Sanjeev Chauhan

Copywriting doesn’t have to be stressful for you, bbs. It can be a wonderfully cathartic process! Just ask Leena Sharma-Spring! Meet Leena, a phenomenal human being with a backstory to match. From big pharma to launching her own boutique marketing agency...she's proof that your dreams are never too far off if you put in the work and dedication. We were honored to give Leena a LinkedIn bio makeover. Now, it reflects her unique story, showcases her diverse skills, AND captures that charming, passionate energy that her clients love. Need a bio that makes potential clients say "YES, this is the person I want working with me!"? Let's make it happen. ------ Full Review: "As a life-long lover of words (vocabulary is my self-confessed superpower), I always admire fellow wordsmiths and human lexicons from afar. Enter Words Hurt - a copywriting company recently set up by an inspirational friend (massive big ups to anyone setting up their own business. More power to you!). They offered to take a look at my bio and I was intrigued to discover how we could jazz it up, whilst staying professional and true to my personality and life experiences. Following a wonderfully cathartic process, we worked on the piece together to create something concise and informative, which also serves a dose of my character. Thanks Words Hurt! I’m extremely pleased with the result, which may, to some, seem like a minute exercise, but it was so much more to me." - Leena ✘ ✘ ✘ ✘ ✘ #WordsHurt #ClientReview #Testimonial #Copywriting #Branding

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As copywriters, understanding various frameworks is essential for crafting outstanding copy. Here are a few frameworks that have personally helped me during ideation when I felt stuck. Initially, I wasn't aware of the many types available, so I'm sharing my knowledge to help budding writers navigate their copywriting journey with ease. What copywriting frameworks were you aware of among the above-mentioned ones? Do enlighten me with any specific framework that helped you in your copywriting journey. #copywriting #copywritingframeworks #advertising #contentcreation

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The biggest hurdle that I faced while building my PR agency was building my team. We all know that no company can grow without a high-performing team! After numerous interviews and high attrition rates, I've realized that certain qualities are essential for a successful hire. I learned many things in my journey, and here is how you can utilize this too: 📍Patience and Perseverance: Look for individuals who embrace challenges and persevere even when the going gets tough. 📍Growth Mindset: Look for candidates who are open to feedback and continuously strive to improve themselves. Those with a fixed mindset may struggle to adapt and grow with your company. 📍Long-term Vision: While quick money might be tempting, prioritize candidates who share your long-term vision and are willing to put in the hard work to achieve it. 📍Accountability: Hire individuals who take ownership of their work and don't shy away from responsibility, even during difficult times. 📍Cultural Fit: Assess whether a candidate's values and work ethic align with your company's culture. Building a successful team is no easy feat, but by keeping these qualities in mind during the hiring process, you'll increase your chances of assembling a group of talented individuals who will propel your business to new heights. Do you also face challenges while hiring for your company? #agency #entrepreneurship

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Day 7 of A to A specad/tagline series!! Today's letter : G Today's brand : Gap P.S loved making this, do let me know your thoughts about it in the comment section guys!! #tagline #fashion #brand #gap #copywriting #copywriter #advertisement #linkedin

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Being a 'Control-Freak' has its advantages and disadvantages. 🤖 When I started my journey as a Brand Strategist and gradually got my skills up as a Visualiser, my job primarily entailed a lot of cerebral orientation. For the execution bit, I always had to depend on my team. Gradually with the work growing, I learned a few skills and started keeping a few executions to myself. The 'few' kept on growing. A time came when I would want to delegate less and try to keep some things to myself because I knew what I had envisioned, and how exactly I wanted the output to be. Time management started becoming an issue. During my emergencies, my team was unaware of the things I was handling, and they had to pick things from the dark to manage them. I thought I was helping my team, by keeping things to me, reducing a part of their workload. God knows how wrong I was! In the journey of perfection, I weakened the system flow. It took quite a while for me (and thanks to my friend turned business partner Rahul Bagchi) to begin delegating again. I have a good team. I just didn't trust myself enough to see it through, I guess! It's a work-in-progress. I am a less 'Control Freak' now, which mostly works to my advantage only. I learned the hard way. You cannot do it alone. It was never a one-man show. #teamwork #agencywork #marketing #digitalagency #confession

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A truth perhaps ugly, a hack, or scribbled thoughts of our senior content writer Drishti Shah, you’ll find them all in our editorial. Presenting the first edition of Shipyaari Post with an ugly truth. Maybe it’s time you revisited your advertising strategy and got real? #TheUglyTruth #Hacks #ShipyaariPulse #Advertising #AdvertisingStrategies #TruthOfAdvertising

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Today, while writing a text for a client, I experienced that poetic inspiration that strikes like lightning.⚡ In a split second, while researching a post, I read a line that gave me a brand-new idea. So, I abandoned the text I was working on and started fresh. The words poured out of my fingertips and onto the page. Five minutes later, I had a text I was really proud of. 👉 Even more, while writing it, I realized that if I looked at the same idea from a different angle, I could transform it into a post for a completely different client - in an entirely different field. But the truth is… these moments are one of a kind. If I waited for inspiration like this to write, I’d be lucky to write once a year. For the other 99% of the time? ✅ It’s structure. ✅ It’s research. ✅ It’s letting “the bad words” and awkward sentences spill onto the page so the great ones can follow. It’s a process. It’s a struggle. And… it’s a job. Learn the discipline to write even when you don’t feel like it, and you’re golden. Because at the end of the day, writing isn’t about waiting for the muse to visit. It’s about showing up, day after day. ✨ 𝐖𝐡𝐚𝐭’𝐬 𝐲𝐨𝐮𝐫 𝐠𝐨-𝐭𝐨 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐟𝐨𝐫 𝐰𝐫𝐢𝐭𝐢𝐧𝐠 𝐰𝐡𝐞𝐧 𝐢𝐧𝐬𝐩𝐢𝐫𝐚𝐭𝐢𝐨𝐧 𝐢𝐬 𝐧𝐨𝐰𝐡𝐞𝐫𝐞 𝐭𝐨 𝐛𝐞 𝐟𝐨𝐮𝐧𝐝? Let me know in the comments! #Writing #ContentCreation #Copywriting #Creativity

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Content Writer, Content Editor, and Copywriter: A Breakdown:- Understanding the Roles: Content Writer: Creates original text for various mediums, such as articles, blogs, social media posts, and website content. Content Editor: Reviews and improves existing content for clarity, coherence, and accuracy. They often check for grammar, style, and adherence to guidelines. Copywriter: Primarily focuses on persuasive writing, often for advertising and marketing purposes. They craft compelling messages to promote products or services. Necessary Skills: Strong Writing Skills: Clear, concise, and engaging writing style. Research Abilities: Ability to gather and analyze information from various sources. Creativity: Generating unique and innovative ideas. Adaptability: Ability to write in different tones and styles depending on the audience and purpose. Attention to Detail: Meticulous editing and proofreading skills. SEO Knowledge: Understanding of search engine optimization to improve content visibility. Understanding of Target Audience: Ability to tailor content to specific demographics. Learning Opportunities: Online Courses: Platforms like Coursera, Udemy, and MasterClass offer courses on content writing, editing, and copywriting. Workshops and Bootcamps: Attend specialized workshops and bootcamps to gain practical experience and learn from industry professionals. Freelance Platforms: Start freelancing on platforms like Upwork, Fiverr, and Freelancer to practice your skills and build a portfolio. Blogging: Create your own blog to experiment with different writing styles and topics. Content Marketing Certifications: Consider obtaining certifications in content marketing to enhance your credibility. Earning Potential: Freelancing: Set your own rates and work on projects from various clients. Full-Time Employment: Work for agencies, companies, or organizations that require content creation. Content Marketing Agencies: Join a content marketing agency and specialize in different areas of content creation. Remote Work: Many content writing and editing jobs can be done remotely. Blogging and Affiliate Marketing: Monetize your blog through advertising, sponsored content, or affiliate marketing. Example: Let's say you want to become a freelance content writer. You could: Create a portfolio: Write sample articles, blog posts, or social media content to showcase your skills. Identify your niche: Determine the topics or industries you're passionate about and specialize in. Set up a freelance profile: Create profiles on platforms like Upwork or Fiverr, highlighting your skills and experience. Network with potential clients: Reach out to businesses or individuals in your niche to offer your services. Deliver high-quality work: Consistently produce excellent content to build a reputation and attract more clients. By following these steps and continuously honing your skills, you can establish a successful career in content writing, editing, or copywriting.

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Tired of low-quality visuals? Say goodbye to awkwardly sized creatives! Here’s your go-to guide for the latest social media dimensions to keep your designs sharp and eye-catching. Courtesy: Hootsuite

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Bring your brand to life this Diwali with vibrant designs that leave a lasting impression! From festive posters to eye-catching social media graphics, I create visuals that shine just like Diwali lights. Let's make your brand sparkle this season! 💫✨ #DiwaliDesigns #GraphicDesignServices #FestiveBranding #CreativeDesign #BrandingWithPassion #Diwali2024 #BrandBuddies #GraphicDesignerIndia"

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Stop Making YouTube Videos Before Doing This! That is, Packaging. You put hours into scripting, shooting, and editing your videos. But barely get any clicks. Then you might need to focus on your packaging that drives higher clicks. Packaging includes: 1. Thumbnail of your video 2. Title of your video Read this carousel to see how you can maximize your packaging to drive higher clicks!

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Design a quirky ad for yourself, selling yourself in less than 10 words. 🤣😭 Mahina khatam hogaya but andar ke Hotshot ka bhoot abhi tak nahi utra. So here I am, trying the Oct batch's brief. Obsessed with Hinglish and this man's crazy ideas. 🙂‍↕️ Shubham Guneygaar ke bacche for a reason! #advertising #brief #copywriting #ads #specads #meme #justsaying

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There's a session at The Copy Traineeship dedicated to 'crafting'. And here's what we do there. I give out 2 (seemingly) simple briefs. On 2 fictitious brands. But before the session starts, the trainees vote for the winning brands. The session is divided into 3 parts. The first 20 minutes or so are spent in writing headlines on the two brands. The second 20 minutes are spent re-writing them to make them better. Then we spend the remaining 30 minutes picking the best from the lot, and I craft them out further. So at the end of the session, we see the origin of the line, and where it now is, post crafting. Tonight's session is going to be interesting, I think. Which one of these products / services would you pick to write a headline on? Oh, also there are a few seats left for the July cohort. Here's a link, should you want to sign up. https://shorturl.at/AwnbR #thecopytraineeship #copywriting #copywriter #advertising #marketing #crafting

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It’s a classic! Many businesses want to achieve that viral, highly engaging brand voice without realizing the resources it takes to build and sustain it. Here’s what I usually remind them: ☕ 1. Building Brand Presence Takes Time: The Zomato-level impact comes from consistent, strategic content that takes time and creativity to develop. 🎯 2. Quality Over Quantity: Instead of aiming for viral moments, we can focus on relatable, value-driven content that connects with your unique audience. 💡 3. Leverage What You Have: Creativity thrives under constraints! We can work within any budget to start building an authentic voice—it's all about smart prioritization. Great social presence doesn’t happen overnight, and it’s not all about going viral. With a realistic plan and a little patience, we can create something powerful. Ques: Is a low paying client does anything good to you ? 🤔 Share your thoughts in Comment. 💭 Are you struggling to get views on your videos? Drop me a DM with a simple "Hi!" – I'll show you how I can help. 👋 #Leadership #Innovation #Entrepreneurship #Business #CareerDevelopment #Networking #Marketing #VideoMarketing #HimanshuChouhan #SocialMediaStrategy #BrandBuilding #MarketingRealities #WorkSmart

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"How to be a good writer?" 🔞 . . . If you answer this by saying "reading more and writing 10x more", you are only 31% right. If you can't trigger or hit the GC-Spot (Good Copy Spot, a copy/content that makes people wonder why couldn't they write the same copy/content in the first place; because it is THAT good, everybody wants to write it first.). Writing the said GC-Spot gives you the remaining 69% of edge. Always make the audience feel relatable and leave them with the thought of, "Why couldn't I think of this copy/content?" Make people feel relatable to what you write. #copywritermindset #contentwriter #socialmediatips #writertricks

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From Design Intern to "Intern-preneur" Years of hustling from intern to CEO What did I learn? 1️⃣ There's no shortcut to success, be prepared to work hard and learn as you go. During my time in Symbiosis in 2015, I engaged in internships at Ogilvy and other powerhouses. It was an insightful experience, but by 2016, the entrepreneurial itch became too strong to ignore. Starting 3 Minds Digital was a leap of passion, and let's just say we learned a ton along the way. Growing the team from 3 to over 100, snagging awards, and helping businesses crush it has been incredibly rewarding. 2️⃣ The market is constantly changing, so be willing to adapt and try new things. While 3 Minds Digital was thriving, my curiosity wouldn't let me rest. In 2017, I founded Design Pitch Deck, a venture focused on crafting killer pitch decks. This was another new adventure, but it taught me the importance of constantly adapting and learning. 3️⃣ Surround yourself with talented and supportive people who share your vision. Looking back, the biggest takeaway isn't the awards or the client list (although those are pretty cool!). It's the incredible people I've been lucky to work with. Building a strong, supportive team is the secret sauce to my successful venture. My entrepreneurial journey has been a rollercoaster, but the most valuable lessons often emerge from unexpected twists. It's about embracing the challenges, learning from your mistakes, and never stopping your growth. What are some of the biggest lessons you've learned in your professional journey? Let me know if this works. #EntrepreneurialJourney #LessonsLearned #HardWorkPaysOff #Adaptability #TeamworkMakesTheDreamWork #GrowthMindset #StartupLife #ProfessionalDevelopment #CareerGrowth #SuccessMindset

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