Sagar Thakur

Organic clicks account for over 45% of search result clicks! This indicates that users are more likely to trust organic search results than those that come from other sources, such as paid ads. Become an educated SEO buyer by following SME Digital for the latest updates, industry insights, and exclusive content. #exponentialgrowth

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29+ Group buy SEO Tools in India 2024 (Just Rs. 99/-* ) If you are a digital marketer you must realize the burden of SEO tools and Ahrefs is must for a Blogger. how you can find ahref in seo group buy and how you purchase ahrefs seo group buy at the cheapest price. https://lnkd.in/gmv33rc7 #SEOTools #GroupBuy #groupbuyseotools #cheapseotools #DigitalMarketing #Ahrefs #SEO #BloggingTools #MarketingTools 

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📌 Unsolicited Internal Linking Knowledge Snacks 🧠🍕 Linking to other pages with the same page's target keywords can dilute keyword relevance and ranking potential of the page you are linking from, as it creates keyword cannibalization where multiple pages compete for the same search terms, potentially confusing search engines about which page should be considered the primary authority for those keywords. So, how to make the best out of Internal Linking tactics via Optimized Anchor texts? >>> Internal links with optimized anchor text help search engines understand: 1- Page Relationships: Shows which pages are related and how they're connected. 2- Topic Hierarchy: Signals which pages are more important for specific keywords. 3- Context Transfer: Anchor text passes topical relevance from one page to another. Simplified Story: Through anchor text, we "tell" search engines which keywords each destination page should rank for. (So: Avoid Keyword Dilution Risks ⚠️) Best Tactic's Practices: 1. Use unique target keywords for different pages. 3. Keep anchor text relevant to destination page's target keyword (URL matching preferably). 2. Maintain clear topic hierarchy. 6. Use contextual linking within relevant content sections" (Google's E-E-A-T signals). 4. Avoid competing internal pages for same terms. 5. Maintain a reasonable ratio of internal links to content length. 🛠️ Technical Notes: 1- Use canonical tags when content overlap is unavoidable. 2- Consider URL structure alignment with keyword targeting. 3- Implement proper HTML syntax for internal links (proper rel=attributes). 🔑 Key Takeaway:  Smart internal linking = clear signals to search engines.  Poor planning = keyword cannibalization + bad rankings. #SEO #DigitalMarketing #ContentStrategy #TechnicalSEO

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🚀 Seeking Traffic for Top Direct Offers! 💼 Calling all digital marketers and traffic wizards! 🔍✨ We've got some exciting opportunities lined up with premium Direct offers: 📱 Mobile Campaigns: Gaana 🎶 PaisaBazaar 💸 Upstox 📈 Money View 💰 Acko 🛡️ Zepto 💼 💻 Web Campaign: BOB Credit Card 💳 If you're ready to drive quality traffic and maximize your ROI, drop me a message now! 📩 Let's skyrocket these campaigns to success together! 🚀💥 #DigitalMarketing #TrafficGeneration #CampaignOptimization #PremiumOffers #LetsCollaborate

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Lets See how the Call Ads Perform when You optimize with a low budget Campaign. Campaign Type : Search Ads Campaign Objective : Call Period : Two Months Click : 337 CTR : 8.63% Total Phone Call : 66 #googleads #googleadsexpert

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🚫 Why Small Businesses & Professionals Should Avoid PMAX in the Early Stages of Google Ads for Lead Generation 🚫 If you're a small business or a professional starting out with Google Ads for lead generation, Performance Max (PMAX) might seem like an attractive option with its promises of full automation and broad reach. But here’s why jumping straight into PMAX might not be the best strategy in the initial phases: 1️⃣ Lack of Control: PMAX runs across multiple channels (Search, Display, YouTube, Discover, etc.) without offering clear insights into which placements are driving results. For a new campaign, understanding which channel and audience are performing best is crucial, so you can double down on what works. 2️⃣ Limited Budget Optimization: When budgets are tight, every dollar matters. PMAX spreads your budget across channels automatically, which can lead to overspending on underperforming placements. With Search campaigns, you have more control to focus specifically on keywords that drive the best leads. 3️⃣ Data Insights Are Key: When you're just starting, you need data on what’s working and what’s not—PMAX limits transparency. In the early phases, running traditional Search campaigns allows you to gather clear insights and make data-driven adjustments, which PMAX just doesn’t allow. 4️⃣ Testing Is Essential: PMAX restricts ad testing and variation, which is critical for discovering what resonates with your audience. Standard campaigns give you more room to test ads and adjust creative, helping you find a winning strategy. Starting with a standard Google Ads campaign lets you lay a solid foundation, gain critical insights, and optimize your budget—setting you up for long-term success. Once you’ve gathered enough data and understand your audience, then PMAX might make sense as a next step to scale. 🎯 #GoogleAds #SmallBusiness #LeadGeneration #MarketingTips #PerformanceMax #DigitalMarketing

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99% Do Keyword Research 1% Do Customer Research To get leads out of SEO do this - Video call with a bunch of customers - Take notes - Team meeting - Develop your ICP - Choose only *one* ICP - Target 1000s of topics - Check the search demand - Curate a strong content backlog - Prioritize based on your ICP - Start content execution Customer research ain't that difficult You just need to talk to them Then when creating content you will be solving real life issues And THAT generates leads > sales > cash Use that research to populate content into other channels Best combo for B2B: LinkedIn + SEO And for those who do not know... ICP means "I Cook Pancakes" Naah: Ideal Client Profile 😀 Talking regularly about hashtag #content hashtag #seo hashtag #seotips hashtag #contentmarketing hashtag #contentresearch hashtag #eeat hashtag #technicalseo hashtag #googlesheets hashtag #saasSEO hashtag #ecommerceSEO

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You don't need to rank for tons of irrelevant keywords; you just need to rank for the ones that matter, and that is what a good keyword strategy does. #keyords_strategy #SEO #ROI

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Google first or Meta first, Same hi toh hai dono! Most marketers know that PPC is Google Ads. But in 2024, PPC = All digital paid media PPC keyword is defined by the user’s search query and the degree to which the keyword matches the intent or syntax of that query. Keywords were the spotlight then and audience segmentation is the core now. Is it right to say that keyword-less future is taking over after AI? Not really. But the shift towards customer insights mirrors the broader trend of PPC becoming more socialized and targeting for better campaigns. From Cost per Click bidding, the campaigns are now moving towards a comprehensive feat that includes texts, visuals, messages, links etc. That means, lower price bidding doesn’t undervalue searches or is less effective. How do you navigate the socialization of paid media? #campaigns #b2bads #googleads

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We are witnessing some subtle changes in the paid ad placement in SERP. We are seeing two organic listings, and then one paid ad in near me variant search results, or is it a bug/test

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This is Google Trends data for the term ‘SEO in dead’ over the past 20 years. It spikes around the time of Panda and Penguin in 2011/12, a few times around 2016 and now more recently - 2022 onwards. SEO may ‘die’ in its current form but will evolve into something else with the rollout of SGE globally. Google announced Search Generative Experience (SGE) nearly a year ago now at Google I/O. Looking at my clients’ sites in the US, I haven’t seen any drop in organic traffic. In fact there are only increases. But this isn’t a reason to be complacent. Because Google will complete the rollout of SGE at some point, it’s just a matter of time. Google’s new Head of Search, Liz Reid,  is all in for AI. SGE and AI search will undoubtedly change SEO. What won’t change is the need for businesses to have visibility in Search. Whether that is in the AI snapshot or the ‘traditional blue links’. It’s difficult to anticipate what SEO might look like a few months to a year from now.  Here are some thoughts on B2B SEO in the new search paradigm: ➡ Less focus on keywords. Around 15% of search queries on Google are new each day. With AI search this will surely escalate as people will quickly learn to converse with AI search engines in a more human-like way. Search will become more ‘natural language’ and the importance of keywords will seem outdated. ➡ Brand KPIs will become more prominent. As keyword importance declines, there will be more focus on visibility metrics not just on Google, but on other platforms such as Reddit or review sites like G2. Brand visibility 'everywhere' is what will be important. ➡ Informational traffic will decline. This shouldn’t come as a surprise. The Featured Snippet started this trend years ago. People no longer want to wade through a 5000 page blog to find the answer to a simple question. This type of user intent is better served with AI. ➡ Use case content will become more important particularly for B2B SaaS. Informational content is easy to produce and scale with AI tools. It's less easy to produce helpful middle funnel content such as use cases, implementation guides, competitor differentiation (ie Brand X vs Brand Y) using AI. Focus on producing lower funnel content. ➡ Structured data will become even more important as knowledge graphs are a key source for SGE. Use all relevant structured data to better help search engines to understand what a page is about. I think the last year or so has been a strange one for SEO. Google’s announcement of SGE now seems like a knee jerk reaction to Bing/ChatGPT. They are taking their time to fully release it because if they get it wrong, it will cost them seriously. But SGE is coming and SEO will evolve. It’s a bit like knowing you’re going to get slapped at some point. You’re not sure when but it’s coming. The best policy is to brace yourself. And focus on what SEO should always have been about - building better brand awareness in Search. #seo #b2bmarketing

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10 Google Tag Manager best practices 1. Account Structure 2. Proper Naming Convention 3. Given Control/ permisson only to the right people 4. Consder using constant variable 5. Keep an eye on the page speed performance 6. Consider using server side tagging 7. Consult with devs before using unkown JS Codes' 8. Ask developers to add IDs to improtent website elements 9. Always test before publishing 10. Don't rely JUST on the preview mode here are my best practice to Google Tag Manager If you are any thing else to add please post a comment. #tagmanager

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If you're an early startup and don't have a budget to spend on marketing. Here's the way to get LEADS. Just publish the content on BOFU keywords and you are good to get the leads organically. All you need to do is a proper SEO strategy to rank those pages in the Search Engine. Here's a short-term success for one of the early-stage startups in the B2B space. We published just 7 articles a few months back with proper SEO analysis. Now those pages generate 2.5k clicks in a month and get a good number of LEADS. The next target is to cross the series A funding. #B2BSEO #BIGDATASEO

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One-page SEO, also known as on-page SEO, focuses on optimizing individual web pages to rank higher and earn more relevant traffic in search engines. Here are some key benefits of performing one-page SEO: ### 1. **Improved Search Engine Rankings**   By optimizing elements like title tags, meta descriptions, headers, and content on a single page, search engines better understand your page's relevance to specific search queries. This can lead to higher rankings for target keywords. ### 2. **Enhanced User Experience**   One-page SEO encourages optimizing the page’s structure, readability, and mobile-friendliness. A well-structured page that is easy to navigate improves the overall user experience, which can also positively influence rankings as search engines favor pages that provide a good user experience. ### 3. **Increased Organic Traffic**   A well-optimized page that ranks higher in search engines is more likely to attract clicks and organic traffic. Targeting specific keywords and ensuring your content answers user queries can result in higher-quality traffic. ### 4. **Higher Conversion Rates**   When users find exactly what they are looking for on a well-optimized page, they are more likely to convert. Optimizing for user intent, speed, and relevance leads to a better match between visitor needs and what your page offers, which can drive conversions. ### 5. **Faster Load Times**   On-page SEO often involves optimizing images, reducing unnecessary scripts, and improving server response times. These improvements lead to faster load times, which not only improve user satisfaction but also positively impact SEO rankings. ### 6. **Improved Local SEO**   For businesses targeting local customers, optimizing a single page for location-specific keywords can help rank better in local search results. Proper on-page SEO can make it easier for search engines to understand your relevance to local queries. ### 7. **Control Over Content and Keywords**   One-page SEO allows you to have full control over the content and how it’s structured. You can target specific keywords, craft compelling calls-to-action, and fine-tune your content to align with both user intent and search engine algorithms. In summary, one-page SEO provides foundational optimization that helps improve rankings, enhance user experience, and drive better conversions through targeted efforts on individual pages. #seo #seosarvice

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Important Backlink🔗 Factors for Better SEO 1. Relevance of the Linking Site Backlinks🔗 from websites that are relevant to your niche or industry carry more weight🙃. Example: A tech blog linking to a software company has more value than a random site. 2. Domain Authority (DA) Links from high-authority🚀 sites (with a strong domain rating) pass more SEO value. Use tools like Moz, Ahrefs, or SEMrush to check ✅the DA of potential linking websites. 3. Anchor Text Optimization📈 The clickable text of a backlink🔗 (anchor text) should be relevant and natural. Avoid over-optimization or exact-match keywords, as it may look spammy❌ to search engines. 4. Link Placement Backlinks 🔗placed within the main content of a page are more valuable👍 than links in footers or sidebars.✅ Contextual links are more likely to be clicked, boosting traffic and SEO.✅ 5. Dofollow vs. Nofollow Links🔗 Dofollow links 🔗 pass SEO value (link juice) to your site, while Nofollow links don’t. A mix of both types creates a natural and healthy backlink profile. 6. Traffic of the Linking Site A backlink from a website with high traffic 📈 not only helps SEO but also drives referral traffic.✅ Focus🧐 on getting links from sites with an engaged audience.🎯 7. Unique Linking Domains The number of unique domains linking🔗 to your site matters more than the total number of backlinks.✅ Example:👉 10 backlinks from 10 different sites are better than 10 links from one site.✅ 8. Content Quality of the Linking Page📃 The page📃linking to your website should have high-quality, relevant, and original content.📌 Backlinks from poorly written or spammy pages 💀can hurt your reputation.💣 9. Backlink Diversity Get backlinks🔗 from various sources like blogs, guest posting, news sites, forums, directories, and social media.✅ A diverse backlink profile looks more natural to search engines.✅ 10. Avoid Spammy Links💀 Links from spammy❌ or low-quality websites can lead to penalties💣 from Google. Disavow harmful links💀using Google’s Disavow Tool.✅ #SEO #backlinks

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Always focus on implementing 80/20 rule in SEO. What's the ONE thing that can play a HUGE role in your rankings? Backlinks! Build links no matter what niche you're in. You must create a link-building strategy. It can be anything starting from answering on Quora and LinkedIn to blog commenting to guest posting to blogger outreach (or purchasing links from authority sites). Without links from diversified sites, you can improve your site's authority. Without website authority, you can't grow your search traffic. Yes, it's a lot of effort but SEO is all about making TOUGH decisions. #seo #seostrategy #seotips #seomarketing #digitalmarketing #digitalmarketingtips #searchengineoptimization

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