Sujith s

We think the biggest company in the world will be a consumer health tech company a16z Bio + Health <one of the largest VC firms from US> I doubt this will be the case in India. let me share a glimpse of the funding health-tech firms got in past decade 1. PharmEasy: Established as India’s largest healthcare delivery platform, has raised around $1.7 billion 2. Curefit - house of cult : Known for combining fitness, nutrition, and mental health solutions has raised ~$675 million. 3. MediBuddy: A digital healthcare platform providing outpatient, inpatient & corporate wellness solutions secured ~$218.5 million in funding. 4. Innovaccer: A health data analytics company that centralizes medical data to streamline healthcare management raised over ~$150 million. 5. Pristyn Care: A day-care focused healthcare provider specializing in surgeries across multiple disciplines raised~ $177 million 6. HealthKart: With a focus on fitness and wellness products raised ~$196 million 7. Qure.ai: This AI-driven company provides solutions in medical imaging to assist doctors in diagnostics~$125 million in funding. 8. Niramai Health Analytix: Specializing in early-stage breast cancer detection using thermal imaging. 9. Tata 1mg: A digital health platform, now part of Tata Digital. & several others in mental health like Zyla Health & Lissun yes-majority are struggling!! why? I have top 7 reasons> 1. Regulatory Hurdles & Compliances: India's healthcare sector is subject to complex and evolving regulations, which often lack clarity, especially for newer digital health and telemedicine solutions. 2. Fragmented Healthcare Infrastructure: India’s healthcare system is highly fragmented, with a mix of public and private providers that do not always coordinate effectively. 3. Low Digital Health Literacy: Although smartphone usage is high, many patients, especially in rural areas, have low digital literacy. This makes it hard for health-tech ventures to scale solutions that require active user engagement, (telemedicine/app-based services). 4. Limited Health Insurance Penetration: Out-of-pocket expenses are high in India, and many citizens lack health insurance. Health-tech companies that rely on subscription-based or premium services face difficulties in reaching profitability 5. Trust and Adoption Barriers: majority Indians still prefer in-person consultations over digital alternatives due to cultural preferences & trust issues. 6. High CAC: Marketing to convince users of the benefits of digital healthcare solutions can lead to high acquisition costs that are unsustainable, especially for early-stage startups 7. Scalability & Operational Challenges: Operational challenges such as logistics, last-mile delivery, and managing healthcare inventory affect ventures focusing on online pharmacies or telemedicine. what is the solution to overcome these challenges?! #healthcare #startups #founders #india #challenges #consumer

40

10 Comments

📈🩺 Dr. Rishi Aacharya is revolutionizing the healthcare sector with his new book "Doctorpreneur," designed specifically for Indian doctors! Using AI and digital marketing, the guide promises to enhance patient outreach and build thriving healthcare practices. 🤔💡 As tech meets healthcare, it's fascinating to see how AI is not just a tech phenomenon but a real tool driving significant changes in diverse fields! How do you see AI impacting your industry? #Healthcare #AI #DigitalMarketing #Doctorpreneur #Innovation #MedicalProfessionals #HealthTech #MarketingStrategy #Entrepreneurship #BusinessGrowth 🌐 Explore how we integrate AI in marketing at The Alpha Team! [https://lnkd.in/gyKsMFYm]

2

1 Comment

The main problem with telemedicine is that they failed to understand the customer requirement and focussed on easy accessibility over qualitative healthcare. When a person thinks of the doctor, they want a qualitative doctor who can treat them of their disease and not the cheapest doctor. Still telemedicines focus on providing cheapest doctor due to their business model leading to poor quality consultation. The problem is evident in all telemedicine starts including Practo , Tata 1mg etc and not just PharmEasy .

8

That one word you hear with every M&A is synergy. It basically claims that when two entities combine, the effect will be beyond a mere addition of numbers and rather a greater effect. We have seen M&A bets win and fail. From Sun Pharma acquiring Ranbaxy to Mankind Pharma acquiring BSV, Indian pharma sector has quite the record in M&As. Here we discuss the story of Hyderabad-based Gland Pharma. They acquired a European company named Cenexi which has caused more harm than good. Cenexi has hit the profitability of the consolidated entity making the road difficult for Gland Pharma. They are all set to welcome a new CEO in January. A lot of Gland's good days hang on turning Cenexi profitable. Story for The Morning Context Subscribe and read https://lnkd.in/dk2-U3Mw #gland #glandpharma #cenexi #china #india #cdmo #injectable

16

Acculi Labs Pvt Ltd 🏭💗AcculiLyfasOnePAIOApp: (PAIO Exit, Payout) Execution, Brand Migration, Restructuring and Platform Onboarding: DAY-1 A. Platform Organization -There are two primary hubs: a) PALO Hub, which encompasses all the startups. b) My Hub, which encompasses your profile. B. General Information to the EXIT-INVESTORS 1. The exit of the PAIO investors opted for exit, and restructuring of the company has been incorporated into the PALO Platform. 2. User Access has been created and all the exit investors will obtain their platform user access today before 2PM(20-Nov-2024). 3. Please check your email registered with us for the access information. 4. Once you log in, go to the "My Profile"-> My Portfolio Section. All your investments up for exits will be shown in the section. Please check the details. 5. In the Profile section, please update your UPI ID and bank details. 6. By tomorrow(21-NOV-2024), 9AM IST, you will receive a random transaction in your bank. Please login to the app, go to Portfolio, in the Remittance section, and add the amount and utr number in the verification section. Once verified, you shall see "Ready for exit." 7. With Ready for Exit, by 22-NOV-2024, "Source of Remittance," "Buying Back Investor," "Buying Back Investor's Proposal(Which includes their offered amount, date, etc)" shall be reflected. C. If there are conflicts and confusions, or a need of negotiation, or any other Issues: 1. Go to My Hub-> Portfolio->Tickets-> Create a Ticket with the issue. Select "PAIO Exit" as the issue category(this is already set as priority). 2. So, soon as we resolve or address the issue, you will see the reflection on the Ticket Section. D. All other Investors, Including PAIO-IV 1. PAIO-IV investors when you click on your investment card(PAIO-IV), you shall see a "Profit Payout Account" option. Please update and the banking and UPI details there. 2. You shall also see Encryption keys for PAIO-IV certificate, and Profit Sharing Agreement. These two components will start getting reflected by 24-NOV-2024. E. SIP Investors 1. The investment process is not fully automated. Provisional bond of all the 24-month's equity will be available in your profile, just after the first SIP investment. 2. For the SIP, investment payment links will be available, which would provide you immediate feedback through email, as well as encryption key reflection in profile, as well as SIP Portfolio. 3. For company's daily profit, you can go to PALO Hub->Acculi->Home->Quick Sales Entry, and can see company's sales and revenue on real time. When you come back to your My Hub, in portfolio, profit sharing amount of yours will be reflected in real time, and on daily basis. 4. You can withdraw profit yourself, by selecting going to My Profit Account in My Hub and selecting =>Get profit to bank. Sweta Laxminarasimha Reddy is Director of PALO. Reach out to her with any issues you face with the platform till onboarding.

27

3 Comments

Ash Clinic Observed An 66% Spike In Enquiries & Qualified Leads Ratio magnified to 94%. How we did it in just a quarter, let's understand. We divided the campaign efforts into phases:- 1. Awareness about Hearing Problem & It's Acceptance 2. Promoting FREE Hearing Test 3. Invisible Hearing Aids which make the audience feel confident 4. Hearing Expert Consultation 5. Customised Hearing Aids from multiple brands PRO TIPS:- 🔥 Initial approach was to maximize our Impression Share for all the hearing aid brands that we promote using Search Impression Share Strategy 🔥We built a 12-step conditional form to drive qualified leads from META (Check out landing page in comments) 🔥Enabled Shopping Campaigns to tap an inventory space with almost 100% lower CPC & attract users with images although the users journey end by offline purchase as this products are custom-made. 🔥Location Specific Campaigns to drive local traffic 🔥Brand Specific Landing Pages to ensure the users feel more confident about purchasing from a genuine reseller - this led to an increase of conversion rate by almost 35% PS:- We haven't run any Performance Max Campaigns as we have observed quality concerns with the leads for multiple clients. Fear of not being found when the patients are looking out for a remedy? Our LIT team 🔥 ensures you are available on Absolute Google Top whenever users are researching & also keeps the audience aware via different sources & tactics. Kudos to Shristy Pareek & Harsh Lokhandwala for getting top-notch results for the client. 🏆 Want to get more footfalls & enquiries for your clinic? We are just a click away.

25

1 Comment

available https://www.vocso.com/ Website Design Agency - Web Development Company India & USA Summary Here’s a condensed version of the provided content, formatted with emojis: 🌟 Rated 5.0 on Clutch 🔮 Reimagine Growth with Cutting-Edge Strapi Development 🚀 Get started today with our stellar digital architects for your next groundbreaking project 💡 Flexible Software Development Services 📈 Case Study: Workfront increased marketing-qualified leads by 21% through streamlined design and fast execution. 📊 How We Drive Traffic, Leads, and Conversions 🌐 Create Custom Websites: Build trust and a strong online presence. ⚡ Enhance Performance & UX: Improve navigation and speed for better user experience and rankings. ✍️ High-Quality Content: E-A-T strategy for expert, authoritative, trustworthy copy. 🔍 Optimize for Search Engines: Essential Google optimization. 🎯 Drive Quality Traffic: Organic and paid strategies for high-conversion leads. 🔄 Track, Refine & Improve: Use data to enhance what works and cut what doesn't. ❤️ Clients Love Our Work 🏢 Industries We've Helped: Consulting, Manufacturing, Education, Travel, Software 📚 Case Studies: 🇲🇽 Mex-pansion: Seamless web and mobile experience for a Mexican business consulting startup. 🚗 Auto Pins India: UI/UX for a leading spring manufacturer. 🎓 Colleges18: UI/UX and SEO for India's top education portal. 🌍 Onthemovetravel: High-quality tours and services via optimized web design. 🧑‍💻 Optevo: UI/UX for a collaboration platform that simplifies the workday. 📖 Latest Blog & Insights Available for publishing with do follow high authority guest posting #seo #backlinks #guestpost #guestpostingsites #blogging #digitalmarketing #linkbuilding #icopify #linkedin #fiverr #upwork #guru #freelancer #freelancing #domain #domainauthority #ahrefs #semrush #ghufranhaadi #gigs #websites #ebay #linkinsertion #outreach #offpageseo #linksubmission #contentwriting

🚨 #Exclusive: Healthtech Startup MediBuddy To Raise $8.4 Mn In Debt For Acquisitions (To read more, click the article link in the comment section 👇🏽) #Healthtech #Indianstartups #Funding #MediBuddy MediBuddy Inc42 Media

34

1 Comment

Boost Your Business by Boosting Your Health! Know how…. As entrepreneurs, we relentlessly pursue business milestones, often at the expense of our health. I have realized that effectively managing my health isn't just vital for my well-being, it's crucial for my business success. Join my enlightening chat with Dr. Trishala Chopra as we discuss how managing health influences entrepreneurial achievements. Watch now and be inspired to prioritise your health as the foundation of your success! #Startupflux #entreprenuship #HealthManagement #DigitalMarketing https://lnkd.in/gZCQD9AB

11

Uber on Water: A Marketing Lesson from Dal Lake 🌊 When Uber launched shikara rides on Srinagar's Dal Lake, it didn't just innovate—it created a masterclass in localization. Here's what we can learn: 1. Customer-Centric Strategy: Uber adapted to a region's unique culture while maintaining its global brand identity. 2. Experience Economy: Beyond transportation, it's offering a slice of Kashmir's beauty, enriching customer journeys. 3. Market Segmentation: Uber identifies a niche—tourists seeking unique local experiences. 4. Product Differentiation: Transforming traditional shikaras into an Uber service blends convenience with tradition. 5. Brand Localization: Global tech meets Kashmir's heritage, creating a strong emotional connect. This initiative is a reminder: truly great brands adapt and evolve while staying relevant. How can other businesses apply these strategies? Let’s brainstorm!

27

#StartupUpdates: Big Moves in the Startup World!  Navi : Sachin Bansal's Navi surpasses Amazon Pay, now the 5th largest UPI player! #Fintech #UPI Redcliffelabs Hauzrani: Redcliffe Labs raises a whopping $42M in its Series C round! #HealthTech #Funding DailyObjects: DailyObjects secures ₹86 Cr in funding from 360 One Ventures! #Ecommerce #Investment Centricity WealthTech : Centricity raises $20M in a seed round led by Lightspeed, now valued at $125M! #Tech #VentureCapital Zivy :  Zivy secures $1.2M in a pre-seed round to boost AI-driven workplace productivity! #AI #Innovation Stay tuned with #papswapcentre for more updates on the latest in public policy and startup news! Startup Story® MeitY Startup Hub #startupindia Start in UP (Official) Startup.Flanders #StartupFunding #TechNews #Innovation #VentureFunding #InvestmentNews

9

2 Comments

💡 COD Scams on Ecommerce Affecting Sellers and Customers As an ecommerce seller, we recently encountered a troubling COD scam that impacts both sellers and customers. Here’s what happened: Incident Details: 1. A COD order received on our website www.matritva.care was dispatched through Amazon shipping, shipping service was booked through Shiprocket , a third party logistic company. 2. The customer reported receiving the product but in poor-quality packaging with handwritten address on top of it and not the original box we sent. 3. The next day, she received a delivery notification for the same order and was approached by a delivery executive with a suspiciously lightweight package, claiming she needed to pay again. 4. The customer, having already paid, refused and raised concerns. However, delivery attempts and notifications continued over the following days. Modus Operandi of the Scam: 1. Delivery executives reportedly tamper with shipments by stealing the original product. 2. The product is replaced with inferior packaging and delivered to the customer. 3. The original box with label intact but now empty, is returned to the seller marked as “rejected.” 4. The COD payment collected is pocketed by the scammers. Previous Instances: This isn’t an isolated case. In the past, we received fraudulent returns with random items, such as old clothes, replacing our products. Lacking concrete evidence, we couldn’t get claims approved. However, we have once again filed a complaint with Shiprocket, providing sufficient evidence, and are now awaiting their action. Impact: This scam affects: 1. Sellers: Financial loss and damaged reputation. 2. Customers: Breach of trust and inconvenience. 3. Delivery Platforms: Credibility at stake. Takeaway for Sellers: 1. Inspect returns meticulously and document every detail. 2. Communicate with customers to verify suspicious delivery issues. 3. Report all cases of fraud with as much evidence as possible. A Call to Action for Platforms: I urge Amazon and other delivery services to investigate and enhance their systems to prevent such fraud, which erodes trust in the entire ecosystem. Let’s stay informed and work together to tackle these challenges. Have you faced similar incidents? Share your experiences or tips in the comments! Amazon Transportation, Shipping, & Logistics at Amazon Shiprocket Shiprocket Care Shiprocket Delivery Service ShipRocket Support #amazon #ecommerce #shiprocket #codscam #ecommercesellers

5

9 Comments

🚀 7 Crucial Aspects Every D2C Founder Must Prioritize Building a successful D2C brand is about making the right decisions at the right time. Here's a roadmap for prioritizing your focus, ranked by impact: The 100 Crore Decisions 1️⃣ Your Product The backbone of your brand. If the product doesn’t solve a real problem or deliver on its promise, nothing else matters. 2️⃣ Your Positioning & Audience Nail your narrative and know exactly who you’re speaking to. Great brands don’t sell to everyone—they build deep connections with their audience. 3️⃣ Your Offer & Price Point The sweet spot between perceived value and affordability. Craft offers that feel irresistible yet sustainable for your margins. The 10 Crore Decisions 4️⃣ Your Ad Creative Creative is the engine of growth. Great hooks, vernacular appeal, and testing are the key to unlocking better CTRs and conversions. 5️⃣ Your Email Popup/First-Party Data Capture The long-term goldmine. A seamless way to capture intent from your visitors is non-negotiable. 6️⃣ Your Email & SMS Follow-Ups Retention is the secret to profitability. Nurture leads and customers with smart automations that convert interest into loyalty. 7️⃣ Your Content & Brand Build a voice and a story people love to follow. A strong brand differentiates you when everything else feels like a commodity. 💡 Focus matters: The first 3 are game-changers—they're worth 100 crore decisions. The last 4 are essential but won’t move the needle as dramatically—they're 10 crore decisions. 🌟 Everything else? Probably not worth your time. Let go of distractions. Delegate, automate, or ignore anything that doesn’t serve these priorities. Let’s create brands that don’t just survive—they thrive. 💪 #D2C #FounderMindset #BrandBuilding #Prioritization

5

3 Comments

📢 When PR Clouds Accountability: Zomato’s Controversial Moves Zomato has always been known for bold PR strategies, but its recent post for a Chief of Staff role, requiring a ₹20 lakh "donation," has stirred debates around privilege, ethics, and workplace equity. While the posting grabbed headlines, it coincided with unsettling revelations about mysterious food outlets operating on the platform in Chandigarh. Reports suggest these outlets, often selling overpriced single-meal items, are suspected of laundering illicit activities, potentially linked to drug distribution. A delivery partner whistleblower revealed these "restaurants" lacked operational kitchens or legitimate food preparation practices, raising red flags about Zomato’s due diligence processes​​. The timing of the flashy job announcement appears strategic—possibly deflecting attention from the scandal. As one of India’s leading platforms, Zomato’s credibility depends on ensuring transparency, curbing exploitation, and addressing such grave allegations with urgency. PR stunts may draw short-term applause, but trust is built on consistent accountability. As businesses embracing ESG frameworks, we must ask: Is marketing being prioritized over responsible operations? What lessons can we draw on balancing brand growth with ethical responsibility? #IntegrityOverImage #ESGMatters #TransparencyFirst Would love to hear your thoughts on how brands should handle such situations!

3

📢PAIO-I, II(Top UP) Updates of Acculi Labs Pvt Ltd:- Valuation and PAIO Conversion 🎯Objective The time has come to share with you the big news, and the the day you waited so egarly. You have supported us with your time, money, emotions, intellect and with every possible other supports. 🗞️The Big News Starting our journey with a valuation of ₹15Cr in 2020, today the company has attained a valuation of ₹196Cr based on our growth, unit economics, improved D/E and EBITDA, Patents, and assets. A big cheers🥂 and thanks 🙏 to all of you for being part of the journey. 🪙PAIO And Acculi Labs Journey🚶 and Statistics📊 1. In June-July 2021, after the COVID-19 second wave, we invited you to be part of our growth journey by becoming part of Acculi Labs through our CCD instrument PAIO. 2. In PAIO-I, ₹91,56,000 was raised from 114 investors out of the ₹3.2 Cr subscribed(Total subscription 193). 3. This followed by a Dec2021 Round of PAIO-II, which was the top-up round. Investment of ₹22,30,000 was raised from 24 investors, amongst whom many were the investors of PAIO-I. 4. Valuation of the company at the time of PAIO-1 was ₹15 Crore. 4. In December 2022, we went for our intermediate valuation was ₹24 Crores. In that valuation, we raised a small equity round of ₹9.02L from 12 investors. 5. In Mar-2024, we anounced our 4th round of PAIO, ie PAIO-4, which is a profit sharing based growth fund. 6. So far, 131 investors have invested a total sum of ₹1,48,02,950 in PAIO, diluting 44 equities, and against 11,297 debentures. PAIO-4 debentures are not yet being issued. 🫳🏻 The Promise 1. In PAIO-I, II we promised a non-compounding Annual interest of 15% on the principle added on the principle on the third year. Then providing a discount of 20% on the valuation for the conversion. (if you had invested ₹10k into the company, that would be considered as ₹14.5k today. At ₹64Cr Hypothetical valuation, PAIO investors valuation would have been ₹51.2 Cr, and total 35,311 Shares would have been maintained at ₹14.5k/share. So, after conversion, each share would have a value of ₹18.12k, giving you a total gain of 80% on capital). 📢Anouncement(PAIO-I,II) CCD Bonds to Equity Conversion📃➡️📜 To keep up to our trend of underpromise and over delivery: 1. We have decided to give a 33.3% Annual bonus instead of 15% on your capital. 2. We are converting the CCDs to equity at 45% discount instead of 20%. 3. That means for each ₹10k investment, the capital will be ₹20k(3 years X 33.3%) and net valuation of company for the investors will be ₹107.8 Cr. 4. So the company will have 1,07,800 shares. 5. So, 1 debenture holder(₹10k) investment shall hold two shares. 6. Post conversion, each shares will be valued ₹18.1k. Therefore the net value of value of your investment in Acculi would be ₹36k, giving a 260% wealth gain. 🧩Process A detailed email is communicated to all the investors on 20-7-2024. (Please ping me if you have not received the email).

44

17 Comments

Nitashh Healthcare Marketing Solutions offers a comprehensive suite of digital marketing services tailored specifically for the healthcare sector. Here’s an overview of what they provide and how it can impact clinical practice: Overview of Nitashh Healthcare Marketing Solutions - Holistic Approach: Nitashh is recognized as India's first holistic medical marketing agency, operated by professionals with backgrounds in medicine and premier institutions like IIT and IIM. This unique combination allows them to understand both the healthcare landscape and effective marketing strategies. - Digital Marketing Services: Their offerings include: - Social Media Marketing: Engaging potential patients through platforms where they spend their time. - Search Engine Optimization (SEO): Improving online visibility to attract more patients. - Lead Generation: Strategies to convert interest into appointments. - Content Creation: Developing informative and engaging content that resonates with patients. Benefits for Clinical Practice - Enhanced Patient Engagement: By utilizing advanced digital strategies, healthcare providers can improve patient interaction, leading to better patient retention and satisfaction. - Increased Revenue: Effective marketing can drive more traffic to healthcare facilities, thereby increasing patient volume and revenue streams. - Brand Awareness: Establishing a strong online presence helps clinics and hospitals differentiate themselves in a competitive market, promoting their unique services and specialties. - Data-Driven Strategies: Nitashh utilizes technology and data analytics to tailor marketing efforts, ensuring that resources are allocated efficiently for maximum impact[. Conclusion Partnering with Nitashh Healthcare Marketing Solutions presents an opportunity for healthcare providers to enhance their clinical practice through innovative marketing strategies. By focusing on patient engagement and leveraging digital tools, healthcare professionals can create meaningful changes in their operations and outreach efforts.

1

1 Comment

Nitashh Healthcare Marketing Solutions offers a comprehensive suite of digital marketing services tailored specifically for the healthcare sector. Here’s an overview of what they provide and how it can impact clinical practice: Overview of Nitashh Healthcare Marketing Solutions - Holistic Approach: Nitashh is recognized as India's first holistic medical marketing agency, operated by professionals with backgrounds in medicine and premier institutions like IIT and IIM. This unique combination allows them to understand both the healthcare landscape and effective marketing strategies. - Digital Marketing Services: Their offerings include: - Social Media Marketing: Engaging potential patients through platforms where they spend their time. - Search Engine Optimization (SEO): Improving online visibility to attract more patients. - Lead Generation: Strategies to convert interest into appointments. - Content Creation: Developing informative and engaging content that resonates with patients. Benefits for Clinical Practice - Enhanced Patient Engagement: By utilizing advanced digital strategies, healthcare providers can improve patient interaction, leading to better patient retention and satisfaction. - Increased Revenue: Effective marketing can drive more traffic to healthcare facilities, thereby increasing patient volume and revenue streams. - Brand Awareness: Establishing a strong online presence helps clinics and hospitals differentiate themselves in a competitive market, promoting their unique services and specialties. - Data-Driven Strategies: Nitashh utilizes technology and data analytics to tailor marketing efforts, ensuring that resources are allocated efficiently for maximum impact[. Conclusion Partnering with Nitashh Healthcare Marketing Solutions presents an opportunity for healthcare providers to enhance their clinical practice through innovative marketing strategies. By focusing on patient engagement and leveraging digital tools, healthcare professionals can create meaningful changes in their operations and outreach efforts.