Sachin Aggarwal

Here is a pertinent point that Vikram Shete highlighted in this q-commerce growth journey, I think there are various opportunities to have the Kirana be part of an inclusive growth in this quick commerce growth journey. Kirana are Entrepreneurial – They have evolved and continue to evolve. The Kirana of 15 years ago and the Kirana we know now have changed significantly in terms of look and feel, merchandising principles, racks, and assortment enhancement to meet what the catchment really wants (versus what they or manufacturers want to sell) and, most importantly, customer service. Offline modern trade leveraged these gaps over the last decade, and Kirana has caught up on some of the shopping agendas that customers have today. Quick Commerce is driving the next cycle of evolution – It leveraging customer need gaps and new opportunities that exist (almost instant gratification on extended assortment; service is the new promotion). Before this, it was e-commerce. All of them will drive innovation across the retail ecosystem—offline modern trade, e-commerce, and even the Kirana again. Next generation may not be the Kirana operators – We know the next generation don't shy away to saying No to follow their family business anyway, especially if you observe the Kirana stores in your neighborhood. The sheer choice available for them in terms of pursuing other types of businesses or service jobs is vast compared to their parents or grandparents. For emotional reasons, it might just not seem cool for them. Having said that, even if they do want to take on their family Kirana store, I wouldn’t be surprised if they diversify into a franchise of some of the popular branded grocery chains. Who knows? A new business model could be explored by 7-Eleven or others, which could expand and change the game for Kirana by leveraging technology, supply chain, and assortment planning and management, driving higher profits for them. Gen Z – I think for this cohort, Zepto, Blinkit, and InstantMart are the Kirana stores they are growing up with. So either way, the existing Kirana need to ask themselves how they are making themselves relevant to this new shopper. Possibly, even the existing offline modern trade stores may need to think about this as well! The gourmet grocery formats like FreshPik, Food Square, and Nature's Basket are also in this conversation. Having said this, I agree that brands, retailers, and public policies need to evolve in their thinking and incentives to support inclusive growth. Round 2 of retail evolution has just started here in India, at least in the metros. #Retail #Q-commerce, #Consumer Behavior, #Go-to-MarketStrategies

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🚀 Excited to unveil our latest deck for the #PmSchool challenge: "Enhancing Swiggy for the Elderly: Solutions and Innovations". 🍽️💡 In our exploration, we've delved into innovative solutions to cater to the elderly demographic, including: Swiggy Daily: Offering nutritious, ready-to-eat meals on a subscription basis. Multilingual Experience: Introducing language options for a more inclusive user interface. Special Dietary Options: Providing tailored meal options to accommodate various dietary needs. Tailored UI: Designing a user interface with larger fonts and simplified navigation for ease of use. Our analysis aims to make Swiggy more accessible and user-friendly for older adults. Kudos to my team for their collaboration and support throughout this challenge! 🙌 Check out our deck below and let's continue to drive innovation together! #PmSchoolChallenge #ProductManagement #Swiggy #Innovation #Accessibility"

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𝐏𝐚𝐫𝐞𝐧𝐭𝐬, 𝐏𝐚𝐢𝐬𝐚 𝐚𝐧𝐝 𝐏𝐚𝐝𝐡𝐚𝐢! What can edtech learn from the rise of Zepto Blinkit 🚀🚀 Quick commerce has reshaped consumer behavior, especially in Tier 1 cities. 1:1 private tutoring in India could ride the same factors of growth. As the traffic in urban areas gets worse, Zepto and Blinkit not only solve the availability issue in grocery stores but also saves rich urban dwellers from facing the trouble of harsh traffic conditions. Urban traffic, rising commute costs, and a greater need for personalized education are all driving forces behind the potential rise of 1:1 tutoring as well. Just as convenience and speed were the selling points for quick commerce, 1:1 tutoring provides a much-needed balance between quality education and affordability. 🌆 𝐖𝐡𝐲 𝐍𝐨𝐰? While the first wave of EdTech brought tier 2 and tier 3 city students online, many lacked reliable internet or the affordability of tier 1 city students / parents. Those who could afford, the choice was often between tested offline tutoring or online group classes. For entrance prep where the stakes were high, and convincing parents to pay hefty fees for group online sessions became challenging. 🧑‍🏫 𝐓𝐡𝐞 𝐂𝐚𝐬𝐞 𝐟𝐨𝐫 𝟏:𝟏 With 1:1 tutoring, the parents' fear of students losing focus or not receiving personalized attention vanishes. Since this type of tutoring also serves younger kids Parents see it as a more affordable and convenient alternative to private tutors who visit their homes. For tutors, it’s a win too. Savings on commute time and costs allows them to offer better pricing while increasing their reach. This is on top of the large addressable Indian diaspora living outside in US UK Canada, Middle East etc. The $50/hour math tutor available in their cities has no chance against what an organised Indian edtech can offer. India is a land where once the economics align, scaling is a natural next step. Though there are hurdles—like maintaining instructional quality at scale—companies such as Interval Learning, Mentor Match, K8 School and many other of our customers are paving the way forward. When these challenges are tackled, 1:1 online tutoring is set to spread as rapidly as quick commerce has in recent years. The future of education is personal, convenient, and within reach for everyone. 🌟 #EdTech #Tutoring #1on1Learning #QuickCommerce #India

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What's the role and responsibility of an Aggregator? Just recommend ANY product that makes Profit or Recommend products which are Trusted, Tested and have Credibility gained from customers? When an Aggregator starts focussing more on their vendors partners and less on their users/customers, it is bound to create issues for themselves in long run. As an aggregator there lies responsibility of strong filtration and review of what you are recommending to your customers and how you're filtering the right fit Products or services for them. At ForeignAdmits while building a platform for Study Abroad Counsellors, Agents and Consultants, we always intended to keep the primary user in focus - Students/Study Abroad Aspirants. Thus as a major step we keep filtering and reviewing every Services and the service providers thoroughly from time to time. The goal is to ensure that students of our B2B partners can get the best fit services in a seamless manner and we are able to create a stellar Experience as a platform for both Counsellors and their Students. Keeping this in mind we had even taken some hard decisions of not Onboarding every service provider, not recommending any or every services and even recently taken a far stern step to protect our customers experience quality by Delisting A Large Private Bank from our Education Loan Category. We are okay letting go of a few companies who are not serious about customer success and take students and partners for a ride Our portfolio of Universities, Loan Providers, Service Providers are vetted thoroughly and have been recommended by a large student and counsellor fraternity. For us Students Success and our Partner Success Matters more than anything else. I hope the whole higher education fraternity will agree to the fact that we exist to serve students and build a successful experience for students using our products and services. #highered #educationloan #platform #aggregators

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Why your D2C brand won't scale? Most likely because of the top 5 Marketing Challenges faced by Early-Stage (monthly revenue < INR 1 Cr) D2C brands that I have identified on the basis on my conversations with multiple D2C founder & marketers, and the secondary research done on the space. 1. Unsustainable Customer Acquisition Costs (CAC) ✔️ Average CAC increased by 157% in last 18 months for early-stage brands ✔️Meta CPMs up 98% YoY for Indian D2C advertisers ✔️72% of brands report negative unit economics on first purchase Impact: 🌵 Brands spending ₹800-1200 to acquire customers with AOV of ₹600-800 🌵Marketing budgets consuming 45-60% of revenue 🌵Cash runway reduced by 40% compared to 2022 2. Platform Dependency & Data Loss ✔️82% of early-stage brands rely on marketplaces for >60% of sales ✔️Average D2C brand loses visibility on 40% of customer data ✔️Only 15% have first-party data collection systems Impact: 🌵Limited customer remarketing capability 🌵High platform commissions (25-35%) 🌵No clear view of customer lifetime value 3. Poor Cash Flow Management ✔️68% of brands face stockouts despite high marketing spend ✔️Average payment cycle of 45-60 days from marketplaces ✔️Marketing commitments consume 70% of working capital Impact: 🌵Unable to scale marketing during peak seasons 🌵Missed inventory reordering windows 🌵Constrained growth due to working capital 4. Ineffective Content & Creative Strategy Data Points: ✔️91% of early-stage brands have no content calendar ✔️Average creative performance drops 47% after day 3 ✔️Content production costs 3x higher than enterprise brands Impact: 🌵High creative fatigue 🌵Poor engagement rates (<1%) 🌵Inconsistent brand messaging 5. Tech Stack Inefficiencies Data Points: ✔️Average early-stage D2C brand uses 14+ tools ✔️55% of tech stack features remain unused ✔️Integration costs equal 18% of revenue Impact: 🌵Monthly tech spend of ₹1.5-2L 🌵Data silos between platforms 🌵Poor attribution tracking What are some of the challenges that you have experienced? Share your thoughts in the comments. At Attryb, we are building an enterprise-grade personalization SaaS for D2C brands on Shopify. DM to have a chat. Anil Bains Sources: Unicommerce D2C Report 2023, Powermove-Shiprocket D2C Report 2023, The Ken D2C Analysis Q4 2023, Inc42 Media D2C Marketing Report 2023, Tracxn D2C Funding Analysis, PayU India Insights Report, Velocity D2C Lending Data, RazorpayX Cash Flow Analysis, toothsialigners & SUGAR Cosmetics Benchmark Report, Meta Facebook Creative Analysis Report, Schbang D2C Creative Intelligence, Shopify India Merchant Analysis, CleverTap D2C Analytics Report, Netcore Cloud Marketing Survey Most of the article including the image has been generated using AI. If you would like to see how please comment/dm.

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As a frequent user of both Zomato and Paytm, I find the news of Zomato's potential acquisition of Paytm’s movies and ticketing business intriguing yet concerning. We must question the strategic fit and timing of such a move. Zomato’s focus on its four key businesses has driven its success, but diverging into Paytm’s entertainment vertical could spread resources thin. With Paytm recently facing regulatory setbacks and financial losses, is this the right asset for Zomato to pursue? In a previous role, I witnessed a company make a similar acquisition, hoping to diversify its revenue streams. Instead, the integration challenges and cultural misalignment led to a significant distraction from our core business, ultimately harming both entities. Zomato’s Blinkit acquisition was a bold move that paid off, but this new venture carries substantial risk. If the deal, valued at Rs 1,500 crore, goes through, Zomato must ensure it doesn’t repeat the mistakes of others who have stretched too far too fast. #BusinessStrategy #AcquisitionRisks #Zomato #Paytm #StrategicGrowth #startups

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📦 Where’s My Order? – The most common question every D2C brand faces! In the rapidly growing D2C ecosystem in India, where customer experience is everything, a dedicated branded order tracking page is no longer a luxury—it’s a necessity. Here's why: 1️⃣ Build Brand Trust When customers can easily track their orders on a branded tracking page, it reinforces confidence in your brand. They know you’re transparent and reliable. 2️⃣ Reduce Customer Queries An effective tracking system can cut down “Where’s my order?” inquiries by over 50%, freeing up your support team to focus on more complex issues. 3️⃣ Improve Customer Retention Indian consumers love a seamless experience. Providing real-time tracking on a page that reflects your brand's colors, messaging, and personality creates a strong, lasting impression. 4️⃣ Upselling Opportunities A branded tracking page isn’t just functional—it’s a marketing tool. Use it to showcase new products or offer discounts while customers check their order status. 🔑 Key Takeaway: For Indian D2C brands, a branded tracking page is an easy yet powerful way to enhance post-purchase experience, boost customer satisfaction, and increase repeat sales. 💡 Are you making the most of your post-purchase experience? Let’s discuss! #D2CIndia #CustomerExperience #OrderTracking #Ecommerce

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The Indian Startup Ecosystem is Bouncing Back! After enduring a challenging funding winter, Indian startups are showcasing resilience and adaptability. Companies like ShareChat and Pocket FM FM have significantly narrowed their losses while achieving impressive revenue growth. This marks a strong revival, not just for these companies but for the Indian startup ecosystem as a whole. Swiggy and Zomato ‘s impressive stock market run, Zepto’s great fund raise has further strengthened and made investors more optimistic in this market. These examples highlight how Indian startups are innovating, optimizing, and thriving despite global economic uncertainties. Somethings that are common in these are : • Focus on profitability and sustainable growth is replacing the “growth at all costs” mindset. • Diversification and operational efficiency are key drivers of recovery. • Consumer-first innovations continue to win trust and loyalty. This rebound reflects not just the grit of entrepreneurs but also the trust of consumers and investors in India’s startup potential. Let’s celebrate this momentum and keep pushing boundaries! 🚀 #Startups #India #Growth #Resilience #Innovation #Entrepreneurship

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Who else is ordering dinner from Zomato tonight? We sure are. Zomato had a stellar Q4FY24! Here at Needl.ai, we're excited to delve into the details: 1. Adjusted Revenue: Zomato's revenue soared to INR 3,873 crore, up 61% year-on-year. 2. Adjusted EBITDA: Their EBITDA reached INR 194 crore, marking an impressive INR 369 crore improvement from last year! Curious about how Zomato or other market leaders are performing? Don’t miss out on actionable insights that could drive your decisions. Contact us to learn more : https://lnkd.in/g9msR_-N #Zomato #Growth #FinancialHealth #Innovation #Sustainability #Needlai #MarketInsights #FinancialAnalysis #AIAnalytics #QuarterlyReports #StockMarket #AIsummarization #FY24Q4

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300 crore revenue per year! We did it! 🎉 12 months ago, I met my IITD classmate Archit Agarwal after years. I was stunned by his speed of execution and practical thinking. I decided to join Sanfe. Back then, Sanfe was doing 50 crores ARR. I could see the enormous hidden potential that Sanfe had. Surely, it could grow 5-6x in a year, and today we have done it. Rarely does it happen that a company grows 6 times in a year at the base of 50 crore, all of this while maintaining an EBITDA of 15%. There were two big reasons for this: - We found the right growth levers for Sanfe. We worked on Quick Commerce (Blinkit, Zepto, and instamart) and also on producing huge volumes of high-quality content. We also opened new channels such as General Trade & Modern Trade. Today, our quick commerce has crossed 100 crore. - ⁠Archit executed everything at a laser-fast speed. With his innovative product mindset, he developed over 150 products in the last year. As a result, we were able to find many winner products that our users loved. Now our next goal is doing as many crores of business as the number of likes this post gets. Just kidding. Please wish us luck for our next milestone, which is 1000 crore revenue.

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This is the big problem D2C brands in India are facing now: Discount-driven customer expectations are eroding brand value and profit margins, making it challenging for D2C brands to sustain long-term growth. Frequent price cuts may drive immediate conversions, but they create a dangerous precedent where customers wait for discounts, undermining full-price sales and affecting the overall perception of the brand. Skygoaltech #d2c #consumer #retail #deals #ecommerce #loyalty #BrandValueErosion

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Streetz Hyperlocal Pvt Ltd had a brief but a very eventful journey. Loads of people supported us which we are really proud of. Thank you ! 🙏🏻 💡I'll like to share our KEY LEARNINGS here for fellow entrepreneurs who're just starting out💡 In 8 months of launch Streetz had 20K+ downloads, 15K Signups and 8000+ users had transacted on the platform with an AOV of Rs 700+. Streetz boasted an impressive repeat rate of 22% where 10% of the users had ordered more than 3 times. In just 8 months Streetz crossed Rs 70L in GMV of business done on the platform. Streetz grew by 100X in just 13 weeks of launch acquiring customers at below Rs 250 CAC. 🚀🚀 BUT, 1. Healthy Cash flow is the most crucial aspect of an early stage startup. Being frugal is always good. 🤑 2. With discounts you can drive customer orders but you can only ensure loyalty by being consistent in your promises to customers. 🌞 3. India is a very price sensitive market and the price is more important then convenience for a large part of India, a general Indian customer mostly makes purchases rationally, evaluating many options. 🎈 4. Switching costs for customers are very low in today's Hyper competitive market. 🙌🏻 5. Product assortment on a marketplace is P0. The last thing you'll want is a customer dropping because of unavailability of a particular product. 🔑 6. Yes, customers are tolerant if tech/App is average as long as you meet the promises you make as a brand.💟 7. Historic data doesn't always show the right picture for future projections as there are too many variables at play at any given time and unless all external+internal variables are accounted for. 🎦 8. The startup world moves very fast and the agility of founder and team to changing circumstances is a very important asset. 🌊 9. There's nothing wrong in building slowly and steadily as long as your loyal user base is growing consistently and cash is depleting at a lower rate compared to increasing revenues. ❤️ 10. As a founder and team accept the fact that there are going to be many mistakes. Just don't repeat the same mistake twice.❌ 11. Your team is a reflection of you and as a founder it's very important to lead by example and be a coach rather than use the dictator approach in leadership.⛷️ 12. The most important thing which can make you and break you is your attitude. Daily dose of positive thinking really helps.💯 13. When you're a startup due to constraints and uncertainty there would be many dark days. The light of Hope should always shine. 🌄 14. You really need to build a self sustainable, profitable and achievable business plan. Think long-term.✌🏻 15. Know when to fold. You will get different signals from different stakeholders eventually all would colide at same frequency towards the end.🤐 I loved the past 1 year of Streetz journey and I wish All the very best to all the hustlers out there. Signing Off 💜, Monish Shah Founder & CEO Streetz Hyperlocal Pvt Ltd #startup #vc #tech

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AstroTalk is redefining the spiritual-tech landscape with incredible growth in FY24. The Noida-based platform reported a 2.3x increase in revenue, reaching ₹651 crore, while profits surged nearly 12x to ₹99.99 crore. This exponential rise showcases AstroTalk’s ability to scale rapidly while maintaining strong profitability. What’s Driving This #Transformation? Expanding Market Reach: AstroTalk’s revenue in India doubled to ₹529 crore, while international revenue jumped 4.2x to ₹121 crore. The demand for digital astrology services has gone global, breaking cultural barriers and tapping into a new wave of spirituality seekers. #AI-Powered User Experience: The integration of AI has been pivotal in delivering personalized, accurate astrology consultations. By analyzing user behavior, AI helps tailor predictions, improving satisfaction and increasing user retention. This shift to data-driven insights is fueling industry growth, making astrology more accessible and reliable than ever. Mobile App Convenience: AstroTalk’s mobile app is a game-changer, providing users with a seamless and intuitive experience. The app’s features, like instant chat consultations and 24/7 availability, have transformed how people access spiritual guidance. It’s not just about convenience—it’s about creating a platform that meets the evolving expectations of today’s digital users. Strategic Investments and Scalability: AstroTalk’s significant spending on advertising (₹162 crore, up 116%) and professional services (₹319 crore, 60% of total costs) shows a strategic push for brand visibility and operational efficiency. With a Return on Capital Employed (ROCE) of 40.16% and an EBITDA margin of 19.42%, the platform scales efficiently, spending just ₹0.82 to earn ₹1 of revenue. Shifting Consumer Trends: The increasing demand for instant, personalized guidance reflects a broader shift in consumer behavior. Today’s users seek quick answers and digital-first solutions, and AstroTalk is perfectly positioned to meet these needs. This trend is adding more fuel to the spiritual-tech industry, driving innovation and attracting new players. Changing the Landscape of Spiritual-Tech AstroTalk isn’t just riding the wave—it’s shaping it. By combining traditional astrology with advanced AI and mobile-first strategies, it’s setting a new standard for the industry. This blend of tech and tradition is creating a sustainable model for growth, proving that spiritual services can thrive in the digital age. Investors are taking note, and with the broader spiritual-tech space already attracting over $60 million in funding, it’s clear that this is just the beginning. AstroTalk’s journey is a testament to the power of innovation in transforming industries. It’s time to watch this space closely—because the future of spirituality is digital. #AstrologyTech #SpiritualTech #AIInnovation #MobileApps #GrowthStory #AstroTalk #IndustryTrends #ScalingUp

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I can’t unsee ‘𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝘁𝗶𝗮𝗹 𝗿𝗲𝘁𝗮𝗶𝗹’ ever since I heard about Broadway's launch! 🛍️ D2C Brands would love to be in a store that is built just for 'new-age' consumers. For generations, Indian offline retail has always been transaction > experience focused. D2C brands couldn’t fit into traditional retail completely but had to swallow the pill since there weren’t many options. Today’s customers are conscious, opinionated, and unapologetically specific about their needs, they no longer just look for value—they seek stories. We consume the narrative before we consume the product. It's that exchange of trust that drives the purchase. Today, we have so many purpose-led brands that are challenging giants in the market for the greater good. And they deserve a platform for discovery and expressing themselves in their own voice. Building that truly immersive experience exclusively for D2C (oh not-so-D2C brands) that the traditional infrastructure couldn’t create has been long due. I'm excited about how Broadway is bringing this together! and how it is gamifying the experience with studios, live shows, maker's labs, and enabling live commerce. It's like bringing all our favorite d2c brands under one roof, and the brands can leverage on each other's reach and captive audience. The possibilities with this are infinite. 😵‍💫 A big win for Brands. A bigger win for Broadway! A first of its kind at this scale in India and one big bet for the ecosystem. Wishing Kshitij Ladia Vivek Biyani and the entire Broadway team the best for their launch. The future of retail is so so personal. More power to the ecosystem! 🚀 #ExperientialStore #Retail #D2CBrands #Offline #Founders #NewAgeConsumers #D2CFounder #D2CBrand #D2C

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Q-Commerce overtaking traditional e-commerce? Currently we are seeing a big boom in terms of the different SKUs being sold in Quick commerce apps like Zepto, Blinkit, etc. - Atomberg Technologies 's fans - Sony's PS5 - Samosa, Chai and what not - Digital Gold from Jar! Zepto is in talks to raise $300m for its broader ecommerce play. While Swiggy is preparing to file for an IPO this year, incumbent Flipkart is readying its entry into quick commerce. Zomato has invested $240 million in Blinkit over the last one year. Taking a step back, the lines between quick commerce and traditional e commerce have started to become increasingly blurred with QCom pretty much catering to every needs! Also, multiple reports suggest that QCommerce can potentially become bigger than traditional e commerce in India!  Case in point : According to Goldman Sachs, the valuation of Blinkit is greater than Zomato's core food delivery biz! Non-grocery boom in Q-Commerce: Categories including beauty, toys, health and electronics are witnessing robust sales growth on quick-commerce platforms overall. While the overall base for the new categories is still small, aggressive expansion by these players is starting to ensure a dominant presence for these categories. Plus AOV is higher which also comes with better margins, making it a win-win! Case in point: Zepto - 2x sales MoM in segments such as toys and electronics accessories - Beauty category expanded 3x QoQ - ~15% of Zepto’s $1.2bn annualised gross sales currently comes from non-grocery products (Source: Goldman Sachs) For several D2C quick commerce has become the fastest growth channel as well as the platform with highest customer engagement This is definitely a positive for the consumers and the Q-Commerce players, but is everything on the up and up?   As the demand for space on quick-commerce platforms skyrockets, niche D2C cos in segments like FMCG, beauty and personal care, and health and fitness are agreeing to pay a 30-45% commission on sales, besides shelling out on advertising and discounting on these Q-Com platforms. On top of the commissions, brands are also regularly spending around 20% of their total sales on ads on the platforms, and discounting their products by about 20-25% (totaling 60-70% revenue!). This is in stark contrast to the 10-20% commission that large FMCG cos pay these platforms reflecting the intense competition for visibility. The brand's scale and comparison with competitors are crucial considerations when it comes to new listings. On the positive side, smaller D2C brands have seen 40-60% total revenue coming from Q-Commerce compared to ~10-20% from traditional ecommerce, which is surprising! Essentially, Q-com currently has a BIIIG Bargaining power against new D2C brands and can essentially make or break their businesses! Is this sustainable on the long run? #ecommerce #quickcommerce #india #zepto #businessmodel #d2c #startups #LIPostingChallenge

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Gave a session on 5 ways to 2X your marketing ROI with first party data ! Yesterday I had the opportunity to present our learnings in Gupshup 's Conversations event in Delhi. Here are the key 5 points on 2X ROI we spoke about : 1. Re-emagine the lead funnel by use of Click to Chat Ads : helps improve CPL by 2-3 X 2. Utilize the free conversation window in whatsapp for 24 - 72 hrs - 30% improvement in CTR 3. Powerful Copywriting with strong hooks and compelling narratives and media can drive 50% improvements in open rate and CTRs. 4. Organize and tap into full 1st party data beyong just customers esp leads - Reduces CPL 5. Monitor the campaign performance not at a monthly level but real time at a camapign level. Attached below is the presentation from the session. Special thanks to the Gupshup leadership for the oppurtunity to present our learnings. Beerud Sheth , Gaurav Kachhawa , Salim Ali . The event was full of valuable insights and product demos on cutting edge Conversational ai, marketing and commerce. Had a great opportunity to meet and reconnect with industry colleagues. As a team we took back some great learnings from Gupshup and their customers sessions and partners Meta, Microsoft & Moengage as well. Alibha Behera, Himanshu Bhandari #marketing #conversations #whatsapp #roi DAIOM

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