About
I lead BCG's Marketing, Sales, and Pricing practice in India, and focus on steering…
Activity
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Happy Birthday, BCG X !! It's amazing what we’ve been able to achieve in two years. As Boston Consulting Group (BCG)'s tech build and design unit…
Happy Birthday, BCG X !! It's amazing what we’ve been able to achieve in two years. As Boston Consulting Group (BCG)'s tech build and design unit…
Liked by Parul Bajaj
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Living and working within the Asia Rising ecosystem, I see its impact every day— but hearing Neeraj Aggarwal's insights brought it all into…
Living and working within the Asia Rising ecosystem, I see its impact every day— but hearing Neeraj Aggarwal's insights brought it all into…
Liked by Parul Bajaj
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#20th Dec Edit : We made it to Top 2. Come see GrowthX® Teams - Canva and Rapido walk you through their growth strategies on December 22nd, at 1…
#20th Dec Edit : We made it to Top 2. Come see GrowthX® Teams - Canva and Rapido walk you through their growth strategies on December 22nd, at 1…
Liked by Parul Bajaj
Experience
Education
Volunteer Experience
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Member of Expert panel
UnLtd India
- Present 10 years 2 months
Publications
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Digitising Consumers in India - Future of Indian ConsumerTech
Boston Consulting Group
The Indian startup ecosystem has been growing in leaps and bounds over the last 10 years. Having raise over $100Bn in the last 3 years, the ecosystem has given birth to 110+ unicorns. ConsumerTech space catering to 8 core customer needs has been at the forefront of this growth accounting for one third of the capital raised and contributing to 40+ unicorns. The ConsumerTech space in India has remained resilient and is now valued at $250+ Bn. The industry is witnessing the emergence of new trends…
The Indian startup ecosystem has been growing in leaps and bounds over the last 10 years. Having raise over $100Bn in the last 3 years, the ecosystem has given birth to 110+ unicorns. ConsumerTech space catering to 8 core customer needs has been at the forefront of this growth accounting for one third of the capital raised and contributing to 40+ unicorns. The ConsumerTech space in India has remained resilient and is now valued at $250+ Bn. The industry is witnessing the emergence of new trends which will need startups to adapt to the evolving consumer preferences.
With this context, BCG partnered with Matrix Partners India to analyse the current ConsumerTech space and uncover key trends in this market. The report dives deep into the evolution and current landscape for ConsumerTech start-ups. It covers key trends in the consumer behaviour and category preferences along with pandemic induced changes in the ecosystem. It also talks about the emergence of new online shopper cohorts along with growth in the enabling infrastructure. It also covers the key learnings for founders to navigate the landscape strategically as eventually scale up meaningfully from 0-to-10 and then from 10-to-100. It covers the critical factors which are key levers for driving growth for start-ups and scaling sustainably.Other authorsSee publication -
Demystifying the Indian Online Traveler - Hotels A Four Billion Dollar Opportunity
The Boston Consulting Group (BCG) and Google India collaborated to publish a report on the growth opportunities in the Indian hospitality market over the next four years. The report charts the decision making journey of the Indian traveler and provides insights on the potential growth opportunities for travel businesses till 2020.
Other authorsSee publication -
Retail 2020: Retrospect, Reinvent, Rewrite: Leadership Perspectives on Trends in Indian Retail
bcg.perspectives
This report has been released in association with Retailers Association of India (RAI). This publication highlights the most relevant themes for retail in India and brings perspectives from over 20 CEOs of top retailers in India.
Other authorsSee publication -
PaGaLGuY™: Creating the largest online community for MBA aspirants in India
Indian Institute of Management Bangalore
The case study is a part of the New Product Development curriculum at IIM Bangalore and IIM Indore.
Other authorsSee publication
More activity by Parul
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India stands at a pivotal moment in its journey to becoming a global #AI leader. As highlighted in BCG's recently launched AI Maturity Matrix, India…
India stands at a pivotal moment in its journey to becoming a global #AI leader. As highlighted in BCG's recently launched AI Maturity Matrix, India…
Liked by Parul Bajaj
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Exciting times as Boston Consulting Group (BCG) India unveils its new Chennai office! This vibrant city, brimming with talent and ambition, has…
Exciting times as Boston Consulting Group (BCG) India unveils its new Chennai office! This vibrant city, brimming with talent and ambition, has…
Liked by Parul Bajaj
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I am deeply humbled and honoured to be awarded with the Distinguished Alumni award by my Alma mater XLRI Jamshedpur. It was my privilege to stand…
I am deeply humbled and honoured to be awarded with the Distinguished Alumni award by my Alma mater XLRI Jamshedpur. It was my privilege to stand…
Liked by Parul Bajaj
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I had the opportunity to deliver the keynote address at the E4M MarTech India Conference 2024. Thank you exchange4media for creating this fantastic…
I had the opportunity to deliver the keynote address at the E4M MarTech India Conference 2024. Thank you exchange4media for creating this fantastic…
Shared by Parul Bajaj
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Too often, we approach #GenAI like a search engine: asking it to replicate known answers or follow familiar patterns. While effective, this limits…
Too often, we approach #GenAI like a search engine: asking it to replicate known answers or follow familiar patterns. While effective, this limits…
Shared by Parul Bajaj
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Get to know Isha C. an Expert Project Leader in our Center for Customer Insight. With a focus on all things consumer, Isha brings a wealth of…
Get to know Isha C. an Expert Project Leader in our Center for Customer Insight. With a focus on all things consumer, Isha brings a wealth of…
Liked by Parul Bajaj
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Two-thirds of #consumer categories are overshooting or undershooting expectations—a shake-up that’s redefining the industry. On The So What from BCG…
Two-thirds of #consumer categories are overshooting or undershooting expectations—a shake-up that’s redefining the industry. On The So What from BCG…
Shared by Parul Bajaj
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As 2024 comes to a close, I’ve been reflecting on what really energized me this year – and, let’s be honest, what drained me! I captured my…
As 2024 comes to a close, I’ve been reflecting on what really energized me this year – and, let’s be honest, what drained me! I captured my…
Shared by Parul Bajaj
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As the first career woman in my family, the only non-engineer in many teams and the only woman at many clients - I have often been the "outsider" in…
As the first career woman in my family, the only non-engineer in many teams and the only woman at many clients - I have often been the "outsider" in…
Liked by Parul Bajaj
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