Sandeep Nagpal

An iconic interview for many reasons and a must watch master class. -- First and foremost as a marketer it is so heartening to see "Why Building a Mindshare is the Key to Gain a Market Share and Why Mind share precedes Market share". There is no better than some one like Nandan speaking about it. --A man who has built and delivered systems and platforms that have scaled upto the needs of 1.3 Billion Citizens, Using 80 Million times a Day. -- Courage and Conviction to think beyond the normal - Aadhar, UPI, Indiastack, Fastag, Digital Public Goods, ONDC, Bhashini, AI and more. -- The interview again ends with the mantra of Marketing, Articulating and Making the Messaging a Win-Win to sell anything -- Building teams propelled by an audacious goal, a goal that's possible yet ambitious and most importantly staying absolutely secure by remaining hapoy to share, be curious, be willing to see others flourish.. This is about India and i love when he used the phrase to the Power of AI which is some thing that I have been personally championing in the limited canvas that I operate. #cmoinsights #Bharat #Scale #Marketing #tothePowerofAI https://lnkd.in/gBg3cnQa

17

The journey of IFS Mahesh is truly inspiring! From facing failure in his past 5 UPSC attempts to finally making his mark in the final list of 2022, his story is one of resilience and determination. In a recent podcast, Mahesh shared insights into his UPSC journey and life as an Indian Foreign Service officer. Here are some of the key questions discussed: - What motivated him to choose the IFS over IAS or IPS? - His preparation strategy for the UPSC CSE exam and how he overcame failures. - His experience at LBSNAA and working at the Ministry of External Affairs. - The importance of language skills and cultural understanding for an IFS officer. - His impressions of meeting S Jaishankar and the foreign policy challenges India is currently facing. - Advice for aspiring UPSC CSE candidates looking to join the IFS. Watch the full podcast here: [Link to the podcast](https://lnkd.in/gRDTMPDT) #upscmotivation #upscinterview #IFSCommunity #iasVsIFS #upscaspirants #sjaishankar

2

Looking forward to my talk in ET BrandEquity later this month Topic - 'From Cart to Doorstep' - building seamless omni channel experiences. Event registration - https://lnkd.in/dCtsb43c #omnichannel #ecommerce

29

I’ve added another gem to my collection: “The Practical Marketer: The Ultimate Guide to Consumer Product Marketing” by Saurabh Bajaj. As an academician in marketing, staying updated with the latest insights and strategies is essential. This book promises to be a comprehensive guide, packed with real-world examples and actionable advice on consumer product marketing. Looking forward to diving into it and enhancing my knowledge and wisdom in this ever-evolving field. #Marketing #ContinuousLearning #ConsumerProductMarketing #BookRecommendation #ProfessionalDevelopment

20

In the realm of Demand Gen campaigns, we recently engaged in a transformative audit led by the renowned YellowKyte, with the able guidance of Siddharth Sharma and Ravikant Rana. Their proactive approach was a breath of fresh air, delivering a comprehensive report well within our agreed timeline. Their keen insights helped us pinpoint gaps in our strategy and swiftly remedied post-audit. The entire process was seamlessly executed, offering valuable insights that enriched our understanding of campaign dynamics. In short, working with them was both efficient and enlightening. #DemandGen #B2B #DigitalMarketing #GoogleAds #LinkedinAds

18

3 Comments

I am in this spree of soul searching, setting goals, for which I have to thank the infectious energy of Archana Dutta and Neha Kirpalani. I have been trying a series of journal prompts. The first one is my first principle of any clarity exercise : What would I do, how would I fill my time and attention with, if all my needs were met? And most importantly, there was no one, absolutely no one to witness me - not to criticise, but more importantly - nor anyone to applaud and validate? What would I do? The list is below. What would you do? This is first step towards clarity, and goal setting. #self-discovery, #goalsetting #purpose #clarity #journaling #flowstate #creativity

31

4 Comments

Hope everyone had a lovely Deepawali celebrations and quality time with family and friends. As we get back to our work in full swing I thought it would be good to take my discussion on DCR's (Data clean rooms) forward. In this post I would focus on use cases for Brands. Three core and most valuable use cases of Data Clean Rooms (DCRs) for brands: 1. Enhanced Targeting and Personalization: - Description: DCRs allow brands to analyze combined datasets to create detailed customer segments and understand individual preferences. This enables the development of highly targeted marketing campaigns. -Value: Improved targeting leads to higher engagement rates, better conversion rates, and more efficient use of marketing budgets. Brands can deliver personalized content and offers that resonate with specific audiences. 2. Accurate Attribution and Measurement -Description: DCRs facilitate multi-touch attribution by enabling brands to track customer journeys across various channels without compromising data privacy. Brands can analyze how different marketing efforts contribute to conversions. -Value: This enhanced measurement capability allows brands to assess the ROI of their marketing strategies accurately. It informs budget allocations and helps optimize future campaigns based on performance insights. 3. Collaboration with Retail Partners -Description: DCRs enable brands to collaborate with retail partners securely, analyzing shared customer data to derive insights that improve merchandising, promotions, and overall marketing strategies. -Value: This collaboration leads to more effective joint marketing initiatives and product placements, enhancing sales performance. Brands gain a holistic view of consumer behavior, enabling better decision-making and stronger partnerships. These use cases highlight how Data Clean Rooms can drive significant value for brands by improving targeting, measurement, and collaboration while ensuring data privacy and compliance. We at Aqilliz are collaborating with brands, Publishers, Data partners and Measurement agencies across the region and every partner is looking at these use cases in different ways to solve their core business problem. It is very encouraging that with the regulations tightening up it is no more about WHEN rather it is about HOW soon can we test it and scale. In my next post I will talk about retail media and few more cases using DCR's. I would love to know your thoughts, concerns and questions. Collaborative learning is the way forward. Let us grow together Gowthaman Ragothaman Venkatesh Babu Annamalai A. Vivek Mishra Amey Tambe Prasad Shejale

21

3 Comments

I often think about the power of communication, structure, and strategy. The Constitution of India, adopted on this day in 1949, is perhaps the greatest blueprint ever created—a framework that aligns diverse voices and unites millions under shared principles. Much like a brand’s identity, the Constitution represents our values, vision, and mission as a nation. It reminds us that the foundation of anything lasting—whether it's a democracy or a successful marketing campaign—rests on inclusivity, adaptability, and commitment to purpose. On this day, I’m inspired by its timeless lessons: Clarity of Purpose: Just as the Preamble defines the spirit of our Constitution, every brand needs a clear "why." Diversity of Voices: The Constitution thrives because it embraces varied perspectives—something every brand must emulate to connect authentically. Resilience & Evolution: A strong foundation allows room for growth, whether through constitutional amendments or pivoting strategies in marketing. Let’s take a moment today to reflect on how structure, thoughtfulness, solidarity and creativity, when harmonized, can drive incredible impact—be it for a nation or a brand. How does the spirit of #ConstitutionDay inspire your work? Would love to hear your thoughts! #BrandStrategy #MarketingInspiration #India #ConstitutionDay2024 #InnovationThroughStructure

19

1 Comment

If brand is the emotional bridge between the organisation and its consumer, trust is the foundation that holds that bridge intact! In my latest column for Storyboard18, I explore the anatomy of brand trust and discuss how three key ideas are at the core of brands where trust has been the most differentiatiating and timeless attribute: 1. Make promises you can keep 2. Brand are humans and humans err 3. When in doubt, disclose Do have a read and let me know what you think? What other ideas are integral to building trust in institutions? #purposefulbusinesses #brandreputation #trust #brandbreakthroughs

100

3 Comments

𝗦𝗵𝗶𝗻𝗶𝗻𝗴 𝗟𝗶𝗴𝗵𝘁 𝗼𝗻 𝗚𝗹𝗼𝗯𝗮𝗹 𝗣𝗥 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲 𝘁𝗵𝗶𝘀 #𝗪𝗼𝗿𝗹𝗱𝗣𝗥𝗗𝗮𝘆! Over the past two years, I've had the privilege of leading communications across India and supporting APAC markets. While securing media placements and running successful campaigns is crucial, the real magic lies in the often unseen skills of PR professionals. Through countless conversations with colleagues around the world, I've discovered the secret sauce of global PR: - 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗰𝘂𝗹𝘁𝘂𝗿𝗮𝗹 𝗻𝘂𝗮𝗻𝗰𝗲𝘀: Crafting messages that resonate in different regions. - 𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗻𝗴 𝗴𝗹𝗼𝗯𝗮𝗹 𝗽𝗼𝗹𝗶𝘁𝗶𝗰𝘀 𝗮𝗻𝗱 𝗿𝗲𝗴𝘂𝗹𝗮𝘁𝗶𝗼𝗻𝘀: Ensuring our campaigns are compliant and impactful. - 𝗕𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗮𝗱𝗮𝗽𝘁𝗮𝗯𝗹𝗲: Staying knowledgeable about the ever-changing international landscape. My secret weapon in all of this? LinkedIn. Here's why: - 𝗔 𝗚𝗹𝗼𝗯𝗮𝗹 𝗖𝗹𝗮𝘀𝘀𝗿𝗼𝗼𝗺: Connecting with colleagues across continents is like a constant crash course in international PR, from cultural sensitivities to regional regulations. - 𝗔 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝗦𝗵𝗮𝗿𝗲𝗱 𝗞𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲: This platform enables the open exchange of ideas and best practices. I've learned from PR veterans across the world, gleaned insights from rising stars, and collaborated with diverse teams worldwide. - 𝗔 𝗕𝗿𝗶𝗱𝗴𝗲 𝗕𝘂𝗶𝗹𝗱𝗲𝗿: LinkedIn fosters genuine connections that transcend borders. These relationships form my support system, a network of trusted advisors navigating the global landscape together. This #𝗪𝗼𝗿𝗹𝗱𝗣𝗥𝗗𝗮𝘆, I urge you to: - 𝗘𝗺𝗯𝗿𝗮𝗰𝗲 𝘁𝗵𝗲 𝗽𝗼𝘄𝗲𝗿 𝗼𝗳 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻: Use platforms like LinkedIn to connect, learn, and collaborate with global PR professionals. - 𝗕𝗲𝗰𝗼𝗺𝗲 𝗮 𝗹𝗶𝗳𝗲𝗹𝗼𝗻𝗴 𝗹𝗲𝗮𝗿𝗻𝗲𝗿: Continuously explore geopolitics, cultural nuances, and the global communications landscape. - 𝗦𝗵𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝗸𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲: Contribute to the community by sharing your expertise and insights on LinkedIn. Together, let's rewrite the PR narrative, one insightful post, one global connection, one shared story at a time. #communications #publicrelations #mediarelations #globalcommunity #linkedin #pr #reputation

14

On the mission to create future leaders through evidence based career building through Habit Mantra. Vivek K. Jha, CCSP™ (NCDA) and I are going to conduct a workshop at Hyderabad, where we will engage with 50+ High school students and their parents.We are using Self-Directed Search (SDS) and Mindler Career Discovery assessment to guide the students. Matt Parks It was a great pre-workshop meeting with Vivek K. Jha, CCSP™ (NCDA) at the Hyderabad airport. We discussed the use of Creative Problem Solving in Career Development. We explored the idea of using Career Assessment Report as an aid for divergent thinking component of Creative Problem Solving. We further explored the concept of Career Prototyping. This idea is inspired by design thinking which Vivek K. Jha, CCSP™ (NCDA) learned at Indian Institute of Technology, Roorkee and I learnt at Indian Institute of Technology, Madras #CareerCoaching #InnovationInCareer

84

8 Comments

India's journey towards becoming a global AI leader rests on a comprehensive talent development approach. Here are a few points to encourage this change: * Education and Curriculum Reform: Integrating AI and data science early on in the education system can cultivate a skilled workforce. * Upskilling and Reskilling Programs: Continuous learning initiatives can help current employees adapt to changing job requirements. * Promoting Entrepreneurship: Supporting AI startups through funding and mentorship can drive innovation. * Public-Private Partnerships: Collaboration between government, academia, and the private sector can spur AI research and talent development. * Diversity and Inclusion: Ensuring a diverse AI talent pool can lead to more innovative solutions. * Global Collaborations: Engaging in international talent exchange programs can expose professionals to global AI trends. * Focus on Ethics and Regulation: Establishing ethical guidelines in AI development is crucial for public trust. These strategies can empower India's workforce to meet the demands of AI, positioning the country as a global leader in innovation and entrepreneurship. The future of work holds immense promise for India's AI landscape!

27

2 Comments

Do not know the job impact of AI per se but this report promises infinite potential of AI and GenAI in reducing the billion and trillion dollar waste in #customerservice https://lnkd.in/g9b4wR2u

1

Persons with disabilities (PwDs) have special abilities. Accessibility and equal opportunities can be a game changer not only to improve their quality of life but get them to be gainfully and meaningfully employed in corporate India. #personswithdisabilities #specialabilities #accessability

4

In today's competitive marketplace, the role of Emotional Intelligence (EI) in brand positioning has never been more critical. Brands that master the art of EI can forge deeper connections with their audience, fostering loyalty and trust. By understanding and responding to the emotional needs of consumers, these brands not only enhance customer experiences but also drive long-term success. Curious about how EI can transform your brand strategy? Dive into my recent article published in Economic Times for an in-depth exploration of this powerful tool. 📖 Read more at: https://lnkd.in/dJ5H6sET #EmotionalIntelligence #BrandPositioning #MarketingStrategy #CustomerExperience #BrandLoyalty#IEinsight #EFMD Woxsen University AACSB

11

Brand purpose is your brand’s superpower - Karen Bailey 1. Purpose driven branding is about connecting your brand with causes that matter to your customers. 2. Brands captivated with purpose aren't distracted by comparison. 3. The brands that will thrive in the coming years are the ones that have a purpose beyond profit - Richard Branson. 4. A great brand taps into emotions. Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. It's an emotional connecting point that transcends the product - Scott Bedbury Shared below is a powerful purpose driven brand communication by Clinic Plus - An ode to all the daughters. Hindustan Unilever Limited (HUL) is the parent company of Clinic Plus. HUL launched Clinic Plus Health shampoo in India in 1987, and it is the country's best-selling shampoo brand. Richard Branson Karen Bailey Scott Bedbury #BetiBannKeAana #BrandPurpose #Branding

24

Art direction and craft in advertising. This may sound like another ‘those were the days’ crib from someone who quit the ad agency business and is now just whining about the industry. Partly true. I was in advertising in the early to late 90s (in Mumbai mostly). And then spent a few years in Bangladesh & Colombo (comparatively less mature ad markets) before coming back in 2005. I quit ad agency business in 2012. So I am not aware of the goings on in the business now. One hallmark of the 90s was the craft in advertising - which was print dominated back then. It was about the care taken to deliver a great output - no detail too small. As an AE one would wonder why writers & art directors sweated the small stuff. We had art works created with bromides pasted on boards. The art director would fuss over every detail - the font, spacing, alignment and more. They would be very demanding of photographers and the re-touch folks. Back then we had studios (Prime Focus, was it?) which give re-touched images for print ads. Copywriter-Art Director teams were common. Some legendary names, owning and executing ideas. In Art we had Viru Hiremath, Vikas Gaitonde, Naved, Yayati, Ryan and many more (sorry if I missed some important names) who earned a reputation for perfection. The print ads & outdoor stuff they produced were gorgeous and well crafted, with great attention to detail. I was reminded of these when I saw posts from Anantha Narayan about art director C.P. Sajith who passed away recently. I wasn’t fortunate enough to know Sajith but I still remember some of the work from 1PointSize. The ad business has changed to invest more on films & digital. In ad films, the director, production values and perhaps CG play a role in how slickly the ad has turned out. In digital - which is what, mostly Instagram posts with motion graphics? Print craft is dead. One might argue that since the focus of creative folks has shifted to television & digital. And hence different skill sets are required now. But isn’t craft a timeless necessity? #advertising

26

2 Comments