Pranay Pasricha

The print is back and has turned premium! As per the latest reports, print readership is steadily increasing. More so regional print is back to pre covid levels. In my assessment, readers of print are now HNIs or people with higher disposable income, and due to a lack of readership by the younger generation, it's more of an exclusive club than a mass medium. If you are selling consumer durables, automobiles, high-rise condominiums, or even premium FMCG products... it's increasingly Print from where you can influence your target audience more vs. social media. What are your thoughts about this? #marketing #media #advertising https://lnkd.in/gUbpadGi

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Which brand is winning the race for market share in India's #Bath & #Body #Care category? 🚿✨ Check out the slides ⬇️⬇️ to know more!! Discover actionable insights on top-selling products and growth trends from #PiWheel. Empower your strategy with data that drives success. Dove NIVEA INDIA Cetaphil #marketinsights || #ecommerceinsights || #datainsights

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Atin Roy highlights how cognitive biases influence consumer behavior at the point of purchase. He explains how biases and the framing effect impacts consumer decisions, using relevant examples from various markets. Follow the link in comments to know more. #advertising #marketing #guestpost

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3 Tools for Citation Management for Jewellery Businesses to Increase Customer Calls Read this post and more on my Typeshare Social Blog: https://lnkd.in/g5V_7-xB

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A recent study by the The Advertising Standards Council of India (ASCI) Academy, in collaboration with design firm Parallel HQ, has uncovered the extensive use of deceptive or 'dark' patterns in popular Indian apps. Dark patterns are misleading UI/UX strategies that can trick users into making unintended choices. The report, titled ‘Conscious Patterns’, analysed over 12,000 screens from 53 apps across nine industries and found that 52 of these employ deceptive design practices. #design #designing #branding #branddesign #advertising #apps #appdesign

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Breaking News: Scientists have discovered a new time unit called 'Ambani Time'. It's equivalent to approximately 100 Earth years. Used primarily for measuring wedding celebrations. #pepidigital #pepidigitalmarketing #AnantAmbaniWedding #PreWeddingParty #FunnyMoments #WeddingStories #IndianWeddings #CelebrityWeddings #Trending #WeddingVibes

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Does your media intelligence tool notify you the moment some news (across mediums, across languages & across the world) affects your stock price beyond 3%? Well.... SEBI wants you to update them anyways... #KanalyticsUpdates #SEBI

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Why Micro-Influencers Are a Game-Changer for Brands in India! 🇮🇳 In today’s digital world, brands don’t need big celebrities to make a big impact. Micro-influencers—those with smaller, but highly engaged followers—are proving to be powerful for promotions. Here’s why: 1. Better Engagement: Micro-influencers have strong connections with their followers, which means they get more likes, comments, and shares. 2. Cost-Effective: They charge much less than big influencers, so brands can reach more people without breaking the bank! 3. Authentic Content: Micro-influencers often create real and relatable content that resonates better with local audiences. 4. Targeted Reach: They know their audience well, which allows brands to focus on a specific group—whether it's based on location, interest, or lifestyle. If you want to build trust and increase awareness, micro-influencers are the way to go! 🌟 #InfluencerMarketing #MicroInfluencers #BrandStrategy #DigitalMarketing #IndiaMarketing #Infuze

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#IMPACTCoverStory: As brands extend their marketing initiatives to off-season, they bear the fruit of increased sales and year-long visibility. But is it enough to end seasonality? ✍ Aryan Khanna #IMPACTMagazine #Branding #Sales #Digital #Advertising

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Chief Marketing Officer, Abhishek Gupta on the occasion of Mother’s Day highlighted the multiple roles of mothers and how brands should adopt new marketing strategies to resonate authentically with today’s modern mothers. The same has been captured by Adgully. To know more, click below. https://bit.ly/3wxpkqt #EdelweissTokioLifeInsurance #mothersday #adgully #ETLI #Insurance #LifeInsurance #edelweisstokio

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☕In FY 2023, Sleepy Owl Coffee made a revenue of $3.63M! The brand made a mark in India's coffee scene by crafting a brand that resonates with a specific audience. Let's look at their marketing strategies! The brand understands “hustle culture” and caters to the need for convenience and quality on the go. Sleepy Owl targets 24-30-year-olds, aiming to convert them into loyal consumers. Their visual identity is distinct, with a cheerful and creative brand personality, with an owl mascot and vibrant design. They started with cold-brew packages and expanded to hot brews, ready-to-drink bottles, and instant coffee1. Building a brand wasn't easy for Sleepy Owl. They faced the challenges of: 1. Educating consumers: Cold brew was a new concept for many Indians. 2. Competitive landscape: The coffee market is crowded! Solution? Social media & content marketing to spread the word and build a loyal community. Sleepy Owl leverages content marketing to connect with their audience: - Engaging social media posts keep their brand relevant and relatable. - Informative content: Educates consumers about coffee, brewing methods, and more. That's not all! Want to learn more about their story? Check out the full article! (link in comments)

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OLA Founders, Tired of high agency retainers or limited budgets holding back your growth? It's time to take control of your sales curve by learning META ads. Join our exclusive online Meta Ads crash course - just 1 week to master the platform and skyrocket your sales. DM "Meta Mastery" to 8108652473 for enquires. Team adsmagnify.com hashtag #METAads #FacebookAds #CrashCourse #DigitalMarketing

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Ever wondered why display ads matter? They're the gentle reminders that spark interest and ensure your brand stays in the spotlight. 💡 Ready to enhance your brand's visibility? Take the first step with K Square Advertising. Discover more at 🌐ksquareindia.com/ 📞+91 9910618181 . . . #KSquareAdvertising #visualmerchandising #displayads #banner #bannerads #creativeads #hoardings #retaildisplayads #windowdesigns #Signage

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