Shayak Sen

For all the UX enthusiasts out there, here’s a list of some fantastic UX conferences happening around and you can attend in India. These are some of my favourite ones as well. 🙂 1. UXIndia,  https://2024.ux-india.org/ 2. UXnow, https://www.uxnow.org/ 3. UX360 Research Summit, https://lnkd.in/gSJfXD_q 4. International Conference on Research Into Design, https://lnkd.in/gUCEVvQ9 5. Hatch conference, https://lnkd.in/guyvAaEN 6. UXInsight Festival, https://lnkd.in/gPHb5Zby 7. ConveyUX, https://conveyux.com/ 8. AIGA Design Conference 2024, https://lnkd.in/gsKmfRWT 9. George UX Conf, https://lnkd.in/gQgHwuRF For more information, plz visit the specific event websites. Top 5 benefits of attending the conferences: 1. Connect with other professionals 2. Stay ahead of Industry Trends 3. Inspiration and Fresh Ideas 4. Showcase work 5. Attend amazing workshops and masterclasses When people with the same passion come together under one roof, the conversations are truly unstoppable. These gatherings create an environment so vibrant and inspiring that you wish the day would never end. The energy and vibe are unmatched. UX conferences are more than just events; they’re incubators for ideas and catalysts for growth. Some ideas that start as casual conversations come to life, sparking innovations that can shape the future of design. For others, it’s a place of clarity, where the fog of uncertainty lifts, revealing the path forward in their career. Don't think. Just decide your next UX conference, you would like to attend soon. 😁 #UserExperience #UXConferences #UXEvents #UXSummit #DigitalDesignConferences #ProductDesignSummit #UXGathering #UXDesign #UserExperience #UXResearch #DesignThinking #InteractionDesign #UIUX #UXStrategy

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Highlighting one of my articles on considerations on Monetization in Product Design. https://lnkd.in/dJekgvC #design #designthinking #designbuild #designstrategy #product #producctdesign #productmanagement #productstrategy #designprinciples #innovation #designers #digitaltransformation #ux #uxdesign #uiux #uidesign #designinnovation #application #software #softwaredesign #usability #userresearch #research #usercentereddesign #productleadership #uxwriting #designsystems #empathy #interfacedesign #usabilitytesting #userexperience #productdesign #accessibility #ui #ai #genai 

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One of the most important aspects of UX design is affordances and signifiers. It helps users know what they can interact with and how. Sriharinath GP has a great overview on this: https://lnkd.in/gUH5uicV

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A couple of weeks ago, I had the incredible opportunity to have a keynote talk, “Unlocking Your Impact: How an #Outcomes-Focused Approach Empowers Designers,” at uxindiaconf (ux-india.org). The conference was a massive gathering of talented designers from around the world, and I was thrilled to be a part of it. Here are some of the things I covered in my keynote: - By adopting an #outcomes-focused approach, you will gain a deeper understanding of how your actions contribute to achieving organizational goals and ensuring the successful execution of your #vision. - By defining clear outcomes, you will foster a more focused and aligned team, eliminate unnecessary work, and ensure your efforts are centered around meeting #customerneeds. - Using the #JobsToBeDone framework helps align your organization’s outcomes with your customers’ needs, ensuring that your products and services meet their needs. I want to thank Kaladhar Bapu, Jabeen Shaistha, and all the wonderful volunteers of UX India 2024 for helping to make this keynote a success! I also want to thank the thought leaders who came before me: Tony Ulwick, Joshua Seiden, Alexander Osterwalder, Jim Kalbach, John C. Maxwell, and Marty Cagan. https://lnkd.in/ePHXh4cq #teamwork #alignment #empowerment #outcomesoveroutputs #ux #india #userexperiencedesign #userexperience #jtbd #UXIndia2024

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Highly recommended course. The concept of "product diseases" and an easy-to-follow framework for "setting up a vision" stood out for me.

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Overcoming the fear of uncertainty is key for designers. My workshop at uxindiaconf (ux-india.org) focused on helping creatives recognize the link between ambiguity and innovation to drive positive outcomes, acknowledge their emotions, adopt a growth mindset, and develop strategies to navigate uncertainty effectively. Leaders, listen up! Neglecting your team's input can lead to a toxic environment. I want to thank Kaladhar Bapu, Jabeen Shaistha, and all the wonderful volunteers of UX India 2024 for helping to make this workshop a success! #design #innovation #uncertainty #ambiguity #psychologicalsafety #UXIndia2024

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Why you should continue the user interview - even if they are not your core audience? In a recent research for an Agent Design and Development Project we continued user research even though some of the candidates were not our perfect target audience. Here are few findings from 3 such sessions 1. They might point out features or friction points that aren’t immediately apparent to our core audience but still impact overall usability. 2. They struggle with certain navigation or features - fixing those could benefit our primary audiences. 3. In case they have used similar products in other industries - their inputs help us see some parallels to improve our own product. 4. Chance of discovering adjacent market needs. 5. By completing the interview we developed a positive relationship and could collaborate in future. What are your thoughts? is it a good idea to continue or we should have stopped? Let me know...

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Turning ideas into action! 📝✨ Here's a glimpse into our stakeholder mapping journey. From doodling the initial process to briefing the team, stakeholder mapping is crucial in our human-centered design and UX practices. Ensuring every voice is heard and every need is met. #UXDesign #HumanCenteredDesign #StakeholderMapping #TeamWork #ProjectManagement #DesignThinking #ZulqarnainAnsari #UXStrategist #Lahore

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Highlighting my article on Designing with Data (from various entry points). https://lnkd.in/djGAxjYE #design #designthinking #designbuild #designstrategy #product #producctdesign #productmanagement #productstrategy #designprinciples #innovation #designers #digitaltransformation #ux #uxdesign #uiux #uidesign #designinnovation #application #software #softwaredesign #usability #userresearch #research #usercentereddesign #productleadership #uxwriting #designsystems #empathy #interfacedesign #usabilitytesting #userexperience #productdesign #accessibility #ui

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UX Series: Fintech challenges in India Challenge 8: Ethical Concerns with Data Usage In India, ethical concerns surrounding data usage in the financial sector are becoming increasingly prominent, leading to growing user mistrust, particularly in digital financial services. Both rural and urban populations are cautious about how their personal information is collected, used, and shared by financial institutions, which hinders the full adoption of digital finance. In rural India, where digital literacy is relatively low, individuals are often hesitant to engage with digital financial platforms due to fears of data misuse. A 2022 report found that 65% of rural Indians expressed concerns about sharing personal information online, fearing that their data might be exploited for purposes beyond their consent. This mistrust is further amplified by a lack of transparency and understanding regarding data privacy policies, which keeps rural users dependent on cash-based systems, even when digital solutions are more convenient. In urban India, while there is greater digital engagement, the issue of data privacy is still a significant concern. A 2023 survey revealed that 48% of urban Indians worry about how their financial data is being used by companies, particularly regarding targeted advertisements and potential breaches. This lack of trust often leads users to limit their interaction with digital financial platforms, hindering the growth of the fintech ecosystem. To build trust and foster greater engagement, financial institutions must prioritize transparency and ethical data usage. Clear communication about data privacy, coupled with robust safeguards, can help alleviate concerns, empowering users across India to embrace digital financial services with confidence, whether they live in rural or urban areas.

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What are your views on this - Our Cxful launch is coming up and we are winding up with the final touch ups. For the documentation of the UX strategy, as a part of the UIUX suite, what would be the best mode for the designers, developers and marketers to read it? - Normal Figma file - Figma slides - Notion - PDF of long pages - something else. Which one would give you the best reading experience? Thanks for your POVs. #UX #UIUXsuite

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Highlighting my article on Lessons gathered from working in Product Design across different industries. https://lnkd.in/gE7c2QMS #design #designthinking #designbuild #designstrategy #product #producctdesign #productmanagement #productstrategy #designprinciples #innovation #designers #digitaltransformation #ux #uxdesign #uiux #uidesign #designinnovation #application #software #softwaredesign #usability #userresearch #research #usercentereddesign #productleadership #uxwriting #designsystems #empathy #interfacedesign #usabilitytesting #userexperience #productdesign #accessibility #ui

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Highlighting my article on the topic of Constraints being a catalyst for creativity and ingenuity. https://lnkd.in/dirwdfa #design #designthinking #designbuild #designstrategy #product #producctdesign #productmanagement #productstrategy #designprinciples #innovation #designers #digitaltransformation #ux #uxdesign #uiux #uidesign #designinnovation #application #software #softwaredesign #usability #userresearch #research #usercentereddesign #productleadership #uxwriting #designsystems #empathy #interfacedesign #usabilitytesting #userexperience #productdesign #accessibility #ui

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Storytelling is Revolutionizing UX Design Vivek Raju's talk, “User-Centric to Story-Centric: Rethinking the Design Process,” brilliantly highlighted how moving beyond traditional user-centered design to a story-driven approach can create more engaging, intuitive, and effective experiences. The idea? Treat the user like the hero of a story, and the design becomes a narrative that guides them seamlessly through their journey. Here are some key takeaways: 🔑 Supporting Data vs Additional Info: Vivek used simple analogies to show how every design element supports the bigger story, just like fries complement a burger. 🍔🍟 🔑 Storytelling in UX: Our brains fill gaps in incomplete info, making storytelling crucial in shaping user perception. 🧠 🔑 User as the Hero: Design should align with user personas, pain points, and goals, all within a clear narrative. 🎯 I walked away with a fresh perspective on how a story-driven design can simplify complexity and lead to better user outcomes. Thanks to uxindiaconf (ux-india.org) and Vivek Raju for this invaluable session! #UXDesign #Storytelling #UserExperience #DesignThinking #UXIndia24 #uxdesign #storytelling #usercentric #userpersona #uiuxdesign

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My second attempt to convert text-based blogs into engaging podcasts using AI. Today's topic, traditional contrast calculation vs APCA, for WCAG guideline 1.4.3, sufficient contrast. A quick recap: we need a contrast ratio of 4.5:1 for text and 3:1 for large text. Traditionally, the contrast is calculated using #luminance values, which conflicts with how human #eyes perceive color. APCA attempts to address this issue by considering the color pairing and font weights. Take a look at the podcast version of this discussion. https://lnkd.in/gT8SYZkp #podcast #AI #APCA #contrast #Accessibility

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*Episode 26: Understanding Iterative Design* Design is an iterative process. But what kind of iteration? In the realm of design, here's a common scenario - ❌ Designers often unknowingly fixate on a solution ❌ They become emotionally attached to their ideas, UI, and solutions pushing stakeholders in a single direction ❌ They backtrack to low-fidelity wireframes ❌ They gather feedback and keep making slight adjustments ❌ Then they move to high-fidelity designs ❌ Disagreement from others may upset them But, This is NOT an iterative design process. A skilled designer takes a different path - ✅ They refrain from prematurely settling on a solution. ✅ They maintain emotional detachment from their designs. ✅ They explore multiple concept sketches from varied perspectives. For example, if you are designing a healthcare application, your designs will drastically change if you design it from different perspectives like - patient safety vs data accuracy vs productivity. ✅ They welcome opposing viewpoints without personal offense. ✅ They select the most sensible option or craft a customised solution [as a team]. ✅ They proceed to high-fidelity designs. This genuine iterative process introduces fresh perspectives, potentially uncovering insights that stakeholders hadn't considered. This is how you truly contribute value as a designer. If you've accomplished something like this, make sure to showcase it prominently in your next design interview. 💡 Remember: Iterative design isn't merely about advancing from low to high fidelity. It's about crafting designs from diverse perspectives previously unexplored!💡 If you liked the tip, like and comment your thoughts. #DesignInterviewProTips #CareerGrowth #DesignCommunity #30DayChallenge #DreamJob #CareerDevelopment

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UX Series: Fintech in India Problem 5: Transparency in Fee Structures and Terms Users often face hidden fees and complex terms that are difficult to understand, eroding trust and leading to a sense of exploitation rather than empowerment. In India, the lack of transparency in fee structures and terms within financial services remains a significant barrier to building trust and fostering financial inclusion. Whether in rural or urban settings, users often encounter hidden fees and complex terms that are difficult to decipher, leading to a sense of exploitation rather than empowerment. In rural India, where digital and financial literacy rates are lower, these opaque practices can have a severe impact. A 2022 report found that 68% of rural users were unaware of the full costs associated with their banking products, leading to unexpected charges and a reluctance to engage further with formal financial services. This lack of clarity erodes trust, pushing many to rely on informal channels that are often riskier and more expensive in the long run. Urban users, while generally more financially literate, are not immune to this issue. A 2023 survey revealed that 45% of urban Indians felt misled by hidden fees or unclear terms when using financial products, such as loans or investment services. This complexity not only undermines trust but also discourages individuals from making informed financial decisions, ultimately stunting their financial growth. Eleven public sector banks—excluding State Bank of India (SBI) — have charged Rs 2,331 crore from account holders for their failure to maintain minimum balance in savings banks in FY2024, a rise of 25.63 per cent from Rs 1,855.43 crore in FY2023 Finance Ministry data shows the country’s largest lender, State Bank of India, collected Rs 1,771 crore during April-November 2017 as charges from customers who did not maintain their minimum monthly average balance in their accounts, according to a report in The Indian Express. This is more than the bank’s July-September quarter net profit of Rs 1,581.55 crore and nearly half of the Rs 3,586 crore it earned as net profit April-September. For India to achieve true financial empowerment, transparency must be at the forefront of all financial services. Clear, understandable fee structures and terms should be standard, enabling users to make informed choices with confidence. By prioritizing transparency, financial institutions can build lasting trust, ensuring that every Indian feels empowered, not exploited, by the financial system.

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The revamped UI of WhatsApp sparked quite the discussion among designers! Change can be a bit tough, but there's a reason for the switch-up. 📱💡The new Bottom Navigation bar isn't just for show; it's about making things easier to find and trying out new features like Communities. It's interesting how they're considering different phone shapes and sizes too. 🚀 Props to WhatsApp for keeping things fresh while keeping what we like.👏 #WhatsApp #UI #DesignTalks https://lnkd.in/e458mxsb

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That 0.5px margin didn’t stop you from hitting “Order Now” for the 100th time, on Swiggy this week, did it? 😉 #brah #oops #realitycheck 🔥 UX/ Product / HCI / UI / UX / whatever Designers of LinkedIn, we get it – margins, padding, alignment, blah blah... Perfection is in our DNA. But can we take a moment to appreciate that the Swiggy design team works just as hard as we do? 💪 and yes, "their design" gets us the food we need while we work on our gnarly problems. For the love of Design, please don't start with " FEEDBACK", that too in all caps - be kind, thoughtful, and constructive. Let's help each other - end of the day we're all one design team taking India to the next level. You work "here", I work "there", and soon enough we will work together- that's the aim! #letsstarthealthierdebates #feedbackisgreat #indiahasonedesignteam Game respects the game. Let’s celebrate their grind while perfecting ours. 🧡 #DesignRespect #GameRespectsGame #feedbackitseems #unpopularopinion

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