Paramdeep Singh A.

Q-Commerce overtaking traditional e-commerce? Currently we are seeing a big boom in terms of the different SKUs being sold in Quick commerce apps like Zepto, Blinkit, etc. - Atomberg Technologies 's fans - Sony's PS5 - Samosa, Chai and what not - Digital Gold from Jar! Zepto is in talks to raise $300m for its broader ecommerce play. While Swiggy is preparing to file for an IPO this year, incumbent Flipkart is readying its entry into quick commerce. Zomato has invested $240 million in Blinkit over the last one year. Taking a step back, the lines between quick commerce and traditional e commerce have started to become increasingly blurred with QCom pretty much catering to every needs! Also, multiple reports suggest that QCommerce can potentially become bigger than traditional e commerce in India!  Case in point : According to Goldman Sachs, the valuation of Blinkit is greater than Zomato's core food delivery biz! Non-grocery boom in Q-Commerce: Categories including beauty, toys, health and electronics are witnessing robust sales growth on quick-commerce platforms overall. While the overall base for the new categories is still small, aggressive expansion by these players is starting to ensure a dominant presence for these categories. Plus AOV is higher which also comes with better margins, making it a win-win! Case in point: Zepto - 2x sales MoM in segments such as toys and electronics accessories - Beauty category expanded 3x QoQ - ~15% of Zepto’s $1.2bn annualised gross sales currently comes from non-grocery products (Source: Goldman Sachs) For several D2C quick commerce has become the fastest growth channel as well as the platform with highest customer engagement This is definitely a positive for the consumers and the Q-Commerce players, but is everything on the up and up?   As the demand for space on quick-commerce platforms skyrockets, niche D2C cos in segments like FMCG, beauty and personal care, and health and fitness are agreeing to pay a 30-45% commission on sales, besides shelling out on advertising and discounting on these Q-Com platforms. On top of the commissions, brands are also regularly spending around 20% of their total sales on ads on the platforms, and discounting their products by about 20-25% (totaling 60-70% revenue!). This is in stark contrast to the 10-20% commission that large FMCG cos pay these platforms reflecting the intense competition for visibility. The brand's scale and comparison with competitors are crucial considerations when it comes to new listings. On the positive side, smaller D2C brands have seen 40-60% total revenue coming from Q-Commerce compared to ~10-20% from traditional ecommerce, which is surprising! Essentially, Q-com currently has a BIIIG Bargaining power against new D2C brands and can essentially make or break their businesses! Is this sustainable on the long run? #ecommerce #quickcommerce #india #zepto #businessmodel #d2c #startups #LIPostingChallenge

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Why you need Automation in your Business? Searchy.in

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The deep dive on the Indian Makhana (Foxnut) from ReadOn makes for an insightful read - 🔸The current size of the market is ~Rs.8.5Bn and is expected to touch Rs.18.9Bn by 2032, growing at a CAGR of ~9.7%. 🔸 Despite India producing over 90% of the world's makhana, only a small fraction (1-2%) is currently exported. 🔸The global market for foxnuts is expected to grow at a CAGR of 8.2%, from $109Mn to $193Mn by 2032. 🔸US, Australia and Canada are the top importing countries. 🔸85% of the world's makhana production takes place in Bihar, with Darbhanga’s wetlands contributing 22%. Given the number of brands in this space, and growing health consciousness coupled with rising disposable incomes, the popularity of makhanas should continue to increase. You can read the full report below👇🏻 #India #fmcg #industryinsights

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90% of startups fail because they stick to the usual playbook. Real success comes when you break out of the box and innovate beyond the norm. Dunzo is a perfect example. Instead of sticking to the traditional delivery model, they innovated by combining delivery with AI, changing the way people receive goods. They didn’t just follow industry trends; they created their own, focusing on speed and convenience. In any industry, it's easy to get stuck in the mindset of “this is how it’s always been done.” That’s how many businesses fall into a trap of following trends, cutting costs, and compromising on quality—thinking it’s the only way to survive. But growth happens when you step outside that box and challenge the norms. Here’s how you can break out of your own box: ✅ Challenge the norms: Just because something has always been done a certain way doesn’t mean it’s the best way. While others stuck to traditional delivery methods, dunzo questioned the norm and redefined convenience.. If you want to innovate, start by questioning the status quo. ✅ Embrace failure: Mistakes aren’t setbacks; they’re stepping stones. The biggest lessons often come from failure. Rather than fearing it, embrace it, and use those lessons to grow stronger. ✅ Invest in growth: Continuous learning makes you more productive and adaptable. Just like how dunzo struggled with delivery delays during busy times, which upset customers. To fix this, they used data analytics and AI to improve delivery routes and manage inventory better. Breaking out of the box isn’t just for products or businesses; it’s a mindset. It’s about staying curious, challenging the ordinary, and embracing change every day. What’s one way you’re breaking out of the box in your career or business? Share your story below. #BreakTheBox #CareerGrowth #InnovativeMindset

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Weekly Learnings 18/2024 Business World Marketing White Book Summary This is a good book with a good set of data points from Nielsen,GfK and Ipsos.. My key learnings: 1. India is changing quickly, most marketeers are reactive. A third of senior managers cannot connect data points. 2. Indians like technology progress but are unsure or ambiguous about it. 3. Gen Z and Gen Aplha love Technology and convenience. 4. Most age groups are finding it difficult to make friends after COVID. 5. Premium segment in every category is growing,especially the durables segment. 6. Premium housing is also gaining traction in the top 8 cities. 7. SUVs are driving the growth of the Indian Personal vehicles market. 8. The fundamental equation between Doctors and patients is changing. 9. Consumers worry about AI and its impact on fake news and misinformation. 10.Gen Z loves fashion but want it affordable. Surprising fact - less than 50 pc of marketeers are using the top 8 technology tools!! The book also has Op eds from a few CEOs and CMOs. I was a little disappointed with the quality of these Op eds, most lacked insight. Shiv www.shivshivakumar.com BW Marketing World Noor Fathima Warsia Annurag Batra PS ..pls read slide 7 as 175 per 1000

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Discover the leading companies that command a significant market share in their respective industries: 1. *Nestle* - Commands an impressive 96.5% market share in the Cerelac industry, making it the leading brand for baby food in India. 2. *MCX (Multi Commodity Exchange of India)* - Dominates with 92% of India's commodities exchange market, solidifying its position as a leader in commodity trading. 3. *Syngene* - Holds 50% of India's contract research and manufacturing services (CRAMS) market, making it a key player in the pharmaceutical outsourcing sector. 4. *Praj Industries* - Has a strong 60% market share in the ethanol plant installation industry, offering innovative solutions for sustainable energy. 5. *Asahi India Glass* - Leads with 77% of the automotive glass market and 50% of the architectural glass market in India, establishing itself as a dominant force in the glass industry. Investors often seek out monopolistic companies for their consistent growth potential and unparalleled market position. 📈 Are you keeping an eye on these stocks? Share your thoughts below! 👇 #monopolystocks #stockmarket #Investing #topstocks #MarketLeaders #swingtrader #swingtrading

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🚀 Learning from Dilkhush Kumar “Founder of Rodbez: Zero Customer Acquisition Cost! 🚀 🌟 Imagine a world where your customer acquisition cost is ZERO. Sounds like a dream, right? Well, for Dilkhush Kumar Founder of RodBez it's a reality! Let's delve into how we can learn from his incredible approach.

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After a successful chapter in Mumbai with 150+ founders, GrowthX is coming to Namma Bengaluru to impact the revenue journeys of 400+ founders. This masterclass is designed to be extremely high ROI for founders solving pure DHANDA. Also gives you a taste of the experience which helped 350+ founders inside GrowthX clock $150Mn in revenue last year. I’m attending the masterclass to uncover three things: 1️⃣ An intense learning session - Design a low CAC distribution channel for your product. - Learn to attract, build and retain early growth stage talent. 2️⃣ Founder-focused fireside chat Growing revenue is a lonely battle, hear from Saurabh Jain, Sudarshan Ravi, Rasik Pansare & Arvind Singh on how they navigate through this journey. 3️⃣ Founder-focused networking session Speak to a diverse selection of Seed to Series B+ founders. Build your inner circle to learn & soundboard with each other. The current market demands revenue growth & If you’re defining the 1-year revenue growth roadmap this will be a super high ROI for your time. Register here - https://lnkd.in/g-TSnXDG

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$ 1.3 billion raised in 2024 alone. $5 billion valuation. Where a society puts its money says a lot. And this is not a zero sum game. 10 minute deliveries will find precedence over investment in air quality or any other environmental issues. If quality of life improves by getting groceries delivered fast then it also improves by well governed cities, with excellent public transport and walkability and parks and air quality. The same high net worth individuals and entities will not notice efforts on improving any of the latter. What does it make some of us feel who put in so much effort daily on these important issues? #airquality #zepto #HNIs #wealthy #india https://lnkd.in/dV_-dEKZ

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Unveiling the Tech Jack Logo: A Symbol of Innovation and Excellence In the heart of Jaipur's tech hub, a logo has become synonymous with cutting-edge technology and exceptional customer service. The Tech Jack logo is more than just a visual representation of the brand – it's a promise of innovation, quality, and trust. The Story Behind the Logo_ The Tech Jack logo was carefully crafted to reflect the company's values and mission. The logo features a stylized design, incorporating the vibrant colors yellow and green, which represent optimism, growth, and harmony. Logo Elements and Their Significance_ 1. Yellow_: Symbolizes optimism, hope, and sunshine, reflecting Tech Jack's positive and enthusiastic approach to technology. #YellowVibes #Optimism 2. Green_: Represents growth, harmony, and balance, highlighting Tech Jack's commitment to sustainability and customer satisfaction. #GreenEnergy #Sustainability What the Logo Represents_ The Tech Jack logo represents the company's commitment to: 1. Innovation_: Tech Jack stays ahead of the curve, offering the latest technology solutions to its customers. #Innovation #TechSolutions 2. Quality_: The brand is dedicated to providing high-quality products and services that meet the highest standards. #QualityMatters #CustomerFirst 3. Customer Satisfaction_: Tech Jack prioritizes customer satisfaction, ensuring that every interaction is positive and supportive. #CustomerSatisfaction #Support The Tech Jack logo is more than just a symbol – it's a promise of excellence, innovation, and customer satisfaction. Whether you're a tech enthusiast or a business owner, the Tech Jack logo represents a commitment to quality and innovation that you can trust. #TechJack #LogoReveal #Innovation #Quality #CustomerFirst

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Are you planning to build a D2C brand in the FMCG space and directly take on established players? Before you start burning your money, let’s take a closer look at why this might not be the best strategy. Let’s take the example of Potato Chips: The dominant players in the market include: 🥔 Lays 🥔 Uncle Chips 🥔 Balaji 🥔 Bingo 🥔 Other Local Brands These brands have been in the market for years or may be decades, and already dominate their target customers. If you want to compete, you’ll need to offer a better or cheaper product, and here’s why that’s extremely challenging: Why Competing is So Hard 🔍 Deep Customer Insights: These brands have spent years researching customer tastes and preferences, creating products through thorough iterations and testing. 💰 Cost Efficiency: They’ve mastered cost control, producing their products at the cheapest cost possible while maintaining quality. 🏭 Established Infrastructure: Heavy investments in manufacturing, logistics, and supply chain allow them to operate efficiently at massive scale. 🤝 Strong Retail Relationships: Long-standing relationships with retailers and distributors give them significant shelf space and visibility in stores. The Reality Check To achieve all this as a startup, you’ll need: 💸 Tons of capital ⏳ Sophisticated processes 🔁 Years of iteration Even then, there’s no guarantee of success. So, What Should You Do? Does this mean you shouldn’t try? Not at all! Here’s how to take on the challenge: 🔍 Find the Market Gap: Identify clear gaps or burning problems that customers face which existing players aren’t solving. 🎯 Define Your Niche: Target a specific customer base rather than trying to appeal to everyone. 💵 Charge a Premium: If your product offers unique value, price it accordingly to sustain and grow. 💡 Be Innovative: Launch something groundbreaking that’s hard for competitors to replicate. For example, in the potato chips market, introduce gluten-free, low-calorie chips with no sugar or artificial flavors. The key is to differentiate yourself and provide value in a way that established players cannot easily match. 💬 What do you think? Have you faced similar challenges while building your brand? Share your thoughts below! #FMCGInsights #StartupLessons #D2CBrands #Innovation #Entrepreneurship #MarketGap #BusinessStrategy #FoodIndustry

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Performance Marketing gets dissed way too much on LinkedIn. The problem might not be in the channel but more on how you are using it. I have worked with multiple D2C brands & founders in the last 10 years and here is one of the most common miss on Performance Marketing, especially for early & growth-stage start-ups wanting to build a sustainable business. ✅ Not thinking about the Brand Building via Perf marketing spends. I admit, in the long run this might not be the best way to do this, but until you have the money for it, performance marketing is where you will get your most crucial brand exposure. Say you get 100k impressions on your conversion campaign on meta, for simpler calculations a frequency of 1, CTR of 1% and a conversion of 10% post that, you are getting 1,000 visitors and a 100 converts. What is the takeaway you would want the 900 people who clicked but did not buy or the 99,900 users who saw your ad but did not take action this time around? Even if 10% of people are taking notice of your ad, that is still almost 10k users. Remember, the 100k, according to the algorithm, are most likely to buy from you. This is your top-of-the-funnel awareness.  There might be a super tactical creative that gives you the best ROAS but zero brand value, or you could have something that builds your brand even if it means taking a small hit on ROAS. Balancing this is a tricky job that requires continued ideation to understand the most optimal ROAS and the tradeoff. You also need to keep an eye on a few other metrics like frequency of ads, video completion rates etc. This breaks one of the larger myths out there that you cannot build a brand via Performance Marketing. It is hard to, if your sole focus is on getting the most optimal ROAS but if you are able to balance the tactical and strategic wins, there is much more to be had here.  The idea while running performance marketing needs to be how it eventually becomes (almost) redundant to business in the long run. #performancemarketing #growthmarketing #d2c #d2cfounders

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"Focus on Customers, Not Celebs: A Practical Approach to Branding" "Marketing strategies often split opinions. Ashneer Grover’s decision to hire Salman Khan sparked a conversation about whether celebrity endorsements deliver value or just inflate costs. Our guest Vishal S. Geeta Chetri Salontym - Salon at home the latest podcast brought a grounded perspective: ✅ Invest in better customer service ✅ Offer discounts to build loyalty ✅ Understand your audience before spending on big names Bots don’t care about celebrities, but your customers do care about the experience you offer. Watch out full podcast on https://lnkd.in/gWZFqrfS What’s your take on this? Share your thoughts! #MarketingStrategies #BusinessGrowth #CustomerExperience #ashneergrover #salmankhan #linkedin #

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Zepto is aggressively boosting its Average Order Value (AOV) to unlock profitability in the quick commerce race. The higher the AOV, the higher the profit margin per order. Picture this 👇 With a typical order pegged at Rs. 300, Zepto's profit margin clocks in at around 20%, roughly Rs. 60. However, after accounting for fixed costs and delivery fees, they end up taking a hit of Rs. 20 per order. Ouch! But hold on, here's where the magic happens. If Zepto can nudge that AOV up to Rs. 700, the profit margin skyrockets to a sweet Rs. 140 per order. With costs unchanged, this means a cool Rs. 60 in their pocket for every order fulfilled. Now, that's more like it! ► So, how are they pulling off this AOV upgrade? [1] Think low cart fees for smaller orders. [2] A widder array of product categories including beauty, electronics, and fashion. [3] Plus their very own line of high-margin private labels. Talk about a winning formula! Zepto has fewer dark stores compared to the big dogs like Blinkit and Swiggy Instamart. But they're playing smart by concentrating their presence in fewer cities. This translates to a dense network of dark stores in their top 10 markets. This boasts an average of 33 stores per city- nearly double that of their rivals. With this setup, Zepto's unit economics are firing on all cylinders, allowing them to churn out profits on each and every order.

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Would you pay ₹387 for something if you could get it for ₹287? The body lotion I wanted was priced the same on Amazon, Blinkit, and Instamart — ₹387 everywhere except for Zepto. While the list price was ₹387, they added ₹100 Zepto Cash to my wallet, effectively making it ₹287. No coupons to hunt for, no terms and conditions. Just a straight discount in my wallet. Naturally, I went with Zepto. Who wouldn't? But let's pause for a minute and think. Discounts like this make us happy as customers, but what does it mean for businesses? Can this approach be profitable in the long run? Quick-comm platforms like Blinkit, Instamart, and Zepto are fighting for attention and loyalty in a crowded market. The ₹100 wasn't the seller's discount; it was Zepto's tactic to win me over, and it worked. But here's the real question: Does this build loyalty, or does it just train us to hunt for the next best deal? (Remember, I had opened four apps in the first place.) Winning customers is one thing. Keeping them without burning cash is another. Quick-comm is reshaping how we shop, but the challenge is clear — growth and profitability don't always go hand in hand. What's your take? Are we loyal customers or just bargain hunters waiting for the next big offer?

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The Future's of Chaat: How AI Can Spice Up Ganesh Bhel. At Ganesh Bhel, we're always looking for ways to innovate!. Artificial intelligence (AI) is rapidly transforming industries, and the snack industry is no exception. Here's a glimpse into how AI can add some extra flavor to our future. But rest assured we intend to ensure the safety of our customers first! Recipe Development: AI algorithms can possibly analyze vast datasets of flavor profiles, ingredients, and consumer preferences to suggest innovative and delicious new bhel combinations. Predictive Analytics: AI can predict trends and anticipate customer demand, allowing us to optimize production and inventory management, reducing waste and ensuring our bhel offerings stay relevant. Personalized Marketing: AI can personalize our marketing messages, targeting specific demographics and snack preferences for a more impactful reach. Quality Control: AI-powered vision systems can inspect ingredients and finished products for consistency and quality, ensuring every bhel delivers the perfect Ganesh Bhel experience. AI isn't here to replace the human touch, but it can be a powerful tool to streamline processes, boost efficiency, and ultimately, deliver even more delicious and exciting chaat experiences for our customers. What are your thoughts on AI in the food industry? Share your ideas in the comments below! #GaneshBhel #AIInnovation #FutureofFood #ChaatInnovation

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This is what every Indian thinks when they talk about the Franchising Business in India‼️ But aisa kyu hai?? It's a common misconception that franchising in India is a scam. While there have been unfortunate instances, it's important to remember that the vast majority of franchise businesses are legitimate and offer genuine opportunities. Many people are quick to trust international brands like Subway and McDonald's but hesitate when it comes to homegrown Indian franchises. This bias is partly due to a few bad apples in the market. However, there are numerous Indian brands that have built successful franchise models, demonstrating scalability, profitability, and a commitment to their franchisees. Let's change this perception. By embracing and supporting Indian franchise brands, we can foster a thriving ecosystem that rivals international giants. It's time to recognize the potential and value that Indian franchising can bring to our economy and communities.🚀🚀 #franchising #india #business #entrepreneurship #supportlocal #homegrownbrands

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The crazy pattern is the same across the market places Jayant Mundhra , unfortunately nobody notices these changes until they become big . I am a seller on Amazon and they have changed the way the seller inputs the weight of the package at the time of creating the pick up , I have seen the change since the beginning of the March when I have keyed in the actual weight but the pop up said it is much below than the threshold weight , now who decides this , In the actual scenario it is the seller who knows the actual weight of the package but the system always shows a minimum 100gm higher than weight as the threshold weight and it won't allow you to create the pick up . Everyone knows Amazon makes money in the courier and the shipper is charged based on the weight of the package ,( a 100gm increase is huge). Amazon Web Services (AWS) Sell on Amazon Amazon

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