Shilpa Shukla

I recently met a gray-haired veteran B2B sales gentlemen who was saying: "Shahjad, when I was in my 20s, we used to go office to office or perhaps stand outside CXO's cabin just to get the coordinates so that we can call or email them later, forget about pitching or demonstration" I could feel the genuine pain in his voice when he was telling me this. Today in just 1 click we get the contact details of CXOs running billion-dollar companies. (Yes, we are lucky and blessed to be next-gen B2B sales folk) Obviously, this has also led to lots of noise, spamming, and whatnot, but the point is we have the right coordinates to connect with them and land a million-dollar deal. Instead of saying "cold call does not work", or "no one reads email" we need to look at whether we are doing the outbound right or not and ask ourselves: "Does my cold call have what it takes for them to give me a 30-minute slot" "Does my cold email sends out any value for them to reply" This gentleman has really given me the dopamine for the entire year to work even harder. He concluded by saying: "Shahjad, nothing works until you make it work" #sales #motivation #dopamine #saas #b2b #techselling

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In sales, one of the most powerful habits is listening—not just to reply but to understand. A good listener uncovers the real pain points and offers the best solutions. Yet, too many today are focused on responding quickly instead of truly connecting with customer needs. The key to winning in sales? Stop hearing just words. Start hearing solutions

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Is Your Business Ready for the Future? Here's Why Your GTM Strategy is Crucial ⬇️ In today’s fiercely competitive market, standing still is not an option. The landscape is evolving rapidly, and over the next few years, we can expect the number of competitors in any industry to quadruple. Why❓ The cost of building technology products is plummeting thanks to innovations like generative AI, and the time to market is faster than ever. If a product that previously took 6 months to build can now be launched in just 6 weeks, all thanks to AI. This means that your unique selling points, or micro moats, need to be leveraged quickly and effectively. The critical pillar for any business moving forward will be its go-to-market (GTM) strategy. Success will come to those who can double down on their team strengths and optimize their resources, rather than simply copying industry leaders. Whether you choose to adopt an aggressive or defensive approach, the key is to play to your strengths and make strategic choices that align with your long-term goals. There is no one-size-fits-all solution, but the decision is in your hands. In this fast-paced environment, what will your choice be and why? 💭 Thoughts inspired by Santosh Sharan. Grateful for the experiences he shared today along with Adam Robinson - such great insights! 🚀 #Gotomarket #gtm #startup #saas #sales #b2bgtm

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These few years have been tough; on Customer Success as a function, on CS Leaders to be able to hold their ground & above all on CSMs to feel all the chaos & yet push harder for their customers. I have been lucky to be a part of many stories, difficult business problems, solutions & innovations this year. I have worked alongside CS leaders, CSMs & founders who make me want to be better each day & push my own boundaries a little further. So this spot in the 𝗧𝗼𝗽 𝟮𝟱 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗧𝗵𝗼𝘂𝗴𝗵𝘁 𝗟𝗲𝗮𝗱𝗲𝗿𝘀 by #SuccessHacker is theirs as much as it is mine. Getting here wasn’t easy & staying here won’t be either. But I’ve learned one thing: the climb is the reward. The view at the top? That’s just a bonus. The real validation of whatever little I know - came from - people coming back & saying (sometimes after months) - “I didn’t agree then, but you did changed things for us” or “You changed the way we operate” or “You helped me do this better - Thank you” Some of them I don’t even know personally. But that’s the real validation. The quiet wins that nobody hears about but fundamentally change how businesses think about their customers, CS leaders orchestrate their strategy/ playbooks, CSM think about their careers & their work OS. There is immense personal joy & excitement with the humility & knowledge of what brought me here. A big thank you to all the judges & each vote that supported me, found value in my thoughts & my ideas noteworthy. Your trust & collaboration fuel my drive to push the boundaries of what we can achieve together. To all my fellow nominees (Top 25, 100, 200, Regional Thought Leaders), collaborators & every CS enthusiast out there - your ideas, debates & shared coffees make my journey exhilarating. Here's to never settling, always questioning & turning every challenge into a new playbook/ strategy as we take CS to the next level together. - Sumi

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Handling High Traffic During Festive Sales with Cloudtopiaa An e-commerce client faced slowdowns and crashes during major festive sales like Diwali, losing sales and customers. By switching to Cloudtopiaa’s scalable cloud infrastructure, they smoothly handled traffic surges, adding computing power instantly and scaling down after. No more slowdowns, no more downtime! 🚀 Results: 90% fewer complaints about slow speeds 20% increase in sales during Diwali! Ready to boost your e-commerce store's performance? Let's talk about how Cloudtopiaa can help you scale effortlessly! #CloudComputing #Ecommerce #IaaS #FestiveSales #Cloudtopiaa 👉 DM me to learn more!

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Tired of podcasts? Get the same insights in text! Dive into our blog to learn from Arun Kanagasabapathy from Reliance Home Comfort about maintaining high customer satisfaction for over six decades. Their secret? Eight tenets of customer experience. Discover more here: https://lnkd.in/g9DHuq26.

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Success in sales isn’t just about adapting to technology—it’s about thinking differently. In today’s dynamic market, the ability to pivot and leverage the right tools can set you apart. But true innovation comes from understanding when to break the mold and approach challenges from new angles. Adapt, evolve, and think outside the box to stay ahead in the game. It’s not just about keeping up—it’s about leading the way.

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🚀 Struggling to optimize your marketing budget? 📉 Discover the key profit killers in marketing and how to overcome them! Join our insightful webinar to gain valuable strategies. 👉 Register here: https://shorturl.at/gHQU6 Featuring experts Rajesh, Shar, Kalpit, Pratik, Ankit, and Nicholas. #NetcoreOnDemand #MarTech #MarketingROI #MarketingTrends #Profitability #MarketingWebinar #Forrester Don't miss out on transforming your marketing strategy for better ROI! 🔥

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Enterprise sales have more of "fitting into" than "fitting them in ". It is a lot more about the experience the enterprise has at all touchpoints. Therefore, our #pricing has to include all the efforts to do these. 🗜 Enterprises pay so much for a reason. They are willing to pay for the "Service layer" around the product rather than the "product" itself. 💰 e.g. Your pitch becomes specific to them. You fit into their security standards and integrate with their system and specifications. You build a project plan (which they agree to )and in all practicality end up managing their "buying "process. Even navigating the delivery process and working through internal processes becomes a key responsibility of the service provider. ♻ All of the above requires a different #mindset than pure play PLG/product mindset. Therefore, managing "product-led" and "sales-led" at once is so difficult. e.g. Product-led requires you to reveal your #prices publicly, however, sales-led prices are a function of the service layer you can build under the provided constraints. 🔴 🥗 #sales #strategy #product #Ori #growth

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Do you listen to your prospects ? Then you have a Superpower!! Early in my sales career, I thought I had it all figured out. I was laser-focused on delivering the perfect pitch, highlighting every feature, showcasing every benefit, and impressing prospects with a polished presentation. I believed that the louder and more enthusiastic my pitch, the closer I’d get to a “yes.” But then came a humbling moment that changed my approach entirely. Midway through a pitch, a prospect cut me off and said, “You’re not hearing what I need.” It was a wake-up call. I was so busy trying to impress them that I failed to address their actual pain points. That one sentence stung, but it also became a turning point. From that day forward, I made a conscious decision to listen more than I talked. Sales isn’t about showing off your product or service, it’s about deeply understanding the problems your prospect faces. When you listen, truly listen, you uncover insights that even the prospect might not have fully articulated. You identify the gap between their current reality and their desired outcome. Here’s what I learned: 1. Ask Better Questions: Move beyond the surface-level questions. Instead of asking, “What are you looking for in a solution?” try, “What’s the biggest challenge keeping you up at night?” or “What would a win look like for you in this scenario?” 2. Pause and Reflect: After asking a question, resist the urge to jump in with a solution immediately. A well-timed pause shows you’re absorbing what they’re saying and gives them space to elaborate. 3. Mirror Their Language: Reflect their words back to them. For example, if they say, “We’re struggling to improve team productivity,” respond with, “So, improving team productivity is a key focus for you right now. Could you tell me more about what’s blocking that?” This shift from pitching to listening transformed how I approached every conversation. Not only did I close more deals, but I also built stronger relationships. Prospects felt heard, and that trust carried us forward, even when the initial answer was a ‘no.’ Listening isn’t just a skill, it’s a #superpower in sales. It builds trust, uncovers opportunities, and creates genuine value for your customers. What about you? Have you ever had a moment where listening changed the game for you? Let’s share and learn from each other, I’d love to hear your stories! #SalesTips #ListeningSkills #SalesStrategy #SalesLeadership #TrustInSales #CustomerFocus #EffectiveCommunication #RelationshipBuilding #SalesSuperpower #ActiveListening #SalesMotivation #B2BSales #SalesMindset

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As a Microsoft partner, we can help you unlock all the benefits of leveraging a CRM infused with next-gen AI through Copilot in Microsoft Dynamics 365 Sales. Connect with us to learn how an AI-powered CRM transforms seller productivity and customer engagement. #Microsoftpartner #AI #salestechnology #CRM 

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Thrilled to share my recent interview with The Economic Times!!! We covered everything from the #ETRetail conference to the biggest issues in retail and how Netcore is partnering with Retail & D2C brands to solve them. Take a look and see how we're shaking things up at Netcore Cloud #Retail #D2C #Netcore #RetailSolutions #Innovation #ETRetailConference

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80% of businesses struggle with fragmented customer engagement. Are you one of them? Struggling to keep your sales, marketing, and support teams in sync? Fragmented systems and disjointed customer interactions are a recipe for missed opportunities and frustrated clients. So, what if you could transform your customer engagement into a seamless, secure, and efficient process? Enter BlueSecures, powered by the cutting-edge Murphi AI engine. This all-in-one platform offers: - 𝗦𝗲𝗰𝘂𝗿𝗲 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗖𝗼𝗻𝗻𝗲𝗰𝘁: Enable seamless and secure communication between your team and customers via WhatsApp. - 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗢𝘂𝘁𝗿𝗲𝗮𝗰𝗵: Integrate with your CRM, LMS, and support systems to reach millions of customers across various channels effortlessly. - 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Utilize AI-driven insights to ask questions, seek responses, and summarize documents with ease. Imagine the impact on your business when your teams can work in harmony, resulting in satisfied customers and a strong bottom line. Ready to elevate your customer engagement game? Let me know if you would like to discuss further #CustomerEngagement #BusinessSolutions #FragmentedSystems #SalesAndMarketing #CustomerSupport #AI #MurphiAI #BlueSecures #SecureCommunication #CRMIntegration #CustomerOutreach #

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Securing a major enterprise deal with Hubilo that spanned over 300 days wasn’t easy, but a surprising tactic made all the difference. 1️⃣ The Journey: • Day 1-100: Ofcourse it was focused towards relationship building, understanding pain points • Day 101-200: Focused more towards custom solutions, overcoming objections & implementation planning • Day 201-300: Helping prepare the customer with a business case to present to leadership and demoing the presentation as well 2️⃣ Unconventional Tactic: • What I Did: People say Multi-threading is crucial for enterprise deals. A different opinion maybe? • Why It Worked: Being patient helped create a unique connection, eliminating the competition early in the game and building trust Stay tuned for my next post where I’ll reveal the exact tactic and how it closed this deal! Trust me, it’s something you don’t want to miss. 3️⃣ What’s Next: • Detailed breakdown of the tactic • Step-by-step guide on 2024 Enterprise Selling #EnterpriseSales #SaasSales

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🌟 The Power of Sales: The Heartbeat of Every Organization 🌟 Salespeople are more than just deal-closers—they are the lifeblood of every business, driving growth, building relationships, and creating opportunities. Here’s why sales professionals are invaluable to any organization: 💼 Brand Ambassadors Salespeople are often the first touchpoint for customers. They represent the brand, communicate its value, and build trust, shaping perceptions and fostering loyalty. 📊 Revenue Drivers Every sale fuels the organization’s growth. Sales teams turn strategies into measurable outcomes, ensuring the business achieves its financial goals. 🤝 Relationship Builders Sales is about more than transactions; it’s about nurturing long-term partnerships that create sustained value for both the organization and its clients. 💡 Market Insights Sales teams are on the frontlines, gathering critical insights about customer needs, market trends, and competitive landscapes that drive innovation and strategy. 🌟 Champions of Adaptability In today’s fast-paced business environment, sales professionals constantly adapt, learn, and innovate to meet the evolving needs of clients and markets. A great sales team doesn’t just close deals—they open doors to new possibilities. They are the backbone of success, transforming visions into realities. Here’s to celebrating the impact of sales professionals who keep the wheels of progress turning! 🚀 #SalesImpact #CustomerSuccess #BusinessGrowth #SalesLeadership #Teamwork #ITSales

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Looking to refine your sales strategy and connect deeply with your target audience? Join us for an insightful session where industry experts Vanshaj Anand and Naveen Raj Anbazhagan reveal their secrets to success. Learn how to streamline your sales approach and master high-value lead targeting and nurturing with Sales Navigator. Register Now for the 10th Installment of Sales Navigator Masterclass series: https://shorturl.at/EdeIO #SalesStrategy #LeadGeneration #SalesSuccess #BusinessGrowth #PersonalizedMarketing #SalesNavigator #B2BSales #SalesTips #ProfessionalDevelopment #UnlockSuccess

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The Salesforce Marketing Cloud Personalisation team at Cloud Odyssey executed a remarkable implementation for a prominent jewellery brand in India. Implemented various pop-ups like most sold vs. new launches etc, and compare the sales using A/B testing to determine effectiveness, and enable the optimal pop-ups based on sales data. Additionally, we introduced several FOMO pop-ups: 1. Customer will get a popup, how many have recently purchased the same product, aiming to encourage them to make a purchase. 2. Custom pop-ups tailored to their budget range and browsing history. 3. Product recommendations via email based on search keywords. 4. Automated emails for abandoned carts and notifications for price reductions on items in the cart. 5. Personalised emails based on user segmentation Our close collaboration with business stakeholders and meticulous sales comparison across different approaches exemplify Cloud Odyssey's consultative approach in delivering customer success. A big thank you to the Cloud Odyssey COE team for their impactful contributions! Suresh Goli Vara P Chaitanya Bollamreddi Bharath Rangarajan Karur Rajasekhara Reddy Kaipu Ugandhar Thalapaneni Raghuprasad Halakere Ramapriya Haravu N Anand Rayudu Maurizio Stella Jose Alvares Deepak Jiandani Venkatesh Vishwanathan Aashish Sahni Vinay V Chegu #Salesforce #MarketingCloud #Personalisation #jewellery #ecommerce

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Finding Your Perfect IT Partner: What Indian Businesses Need in a Managed Service Provider (MSP) As Head of Sales at DynaptMAX India, I constantly meet businesses seeking a reliable MSP. In India's dynamic tech landscape, the right partner can be the key to unlocking your full potential. But with so many options, where do you begin? Here are some key qualities to look for in an MSP, to ensure a strong and successful partnership: Local Expertise, Global Reach: Look for an MSP with a strong presence in India, understanding local regulations and business nuances. But also ensure they have the resources and experience to handle complex IT challenges. Focus on Your Needs: Not all businesses are created equal. Choose an MSP that takes the time to understand your specific needs and tailors their services accordingly. Security First: In today's digital world, data security is paramount. Select an MSP with a proven track record in cybersecurity, offering robust protection for your critical information. Transparency and Communication: A strong partnership thrives on open communication. You can choose an MSP that keeps you informed and easily addresses your questions and concerns. Scalability for Growth: Indian businesses are ambitious. Your MSP should be too! Find a partner that can scale their services to accommodate your growth journey. At DynaptMAX India, we understand the importance of a strong partnership. We don't just offer services; we become an extension of your team, working collaboratively to achieve your goals. Connect with me in the comments below! Let's discuss how DynaptMAX can help your Indian business reach its full potential. #ManagedServicesIndia #ITPartnerships #DynaptMAX #India #GenAIChatbot

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Are you a current Kinaxis customer? Make sure you are part of our KEG ( Kinaxis Experience Group) community and join our monthly virtual KEG webinars and also many in person sessions! Customers sharing peer to peer knowledge and insights to help with your Maestro journey! #KEG #KinaxisExperienceGroup #CustomerSuccess #CustomerExperience

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