Rohitashav Goyal

Psychological Triggers that Product Managers at Zepto Use! ⭐️ Do you know that there are 12 Psychological Sales Triggers for Marketing which PM's at Zepto use to nudge millions of users ✨ Zepto Pass is one of the biggest successes that Zepto has achieved in the last few months It crossed over 1 million subscribers in just 1 week of launch and it is giving them excellent results 🚀 Zepto had one of the lowest AOV when compared with Instamart and Blinkit but is growing fast due to Zepto Pass Zepto had 14X revenue growth in FY23 and is on its way to achieving 2-3X growth in FY24 also It is also expected to achieve EBITDA profitability by Sep'24 and is in recent talks to raise $300 mn at a $2.5-$3 billion valuation ---------------------------------------------- Do you think Zepto can beat Blinkit in the profitability race? #quickcommerce #productmarketing #marketing

745

57 Comments

If a Pushpa 2 movie ticket voucher doesn’t get Blinkit users to download the District app, I don’t know what will! The voucher is worth ₹200, but the actual customer acquisition cost (CAC) for District might be in the range of ₹100-120. Why? ✅ 𝐍𝐨𝐭 𝐞𝐯𝐞𝐫𝐲 𝐯𝐨𝐮𝐜𝐡𝐞𝐫 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐫𝐞𝐝𝐞𝐞𝐦𝐞𝐝: Many users will download the app but never claim the voucher, lowering the effective cost. ✅ 𝐂𝐨-𝐬𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩 𝐝𝐞𝐚𝐥: Pushpa 2 might be bearing part of the cost as part of its promotional budget. ✅ 𝐖𝐚𝐢𝐯𝐞𝐝 𝐝𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 𝐦𝐚𝐫𝐠𝐢𝐧𝐬: District might be letting go of some margins as a distributor of movie tickets. The above stands assuming Blinkit didn’t charge District any fee, considering they are both part of the Zomato group. #marketing

150

7 Comments

We are hiring for multiple GTM roles, based out of India: 1️⃣ Head of Partnerships 🤝 - Up to 21 LPA 2️⃣ Growth Marketer 🚀- Up to 18 LPA 3️⃣ BDM 💼 - Up to 12 LPA 4️⃣ Content Creator ✍️ - Up to 8 LPA We follow a 70:30 or 60:40 (fixed : variable) split on the CTC for the GTM roles. Lucrative ESOPs over and above the CTC with concrete plans to create at least 3x value for our stock in next 14-16 months. 🔥🔥 Hiring process: We eat our own dogfood. ↘️ Apply via the links in the comment, only for the best fit role ↘️ AI screening - Real time & super accurate, so don't fret, if you don't move to the next round ↘️ AI Interview - 30 mins video call to earn recommendation - for the folks shortlisted by AI ↘️ 1:1 with me for AI recommended candidates ↘️ Offer Rollout - By the end of this week Please share in your network. Links to all the 4 jobs applications in the comment. #Hiring #GTM #ApplyNow #Recruitment

64

7 Comments

🚀 Zepto’s 'Shagun Ka Lifafa' Campaign: A Game Changer This Raksha Bandhan! 🎉 Zepto has truly outdone itself this Raksha Bandhan with their "Shagun Ka Lifafa" campaign, setting new benchmarks and delighting customers across India. This isn’t just another festive campaign—it’s a masterstroke in modern marketing, with a cultural twist that resonates deeply. Here’s why this campaign stands out and how it crushed records with 1 Million OPD on a super Sunday, surpassing their previous milestone of 0.7 Million OPD on their Third Anniversary which they recently celebrated: 🌟 Cultural Connection Meets Modern Excitement: Zepto beautifully marries tradition with innovation. The age-old custom of Shagun Ka Lifafa is reimagined with a modern flair—scratch cards with every delivery that promises big wins like cars, Dubai trips, and more! 🎁. By the way, I received upto 30% off on Real Juices and Rs.500 off on EMT. 🌟 Everyone’s a Winner: Unlike typical promotions, Zepto ensures no one is left empty-handed. Every order gurantees a lifafa, and every lifafa guarantees a prize, which not only boosts customer satisfaction but also builds strong brand loyalty. 🏆 I just placed one order on Zepto today, just to check whats the craze about the Lifafa, and I just went ahead to have this post written. 🌟 Strategic Partnerships: Collaborations with brands like Dabur, Easemytrip, Ariel, and Tide elevate the campaign, offering diverse and desirable prizes that appeal to all demographics. This strategic move adds immense value to each order. 🤝 Haldirams, Snickers, Hershey, McCain and not to forget BSC - Bombay Shaving Company - Gaurav Anand are few of many participating brands. 🌟 Creative Brilliance by Chandan Mendiratta: The campaign carries the hallmark of Chandan Mendiratta’s genius, from the catchy rap ad that perfectly encapsulates sibling love and banter, to the overall conceptualization of the lifafa. It’s all Chandan—every bit of it! 🎨✨ It has Chandan written all over the campaign. 🌟 Record-Breaking Numbers: With an astonishing 1 Million Orders Per Day, Zepto not only surpassed their previous records but also demonstrated their operational excellence. This achievement sets a high bar for what’s possible in festive marketing! 📈💥 As we look ahead to the upcoming festive season, the calendar at Zepto must be buzzing with new ideas. I’m on the edge of my seat to see what they come up with next to break even more records! Kudos to the entire Zepto team, and especially to Chandan Mendiratta, for crafting a campaign that’s not just memorable but monumental. 👏 🌟 Don't forget to check the usual banter between a brother & sister on the front of the lifafa. "you have no friends because.. you're lame" is my favourite one. #Marketing #Branding #RakshaBandhan #Zepto #Innovation #CustomerDelight #RecordBreaking Aadit Palicha Devendra Meel Kaivalya V. Chandan Mendiratta

454

13 Comments

Paytm in Talks to Sell Ticketing Business to Zomato in Strategic Shift Paytm is reportedly in talks with Zomato to sell its movie and events ticketing business. This move comes as Paytm focuses on its core fintech business after facing declining sales. Zomato, with its growing cash reserves, it's an opportunity to expand its food delivery offering by integrating events and ticketing into its app. For Paytm, the ticketing business is a growing but non-core vertical. While Paytm Insider saw revenue jump in FY23, it still represents a small portion of their overall income. Zomato, on the other hand, is already investing in this area with a dedicated "Events" tab and aims to diversify beyond food delivery. This potential deal reflects both companies' current positions. Paytm needs to streamline operations after regulatory hurdles, while Zomato seeks growth opportunities. Both companies have confirmed the discussions but no final agreement has been reached. This is a space to watch as the Indian food and entertainment landscape evolves. What do you think? #zomato #paytm #ecommerce

8

5 Crore+ App Downloads 1 Crore+ Monthly Revenue  Which Business is this?? Rapido Three friends, frustrated by Bengaluru's traffic, saw an opportunity to use bike taxis as a solution for high traffic and high rates of other players in the market. But how did their way in this highly competitive market which was mainly dominated by OLA & Uber, here are their strategies: 𝐄𝐚𝐭𝐢𝐧𝐠 𝐏𝐚𝐬𝐭𝐫𝐢𝐞𝐬 𝐑𝐚𝐭𝐡𝐞𝐫 𝐓𝐡𝐚𝐧 𝐂𝐚𝐤𝐞: While Ola and Uber were focused on metro cities (whole cake) and high-spending powered individuals, Rapido focused on small markets (pastries) instead of bigger ones and tapped into the underserved tier 2 and tier 3 cities. Therefore, while other competitors come to smaller cities, Rapido has already made its dominance there. 𝐒𝐞𝐫𝐯𝐞 𝐓𝐡𝐞𝐦 𝐖𝐡𝐨 𝐒𝐞𝐫𝐯𝐞𝐬 𝐘𝐨𝐮𝐫 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫: With a unique understanding, Rapido set out to serve not just the riders but also the riders themselves - Rapido built a driver-friendly ecosystem with incentives, daily income facilities, and a low commission structure. 𝐌𝐚𝐱𝐢𝐦𝐢𝐬𝐢𝐧𝐠 𝐄𝐧𝐝 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞: Rapido's Rider Monitoring System ensured seamless operations, tracking everything from rider documentation to real-time monitoring for a superior customer experience. And, the founder of this venture is the one who was once rejected by 75+ investors for his previous startup. However, due to his resilience in entrepreneurship, Rapido's success is a true testament to the power of innovation and customer-centric thinking. What's your favourite entrepreneurial success story? Comment below a company or founder you'd like me to explore next! Day 25 of #101DaysOfLevellingUp #Entrepreneurship #Innovation #StartupSuccess

16

2 Comments

Zomato's District app: A Bold Move or Risky Venture? Zomato's strategic decision to launch District, a separate app for its "going out" business, comes with potential pros and cons. The District app offers a one-stop shop for dining, movies, sports ticketing, live events, shopping, and staycations. Pros: - Focused User Experience - Brand Clarity - Faster Iteration - New User Acquisition Potential - Marketing Boost Cons: - Increased User Friction - Higher Acquisition Costs - Potential Cannibalization - Resource Intensive By creating a distinct brand for outdoor experiences, Zomato aims to enhance the user experience and target a larger share of the "going out" market. However, success hinges on effective user strategies, user behavior understanding and weighing the benefits against drawbacks to avoid competition with its core food delivery business. The success of any separate app often depends on the strength of the parent brand. If Zomato's brand is so powerful that users strongly associate it with food delivery, creating a new app might be a strategic move to avoid diluting the core brand. This can also lead to better organic and performance marketing results due to focused targeting and messaging. As a product manager, I'm intrigued to observe Zomato's marketing, branding, and partnership strategies for expansion.

61

Ever wondered what digital marketing strategies does quick groceries delivery apps bank on? Let’s find out few of those: 1. Swiggy Instamart - Localized Marketing Campaigns: It runs hyper-localized marketing campaigns that are tailored to specific cities and regions and has driven 25% higher engagement in Tier 2 and Tier 3 cities. - Influencer Collaborations: It collaborated with local influencers and food bloggers to boost brand visibility, leading to a 15% increase in app downloads in targeted cities within a quarter. - Push Notifications & In-App Promotions: Personalized push notifications and limited-time offers have boosted conversion rates by 30%, with 50% of users responding to tailored offers within 10 minutes. 2. Blinkit - Performance Marketing: Blinkit’s highly targeted, data-driven Google Ads and Facebook Ads has reduced customer acquisition costs (CAC) by 20% and increased first-time user sign-ups by 35% in 2023. - SEO and ASO: Blinkit has optimized its website and app for local search keywords such as “instant grocery delivery” and has improved organic search traffic by 40% and resulted in 5x more app store downloads. - Referral Programs: By implementing a referral system that incentivizes both new and existing users, Blinkit saw a 60% increase in repeat users and a 45% rise in referrals month-on-month. 3. BigBasket Now - Data-Driven Personalization: Using AI and machine learning, it creates personalized shopping experiences based on user preferences, leading to a 28% boost in customer retention and an average basket size increase of 15%. - Content Marketing & Social Media: The brand consistently shares recipe videos and grocery tips across social media platforms, which has led to a 50% higher engagement rate on platforms like Instagram and Facebook. - Email Campaigns: It’s automated email marketing campaigns provide personalized product recommendations and exclusive offers. This has increased click-through rates (CTR) by 22% and generated $1 million+ in revenue from email marketing alone in 2023. 4. Zepto - Ultra-Fast Delivery Positioning: Zepto’s key digital strategy is focusing on its 10-minute delivery USP across all marketing channels. The slogan has driven brand awareness up by 30%, particularly among Gen Z consumers. - Social Proof & Reviews: Zepto actively engages with users which has improved conversion rates by 18%. Over 70% of customers cite customer reviews as a deciding factor. - Mobile-First Strategy: As over 80% of their traffic comes from mobile devices, it has focused heavily on optimizing its mobile app and running mobile-only promotions, resulting in a 25% increase in app session times and a 40% rise in in-app purchases. #QuickCommerce #InstantDelivery #GroceryDelivery #SwiggyInstamart #Blinkit #Zepto #BigBasketNow #PerformanceMarketing #DigitalMarketingStrategy #GrowthHacking #InfluencerMarketing #ReferralMarketing #ContentMarketing #CustomerEngagement #AppMarketing #Digitalmarketing

5

Guess which client is ashish bhasin talking about !! ( mention in the comments below) A MNC FMCG client asked for Pitching fees which ashish bhasin refused. It later became a huge dentsu client. To watch many more such anecdotes please watch the entire podcast with Ashish Bhasin on my YT channel: Sell Side Conversations. Dentsu Dentsu Creative dentsu X

74

3 Comments

𝑻𝒉𝒆 𝑼𝒏𝒕𝒂𝒑𝒑𝒆𝒅 𝑮𝒐𝒍𝒅 𝑴𝒊𝒏𝒆: "𝑩𝒉𝒂𝒓𝒂𝒕"!!! "𝐓𝐡𝐞 𝐝𝐢𝐬𝐩𝐨𝐬𝐚𝐛𝐥𝐞 𝐢𝐧𝐜𝐨𝐦𝐞 𝐢𝐧 𝐫𝐮𝐫𝐚𝐥 𝐈𝐧𝐝𝐢𝐚 𝐢𝐬 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐞𝐝 𝐭𝐨 𝐠𝐫𝐨𝐰 𝐚𝐭 𝐚 𝐂𝐀𝐆𝐑 𝐨𝐟 𝟏𝟎.𝟔% 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 𝟐𝟎𝟐𝟎 𝐚𝐧𝐝 𝟐𝟎𝟐𝟓, 𝐨𝐮𝐭𝐩𝐚𝐜𝐢𝐧𝐠 𝐭𝐡𝐞 𝐮𝐫𝐛𝐚𝐧 𝐠𝐫𝐨𝐰𝐭𝐡 𝐫𝐚𝐭𝐞 𝐨𝐟 𝟗.𝟖%." says the Nielsen Report. Learn how to leverage local languages to build trust, drive engagement & boost conversions in Bharat. Read my latest blog post on Srujanee now: https://lnkd.in/g9XRTAkz Also read about Interesting case studies about how Unilever Swiggy Patanjali Ayurved Limited are leveraging interesting marketing tactics for Bharat to penetrate "Bharat" market in the blog. #MarketingForBharat #MultilingualMarketing #ConsumerInsights #internetusersinIndia #ruralmarketingstrategies #localization

38

8 Comments

🚀Generating ₹1Lakh+ on Single SKU Product with 3.57% Conversion Rate & Scaling. What we look at a brand. "Product Market Size, Product Market Fit, Product Demand" Which defines Conversion Rate for us to scale a brand. Getting a single SKU brand to 3+ Crore ARR.  Scaling brands profitably and DigitalDC have helped increase AOV thus ROAS. Are you also looking to scale your brand profitably? Feel free to DM to Schedule a call with DigitalDC at https://lnkd.in/dw3777fy #ecommercemarketing #metaads #facebookads #facebookmarketing #facebookadvertising #shopify #d2c #d2cbrands #performancemarketing #performancemarketingagency #Whatsappmarketing #amazonads #Remarketing #instagramads

4

"🚀 The race for ultra-fast deliveries is heating up! PhonePe's Pincode is now piloting 20-minute deliveries to compete with players like Zepto and Blinkit. Unlike many quick commerce players, Pincode operates on a marketplace model rather than relying on a dark store setup. This approach connects neighborhood Kirana stores directly with buyers. What are your thoughts on this new development? Will 20-minute deliveries become the new norm, or is there more to the story? Let’s discuss it! #QuickCommerce #Ecommerce #Innovation #PhonePe #Pincode #DeliveryTech" https://lnkd.in/gjUY5rhg

12

1 Comment

Let’s talk about push notifications. How much is too much Swiggy ? 🧐 Are brands ok to compromise on brand experience over CTR/Conversions. Lets discuss. By the way, These are 5 notifications in 6 hours , and happens almost all 7 days for a consumer who is inactive on Swiggy for over 3 months. Crazy isn’t it ? #spamalert

11

5 Comments

Reducing App Churn with Advanced Notification Strategies The holiday season is a golden opportunity for app marketers in India. With festivals like Christmas, and New Year, user activity peaks. But it's not just about acquiring new users; retaining them is equally important. Why do users churn, even during the festive season? Information overload: Users are bombarded with offers and notifications from countless apps. Generic messages: Non-personalized notifications often get ignored. Bad timing: Notifications sent at the wrong time can annoy users. How can advanced push notifications help? Personalized messaging: Use data to tailor messages to individual users. For example, if a user browses electronics but doesn't buy, send them a reminder with a special Diwali discount. Smart timing: Analyze user behavior to schedule notifications at optimal times, like after dinner. Geo-targeted offers: Send localized offers based on user location and cultural preferences. For instance, a "Chhath Puja special" discount for users in Bihar. A/B testing: Experiment with different message styles, tones, and offers to see what works best. Interactive notifications: Use rich media like images and buttons to make notifications more engaging. By implementing these strategies, you can significantly improve user retention and boost sales during the festive season. Remember, well-timed, personalized, and interactive push notifications can make a big difference. Soumyadeep Chakraborty (SD) #Google #UAC #notifications #Apps #Appcampaign

9

Blinkit's Strategy to Maximize Revenue 👇 In FY 23, they reported Rs 724.2 crore revenue, a 3-fold growth as compared to FY 22! Just when everyone had written off 10-Minute Delivery as an unnecessary service, the numbers speak otherwise. Blinkit is no longer your average last-mile grocery delivery platform, over the last year, it has horizontally diversified its products. What started off as delivering your everyday essentials now has Novels, Kitchen Appliances, Home Appliances, Smart Watches, Clothes, Home Decor, Gold Coins, and whatnot 🤯 Let's not forget iPhones! 📱 It is no longer competing with your Kirana Store, they are competing with your Supermarkets, your electronic retailers, local jewelers, Mobile phone retailers, and most of the hyperdomestic retail market. In fact even with Amazon and Flipkart In the last 3 weeks, they have started selling PS5's, Ceiling Fans, and now Lenskart.com products! 🕶️ Safe to say consumer behavior has changed. Consumer's patience and purchase journey has reduced drastically. ⏱️ In fact, 10-minute delivery is now a necessary business revenue model for all D2C Food & Beverage brands! Killer stuff Albinder Dhindsa ! Increased AOV, higher margin products, whilst fixed cost is the same is the path to profitability for 10 Minute Delivery. 💸 What else do you think we will get in 10 Minutes going ahead? 😯 - Insights from a curious observer🔍 #d2c #marketing #logistics #India #revenue #growth #thesidstory

33

In an age where personalization and data-driven decisions dominate marketing, 𝐒𝐰𝐢𝐠𝐠𝐲'𝐬 𝐧𝐞𝐰 𝐈𝐧𝐜𝐨𝐠𝐧𝐢𝐭𝐨 𝐌𝐨𝐝𝐞 takes a refreshing detour, allowing users to place orders without saving any data. Launched a week ago, this feature is available across Swiggy Food and Instamart options. From a marketing perspective, the consumer insight driving this move is fascinating. While Swiggy claims it's for surprise gifts, personal treats, or discreet purchases, I believe it taps into much deeper motivations: ✨ 𝐓𝐡𝐞 𝐑𝐢𝐬𝐞 𝐨𝐟 𝐏𝐫𝐢𝐯𝐚𝐜𝐲-𝐂𝐨𝐧𝐬𝐜𝐢𝐨𝐮𝐬 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫𝐬: More users are becoming protective of their digital footprint. Whether it's for indulgent midnight snacks or experimental purchases, there's a growing demand for control over one's digital history. Incognito Mode delivers that power back to the consumer. 🎁 𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐌𝐨𝐦𝐞𝐧𝐭𝐬 𝐨𝐟 𝐃𝐞𝐥𝐢𝐠𝐡𝐭: We all love a surprise! Whether it's sending a spontaneous gift to a loved one or indulging ourselves, Incognito Mode ensures these treats remain truly secret. It adds an element of playfulness and freedom that enhances the overall customer experience. 🤫 𝐃𝐢𝐬𝐜𝐫𝐞𝐭𝐢𝐨𝐧 𝐢𝐧 𝐒𝐡𝐚𝐫𝐞𝐝 𝐀𝐜𝐜𝐨𝐮𝐧𝐭𝐬: In many households, Swiggy accounts are shared. Whether it's ordering personal items or making health-related purchases, not everything needs to be publicly stored in a shared order history. This feature speaks to the need for discretion without compromising on convenience. 🧠 𝐄𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥 𝐏𝐮𝐫𝐜𝐡𝐚𝐬𝐢𝐧𝐠: We’ve all had moments of guilt over that extra dessert or impulsive purchase. By offering a way to hide these, Swiggy removes the friction between decision and action, making users feel more at ease with their choices. As marketers, this reminds us that sometimes, less is more. Sometimes, the power lies in what's left unseen. It's a clever way to address the shared account dilemma and the emotional complexities of purchasing decisions. Have you tried this feature yet and can you think about of a use case where this feature is relevant for you? #ConsumerInsight #MarketingInnovation #SwiggyIncognitoMode #DataPrivacy #CustomerExperience #MarketingTrends

21

2 Comments

Paytm’s Entertainment Ticketing Business Sold to Zomato: A Strategic Move or a Sign of Trouble? The recent acquisition of Paytm’s entertainment ticketing business by Zomato for INR 2,048 Cr in an all-cash deal has caught many by surprise. This move raises several questions about the strategic direction of both companies and the future of the fintech and foodtech industries in India. From Paytm’s Perspective: For #Paytm, this sale could be seen as a strategic pivot to streamline its core operations and focus on its primary fintech services. Selling the entertainment ticketing arm might allow Paytm to consolidate its resources, sharpen its focus, and strengthen its financial position in the highly competitive #fintechmarket. However, one can’t ignore the possibility that this could be a desperate attempt to raise cash amidst financial troubles. Despite its efforts to diversify, Paytm has faced significant challenges in achieving profitability, and this sale might be a way to offload a non-core asset to shore up its finances. From Zomato’s Perspective: For #Zomato, this acquisition seems like a bold move to diversify beyond its core #fooddelivery and #restaurantdiscovery services. By entering the entertainment ticketing space, Zomato could leverage its existing user base and app ecosystem to offer a more comprehensive lifestyle platform. This aligns with the trend of super apps that provide multiple services under one umbrella, potentially increasing user engagement and retention. However, it also adds complexity and could dilute Zomato's brand focus on #foodtech. Implications for the Industry: This deal signals a broader trend of consolidation in the tech space, where companies are looking to diversify their offerings and create synergies. It could also suggest a blurring of lines between different tech sectors, with companies like Zomato stepping into new verticals to capture a larger share of the digital consumer's wallet. The real question is whether this move will pay off in the long run for Zomato or if it will distract them from their core competencies. Similarly, it remains to be seen if Paytm can stabilize and refocus without its entertainment ticketing business. In conclusion, while this deal might seem like a win-win on paper, only time will tell if it leads to sustainable growth for both companies or if it’s a short-term fix to underlying issues. The #techindustry is notorious for its unpredictability, and this deal is yet another example of how quickly things can change. What are your thoughts? Is this a smart move for both companies, or could there be more challenges ahead?

3

An exclusive report using our proprietary tool on the keyword "liquid detergent" performance across Delhi’s pin codes. The advantages that I can think of for pin-code targeting on Qcommerce could be: - Precision Marketing/Localized Content: Tailor messaging for specific pin codes/speak their language, As they say, India is home to over 121 languages and the dialect changes every 50–100 km - Hyper-local promotions: boost engagement with targeted offers for different pin codes by understanding demands - Optimized Logistics: Activating different location based on CRM data, helps optimize overall logistics and inventory planning What are the other advantages that you think could be? Comment down below. #paxcom #qcommerce #blinkit #swiggyinstamart #ecommerce #hyperlocal

13