Shivani Mahabare

Creating PR campaigns is often a process of trial and error: Komal Rukhana Mint & Milk PR By: Rohin Ramesh #prindustry #prcampaign #innovativedigitalchannels #innovativecampaign #digitallaunch

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Once brands join #BiggBoss, they find it hard to leave: Pavithra KR, Revenue Head at Colors (Viacom18 Media Private Limited). More insights here ➡️ https://lnkd.in/gEiNyBdP By Aditi Gupta #e4m #ExclusiveInterview #FestiveMarketing #Colors #Brands #MarketingInsights #Advertising #BrandStrategy

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Ever poured your heart and soul into a lead gen campaign only to watch it fall flat? 📉 Don't worry, it happens to the best of us. Let's dissect the common culprits behind lead gen flops and unveil the secrets to turning things around. Lack of Targeting 🎯: Casting too wide a net can result in missing the mark altogether. Ensure your efforts are directed towards your ideal audience to increase relevance and engagement. Poor Quality Data 📉: Invest in high-quality data to fuel your campaigns with accurate and actionable insights, minimising wasted efforts and maximising ROI. Ineffective Follow-Up 📞: Generating leads is only half the battle. Consistent and timely follow-up is key to nurturing prospects and guiding them through the conversion funnel. Ignoring Nurturing 🌱: Rushing the process can lead to missed opportunities. Implement a nurturing strategy to cultivate relationships with leads over time, increasing trust and conversion rates. Overlooking Personalisation 🎁: Generic messaging won't cut it in today's personalised landscape. Tailor your approach to resonate with individual leads, showing them that you understand their needs and preferences. Weak Value Proposition 💼: If your offer doesn't stand out, neither will your campaign. Clearly communicate the value and benefits of your product or service to compel action from your audience. Lack of Consistency ⏳: Rome wasn't built in a day, and neither is a successful lead gen campaign. Stay consistent with your efforts to maintain momentum and build brand recognition over time. Ignoring Analytics 📊: Data is your best friend when it comes to optimisation. Regularly analyse campaign performance metrics to identify areas for improvement and refine your strategy accordingly. Ignoring Feedback 🗣️: Your audience holds the key to your success. Pay attention to feedback and insights gathered from leads to fine-tune your messaging and offerings for maximum impact. Relying on One Channel 📢: Putting all your eggs in one basket leaves you vulnerable to fluctuations and limitations. Diversify your lead gen efforts across multiple channels to reach a broader audience and mitigate risk. By addressing these common pitfalls head-on and implementing strategic solutions, you'll be well-equipped to breathe new life into your lead gen efforts and drive meaningful results. 💡 #LeadGenSuccess #MarketingStrategy #leadgeneration #troubleshooting #marketingdonts #marketingchallenges #getmoreleads #businessgrowth #howtogetahead #SmartleadMarketing #StartTheConversation

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Onads and StrategiQ partner for digital marketing transformation in India Link in the comments Jignesh Maniar Andy Smith Onads StrategiQ #mediabrief #Onads #StrategiQ #partner #digitalmarketing #digital #media

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Launching a new product requires careful planning and execution, especially when it comes to PR. Anindita Gupta, founder of Scenic Communication explains how they can nail their go-to-market strategy with savvy PR, which encapsulates press releases, influencer buzz, and if needed, crisis control. #publicrelations #PR #PRprofessionals #PRmanagement #productlaunch

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A recent study by the The Advertising Standards Council of India (ASCI) Academy, in collaboration with design firm Parallel HQ, has uncovered the extensive use of deceptive or 'dark' patterns in popular Indian apps. Dark patterns are misleading UI/UX strategies that can trick users into making unintended choices. The report, titled ‘Conscious Patterns’, analysed over 12,000 screens from 53 apps across nine industries and found that 52 of these employ deceptive design practices. #design #designing #branding #branddesign #advertising #apps #appdesign

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At SBN Media Mumbai, we’re always studying how different audiences interact with content. Each generation has unique preferences: - Boomers & Gen X value longer content like newsletters and in-depth videos. - Millennials engage with almost all formats, making them a versatile audience. - Gen Z & Gen Alpha lean heavily into short, visual content – think quick videos and striking images. Understanding these preferences helps us tailor videos and strategies that truly speak to the audience. Let’s craft content that speaks to them, no matter their generation! #AudienceInsights #VideoMarketing #ContentStrategy #SBNMediaMumbai

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How should the PR agency model evolve in India ? PRPOI Founder - Tarunjeet Rattan shares her insights on the various ways the agency model can and must evolve along with Rishi Seth and Aman Dhall. Paarul Chand steers the conversation through M & A in the PR industry and the opportunities and challenges that lie ahead. Hear the full episode on : https://lnkd.in/eA2XNNaU #pr #publicrelations #pragency #pragencyindia #industryinsight #podcast

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How should the PR agency model evolve in India ? Tarunjeet Rattan , Managing Partner Nucleus PR shares her insights on the various ways the agency model can and must evolve along with Rishi Seth and Aman Dhall. Hear the full episode on : https://lnkd.in/eA2XNNaU #pr #publicrelations #pragency #pragencyindia #industryinsight #podcast

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Boosting Brand Awareness and Building a Stronger Brand with SEO: How BENNOIT, an SEO Agency in Goa Can Help? In the fast-paced digital age, standing out in the crowded online marketplace is more crucial than ever. Whether you're a budding startup or an established enterprise, building and maintaining brand awareness is key to your success. One of the most effective ways to achieve this is through Search Engine Optimization (SEO). At BENNOIT, a leading digital agency in Goa, we understand the pivotal role SEO plays in enhancing your brand's visibility and credibility. Let’s explore how SEO can benefit your brand and how BENNOIT can be your partner in this journey. Read More: https://lnkd.in/ge7Q_xPE #seo #seoagency #seogoa #digitalmarketing #digitalagency

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Brainstorming, deadlines, and a dash of chaos - just another normal day at a marketing firm! Read More: https://www.brandelier.in #brandelier #marketinglife #creativeagency #agencyhustle #brand #brandbuilding #brandidentity #contentcreator #marketingstrategy #pune

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SDC & festive season ads: Stringent checks on Food & Health ads; caution in copywriting Read more: https://lnkd.in/dCNFfjdQ ✍ SHANTA SAIKIA Rishabh Mahendru, AdLift India | Rekha Motwani, #ARM Worldwide | Prakhar Srivastava,White Rivers Media | Shradha Agarwal, grapes #SDC #FestiveSeasonAds #FoodAds #HealthAds #Copywriting #AdvertisingRegulations #AdCompliance #MarketingEthics #AdvertisingStandards #ConsumerProtection #ResponsibleAdvertising

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The global influencer marketing industry is projected to hit ₹21,000 crore by 2025, with India leading the charge at a 25% CAGR. Brands across industries can't afford to miss out on this opportunity! Check out our latest insights on leveraging influencer marketing: https://lnkd.in/dPNShMU9 #InfluencerMarketing #BrandGrowth #DigitalMarketing #MarketingStrategy #BusinessGrowth #MicroInfluencers #BrandAwareness #ROI #MarketingTips #CXO #Leadership #BrandStrategy Source: Influencer Marketing Hub - Industry Report

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Topic: Understanding the OOH Industry: An Inside Look Description: Welcome to Creatick Solutions! As a premier outdoor advertising agency based in Ahmedabad, Gujarat, we are here to guide you through the ins and outs of the Out-of-Home (OOH) advertising industry. The OOH industry encompasses various advertising formats found outside of the home, including billboards, transit ads, street furniture, and place-based media. It is one of the oldest forms of advertising, yet it continues to evolve with the times, integrating digital technology and data analytics to deliver more targeted and impactful campaigns. At Creatick Solutions, we specialize in diverse OOH formats such as RWA Branding, Auto Hood Branding, Auto Banners Branding, Tricycle Branding, In-shop branding, and media buying for hoardings, billboards, unipoles, and kiosks. Our 8 years of experience in the field has equipped us with deep insights and expertise, allowing us to create compelling advertising solutions tailored to our clients' needs. OOH advertising offers unique advantages: it reaches audiences on the move, can't be skipped or blocked, and often enhances its environment. Whether you are a business owner, marketing head, regional sales head, marketing manager, or startup, leveraging OOH can significantly boost your brand visibility and engagement. Let us help you navigate the dynamic OOH landscape and craft a campaign that resonates with your target audience. Ready to take your brand to the next level? Call us on 9377686989 for more info. #OOHAdvertising #OutdoorAdvertising #CreatickSolutions #BrandVisibility

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Five tips for young brands to boost their social media engagement. Digidarts By: Siddhartha Vanvani #socialmediaengagement #audiencepersona #influencerpartnerships

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This is why 70% of brands are betting big on Influencers marketing in India? Let us spill the tea, ➝ With over 70% of brands diving headfirst into influencer marketing, the digital landscape is buzzing louder than a Diwali firecracker. ➝ We're expecting a whopping 25% growth in the influencer marketing sector. ➝ The legendary entrepreneur, comedian, and YouTuber, chimes in to say that the creator economy is booming, especially with hilarious content in Hindi and regional languages. ➝ Micro and nano influencers steal the spotlight, prioritizing engagement over sales. This is a big deal for marketers and creators, changing how brands get noticed online. #marketing #advertising #marketingagency

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