty much catering to every needs! Also, multiple reports suggest that QCommerce can potentially become bigger than traditional e commerce in India! Case in point : According to Goldman Sachs, the valuation of Blinkit is greater than Zomato's core food delivery biz! Non-grocery boom in Q-Commerce: Categories including beauty, toys, health and electronics are witnessing robust sales growth on quick-commerce platforms overall. While the overall base for the new categories is still small, aggressive expansion by these players is starting to ensure a dominant presence for these categories. Plus AOV is higher which also comes with better margins, making it a win-win! Case in point: Zepto - 2x sales MoM in segments such as toys and electronics accessories - Beauty category expanded 3x QoQ - ~15% of Zepto’s $1.2bn annualised gross sales currently comes from non-grocery products (Source: Goldman Sachs) For several D2C quick commerce has become the fastest growth channel as well as the platform with highest customer engagement This is definitely a positive for the consumers and the Q-Commerce players, but is everything on the up and up? As the demand for space on quick-commerce platforms skyrockets, niche D2C cos in segments like FMCG, beauty and personal care, and health and fitness are agreeing to pay a 30-45% commission on sales, besides shelling out on advertising and discounting on these Q-Com platforms. On top of the commissions, brands are also regularly spending around 20% of their total sales on ads on the platforms, and discounting their products by about 20-25% (totaling 60-70% revenue!). This is in stark contrast to the 10-20% commission that large FMCG cos pay these platforms reflecting the intense competition for visibility. The brand's scale and comparison with competitors are crucial considerations when it comes to new listings. On the positive side, smaller D2C brands have seen 40-60% total revenue coming from Q-Commerce compared to ~10-20% from traditional ecommerce, which is surprising! Essentially, Q-com currently has a BIIIG Bargaining power against new D2C brands and can essentially make or break their businesses! Is this sustainable on the long run? #ecommerce #quickcommerce #india #zepto #businessmodel #d2c #startups #LIPostingChallenge
51 Comment -
Debarghya Sil
🚨Zepto Raises $665 Mn From Avenir, Lightspeed, and avra (Anu Hariharan new fund) at $3.6 Bn Valuation While startups are struggling to raise funding at a higher valuation, Zepto's valuation jumps ~ 2.5X -> 2024: Zepto bags the biggest fund raise in 2024 -> 2023: Becomes the first Indian startup to turn unicorn in 2023 #Zepto #Funding #Indianstartups #Quickcommerce #Valuation Inc42 Media (To read more, click the article link in the comment section 👇🏽)
3082 Comments -
Vikas Chawla
Nike receives 137.1 million monthly traffic Swiggy receives 12.85 million monthly traffic Zapier increased its organic traffic growth from 1.19Mn visits per month to over 4.8Mn Here's the secret behind their organic growth... While many brands believe that SEO and content marketing are dead, these brands are leveraging them to get more traction. Here are 3 SEO myths holding your brand back and what’s the reality instead: ❌ Short-form content > Long-form content ✅As per an article by Semrush, long-form content (over 3000 words) outperforms short pieces by: 3X in terms of traffic 4X in terms of shares 3.5X in terms of backlinks In fact, Ahrefs’ 3,000-4,000 word-long blog posts have helped them rank for over 200,000 keywords and attract more than 500,000 organic visits every month, according to SimilarWeb data. ❌ Focus solely on SEO metrics ✅ It’s tempting to obsess over keyword rankings, but metrics like engagement rate, bounce rate, and time on site tell the true story of success. Airbnb has aligned its SEO strategy with its business model. They create location-based content. This has helped them rank for over 13 million keywords globally (Ahrefs data). ❌ Content alone drives success ✅High-quality content is important, but things like site speed, mobile optimization, and technical SEO matter just as much. 53% of users leave a page if it takes more than 3 seconds to load, as per a report by Google. In fact, when The New York Times introduced AMP (Accelerated Mobile Pages) for their articles, they saw a 10% boost in mobile search traffic and a 23% increase in users returning within a week. Here’s what you should do if you want to improve your SEO’s ROI: → Focus on creating pillar content that truly addresses queries. → Set clear goals from day one and track metrics that matter for long-term impact. → Optimize your website's technical aspects and user experience for better engagement. Don’t believe in common misconceptions and start focusing on the right things. You’ll definitely see the results! P.S. Do you think SEO is dead? #SEO #ContentMarketing #OrganicGrowth #LongFormContent #DigitalMarketing
1619 Comments -
Siddharth Puri
This seems to be a fair representation of the market being around 500-600 million USD in India Interesting facts - market is 50:50 between brand and performance ad dollars - performance dollars doesn’t mean Lower funnel as brands born in social first world are buying more full funnel effectively - 30:70 split in favour of micro and nano influencers in terms of atttacting dollars - adtech platforms owning sub 150 million USD market due to challenges in differentiation against independent/specialist agency ecosystem #humanmedia #adtech #influencers #socialcommerce
523 Comments -
Nikunj Kanodia
Swiggy, one of India’s largest food delivery platforms, is taking a bold step towards going public, having filed its updated Draft Red Herring Prospectus (DRHP) with SEBI. The company is preparing to raise ₹3,750 crore ($448.56 million) through its highly anticipated IPO. This move is sure to intensify its competition with Zomato, which already holds a leading market position and is currently profitable. In FY24, Swiggy showed significant progress by cutting its losses by 43%, reducing them to ₹2,350 crore, while boosting revenue by 36% to ₹11,247 crore. Its diverse portfolio spanning food delivery, dining, and quick-commerce reported a gross order value of ₹35,000 crore, further strengthened by its 14.3 million active monthly users. Swiggy's quick-commerce platform, Instamart, also played a key role, contributing ₹374 crore in Q1 FY25. Despite Swiggy's impressive growth, Zomato remains a tough competitor. With a market cap of nearly $25 billion, Zomato has established its dominance. Its Q1 FY25 revenue from operations reached ₹4,206 crore, and it posted ₹253 crore in net profits. Zomato’s well-rounded revenue streams, including Blinkit and B2B Hyperpure, give it a strategic advantage. However, with Swiggy’s aggressive expansion plans and its IPO, the market dynamics could shift in the coming years. High-profile investors like Prosus, SoftBank, and Tencent are reducing stakes, signalling that Swiggy is gearing up for massive growth. As Swiggy looks to close the gap with Zomato, the IPO is poised to be one of 2024’s most exciting events in the food-tech sector. #IPO #Zomato #Swiggy #CorpwisAdvisorsPrivateLimited #linkedin #linkedinlearning #finance
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Ajay Soni
There must be 10,000+ early-stage D2C brands out there... ...and 1,000+ agencies claiming to scale your business from ₹10 lakhs to ₹50 lakhs, or even crores, in just a few months! They all have well-trained teams, SOPs, processes, and "proven strategies" to do so! Nothing against them! They are the backbone!! But, do you know what a brand would have done right by the time they hit ₹10 lakhs/month? >They’ve already cracked product-market fit. >They’ve got multiple pitches for their products. >Their ops are solid (teams and processes are in place). >They’ve nailed at least 2 key channels (Shopify, and Amazon mostly). >They’ve got 1 hero product and a few “side heroes and heroines.” So while these agencies are doing a good job scaling them further, the real greatness lies with the founders and their small teams who took the brand from 0 to ₹10 lakhs/month! Profitably! I’ve helped multiple brands in the last 2-3 years crack that initial channel mix and find product-market fit to get that early traction: >Testing multiple creative angles at low burn >Testing multiple landing pages >Testing multiple storylines >Setting up distribution across key online channels >And a thousand other things! And I’m doing the same as the solo founder of Candyland. Got a D2C brand in the early stages that needs help? Reach out! I don’t work as a consultant—I work like a co-founder, hands-on, treating it like my own brand! Ps: If I get 100 likes on this - I will buy new sunglasses because these belong to my wife!
286 Comments -
Nishit Donga
Why do top brands like Zomato, Wendy’s, or Netflix playfully banter online or post memes? It might seem trivial at first, but this is where the magic of social media comes in. When Zomato shares a meme about Swiggy’s IPO or Netflix comments on Prime’s posts, they aren’t just having fun but building visibility and connection. These interactions keep brands at the top of your mind and show personality. They stand out because they’re not just selling; they’re engaging. The truth is, that brands are competing not just for sales, but for attention. If your post or reel is the first thing people see in their feed, chances are they’ll notice it. They may never scroll down that far if it’s buried in position 20. Without smart, engaging content, businesses often spend big money on ads just to get noticed. But with the right social strategy, your brand can build organic reach and meaningful relationships beyond just one sale. Social is not just entertainment—it’s strategy. #DigitalMarketing #SocialMediaStrategy #BrandEngagement #MicraDigital #BusinessGrowth
151 Comment -
Abi Garg
"I don't care about ROAS. Just get me orders." - Our streetwear client, July 2024 Fast forward 2 months: • 1,042 genuine orders (up from mostly fake) • 4x ROAS (started at 2) • ₹23.5 lakh in sales How'd we pull it off? Let's peel back the curtain... just a little. 👀 𝗧𝗵𝗲 𝗦𝘁𝗿𝘂𝗴𝗴𝗹𝗲: - Launch: May 2024 - New streetwear brand enters market - Target: College students (15-24) seeking oversized tees and hoodies - Founder's goal: 200-500 monthly orders 𝗥𝗲𝗮𝗹𝗶𝘁𝘆 𝗶𝗻 𝗝𝘂𝗹𝘆: • High rate of fake orders (>50%) • Genuine sales well below target • Low return on ad spend (ROAS ~2) 𝗢𝘂𝗿 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵: 𝟭/. 𝗗𝗮𝘁𝗮 𝗗𝗲𝘁𝗲𝗰𝘁𝗶𝘃𝗲 𝗪𝗼𝗿𝗸: We uncovered a hidden customer segment by analyzing purchase patterns across 10,000+ transactions. The results shocked even us. 𝟮/. 𝗖𝗼𝘂𝗻𝘁𝗲𝗿𝗶𝗻𝘁𝘂𝗶𝘁𝗶𝘃𝗲 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴: We shifted focus to an audience segment our client had overlooked. Conversion rates jumped 300% almost overnight. 𝟯/. 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗥𝗲𝗯𝗲𝗹𝗹𝗶𝗼𝗻: We A/B tested 50+ ad variations, breaking every "best practice" rule. The winning ad? Let's just say it wasn't what anyone expected. Our data-driven approach challenged conventional wisdom at every turn. The results speak for themselves, but there's more to the story. Interested in the detailed strategies behind this turnaround? Let's discuss how they might apply to your business. Book a consultation: https://lnkd.in/eGM9__P #EcommerceStrategy #DigitalMarketing #DataDrivenResults
62 Comments -
Kaushik Banerjee
In my opinion, subscriptions for the mass market does not work in dating apps. For a niche audience maybe. But definitely not for the mass market Let me explain When we take a subscription for an OTT platform, we know that there is a large content library that we will get access to. But when I take a subscription for a dating app, it is a roll of the dice - akin to gambling. Because I do not know whether I will find a love partner or not by paying the subscription. Hence in English dating apps only 3-4% users buy a subscription Contrast this with the approach that we have taken at flutrr . We have Microtransactions priced between Rs. 30-70 and bundles of such microtransactions ( at a discount) . In each of these Microtransactions, the user is very clear what he/she will get if he/ she pays. There is no ambiguity and know false expectations . Therefore more than 18% of our users buy these Microtransactions. And this fact coupled with our very low Cost of Acquisition will not only help us reach profitability but also help us scale with minimal capital Another benefit of this approach is that users can use the app without buying Microtransactions immediately. Therefore , their lifetime and longevity on the App goes up giving us the opportunity to convert these users to paying customers in the future. If at any point of time we decide to seriously monetise eyeballs thru advertising, this will help us immensely In fact, we have tied up with CouponDunia to offer our users free branded coupons. When they redeem the coupons we get a revenue share. The user is happy to get an offer without having to suffer intrusive ads. And we make money too Building for Bharat is about creating a win-win proposition. It is a difficult game. But hugely scalable and profitable. And in this Jio leads the way.
475 Comments -
Pushkar Singh
Who would invest in founders who have wasted $50M? Koo, an Indian microblogging platform, recently shut shop after raising $50M in capital. Everyone has their views on why Koo failed. IMO, the biggest reason behind its failure was a lack of PMF (Product Market Fit). Koo spent much money on marketing and didn’t build a product people wanted. It kept harping on nationalism, a Twitter for Indians, made in #India. This approach failed. However, this doesn’t mean Koo’s founders aren’t smart or intelligent. I wrote in an earlier post that we shouldn’t be surprised if Koo’s founders raise fresh capital for a new startup. To many of us, this might seem grossly unfair. Millions of smart, hardworking founders are struggling to raise capital while investors are backing failed founders who have wasted millions of dollars. How is that fair? It confirms the widely held belief that the #venturecapital industry is broken and corrupt where a few people with the right connections get all the capital while others don’t see a dime. It shows that the VC industry is a closed group, a cabal where who you know matters more than anything. While these are just complaints, most people who criticise VCs don’t understand how startup investing works. VCs welcome failures. They embrace them because they know failures are inevitable. When VCs invest in 20 #startups, they know 15 will fail. The goal is to invest in startups that can give them a 100x return. Failures are part of the game. They are unavoidable. The aim is to back founders who can build such 100x return companies. Hence, failures are not looked down upon in the VC industry. It’s similar to the American culture where society appreciates the people who take risks, and it easily accepts personal bankruptcies that result from this risk-taking approach. There’s no taboo in failing in the USA and the VC industry. I’m sure Koo’s founders have learnt from their mistakes. It’s an expensive mistake and not everyone is so lucky to have this luxury to spend $50M on their education. ;) However, most VCs will back Koo’s #founders because these founders know how to raise capital and they know how to not build and scale tech companies. Their past failures have improved their chances of future success. In the VC industry, Failure is Good.
24942 Comments -
Kaushik Banerjee
Most dating app subscriptions are too expensive for the Indian market. Tinder, for example, ranges from ₹900 to ₹3,200 per month. Indians prioritize value for money. They’ll pay for subscriptions when they know exactly what they’re getting—like Netflix, which offers a vast content library. But with dating apps, there’s no guarantee of finding love, making it feel riskier. That’s why at flutrr we’ve used a pay-per-use microtransaction model from day one. For instance, you can buy 2 Super Likes for ₹30 —here you know exactly what you're paying for. We’ve since taken it a step further by bundling microtransactions. 7 features worth ₹300 are bundled at ₹200, offering more value and flexibility. As a result, 18% of our user base are paying customers— compared to the 3-4% on other dating apps. In a market where value drives decisions, you have to be crystal clear about what you're offering. #startups #pricing #subscriptions #datingapp
43859 Comments -
Shubham Bansal
10 mins delivery app | 10-year-old boy | 10 mins of amazement Background: I live in Kota, a tier 3 city. Here, Shark Tank is the biggest source of startup world exposure Recently, Blinkit started operations in Kota. I was showing Blinkit to Aarav - a 10-year-old boy in my society. Before I could explain, he said 3 sentences that blew my mind! Aarav - "aapko pata hai -" Sentence 1: "ye saare startups loss banate hai investor ke paise se" Sentence 2: "ye jyada log hire karte hai, taaki ye jyada salary dein and profit mein se tax bacha lein" Sentence 3: "lekin inka reality mein profit hota hai" However wrong his understanding was, I was amazed, happy and hopeful for the future of India. Because, when I was 10 years old, my concerns were like - 'pencil gum gayi ab mummy maregi' - 'aaj bat par MRF ki painting karunga' Today's 10-year-old kids are much more aware of the world. The true power of social media! I experienced pure joy for 10 mins straight :)
284 Comments -
Soumyajit Ghosh
AstroTalk saw massive growth in FY24, with profits jumping 12x to nearly ₹100 Cr—a clear sign of its solid market position and smart strategies. > Profit: Up 1,080% to ₹99.99 Cr (vs. ₹9 crore in FY23). > Revenue: Surged 2.3x to ₹651 Cr International revenue rose 4.2x to ₹121 Cr Expense Breakdown: • Total Costs: Increased 97.9% to about ₹531 crore. • Marketing Spend: Up 116% (Aggressive push to grow its user base) • Legal & Professional Fees: Increased 103% to ₹319 Cr (possible legal challenge) STRATEGIC: 1. (Market Position): Leading India’s Spiritual-Tech, tapped $58.56B spirituality market. 2. (Operational Efficiency): Controlled fixed costs while scaling, delivering high returns (ROCE of 40.16%) and a solid EBITDA margin of 19.42%. 3. (User Engagement): Over 4.5M paid sessions monthly on trending topics like Marriage and Careers. If I forget the negative part these are the things I can see... __________ 👉 P.S. If you enjoyed this, you'll love my 3-min newsletter [🔗 in comment]
2512 Comments -
Aditya Khajuria
Generated 9 lakh in 1 month for this Pajamas Set Brand How we achieved a 50% sales increase for this D2C sleepwear brand: 1. Targeted Marketing: • Focused on urban millennials aged 25-35 • Segmented audience by specific interests 2. Budget Optimization: • Used Meta's Advantage+ shopping campaigns • Reduced cost per acquisition by 30% 3. Multi-Platform Strategy: • Diversified ads across Meta’s Ig & facebook • Captured customers at various touchpoints 4. Effective Creative: • A/B tested carousel ads, videos, and UGC • Highlighted product features and customer experiences 5. Website Optimization: • Added size recommendation tool • Streamlined checkout process • Incorporated customer reviews 6. Data Utilization: • Integrated Meta's Conversions API • Improved retargeting ROAS by 25% 7. Seasonal Campaigns: • Targeted key shopping periods • "Cozy Winter Collection" saw 40% higher engagement Results prove that with the right strategy, significant e-commerce growth is achievable. Is your brand's ROAS stagnant? Ready to explore new growth opportunities? Visit socioninja.com/contact to schedule a consultation and unlock your business's digital potential. #ROAS #MetaAds #FashionMarketing #FashionROAS #FashionAds #AdPerformance #MetaAdvertising #FashionCampaigns #DigitalFashion #FashionEcommerce #D2CFashion #FashionTech
61 Comment -
Shubham Verma
Quick commerce is on the rise but is it gonna be Zepto’s world? Zepto raised their first cheque of $500k on 1st Sept, 2020. 28 weeks later, they raised $6.5M. And then 32 weeks later, $60M. 7 weeks later, $100M. 19 weeks later, $200M. 68 weeks later, $231M. 11 weeks later, $31.1M. 32 weeks later, $665M. That’s almost $7M a week, $1M a day. Insane conviction by VCs. Who do you think is gonna capture the largest share: Zepto, Blinkit, Swiggy’s Instamart, Tata backed bigbasket.com or Reliance Retail’s JioMart? #quickcommerce #retail #ecommerce #growthstory #funding
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