Ranjan Dutt

Ranjan Dutt

Pune, Maharashtra, India
12K followers 500+ connections

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About

Leading Apex Group's marketing operations, my expertise in martech and analytics has…

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Activity

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Experience

Courses

  • PG Diploma in Sales & Marketing Management

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  • PG in Sales & Marketing Management

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Projects

  • Project 10k+ Cashless Hospital Network | Cashless and Reimbursement Claims Process - settling Health claims in 20 mins and 4 hrs respectively

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    Enhancing Navi General Insurance health claims network and settlement process as per the captioned.

  • Goal Based Orientation at Bajaj Allianz Life

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  • Bajaj Allianz Life Goals

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    The new Bajaj Allianz Life brand essence of “Living Benefits”, based on consumer research, an integrated marketing campaign was rolled in March 2108 across multiple platforms. The campaign aimed to establish our brand connect with millennials. Anchored on an innovative new Age ULIP – Life Goal Assure, the campaign’s core objective was to re-define Bajaj Allianz Life Insurance’s proposition as Life Goals Enabler.

    In an industry-first, the repositioning announcement and unveiling of the TV…

    The new Bajaj Allianz Life brand essence of “Living Benefits”, based on consumer research, an integrated marketing campaign was rolled in March 2108 across multiple platforms. The campaign aimed to establish our brand connect with millennials. Anchored on an innovative new Age ULIP – Life Goal Assure, the campaign’s core objective was to re-define Bajaj Allianz Life Insurance’s proposition as Life Goals Enabler.

    In an industry-first, the repositioning announcement and unveiling of the TV advertisement was made through FB Live from the FaceBook India office by our MD & CEO. This was viewed by 1.3 million people, had 900 plus shares, 1,000 plus comments and over 14,000 Likes. The TV commercial ‘Samjho Ho Gaya’ received a cumulative 7.2 mn views on social media.

  • UM Channel Launch at TATA AIG Life Insurance

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    I was a part of the UM Channel Launch Strategy team & TALIC's foray into large scale agency expansion in 2007 to 2009 by building the salaried Unit Manager Channel from scratch. From drawing the business case to getting it approved by the board in 36 days, the first 16 months of the new channel (December 2007 to March 2008) saw the building of a 174 branch new agency network through the process of empowerment of a handpicked sales management team, which built an agency distribution of almost…

    I was a part of the UM Channel Launch Strategy team & TALIC's foray into large scale agency expansion in 2007 to 2009 by building the salaried Unit Manager Channel from scratch. From drawing the business case to getting it approved by the board in 36 days, the first 16 months of the new channel (December 2007 to March 2008) saw the building of a 174 branch new agency network through the process of empowerment of a handpicked sales management team, which built an agency distribution of almost 2800 Unit Mangers & over 30,000 agents, resulting in a new business of Rs.202 Crore, possibly one of the fastest new agency built up in the sector. The new channel demonstrated commendable productivity in its first year, with licensing @ 0.85 agent/UM per month against an industry average of 0.67. Productivity per UM of a Year 1 Channel touched almost Rs.1,45,000 in its first March, averaging at a good 50% higher than other similar agencies of vintage between 14 to 30 months.

    Other creators

  • Distribution Manual for Pre Paid Sales for Idea Cellular , MP CG Circle

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    Conceptualized and wrote the Distribution Manual for Pre Paid Sales for Idea Cellular Pre Paid , MP CG Circle. These were early days for Idea Cellular as a brand & we were in the process of setting up the company in MP CG. Based on inputs given by our mentor & chief, Pradeep Shrivastava, the document was written keeping in mind critical factors like Distributor selection, FOS description & their training & development needs , retailer & Point Of Sale merchandising, bundling ideas & Sales…

    Conceptualized and wrote the Distribution Manual for Pre Paid Sales for Idea Cellular Pre Paid , MP CG Circle. These were early days for Idea Cellular as a brand & we were in the process of setting up the company in MP CG. Based on inputs given by our mentor & chief, Pradeep Shrivastava, the document was written keeping in mind critical factors like Distributor selection, FOS description & their training & development needs , retailer & Point Of Sale merchandising, bundling ideas & Sales Promotion methods. Postpaid sales through retail was also launched along with this manual.This Manual was then launched pan circle & was the back bone for capturing market share in MP CG circle & giving IDEA market leader status.

    Other creators

Honors & Awards

  • Most Talented Marketing Professional (BFSI)

    World Marketing Congress

  • “The Economic Times Best Corporate Brand 2016”

    Economic Times

    Bajaj Allianz Life Insurance recognized as “The Economic Times Best Corporate Brand 2016”. The brand was chosen based on the ability to create an impact in consumer minds & parameters of innovation, brand value, brand recall, consumer satisfaction, customer service and quality.

  • ACEF Integrated Marketing Communication Award 2015 - 1st Runner Up

    Asian Customer Engagement Forum Awards 2015

    Bajaj Allianz Life Insurance has won ACEF Integrated Marketing Communication 1st Runner Up award at Asian Customer Engagement Forum Awards 2015 in Mumbai. The award recognizes Bajaj Allianz Life's marketing campaign Junior Football Camp Season 5. Bajaj Allianz JFC Season 5 was carried out through on ground activation across the country and promotion of the trials and selection process on the social networking platforms.

  • ACEF Most Admired Brand Award 2015 - 1st Runner Up

    Asian Customer Engagement Forum Awards 2015

    Bajaj Allianz Life Insurance has won the ACEF Most Admired Brand 1st Runner Up award in Insurance category at Asian Customer Engagement Forum Awards 2015 in Mumbai. The award recognizes Bajaj Allianz Life's visibility and recall as a life insurance brand in people's mind and across markets.

  • Award for Best Use of Social Media in Marketing – 6th CMO Asia Awards,Singapore

    CMO Asia in association with Asian Confederation of Businesses and World Federation of Marketing

    ‘Defeat the Tax Monster’ Campaign bagged the award for Best Use of Social Media in Marketing at the 6th CMO Asia Awards. The campaign aimed at spreading awareness about the importance of Life Insurance and the additional benefits it offers in the form of tax savings. The campaign was promoted from January 2015 till March 2015, across all social media platforms on which Bajaj Allianz Life Insurance is present.

  • Award for Brand Excellence in BFSI Sector – 6th CMO Asia Awards,Singapore

    CMO Asia in association with Asian Confederation of Businesses and World Federation of Marketing

    Bajaj Allianz Life Insurance was conferred with an Award for Brand Excellence in BFSI Sector at the 6th CMO Asia Awards for Excellence in Branding and Marketing held at Singapore. The event organized by CMO Asia in association with Asian Confederation of Businesses and World Federation of Marketing recognizes excellence in visibility of brands in the BFSI sector across Asia based on their performance. We have been identified for better visibility of our brand and our innovative initiatives.

  • Bajaj Allianz Life Insurance recognized as "The Economic Times Promising Brand for 2015".

    Economic Times

    Bajaj Allianz Life Insurance has been recognized as one of the Promising Brands of this year. We are pleased to announce that our brand is among the 162 brands selected as ET Promising Brand 2015.

    The Economic Times has conducted a survey jointly with Nielson and shortlisted 162 emerging brands after considering the parameters of consistency in customer experience, value proposition and advocacy. The survey identifies the most promising brands as perceived by consumers in urban (10 Lakh+…

    Bajaj Allianz Life Insurance has been recognized as one of the Promising Brands of this year. We are pleased to announce that our brand is among the 162 brands selected as ET Promising Brand 2015.

    The Economic Times has conducted a survey jointly with Nielson and shortlisted 162 emerging brands after considering the parameters of consistency in customer experience, value proposition and advocacy. The survey identifies the most promising brands as perceived by consumers in urban (10 Lakh+ towns) India across select categories. Brands that were launched between 2000 and 2014 were in the consideration set.

  • "Best use of social media in marketing - ULIPedia-Everything you need to know About ULIPs

    World Brand Congress (Mobby's Awards)

    Bajaj Allianz Life Insurance Company Limited has been awarded the "Best use of social media in Marketing" for its marketing initiative ULIPedia - Everything you need to know about ULIPs at the Mobbys Award 2014 held in Mumbai. ULIPedia is a campaign carried out on the social networking platforms such as Facebook and Twitter to educate people about unit-linked insurance policies. The campaign, carried out by the digital marketing team of Bajaj Allianz Life Insurance, was beyond just explaining…

    Bajaj Allianz Life Insurance Company Limited has been awarded the "Best use of social media in Marketing" for its marketing initiative ULIPedia - Everything you need to know about ULIPs at the Mobbys Award 2014 held in Mumbai. ULIPedia is a campaign carried out on the social networking platforms such as Facebook and Twitter to educate people about unit-linked insurance policies. The campaign, carried out by the digital marketing team of Bajaj Allianz Life Insurance, was beyond just explaining product features.

  • Best multi-channel integrated campaign - for "Junior Football Camp & Munich Magic"

    World Brand Congress (Mobby's Awards)

    Bajaj Allianz Life Insurance Company Limited has been awarded the "Best multi-channel integrated campaign" for its campaign Junior Football Camp & Munich Magic at the Mobbys Award 2014 held in Mumbai. The idea behind this junior football camp is to get the best pool of talent from all over India and not just the metro cities,giving them a chance to turn their dreams into reality

  • AGENCY REGIONAL SAMRAT - Volume King

    TATA AIG Life Insurance

    No.1 Region On Absolute Volume - JFM 09

  • COO Club Qualifier UM Channel

    TATA AIG Life Insurance

    Top Region from the UM Channel on Issued FYP for JFM 2009

  • “TATA AIG Golden Oscar”

    TATA AIG Life Insurance

    Most Innovative Individual for year 2005 in West Zone.

Languages

  • English

    Full professional proficiency

  • Hindi

    Native or bilingual proficiency

  • Marathi

    Limited working proficiency

  • Gujarati

    Limited working proficiency

  • Bengali

    Native or bilingual proficiency

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