Palak Sood

𝘙𝘦𝘢𝘭 𝘴𝘤𝘦𝘯𝘢𝘳𝘪𝘰 Management (M) :- Our CAC is going up. 3 years back it was Rs 300 but now it is Rs 400. What's the problem? Marketing Head (H):- Sir, with increase in budgets CAC is bound to increase. Simply said, solving tech integrations, tracking issues & revamping creatives would suffice. M :- No dear, let's bring it to 220. And ya, please do this asap H :- With due respect, marketing is not magic wand. We will work hard to achieve but have some patience. M :- Plz talk to big agencies & try to find a solution for this problem 𝘐𝘯𝘤𝘰𝘮𝘦𝘴 𝘢 𝘣𝘪𝘨 𝘢𝘨𝘦𝘯𝘤𝘺 Agency (A) :- "After conducting a thorough audit of your account, we have identified a multitude of issues requiring immediate attention. Leveraging our proprietary methodology, we implement five strategic frameworks tailored to address these challenges effectively. Our dedicated team of over 4 seasoned professionals operates around the clock, ensuring rapid resolution and optimization of your account. Equipped with cutting-edge technological stacks and premium AI tools, we guarantee to streamline your Customer Acquisition Cost (CAC) to an unprecedented Rs 200 within the next 10 days. Additionally, our expert team will craft bespoke creative strategy decks to further elevate your brand's performance and market positioning." M :- Wow impressive. Commercials A :- 15 lakhs + 15% commission on spends. M :- Done. This is good. After 3 months CAC gone to Rs 530 + extra Rs 15 lakhs Agency :- Your tech team & marketing team is very slow to respond, hence we couldn't achieve results. ------------------------------ Lesson :- Not all that glitters is gold. Glossy pitches don't solve anything. Simple things communicated in a simple language is extremely extremely underrated. Learn some showbaazi also 😄 Follow Priyang Agarwal for simple solutions of complex problems :) #performancemarketing #marketing #growth

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💯Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience.✅ Brand : bigbasket.com Agency : Talented.Agency Read our story : https://lnkd.in/g_gNArJv P.G. Aditiya Gautam Reghunath #OutdoorCampaigns #ViralMarketing #BrandEngagement #MarketingStrategy

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X continues to face hurdles in winning over Indian influencers and brands! Sangya Lakhanpal, our Associate Director - Influencer Marketing elaborates on this for Campaign India. She underscores the critical role of regional creators in shaping India's digital future, while also highlighting the complex interplay between creative expression and brand guidelines. Tap on the link below to read more - https://lnkd.in/e3VWnj2k  #InfluencerMarketing #PR #PitchforkPartners #MediaInsights

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Hero Cycles Ltd appoints Efficacy Worldwide as Agency of Record to elevate brand presence through multi-channel marketing campaigns. read more: https://lnkd.in/dRHV995V Rohit Sharma | Vishnu Sharma #Advertising #Marketing #AgencyOfRecord #Campaigns #MediaPlatforms #DataDriven #Personalization #MediaMandate #Adtechtoday

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While discussing the renowned Ariel India campaign - #ShareTheLoad, Mukta Maheshwari emphasized the power of #causevertising.💪 💁‍♀️At Filter You, we embody this ethos through #ARVR, helping brands market with a cause that gets audiences talking! 👉 She believes brands should spark conversations to drive sentiment within communities. 👉 She pointed out that many unconscious biases need to be challenged daily through meaningful dialogue. (We believe brands, here, can be conversation starters.) 👉 Her mantra: “Not just ads, create ads.” Procter & Gamble #FilterYou #ARVR #insights #CMO #learnings #future #technology #causevertising #creativetech #brands #BWS #panel #martech #marketing #communities #advertise

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Breaking News: Scientists have discovered a new time unit called 'Ambani Time'. It's equivalent to approximately 100 Earth years. Used primarily for measuring wedding celebrations. #pepidigital #pepidigitalmarketing #AnantAmbaniWedding #PreWeddingParty #FunnyMoments #WeddingStories #IndianWeddings #CelebrityWeddings #Trending #WeddingVibes

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We Practice what we Preach. On a Mission to Scale Brands to 1+ Crore/Mo with Omni Channel Marketing. Want to grow your brand? DM us “GROW” to Scale your brand. #sales #brand #grow #marketing #mission

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Step-by-Step Guide to Registering Your Business on Zomato Did you know that 90 million users visit Zomato monthly, making it one of the top platforms for food businesses? Registering your restaurant on Zomato is no longer optional—it's essential for boosting visibility and attracting diners in today's digital-first world. Our guide takes you through the entire process, from documentation to uploading menus and leveraging Zomato's advertising features. Learn how to stand out in a competitive market and turn online traffic into loyal customers. Learn more here: https://lnkd.in/ghdiERKa Reading Time: 4 mins #ZomatoForBusiness #RestaurantMarketing #GrowthJockey

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The Bollywood movie "The Crew" has effectively leveraged brand integration to enhance its commercial success. Brands like L'Oréal, Tata Motors, and Pepsi were thoughtfully integrated into the film's narrative, creating a seamless connection with the audience. These strategic placements not only amplified brand visibility but also contributed significantly to the film's financial success. The production company, Balaji Motion Pictures, reportedly earned around ₹35-40 crore through these brand integration deals. This approach underscores the growing trend in Bollywood, where well-executed brand partnerships play a crucial role in elevating both the film's appeal and its revenue potential. #BrandIntegrations #StrategicPartnerships #BusinessGrowth #MarketingStrategy #BrandCollaborations #RevenueBoost #BrandSynergy #InfluencerMarketing #BrandDevelopment #ROIBoost #Infilmworks

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Zed Black: We’re not big on digital marketing. Ankit Agrawal, Partner and Director, Mysore Deep Perfumery House & #ZedBlack talks about making it big in the agarbatti and pooja categories, the advantages of advertising on television on election results day & more. ✍ Arka Roy Chowdhury #e4m #ZedBlack #TV #Election #Advertising 

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The most iconic evolution for a brand is going from a product or a service to defining a lifestyle. That's exactly what we did with Jio. Read more about this project in the link in the comments! #casestudy #jio #iconicmoves #interbrandindia #interbrand #reliance #digitallife #brandingcasestudy #branding #advertising #marketing Ashish Mishra Ameya Kapnadak Utpal Barve Sachin Mistry Eesha A. Mayur Gawkar Rahul Bansal Nikita Sharma Isnigdha Chaturvedi

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Every good piece of marketing does involve understanding and responding to consumer behaviour. It always has. Understanding how people behave – be it what they like, dislike, how they interact, what they buy, etc – and then catering both the product and it’s marketing accordingly has always been the cornerstone of best practices. Santosh R, CMO & Co-Founder, Elever advocates that leveraging the power of AI could super charge your marketing. The ability of AI to analyze vast amounts of data, identify patterns, and predict future behaviors has opened new avenues for marketers. Read more in Medianews4u.com https://lnkd.in/gWKgEZGT #clientdiaries #marketing #consumerbehaviour #consumerinsight #ai

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It’s time to stop leaving money on the table and start turning your followers into loyal customers! 💸 At House of Brands (HOB), we help influencers create their own D2C brands from scratch. Ready to get started? #InfluencerLife #D2CBrands #CreatorEconomy #MonetizeYourInfluence #HouseofBrands

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🚀 Ready to elevate your marketing game? Dive into the world of influencer marketing and discover how it’s transforming brands in India! 🌟 Special thanks to Mansi Gupta, Chief Business Officer at Ofraahfx, for the insights that make this post possible. 🙌 👉 [Know more](https://lnkd.in/dkdG_X-S) #InfluencerMarketing #DigitalTrends #MarketingTips #BrandGrowth #IndiaMarketing #SocialMediaMagic

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#StartupStar: How start-up Wahter is serving as an effective moving billboard for brand advertisements In conversation with Adgully, Amitt Nenwani, Founder of Wahter, speaks about the growth and entrepreneurial journey of his venture, the story behind the founding of Wahter, competitive water bottle industry, criteria for Wahter’s selection process for advertisements, and much more. read more: https://lnkd.in/dRaX2Bv8 ✍ Siddhesh Shirsat

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Brands in India are shifting to nano and regional influencers for festive campaigns, focusing on personalised, authentic content, aiming for higher engagement and ROI, share industry players. Read More: https://lnkd.in/gWMEjCM9 ✍ Shalinee Mishra Shudeep Majumdar Vaibhav Gupta #e4m #brands #influencers #regional #campaigns #authenticcontent

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Raksha Bandhan is going to be sweet and sour with Hotstar Specials’ Life Hill Gayi, a hilarious sibling rivalry. Leverage the engaged viewership on the show and make your brand stand out. Advertise now with Disney+ Hotstar. #DisneyPlusHotstar #BrandIntegration #BrandCampaigns #AdCampaigns #OTTMarketing #SeamlessIntegrations #AdTools #Innovations #AdInnovations #CreativeAdvertising #OTTAdvertising #AdvertiseNow

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➡️ 47% of Indians make purchase decisions based on short-form videos ➡️ 86% of India wants regional content ➡️ Micro-influencers driving buying decisions in small towns Aishwarya Anand Anand brings key highlights from ShareChat & Moj App report- Short Form Big Impact: Festive Blueprint

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When two giants like Zomato and Blinkit turn sibling love into a marketing showdown, you know it’s a masterclass in brand engagement. Their witty Rakhi exchange isn’t just playful banter—it’s a strategic move that shows how brands can humanize their interactions while staying top-of-mind with their audience. By blending cultural relevance with humor, they’re proving that even a simple festival can be an opportunity for creative storytelling and deepening customer loyalty. This is how you play the marketing game in style! #rakhi #zomato #blinkit #qlikmatrix #makeeveryclickcountbefound #digitalmarketingagency 

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