Parshva S.

Viraj Sheth, Co-Founder & CEO of Monk Entertainment shares how Gen Z can turn their doom-scrolling into productive habits. He also shares that instead of mindlessly scrolling, everyone can use it to research what brands are missing and pitch their insights to agencies!🚀 Hosted by Karan Shah, Founder & CEO at IIDE, this Supersession was a great learning experience for all our PG students. Check out the full supersession video on our YouTube channel! - - - #digitalmarketing #influencermarketing #business #marketing

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🎬 250 Million Footfalls in Indian Cinema in the next 3 Months! With the festive season around the corner, the "Going Out Economy" is thriving—offering a golden opportunity for brands to connect with consumers with disposable income. Cinema offers unmatched attention and impact like no other medium. With ProCAT data, you can now plan and execute highly targeted ad campaigns that stand out on the big screen. This festive season, don’t miss your chance to make a blockbuster move! 🎥UFO Moviez India Limited✨ #CinemaMarketing #BigScreenImpact #BrandAwareness #MarketingStrategy #ProCAT #CMO #MediaPlanning #BrandManagers #FestiveSeasonAds #AdvertisingOpportunities #IndiaMarketing #DigitalMarketing #ConsumerAttention

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Beyond Retainers: Projects are the fuel for agency growth. The OG Mafia, Gaurav Arora shares why consistent, creative projects build stronger client relationships, boost agency reputation, and ultimately drive mutual success. Campaign India Read the article to know more - https://lnkd.in/gtdPpyQH #SocialPanga #GauravArora #PangaMafias

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With a 49% hike in operating revenue, Network18 Media & Investments Limited has found growth amid challenges. FY24 saw ad revenues in the entertainment segment remain flat, as the company strategically cut back on original programming hours due to a softer ad market. A testament to adaptability in the ever-evolving media landscape. #Network18 #growth #revenue

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Learn content, marketing & advertising from Ayush Wadhwa, founder of one of India's best media companies, OWLED Media If you are someone who is looking to: ✅ build a career in content and marketing, ✅ become a creator ✅ launch your own brand ✅ run an agency Then this episode is a must watch! ❤️ Karan Jindal

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Stupa Sports Analytics raises Rs 28-Cr in funding “Having closely monitored (Stupa cofounders) Megha Gambhir and Deepak Malik journey over the past two years, we are highly impressed by their unwavering dedication to redefining the future of racquet sports. We’re excited to collaborate on their next phase of growth as they look to integrate their AI-driven analytics engine with cutting-edge sports technology on a global scale,” said Mustafa Ghouse, general partner at Centre Court Capital. #StupaSports #SportsAnalytics #SportsTech #FundingNews #StartupFunding #TechInvestment #SportsData #SportsPerformance #AthleteAnalytics #RacquetSports #SportsIndustry #TechStartups #SportsFederations #TechNews #BusinessNews #Keralanews #Kerala #BusinessReviewLive #BRL #Keralabusiness

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We will flip this in CTV with View TV - #streaming #cloudcomputing and View TV Studios - #contentstrategy to deliver the #futureoftv #streamingmedia #amagi #wurl #advertising #adtech #cloudcomputing

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Zomato Acquires Paytm's Entertainment Ticketing Business for ₹2,048 Crore! 🎟️🍿 Zomato is stepping up its game by acquiring Paytm's entertainment ticketing business, making it the go-to platform for everything from dining out to booking movie tickets! Here's why this is a brilliant move: 1️⃣ Market Expansion: Zomato now gains access to Paytm’s massive 300 million user base, expanding beyond its current 30 million+ users. 2️⃣ Seamless Experience: Imagine booking a movie ticket and ordering snacks all in one app! 3️⃣ Diversified Revenue: This acquisition adds a new revenue stream, reducing reliance on food delivery commissions. However, with BookMyShow dominating 78% of the market, Zomato will need to innovate and optimize pricing to compete. Can Zomato make this work? The ball is in their court! 🏀 What do you think of this bold move? 💬 #zomato #paytym #businessgrowth #latestnews #trending

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Out of 11 platforms, 6 earned the first point for Fair Contracts: bigbasket.com BluSmart, Swiggy, UrbanCompany, Zepto, & Zomato. They stood out by making their contracts easy to understand & accessible while also having protocols in place. #Dgraphics #data #Bigdata

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Zomato in Talks to Buy Paytm's Movie Ticketing and Events Business! A significant development in the Indian startup market is that Zomato is reportedly in talks with Paytm about buying its movie and event ticketing division. The divisions, Paytm Movies and Paytm Insider, are merging to simplify operations and are valued at approximately INR 1500 Cr. This expansion would be in the interest of Zomato's strategy to expand its 'going out' business. Zomato always has around 15 acquisitions in the Food-Tech segment including major brands such as Blinkit and Uber Eats' India operations. This acquisition will be a big step for Zomato outside of this segment. It also operates the food festival Zomaland and provides event ticketing services. By acquiring Paytm's entertainment verticals, Zomato will significantly improve its market reach and diversify its portfolio. Paytm, the second-largest player in the online ticketing market behind BookMyShow, is attempting to return its attention to its core digital payments business and streamline operations in the face of regulatory pressure from the Reserve Bank of India (RBI). This strategic pivot follows RBI's restrictions on Paytm Payments Bank from onboarding new customers and offering certain banking services, which has affected Paytm’s financial performance. This action is being taken amid decreasing revenues and growing losses for Paytm. In Q4 FY24, revenue decreased by 2.9% year-over-year to INR 2,267.10 crore, while losses tripled to INR 550.5 crore over the same period. The company's share price has tumbled by more than half in the past 12 months. Paytm's digital payments and financial services generated INR 7,990 crore in operating revenue for FY23. Meanwhile, Paytm Movies and Paytm Insider contributed INR 976 crore and INR 192.7 crore, respectively, accounting for 13% of its total revenue. Zomato acknowledged that talks are still going on, but no decisions have been made. Both businesses underlined that the present discussions are exploratory and preliminary. This potential transaction reflects strategic realignments for both companies. For Paytm, this is a step towards consolidating its primary business amid regulatory challenges. For Zomato, it offers an opportunity to expand and strengthen its entertainment and event offerings. Will this move help in cutting Paytm’s losses? What are your views on Zomato branching out into the entertainment business? Let us know below! #zomato #paytm #ticketingbusiness #bookmyshow #ecell #iitbombay

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NU-5 21.08.2024 𝗭𝗼𝗺𝗮𝘁𝗼 𝗔𝗰𝗾𝘂𝗶𝗿𝗲𝘀 𝗣𝗮𝘆𝘁𝗺’𝘀 𝗘𝗻𝘁𝗲𝗿𝘁𝗮𝗶𝗻𝗺𝗲𝗻𝘁 𝗧𝗶𝗰𝗸𝗲𝘁𝗶𝗻𝗴 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗞𝗲𝘆 𝗡𝗲𝘄𝘀 Zomato has approved the acquisition of Paytm’s entertainment ticketing arm, Paytm Insider. This acquisition is part of Zomato's strategy to diversify beyond food delivery. 𝗜𝗺𝗽𝗮𝗰𝘁 𝗼𝗻 𝗭𝗼𝗺𝗮𝘁𝗼 𝗘𝘅𝗽𝗮𝗻𝗱𝗲𝗱 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀: Zomato will now offer event ticketing, enhancing its platform’s appeal. 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗨𝘀𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Integrating entertainment options could attract a broader audience. 𝗡𝗲𝘄 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗦𝘁𝗿𝗲𝗮𝗺: The acquisition adds a new source of income, reducing dependency on food delivery. 𝗠𝗮𝗿𝗸𝗲𝘁 𝗜𝗺𝗽𝗮𝗰𝘁 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻: Zomato’s entry into ticketing will challenge existing players. 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗣𝗿𝗲𝘀𝘀𝘂𝗿𝗲: Competitors may need to innovate to maintain market share. 𝗖𝗼𝗻𝗰𝗹𝘂𝘀𝗶𝗼𝗻 This strategic move positions Zomato to be more than just a food delivery service, potentially reshaping the company’s future growth trajectory and influencing the market dynamics in the entertainment and ticketing space. 𝗭𝗼𝗺𝗮𝘁𝗼 𝗠𝗮𝗿𝗸𝗲𝘁 𝗖𝗮𝗽 (𝗕𝗡): 𝟮𝟯𝟭𝟬.𝟵 𝗭𝗼𝗺𝗮𝘁𝗼 𝗠𝗮𝗿𝗸𝗲𝘁 Share (₹): 𝟮𝟱𝟵.𝟵 Rishabh Kale

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Thanks ADGULLY, for capsuling this interview with Rashi Ray , on how #brands advertise during the festive season. #branding #advertising Read here: https://lnkd.in/gzRaDEnQ

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Cashfree Payments onboards Rajkumar Rao as brand ambassador; launches brand refresh campaign, Move Fast Link in the comments Akash S. Aditi Olemann #mediabrief #CashfreePayments #RajkumarRao #brandambassador #campaigns #MoveFast #advertising #marketing #media

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Marvel's Deadpool & Wolverine: Redefining Cinema Advertising in India 🎬 Marvel's latest hit is breaking boundaries with its hilarious trailers in Marathi, Gujarati, and Bhojpuri, targeting regional audiences like never before. According to UFO's ProCAT data, only 43% of Indian tickets are for the English version, with a whopping 58% from regional languages—37% in Hindi, 9% in Tamil, and 11% in Telugu. With the film poised to surpass ₹100 crore in its first week, it’s clear that cinema transcends linguistic boundaries. From Kalki to Raayan and Indian 2, July has been a blockbuster month! 📈 Marketers, take note: Data-driven insights reveal cinema’s power to reach diverse audiences. Rethink your strategies and embrace the cinema medium to elevate your brand. #UFOMoviez #Cinema #Marketing #Branding #Regional #Telugu #Tamil #Hindi #Marathi #Content #Blockbuster #Hollywood Marathi Trailer https://lnkd.in/dD-Y53-J Bhojpuri Trailer https://lnkd.in/dBGtxXX9 Gujarati Trailer https://lnkd.in/dmTCwbjw

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In recent years, there has been a significant surge in the consumption and appreciation of regional content in India, buoyed by the concerted efforts of brands and savvy marketing strategies. Let's delve into how this dynamic duo has played a pivotal role in elevating regional content to new heights. 𝗖𝘂𝗹𝘁𝘂𝗿𝗮𝗹 𝗖𝗼𝗻𝗻𝗲𝗰𝘁: Brands have recognized the inherent cultural richness and diversity of India's various regions. By aligning their marketing initiatives with regional sentiments, they have fostered a deeper connection with local audiences. Whether it's through sponsoring regional events, collaborating with local influencers, or incorporating regional themes in their campaigns, brands have successfully tapped into the pulse of each region. 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻: The proliferation of digital platforms has provided a fertile ground for the dissemination of regional content. Brands have capitalized on this by investing in platforms that cater specifically to regional audiences. Whether it's streaming services, social media platforms, or dedicated websites, these avenues have become instrumental in showcasing and promoting regional content to a wider audience base. 𝗖𝗲𝗹𝗲𝗯𝗿𝗶𝘁𝘆 𝗘𝗻𝗱𝗼𝗿𝘀𝗲𝗺𝗲𝗻𝘁𝘀: Leveraging local celebrities and influencers has been another effective strategy employed by brands to promote regional content. These personalities not only lend credibility to the content but also serve as powerful advocates, amplifying its reach through their vast social media networks and fan base. 𝗧𝗮𝗶𝗹𝗼𝗿𝗲𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀: Recognizing that one size does not fit all, brands have adopted a tailored approach to marketing regional content. From crafting vernacular advertisements to customizing promotional activities based on regional preferences, brands have demonstrated a keen understanding of the nuances that resonate with diverse audiences across India's vast landscape. 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁:: Brands have actively engaged with local communities to foster a sense of ownership and pride in regional content. Whether it's through interactive contests, community screenings, or grassroots initiatives, brands have facilitated dialogue and participation, thereby strengthening the bond between audiences and the content they consume. 𝗜𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗶𝗻 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻: Beyond just promotion, brands have also ventured into the production of regional content. By investing in quality production values and collaborating with talented regional filmmakers, brands have played a pivotal role in nurturing a thriving ecosystem for regional content creation. In conclusion, the symbiotic relationship between branding and marketing has been instrumental in promoting regional content in India. #regionalcinema #medialandscape #collaboration

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