Roopak Saluja

Thrilled to announce India’s First Mythological OTT platform, 'Hari Om'. "Since the beginning, we've specialized in genre-specific OTT content, pioneering an innovative approach in the entertainment industry. We create targeted content that caters to specific interests, ensuring our audience remains engaged without deviation. Introducing Hari Om, India's first dedicated mythological platform, promising an epic journey through India's rich mythological heritage, exclusively showcasing religious content." In a pioneering move, this app breaks through the clutter, offering a comprehensive repository of Indian mythology and traditional content—a concept never explored before. With an increasing global interest amongst younger audiences, Hari Om emerges as the much-needed bridge, providing a singular platform to delve into the rich tapestry of Indian culture, and spirituality. This platform will be launched in June 2024 with an incredible line-up of more than 20 epic mythological shows, featuring a stellar cast and crew. This unique one-of-a-kind OTT platform will feature long format and short format ‘U’ rated series, created for senior citizens, children and young adults. The OTT platform will also offer bhajans in both video and audio formats. For the first time ever, children will be able to experience curated animated content on mythology. This is the only OTT platform to exclusively host 'U' rated content, making it suitable for people across all age groups. “As Indians, it is essential for us to know our roots, culture, tradition, and heritage to develop a sense of pride and respect for it. This app is one of its kind by any OTT platform in the world to feature only mythological and religious content which can be consumed by the entire family together. Hari Om is designed for family audiences worldwide, with the belief that it will be embraced by viewers and serve as a source of enlightenment to various nationalities across the world." ‘Hari Om’ is poised to become a one-stop destination for mythological content enthusiasts, promising a blend of entertainment, education, and cultural knowledge. https://lnkd.in/dvVJmdRn

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I have been reading releases by agencies on the outstanding performance of mainline pre Diwali festival season, with data such as 3X growth, 30% increase in footfalls, 40% growth etc. Frankly neither do I or for that matter any agency has the resources to take out sell out data that too separately for online and mainline, unless brands share that data with them which will never happen. Even if it happens it will never be the actual data. When 4 agencies have a variation of over 5% in the shipment data which can be tracked, how can we gauge the data on sell through and sell out which are impossible to track from outside with no direct access to data across 1.5 lac retailers across the vast geography of India. Going back to the point of the festival season and mainline performance, all I can say based on my experience and discussions with some key partners in mainline are: 1. Sales picked up from the 25th of October. I had said sales in mainline picks up a week before Diwali. 2. The high sales carried on till the 1st of November in most parts of the country , a day after Diwali and till the 3rd in areas where Bhai Dooj gets celebrated. 3. The sales increase reports vary from 15% for this period to 50% for different dealers. So generally speaking there was strong growth reported. 4. Some distributors of specific brands in the top 5 reported 0 stocks post Diwali which means there was a high demand. 5. Distributors said they could have done more but for shortages of some key selling models. 6. I have received videos of customers queuing up in front of shops amongst all the lights and festivities in some cities to buy phones. A thing not seen except at the time of a new launch of the Apple iPhone Mainline has indeed done exceedingly well based on all that I have mentioned above. It could be 30% or 40% or 50% for that matter. I don't know. But it has brought back a lot of cheer and excitement for all. Well done Mainline. I have always maintained that mainline is the backbone of any brand and I think it gives the brand the strength to stand up to any challenges it may face. #Vivo became No. 1 because it always was mainline first. #Xiaomi came out of trouble on the back of its expansion in mainline. #Samsung thought it could grow more with online but slipped to No. 3. Actually the situation would have been worse for them but for the fact that they had a wide presence in mainline. #Oppo the No. 4 brand is also mainline centric. #Realme is struggling at No. 5 because it doesn't know whether it wants to go mainline or online. I am happy that my position stands vindicated and congratulate both brands and channels for making it happen. My best wishes for Diwali to all and a Happy New year to my friends in Gujarat. Happy Diwali 🎇🪔 For more information on the Indian Smartphone Industry please visit www.sharmaajay.com vivo India Xiaomi India Samsung India OPPO India realme India

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Unveiling Growth Strategies for Small to Medium Agencies with Arun Sudhaman, Editor PRovoke Media Join us for an insightful conversation on The India PR Show's third episode, where Arun Sudhaman, an industry expert, shares invaluable insights into agency growth trends. Discover key questions answered, such as defining mid-size to small-size agencies, identifying niches for differentiation, and navigating global best practices. In this episode, Arun Sudhaman delves into the nuances of agency growth, providing actionable tips and real-world examples for aspiring agencies. From understanding industry benchmarks to implementing strategic differentiation, this episode is a goldmine for agencies aiming to scale their operations effectively. Don't miss out on this must-watch episode for PR professionals, agency owners and communicators eager to elevate their agency's growth trajectory. Subscribe to The India PR Show for more interviews and expert insights into the world of public relations. Watch the podcast here https://lnkd.in/gawbyQMM listen here on Spotify - https://lnkd.in/g8VtsvVV Google Podcast- https://lnkd.in/ggR_rTzM Tune in monthly across YouTube, podcast platforms, and social media channels to gain invaluable insights and join the conversation. Follow us on IG: TheIndiaPRShow LinkedIn: The India PR Show The India PR Show is brought to you by Bala Kumaran and me. Please watch, listen, and share. Let us also know what you think and who would you want to see on the show next. Produced by BrandStory Productions Ebony & Ivory PR #publicrelations #marketing #journalism #india #podcast #theindiaprshow #tiprs #communications #theindiastory #entrepreneur #digitalmarketing #pr

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#BREAKING “If you can’t find a seat at the table, build your own.” This belief has inspired me to launch GOOD DAY PR & Strategic Communications FZ LLC, today. With over two decades of experience in integrated marketing comms across India, the UK, Germany, and the UAE, I’ve often thrived in environments where opportunities were limited. This journey has shaped my approach to challenges, particularly in sports marketing, governance, broadcast, corporate communications, and nation branding. After leading successful PR and corporate reputation programmes for multinational corporations and prestigious organisations, including my last full-time role at the International Cricket Council (ICC), I knew it was time to carve my own path. The passing of my father two years ago was a pivotal moment that led me to reflect deeply on my legacy. It prompted me to step away from my demanding role at the ICC and focus on independent consulting, which provided the much-needed space to be with loved ones and re-evaluate my professional goals. Two years into consulting, I was ready for a new challenge. Recognising the importance of critical skills like speaking 'truth to power' and balancing strategic business decisions with reputation management—skills often overlooked—I felt compelled to bring this ethos to a wider audience. This led to the founding of GOOD DAY PR and Strategic Communications - Global. An offshoot of Good Day Cork, established by my sister, soulmate, and best friend Joanna Dukkipati, this consultancy is dedicated to partnering with clients worldwide who are committed to shaping society positively one good day at a time. We focus on key sectors including sports, art, technology, media, healthcare, and non-profit organisations. And aim to strengthen our clients’ communications strategies, ensuring their messages and values are effectively conveyed. Additionally, we are committed to amplifying underrepresented voices, particularly that of women and women-led businesses of colour, ensuring they receive the recognition they deserve. In founding this company, I am not just creating a business; I am building a platform for change, resilience, and integrity in strategic communications and PR. This is my new table, and I am excited to collaborate with those who share this vision. We are now open for business and seeking clients globally, with a particular focus on the UAE, South Asian, and Indo-German markets. I am also personally available for fractional roles, projects, that align with our vision. Interested parties, follow the company page please DM. - Ketaki Golatkar, Founder and CEO #PR #StrategicComms #SportsPR #CorporateComms #WomenInBusiness #Entrepreneurship #Leadership #WomenOfColour #Startups #BusinessGrowth #FractionalRoles #Consulting #OpenForBusiness #GoodDayPR #Comms #UAE #SouthAsia #IndoGerman #Legacy #Comms

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BASED ON A TRUE STORY... BRAND: We want to make some content, it should be aspirational BUT have mass appeal. AGENCY: Ok BRAND: It should have a youthful tonality but be accessible for the 8 and 80 yr old too... we are a very inclusive brand. AGENCY: Aap ne toh exclusive bola tha? BRAND: Arre waise nahi, I mean, waise alag type ke logon ko leave out nahi karte. AGENCY: Alag type ke log? BRAND: Arre, sab ABC-DEI-LGBTQ+WXYZ... Sab! AGENCY: Oh, shall we cast, crew up accordingly for diversity? BRAND: Nahi nahi, category experience is important. AGENCY: We'll get someone with that experience from the community... BRAND: Agli baar... stakes are too high for this campaign. AGENCY: Ok, toh budget hai matlab? BRAND: Tight. Matlab, aajkal toh log picture iPhone pe shoot karlete hain. AGENCY: Ok. Timelines? BRAND: Kal. AGENCY: Tomorrow? BRAND: Yesterday wala kal. AGENCY: Brief? BRAND: Arre, told you! Make it cool. It should trend. Phupha ka forward nahi aaya toh metric fail hai! AGENCY: Kriti Sanon aur Virendra Sehwag ko sign karte hai, sir! BRAND: Genius! Love it. What an idea! Teri baaton ne uljha diya bey! AGENCY: Hoon na, smart idiot? #BrandedContent #ContentMarketing #MaaKasam Ps: Grab my book, 'Branded Content Boss' for more true stories on content that may make you laugh or cry: Amazon/ Kindle: https://amzn.in/d/aarPVbD Flipkart: https://lnkd.in/dASnAzEV

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#LeadershipTips Through Kolkata Centre for Creativity and Emami Art, I often interact with both artists and business leaders. While they may seem worlds apart, they share a common foundation in creativity and vision. Here are 3 things I believe leaders can learn from artists 1. Embrace Risk and Experimentation: Artists are not afraid to take risks and experiment with new techniques and ideas. As a leader, encourage your team to take calculated risks and explore innovative solutions. 2. Be Authentic: Just as art connects with viewers on a personal level, effective business leadership connects with people authentically. Prioritise transparency and open communication to ensure that the people that you work with feel valued and understood. 3. Fall in Love with the Process: Artists are deeply engaged in their creative process, finding joy and meaning in each step. As a leader, cultivate a similar appreciation for the journey. Focus on continuous improvement, celebrate small wins, and encourage your team to find fulfillment in their daily work. Do you integrate creativity into your leadership style? Share your thoughts in the comments! #Leadership #Business #CreativeLeadership #BusinessTips

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“Wake Up Sid” isn’t just a film; it’s a feeling, a journey that resonates deeply with many of us. From the moment Sid Mehra, played by Ranbir Kapoor, navigates his carefree world to his awakening of responsibilities and self-discovery, we see ourselves reflected in his journey. Why does this film hold such a special place in my heart? Relatable Characters: Sid is the quintessential young adult—confused, carefree, and gradually realizing the weight of the world. His story is our story, a mirror to our own struggles and triumphs. Authentic Relationships: The bond between Sid and Aisha, portrayed by Konkona Sen Sharma, is beautifully authentic. It’s a reminder that real connections are built on understanding and growth. Personal Growth: Watching Sid evolve from a pampered boy to a responsible adult is inspiring. It’s a cinematic reminder that growth often comes from stepping out of our comfort zones. Every time I watch “Wake Up Sid,” I’m reminded of my own journey, the friendships that shaped me, and the moments of awakening that pushed me forward. It’s a love letter to those transformative years and the people who make them unforgettable. #embraceyourjourney #personalgrowth #relationships #journey #life #selfdiscovery

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My views on the recent directive on Self Declaration Certificate from the Honorable Supreme Court of India. This will bring in accountability and responsibility to advertisers and gives more power to the consumer. Thank you medianews4u and Neetu Mohan. #medianews4u #advertising #branding #ad #marketing #brands #ang #anglobal #digitalmedia #print #tv #news Neethu Mohan Sindhu Menon ANG

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I just finished reading 'Lighting the Torch of Olympic Branding' by Vinay Kanchan, and I'm blown away! Vinay's take on what makes the Olympic brand so iconic is so clear and easy to understand. He breaks down the magic of the Olympics into simple, relatable terms. I love how he shows how symbolism, nostalgia, and global unity come together to create this incredible brand. Vinay's writing is like having a conversation with a friend who just happens to be a branding genius. He makes complex ideas feel accessible and fun to explore. If you're curious about branding, storytelling, or just love the Olympics, you'll devour this article like I did. Here is the link: https://lnkd.in/dXkyFA5r

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Why does Adfactors PR succeed when some independent firms didn't: Former Sampark PR Managing Partner, Raju Kane, shares his views on what makes India's leading PR firm tick and the lessons it offers for other PR firms targeting growth. 📖 Recommend reading! 🔗 https://lnkd.in/gGRXGSRd Adfactors PR | Mudra | #Sampark #PR #Founders #Growth

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Cinema numbers are almost always about box office, footfalls, ticket prices, etc. But the reach of the medium is rarely spoken about. The third edition of Ormax Media's Sizing The Cinema report focuses entirely on that.

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Hey, How are you ? What would You do If You knew the world is ending tomorrow ? 💥 *"Bekhabar - The Film"* - a gripping tale starring *Madhurima Tuli* Dive into this intense story, and please do drop a YouTube comment! I will be waiting! 😁 https://lnkd.in/d5HjUt9g #linkedin #musicvideo #music #youtube #viralvideo #trending

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Durga Puja in Kolkata is always a bit crazy. This year, GTPL KCBPL sponsored 40 pujas, and we printed over 2,500 VIP passes for our partners and friends. We thought we had it all under control... until we ran out of passes days before the festivities began! Panic set in. I needed 200 more passes, fast, especially for some important stakeholders we really wanted to accommodate. With the holidays in full swing, finding a printer was a challenge. Finally, I found someone, but there was a catch: the passes were printed as individual sheets, not booklets. I was staring at 6,000 loose pages that needed to be sorted and bound. Overwhelmed, I was about to give up when my incredible family stepped in. My aunt, always the empathetic one, saw my predicament and said, "We can solve this together." Soon, it was an all-hands-on-deck situation. My mom, sister, cousins, even my niece and nephew – everyone formed an assembly line, each taking on a specific task in the sorting and bundling process. What started as a crisis turned into a fun, chaotic family bonding experience. We laughed, we strategized, and we got the job done! This activity became a beautiful bonding exercise for the family, reminding me that sometimes working with family can be more than just work. This experience taught me a few valuable lessons: -The Power of Family: In a crisis, my family didn't hesitate to step up. They saw my problem as their own, and together, we turned a stressful situation into a memorable one. -Asking for Help: It's okay to lean on those around you. Sometimes, all it takes is reaching out, and you'll be surprised by the support you receive. I never expected this kind of help from my aunt, who may not have had the solution straight up but was there to help me find it. -Appreciating the Everyday: It's easy to take the efforts of others for granted. But in moments of crisis, we truly see the value of those who support us, day in and day out. This Durga Puja will always hold a special place in my heart. It was a reminder of the incredible strength and love that lies within my family, and a lesson in the importance of gratitude and collaboration. #DurgaPuja #Family #Teamwork #Gratitude #Kolkata #Support #Community

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Storytelling has emerged as a great tool to enhance creativity and inculcate productivity, leading to an environment that fosters imagination | Read my take on the 'Impact of Storytelling and Enhanced Imagination at Workplace'. #storytelling #storyteller #sudhanshurai #audiobooks

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Discover the transformative power of Vedic Astrology with Dr. Rakesh Kathuria, a renowned expert with over 38 years of experience in balancing human energy through planetary insights. Using ancient Vedic science and LAL KITAB remedies, Dr. Kathuria helps individuals, families, and organizations navigate life's challenges—whether it's stress in relationships, career, or personal well-being. Having successfully guided over 5,000 people, he specializes in converting negative energy into positive, improving happiness, health, and prosperity. LalKitab Remedies lalkitab astrology Astro #astrology https://lnkd.in/gxMTS_XF

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While this may be true for many filmmakers, who aren’t in equal parts writer-director, you observe the inconsistencies far more in the works of Nikkhil Advani. Depending altogether on the script/material handed to him to direct—things can go totally south, or northwards. Consider his brilliantly written series, Rocket Boys, on scientists Homi Bhabha and Vikram Sarabhai. Simply compare it to the shoddy show, Mumbai Diaries (2021), about 26/11. While both are supposedly based on real-life events, the latter plays up fiction to such astral levels that it never does land. The same can be said for Advani’s perfectly fine, last theatrical release, Batla House (2019), on the 2008 encounter episode. Compare it to this debilitatingly deranged, wholly unhinged actioner, Vedaa. It is so widely off the mark of anything to do with Haryana’s Manoj-Babli honour killings; more so, UP’s Meenakshi Kumari, khap-panchayat, Dalit atrocities and women’s rape case—the events that the movie is supposedly inspired from. It becomes impossible then to anchor the brain on to anything, in particular, let alone make sense of it! Also, there is simply no dramatic relief. No character graph—everybody starts off from exactly where they end up. The setting, owned by merciless scavengers, belongs to the dead, in any case. Why bother, beyond a point… Review link in 1st comment👇🏽Vedaa

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