Ritu Mittal

I'm excited to announce the release of the latest episode of Digital Dynamo and the Sunday Project, featuring Anuj Sriraj, a digital media evangelist and the Digital Activation Lead at Reckitt Benckiser India! 🎙️ In this engaging 70-minute episode, Anuj shares his incredible journey into digital marketing, innovative strategies to boost ROI, and insights on the emerging trends shaping the future of the industry in India. This episode is filled with valuable tips and inspiration, whether you're a seasoned marketer or just starting out. Don't miss out on this insightful conversation! 👉 Listen to the episode now.👈 https://lnkd.in/gpg49JYt #DigitalMarketing #Podcast #SurehSingh #MarketingTrends #ROI #DigitalActivation #Entrepreneurship #Leadership #Martech #DigitalDynamo Tune in, and let us know your thoughts in the comments! 

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Thrilled to share the 3rd edition of 'The State of Digital Marketing in India 2024-25' by ET BrandEquity & Ipsos. This report highlights a pivotal shift: for the first time, digital media spending has surpassed traditional television advertising in FY24, marking the dawn of a new digital era. Key trends such as the rise of short-form video content and the growing influence of Gen AI are reshaping our marketing strategies. At Mankind Pharma, we're committed to leveraging these insights to enhance our digital outreach and better serve our consumers. Explore the full report here: MANKIND PHARMA LTD ET BrandEquity #DigitalMarketing #MankindPharma #Innovation #ETBrandEquity #Ipsos

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In the vibrant landscape of Indian business, certain brands have emerged as beacons of excellence, resonating deeply with consumers. Here’s a look at the top 10 well-known Indian brands, starting with Taj, and what differentiates them in terms of perception and messaging. Taj Hotels Key Messaging: "The Taj Experience" Perception: Known for luxury and hospitality, Taj communicates an ethos of warmth and personalized service, making every guest feel special. Tata Group Key Messaging: "Leadership with Trust" Perception: With a legacy of ethical business practices, Tata stands for reliability and social responsibility, earning deep-rooted consumer trust. Reliance Industries Limited (RIL) Key Messaging: "Growth for All" Perception: RIL is viewed as a pioneer in innovation and diversification, focusing on empowering communities through sustainable practices. Adani Group Key Messaging: "Growth with Goodness" Perception: Adani emphasizes infrastructure development while maintaining a commitment to environmental sustainability, appealing to the socially conscious consumer. Godrej Key Messaging: "Brighter Living" Perception: Godrej is synonymous with quality and innovation in home products, fostering a sense of belonging and trust among families. Dr. Reddy's Laboratories Key Messaging: "Good Health, Good Life" Perception: As a leading pharmaceutical company, Dr. Reddy's is recognized for its commitment to affordable healthcare, enhancing lives through access to medicines. HDFC Bank Key Messaging: "We Understand Your World" Perception: HDFC Bank is seen as a customer-centric financial institution, prioritizing personalized banking solutions and digital innovation. Maruti Suzuki Key Messaging: "The People's Car" Perception: Maruti Suzuki is celebrated for making car ownership accessible to the masses, symbolizing affordability and reliability. Infosys Key Messaging: "Navigate Your Next" Perception: Infosys is viewed as a leader in IT services, driving digital transformation and innovation for businesses globally. Flipkart Key Messaging: "India's Homegrown E-commerce" Perception: Flipkart represents convenience and variety, catering to the diverse needs of Indian consumers with a focus on local products. These brands not only excel in their respective fields but also communicate messages that resonate with their audiences, building strong emotional connections. As India continues to grow as a major global economy, these brands exemplify the potential of Indian enterprise. Let’s discuss how these brands have shaped their identities and what we can learn from their journeys. Share your thoughts below! #IndianBrands #BrandBuilding #TajHotels #TataGroup #ConsumerPerception

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Encouraging trend to see in Indian Corporates in developing internal talent pipeline and filling leadership positions with inhouse talent. Yesterday Economic Times had published this important article. Leaders of India Inc. should strengthen this trend as it has huge bottom-line benefits. Developing an internal talent pipeline helps in 👉Cost advantage as hiring an external talent incurs huge cost which includes hiring charges to agencies, 30-40%salary increase offered to external candidates.The frequent training cost of newly hired colleagues can be minimised. 👉Faster filling of vacancies: With internal talent ready, vacancies can be filled in faster. Vacancy in manpower for a month or even longer period can lead to significant loss in sales. 👉Cultural adaptability: Internal talents know the company culture, work processes. They can adapt to higher responsibility, newer role faster. 👉 Retention of Champions: Turning a champion into a competitor who knows strength and weakness of company can be a loss to an organization. If champions are retained and given opportunity, they will turn into change agents who can bring in multifold benefits for organization. 👉 Culture of trust: When internal talents are developed and given leadership roles , it builds a culture of trust among employees that their contribution is getting recognised. They will continue to excel in newer roles with renewed vigour and commitment. While filling leadership roles, organizations should follow 80% internal : 20% external ratio. While promoting internal talent takes care of above points hiring 20% external talent can also infuse fresh thoughts, new work processes. Do you agree ? #Leadership

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Thoughts on this? >> Vizhinjam Port To Elevate India's Position On Maritime Map, Says Sarbananda Sonowal >> Comment below! >>> lqventures.com #digitalhealth #socialmedia #digitalmarketing #healthtech #AI #mhealth #industry40 #IoT

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‘Healthcare ads most violative, says ASCI’ -reported Times of India on May 23, 2024. It was mentioned that as per annual complaints report of the Advertising Standards Council of India (ASCI) Healthcare-related ads accounted for a majority of advertising norms violations in the financial year 2023-24. In terms of percentage, healthcare ads contribute 19% of cases, followed by illegal offshore betting (17%), personal care (13%), conventional education (12%), food and beverage (10%) and realty (7%). In its scrutiny of healthcare-related ads, the ASCI said it recorded 1,569 norms violations (19% of total ads scrutinised), of which 1,249 potentially violated the Drugs and Magic Remedies Act, 1954 (DMRA), which regulates the advertisement of drugs. Celebrities continued to appear in ads that were in violation of ASCI code. About 104 celebrities appearing in misleading ads could not provide any evidence of due diligence. Violations of influencer guidelines accounted for a large majority (81%) of baby care ads! https://lnkd.in/dR8Zrf4p

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Thrilled to share the latest report on leadership transitions in pharma, biotech, and medical marketing sectors! This fluid environment lays a dynamic groundwork for spotlighting keen innovations and strategies. 🔄🌐 • Leadership has a direct impact on how the organization shapes its mission, vision, culture, and overall business transformation. ✔️ • Key players shifting places signifies not just a change in eventual direction but also invites fresh perspectives, and a different expertise. Predicting trends with these developments? ⚙️ Enhanced collaboration: Start expecting a renewed focus on partnerships, integrative practices, and innovation-driven results. 💡 Branding and Marketing Strategies: Anticipate a stronger focus on data and technology to carve intelligent marketing plans. 🔬 Research & Development: Expect an increase in investment in R&D, rejuvenating the scientific community. One thing remains constant. Businesses will need to ensure their marketing game stays healthy through all the exciting shake-ups. At #IDXMarketing, we master the art & science of innovative marketing solutions designed to keep your brand on top. Feel free to reach out for expert advice on keeping your strategies #FutureReady in this thrilling carousel of changes. Let's turn these transitions into opportunities together because every leader needs a great team behind them! #marketing #branding #innovation #leadershiptransition #pharmamarketing #biotechmarketing #medicalmarketing #IDXMarketing

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**From Classroom to Boardroom: A Journey of Growth** 📚➡️💼 Transitioning from being a professor to running **Aadya Industries** has been one of the most exciting and challenging journeys of my life. 🚀 Each day brings new lessons—both in business and personal growth. 🌱 One key takeaway from this transition is the importance of **adaptability**. 🔄 In academia, I was shaping minds 🧠; in business, I’m now building something from the ground up 🛠️. Both roles demand leadership, but they require different approaches. Success in one doesn’t guarantee success in the other, and that’s where the growth happens. 💪 At **Aadya Industries**, we’re continuously learning 📖 and innovating 💡—whether it’s developing better products, exploring new markets 🌍, or enhancing our customer experience. This journey is a testament to the power of resilience and embracing new challenges. 💼✨ Looking forward to what lies ahead! 🚀 #Entrepreneurship #Leadership #Adaptability #BusinessGrowth #AadyaIndustries #WomenInBusiness #TapcoTools

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Amar Chitra Katha's Tinkle has been our childhood favorite. The stories fired up our imagination and taught life lessons in the most colorful way. Today, I got to relive a bit of that magic as we at Johnson & Johnson used that same storytelling style to create an illustrated booklet on ‘The Power of Early Detection in the Fight Against Lung Cancer.’ It’s our way of making a complex topic easier to understand, like the stories that shaped us. This booklet is part of our India Detects to Defeat campaign, which aims to raise awareness about lung cancer, focusing on the importance of early detection. We hope to reach as many people as possible through a unique and vivid storytelling approach and make a real difference. So, grab your copy using the link: https://lnkd.in/gKq7Tv9d and share it with your family, friends and colleagues! Together, by raising awareness, we can move closer to a world where lung cancer is no longer a threat. Mahesh Tank Mita Samant Upendra Patkie Yohann Pitale Devanshi Vora Karen Annunciation Gaurav Deshmukh Dr Rachana A. Vinisha Saldanha #MyCompany #IndiaDetectsToDefeat #LungCancer #JNJ #LungCancerAwarenessMonth #MyCompany #EarlyDetectionMatters #Healthcare #Oncology

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Thoughts on this? >> Curtailed Schedule And Townhalls: Air India Express CEO On What's Next Amid Staff Woes >> Comment below! >>> lqventures.com #digitalhealth #socialmedia #digitalmarketing #healthtech #IoT #industry40 #AI #mhealth

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Thoughts on this? >> Byju's Faces Rs 190 Crore Claims From Vendors At NCLT >> Comment below! >>> lqventures.com #digitalhealth #socialmedia #digitalmarketing #AI #mhealth #industry40 #IoT #healthtech

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Leadership is defined by the feelings people experience in your presence and the emotions they associate with your name. Many of us have heard numerous stories about Ratan Tata's humility, compassion and empathy. An epitome of leadership. A beacon of philanthropy. A visionary in nation-building. May his legacy inspire future leaders to embrace his qualities. May we all draw lessons from him to become better leaders, and to become better human beings.

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Palm oil or Poison?? Dear Friends! I am Dr. P K Samantaray, MBBS, MD from AIIMS, New Delhi. I am working as Professor and HOD Psychiatry, at Jagjivan Ram Hospital, Mumbai. I would like to make a small request to you. Before that, I would like to share a small piece of information with you. Many of you might have read today's newspapers that EMRI results say, majority of people having Heart Attack are less than 50 years old. *You will be surprised to know the culprit is Palm Oil. It's far far more dangerous than Alchol and Smoking put together.* *India is the highest importer for Palm oil in this world.* The Palm oil mafia is very very big. *Our children, who are the future, are at a big risk.* There is no fast food available in this country without Palm Oil. If you *go to our grocery store, try to pick up a children's edible food without Palm oil - you will not succeed.* You will be interested to know *even Biscuits of big companies are made from it, and similarly all chocolates*. We are made to believe they are healthy, but we never knew about *the killer Palm oil or Palmitic acid* The big companies like *Lays use different oil in Western Countries and Palm oil in India* just because it is Cheap. Each time our child eats a product with Palm Oil, the brain behaves inappropriately and signals to secrete fat around and in the Heart *This leads to Diabetes at a very young age.* The World Economic Form has projected that 50 percent of people who Die at young age will die of Diabetes and Heart Disease. *The Palm Oil mafia has made our Children addicted to Junk Food, leaving the fruits and Vegetables aside, which are Heart protective.* Next time you buy something for your child, see the label of the product. If it has Palm oil or Palmolienic oil or Palmitic acid, avoid buying it! We, have written to our Hon'ble Prime Minister and are also in the process of making similar letters from 1 Lakh Doctors across India to take some action to secure our future generations. Once again. I want to emphasize on impending danger to our children. Pls protect our Children. They are the future of our Country! Please forward this message. Don't forget to forward this to your close friends and family members. Please note to send. as many persons as possible. P. S: please share without editing. 🙏🙏

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Celebrating Brand India: How Our Culture is Shaping Global Brands As a passionate advocate for the power of culture in branding, I am thrilled to see how Brand India is influencing top brands worldwide. A shining example of this is the recent launch of the Diwali Barbie, created in collaboration with renowned designer Anita Dongre. This special edition doll beautifully embodies Indian traditions, featuring a stunning lehenga, a floral koti vest, and intricate details that celebrate our rich cultural heritage. This collaboration is more than just a product launch; it’s a testament to how international brands are increasingly recognizing the significance of local cultures in their offerings. By incorporating elements of Indian fashion and traditions into their products and communications, brands like Barbie are not only enhancing their appeal but also promoting inclusivity and representation on a global scale. Here are a few other notable examples where international brands have embraced Indian culture: Coca-Cola: Their “Share a Coke” campaign featured names in various Indian languages, celebrating regional diversity and fostering a personal connection with consumers. McDonald's: The introduction of the McAloo Tikki burger showcases how they’ve adapted their menu to cater to local tastes while respecting cultural preferences. Tiffany & Co.: Their recent collections have drawn inspiration from Indian artistry, reflecting the intricate craftsmanship that defines our culture. These initiatives highlight the significance of soft power—the ability of a country to influence others through cultural appeal rather than coercion. As we continue to share our vibrant traditions and values with the world, we strengthen Brand India's position on the global stage. I’d love to hear your thoughts! How do you think cultural influences shape brand strategies today? Share your insights below! #BrandIndia #CulturalInfluence #DiwaliBarbie #Branding #Marketing #Inclusivity #Representation

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