Ria Majumder

Salesforce recently released the new State of Marketing report, sharing insights from over 4,800 marketing leaders across 29 countries. In case of India, 79 percent of marketers are already experimenting with or have fully implemented AI into their workflows. Read more about it and other interesting facets in the article below. #artificialintelligence #AI #India https://lnkd.in/gwcWPcYQ

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Elections in India truly redefine the art of campaigning. Spotted in Jarmundi, Jharkhand: a beer bottle proudly featuring Badal Patralekh’s photo (the candidate contesting from that place), on the eve of the elections. Ah, political innovation at its finest! Is this guerrilla marketing, liquid confidence, or simply spirited leadership? #JharkhandAssemblyElection2024 #JharkhandAssemblyPolls2024 #JharkhandElections #Jharkhand #Elections #guerrillamarketing #Leadership

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The PR industry stands at a precipice. Can it successfully metamorphose from a purveyor of press releases to a strategic partner driving business impact? Or will it succumb to the increasing pressures of a digital age demanding authenticity, transparency, and tangible results? Only time will tell.

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🌍 India’s Influence is Growing Like Never Before — and so should your brand’s presence in the digital world! 📈 At PR Professionals, we believe that just like #India is rising on the global diplomatic stage, your #brand can also dominate its industry through the power of strategic communication. 🚀 From crisis management to thought leadership, we specialize in amplifying your brand’s story and delivering high-impact PR and social media strategies tailored to your needs. We’ve successfully delivered for the best of brands such as UNICEF, DLF Limited, Jindal Stainless, Delhi Metro Rail Corporation (DMRC), National Capital Region Transport Corporation (NCRTC) IDFC FIRST Bank, Ministry of Power, IITs, IIMs, Manipal, Artemis, and now, we’re ready to take your brand to the next level! Just like India's diplomatic rise being acknowledged globally, it's time for your brand to make waves in the market! 🌟 Let’s harness this momentum and -- Grow your digital footprint 📲 Enhance brand visibility 🌐 Navigate crisis situations with confidence ⚠️ Get in touch ([email protected]) with us today to unlock your brand’s full potential. #PR #SocialMedia #BrandVisibility #DigitalGrowth #StrategicCommunication #CrisisManagement #Leadership #Marketing #BrandInfluence #publicrelations #mediamanagement #communication #branding

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Harsha Razdan: “In a market where only the fittest survive, these strategic moves ensure we leverage cutting-edge trends and technologies, solidifying our leadership position. India is on the cusp of a massive boom in influencer marketing. Brands are doubling down on influencer campaigns. Gen Z and millennials love the fresh, authentic vibes from influencers, while Gen X and Boomers still prefer traditional brand messages. It’s a fascinating balance, but influencers are definitely the new power players for younger audiences." Read more here: https://lnkd.in/g5MT9ixY | exchange4media | Kanchan Srivastava | | Anindita Sarkar | Abheek Biswas | Prabhupreet Singh Ahuja | Prerna Sagvekar | Lubna Surti | Archie Kothari |

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Plot twist: Influencers need more than just a pretty feed! Just penned a piece for Campaign India and The Other Circle on why influencers can't ghostwrite their own PR. Spoiler alert: It's not about the 'gram, it's about the grand plan! Read how to go from 'swipe up' to 'level up' in the influencer game: https://lnkd.in/dRHSsacP #InfluencerPR #BrandBuilding #MoreThanJustLikes #BestPRPractices

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These PR firms can help drive effective strategic communication initiatives for Indian and global entities looking to stand out in a challenging Indian market and boost media visibility.

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This raises some very crucial questions about the growth of the PR agency model in India. Sampark, PR pundit, Genesis, PRactice, Clea were the first set of original firestarters ...the original rebels...in the Indian PR industry and a lot of us cheered on as it grew and grew and grew. These models laid the path for others to follow as they chalked out possible models of growth. Every move after Vaishnavi PR went down was scrutinized but in the last decade PR seemed to have come in its own with investments, M& A , partnerships and collaborations ruling the roost. In all these the original principals are still around. What happens when the principals move out for good. Is Sampark the first of many ? However you put it, it poses some serious questions about agency growth. Key ones being... ➡ Is an agency successful only when it is founder-led? ➡ What is then a succession plan? ➡ Will this ever be a scalable business that can grow without M&A ? ➡ What is the best possible model for PR agency growth in India ? ➡ Do international agency models and Indian cultural sentiment not align? #pr #publicrelations #prindustry Paarul Chand Aakriti Bhargava Raghavendra Rao Nidhi Agarwal Pooja Trehan Sonali Sokhal Chhavi Dang Manjuu Rangarajan Sandeep Rao Sudhakar Rao Praveen Singh Malini Sharma Thakur Komal Lath Suhasini Mehta UDITA DUTTA (Hiring at all Levels) Roshan Mohan Amulya Nagaraj Kritika Lalchandani Kaajal Gadhia Budhbhatti Urmila Biswas

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Explore Netflix's Marketing Strategies & How To Target Them with Media Company-Based Org Charts. Read Here: https://bit.ly/49IWAsp orgkonnect.bizkonnect.com https://lnkd.in/d2etuJzE #Netflixorgchart #orgchartNetflix #mediacompanyorgcharts #orgchartofmediacompanies #topmediacompanyorgchart #topusmediacompaniesorgchart

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Launching a new product requires careful planning and execution, especially when it comes to PR. Anindita Gupta, founder of Scenic Communication explains how they can nail their go-to-market strategy with savvy PR, which encapsulates press releases, influencer buzz, and if needed, crisis control. #publicrelations #PR #PRprofessionals #PRmanagement #productlaunch

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Applauding the Ministry of Information and Broadcast, India, for mandating self-declaration certificates for advertisements starting June 18. This move will significantly bolster consumer protection and tackle the spread of deep fakes, hoax calls, and misleading content. Advertisers will now be accountable for ensuring their content's transparency and integrity, marking a pivotal shift towards responsible advertising. As deceptive practices face a crackdown, the media landscape will benefit from enhanced trust and authenticity. Kudos to the Ministry for prioritising consumer interests and promoting ethical advertising standards. News link - https://lnkd.in/g7CYxDka The Advertising Standards Council of India #ConsumerProtection #ResponsibleAdvertising #MediaIntegrity

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While the possibilities of #AI seem boundless, a number of challenges exist in its wider adoption. Read my analysis of a Sprinklr report here - https://lnkd.in/g78vcCFj

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Amul’s iconic ads capture the cultural moments and emotions of India. They tell stories that resonate because they’re authentic, relatable, and purpose-driven, becoming part of everyday conversations across generations. A well-told story isn’t about your brand; it’s about how your brand can make a difference in people’s lives. What’s your approach to brand storytelling? I’d love to hear about it! Share your favorite brand story in the comments, or let’s connect if you’re interested in diving deeper into storytelling techniques! #BrandCommunication #Storytelling #BrandBuilding

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With the advent of quick commerce, the next big question was about introducing hyperlocal delivery for the fashion category. Yes, we’ve already seen some brands go hyperlocal with Q comm apps, but it was limited selection and what nobody could solve yet was scale. Yesterday, we took that big step, redefining the way we shop for our favourite fashion and beauty brands. With scale. 10K+ styles delivered in 30 minutes to your doorstep. This will be scaled up to 1 lakh+ styles in the next 3-4 months. Exciting times ahead for fashion ecommerce! https://lnkd.in/g2_bqEVb Myntra #Mnow #QuickCommerce #Ecommerce

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🌟 Exciting news! 🌟 We're thrilled to announce that Mr Deepak Verma, COO of ImagesBazaar, has been featured in ADGULLY's exclusive report on "Optimizing ROI in CTV Advertising"! 🚀 This insightful article delves into the growth of CTV, data-driven strategies, and audience engagement, offering valuable takeaways for marketers and advertisers. Kudos to journalist Ms Abha Garyil Peer! 🙌 Read the full story here: https://lnkd.in/g5ixw6Rp #CTVAdvertising #ROIOptimization #MarketingInsights #PRNews #ImagesBazaar

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An interesting must read.

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Global marketing isn't just about translating words; it is about understanding different cultures, adapting and relating to them, says Kush Aggarwal, head of marketing at Bikano #advertising #creativity #digitalmarketing #digitalmarketingagency #brandbuilding #media #advertisingagency #marketing #campaign #brand #storytelling

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Understanding consumer psychology is key to unlocking e-commerce success. In an article covered by Campaign India, Narinder Mahajan dives deep into how strategic alignment between content and product can significantly impact sales and brand trust. Explore the full article: https://lnkd.in/getE4ba9 Key takeaway? The message is clear—precise, resonant e-commerce content is essential for setting accurate expectations, driving conversions, and building long-term brand reliability. #ODNDigital #EcommerceContent #ContentStrategy #ContentForConversion #CampaignIndia

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“Mera Naam Chap Na Chahiye” - Why PR needs to move beyond “Media Relations” And embrace the new digital, social, creator and founder-led economy . Senior PR Leader Michelle Kumar joins Aishwarya Suresh and I on Table Talk to talk about the evolution and revolution of PR in 2025

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