Sharan PC

WPP India’s LFL revenue up 9% in Q2. According to the company’s interim results, in the first half of 2024, WPP saw 8% growth in India but decline in Rest of World. #e4m #wpp #revenue #growth #advertising

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Precision meets power: The need for performance marketing in a data-driven world read more: https://lnkd.in/dD_hggFh ✍ BF FIROS Jatin Kapoor | Adsflourish | Parul Mehta Bhargava ✨ | vCommission #performancemarketing #datadriven

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Over a quarter of global DOOH now programmatic. Can India keep pace? India lacks the infra & measurement metrics for programmatic ads, limiting the flexibility and engagement that prDOOH can offer. There is also low awareness in this arena, opine some industry players. Read more: https://lnkd.in/gQu7BGaQ Junaid Shaikh Dipankar Sanyal Rachana Lokhande Gulab Patil ✍️Kanchan Srivastava #DOOH #ProgrammaticAdvertising #DigitalOutOfHome #India #AdTech #AdvertisingTrends #Programmatic #DigitalMarketing #IndustryInsights

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IPL's projected overall ad revenue is ₹1,55,386 crore in 2024. While global adex is projected to grow 5.3% , India’s 10.2% growth will be the fastest.🏏 -GroupM India’s This Year Next Year (TYNY) Report Let's dive into the revenue streams of IPL franchises! From media rights to ticket sales, merchandising to sponsorship, and even selling stakes, discover how these teams turn cricket into cash. Learn about their diverse strategies in our latest LinkedIn post. ✍️🖋️- Sparsh Jain, Deepak Kumar For more posts like this, follow Penguin International 📲 #IPL #BusinessOfCricket #SportsEconomics #IPLBusiness #CricketEconomics #SportsFinance #RevenueGeneration #FranchiseManagement #MediaRights #TicketSales #MerchandisingMarket #SponsorshipDeals #BrandValue #InvestmentOpportunities #MarketResearch #SportsIndustryInsights #StrategicConsulting #FinancialAnalysis

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In 2023, the digital advertising market in India reached a value of $4.95 billion. By 2025, it is projected to grow to $7.55 billion, reflecting a compounded annual growth rate of 23%. As the holiday season approaches, is your business prepared to capitalize on this growth? Contact our team today to explore how #Adscripto can assist you in navigating this dynamic market. #adtech #marketing #programmatic #monetization

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Discover the latest investment by InnovationsVenture Studio in NewsReach India, India's leading PR-tech platform, revolutionizing communication strategies. Learn how this strategic move aligns with InnovationsVenture Studio's vision for tech innovation and industry disruption. Dive deeper into the insights now: https://lnkd.in/d6rk6Pwi #InnovationsVentureStudio #NewsReach #PRtech #TechInvestment #VCCircle

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Live Now! Retail Media 2.0: A Game-Changer for Brand Building at IMPACT 2024! Vijay Iyer, MMA India Board Member and Director of Amazon Ads India, just rocked the stage at IMPACT 2024 with his insights on Retail Media 2.0! The future of digital advertising is here, and it's all about moving up the funnel. Key takeaways from this keynote session: 1. Retail Media's evolution: We learned how Retail Media 2.0 builds upon its e-commerce foundation to become a multi-channel powerhouse. 2. Beyond search: First-party data is now fueling display, video, and even streaming TV ads, thanks to Retail Media 2.0. 3. Full-funnel impact: Discover how to leverage Retail Media solutions for brand building and driving sales simultaneously. This session provided a roadmap for capitalizing on the power of Retail Media 2.0! Stay tuned for more impactful takeaways from IMPACT 2024. Big thanks to Rohit Bhasin for offering the token of appreciation. #Impact2024 #IndustryEvents #MarketingInAI #AI #Marketing

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New IAB SEA+India Whitepaper Release: "Harnessing Retail Media Networks: Full-Funnel Strategies for Engaging Southeast Asia and India's Digital Consumers" Our IAB SEA+India Retail Media Council has created a comprehensive guide exploring how RMNs are transforming digital advertising across SEA and India's $1.3 trillion digital economy. From upper-funnel brand building delivering 2.3x Kantar norms on ad recall, through the "messy middle" where vernacular marketing reaches 740M+ users, to bottom-funnel strategies achieving up to 26x ROAS - this whitepaper breaks down winning strategies at every stage of the consumer journey. Featuring exclusive insights on: ✅ Data-driven personalisation strategies leveraging first-party retail data ✅ Innovative formats from shoppable livestreams to O2O integration ✅ Cross-platform measurement solutions and attribution models ✅ Market-specific case studies showing remarkable results across SEA and India Thanks to our expert council authors Emir Caglayan Mindshare, Aniko Andras Meta, Abhinav Mehra Grab, Nathalie Pellegrini GroupM, Jennifer Marquet-Béraud GroupM, Ryan Pham Google, Prasetyo Nurramdhan The Walt Disney Company, specialist council contributors Suvidha Bhatia Criteo, Fai-keung N. The Trade Desk, Vera Wang TikTok, Khin Mu Yar Soe PubMatic, Maria Hashmi Unilever, Meghna Apparao Meta, Vineeth Kallarakkal The Walt Disney Company, Warish Jain GrabAds, Boram Ku AppLovin, Aileen Chua RTB House and Council Leads Jennie Johnson and Miranda Dimopoulos. See how leading brands like The Coca-Cola Company, Samsung Electronics, Unilever, GARNIER and Jollibee Group are achieving measurable results across SEA and India's retail media landscape, with case studies ranging from 9.3x ROAS in performance campaigns to 154% sales uplift during mega sale events. Download our latest whitepaper to navigate the full potential of retail media networks in Southeast Asia and India.

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Revolutionising the AdTech world with Polygonal Targeting! 🎯 Discover how micro-targeting and advanced audience segmentation can revolutionize your campaigns. Learn about Aroscop's game-changing platform that's helping businesses connect with their ideal customers like never before. Boost your ROI and reach your ideal audience! 🚀 Ready to take your marketing to the next level? Read the full article here https://lnkd.in/gRnze76N to dive deep into the world of winning audience segments. #MarketingStrategy #AudienceSegmentation #Aroscop #PolygonalTargeting

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As India becomes the third largest digitalized country globally, brands are facing new challenges in measuring digital advertising ROI. With omni-channel interactions, regional variations, and fragmented attribution models, it's tough to accurately track the impact of campaigns. Factors like data privacy, mixed consumer behaviors, and prolonged conversion cycles further complicate ROI measurement. To tackle this, brands must invest in advanced analytics tools and choose the right attribution models tailored to their business goals. As digital advertising grows, especially in Tier-II and Tier-III cities, overcoming these challenges is key to unlocking the full potential of digital marketing in India. #DigitalMarketing #ROI #AdvertisingChallenges #India #DataAnalytics https://lnkd.in/gUDBgw3u Rajeev G. ETML

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Boosting Brand Awareness and Building a Stronger Brand with SEO: How BENNOIT, an SEO Agency in Goa Can Help? In the fast-paced digital age, standing out in the crowded online marketplace is more crucial than ever. Whether you're a budding startup or an established enterprise, building and maintaining brand awareness is key to your success. One of the most effective ways to achieve this is through Search Engine Optimization (SEO). At BENNOIT, a leading digital agency in Goa, we understand the pivotal role SEO plays in enhancing your brand's visibility and credibility. Let’s explore how SEO can benefit your brand and how BENNOIT can be your partner in this journey. Read More: https://lnkd.in/ge7Q_xPE #seo #seoagency #seogoa #digitalmarketing #digitalagency

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How CTV is shaping the future of targeted advertising in India : Bhavesh Talreja, Founder and CEO, Globale Media, writes on CTV's exciting opportunities for advertisers and reshaping the ad tech industry. #e4m #TargetedAds #AdvertisingInIndia #PersonalizedAds #ConnectedTV #FutureOfAdvertising #IndiaTech #AdTech

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Snap The Moment with Snapchat [Snap Inc.] Snapchat kicks off roadshows to empower brands with AR tools for the festive season. 👻 Leverage Snapchat’s AR solutions for standout campaigns 👻 Engage India's tech-savvy audience through innovative tools "The 'Snap the Moment' roadshows are designed to help brands enhance visibility and create impactful festive campaigns that resonate deeply with young India." 🗞️ Read the full article here: https://loom.ly/TsNEtS8 #Snapchat #InfluencerMarketing #SnapTheMoment

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The new advertising formula is here 👇 Digital + Regional Language Content = Better ROI Connect with the right digital media that can make your brand to reach every regional language audience across India. #Digital #RegionalAdvertising #LocalMarketing #RegionalLanguage

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A 2023 IAB Southeast Asia and India study commissioned by Carousell found that 99% of marketers plan to increase their spend on retail media networks, indicating a strong appetite for investment. GrabAds and Kantar also recently forecasted that RMN ad spend in Southeast Asia will reach US$4.7 billion by 2030. 📈 Despite this potential, IAB’s Retail Media Council members note that many advertisers remain hesitant, partly due to the industry's infancy. Read the full article below to uncover key insights into this investment gap: 🛒 Navigating the numerous RMN options in the region 🎯 Leveraging full-funnel marketing to maximise impact 💡 The role of education and collaboration in driving retail media success #RetailMedia #Advertising #DigitalAdvertising

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