Megha Goyal

Watch our Director, Tarun Joukani, STAAH in conversation with Amrish Rau, CEO, Pine Labs. Watch full episode here: https://lnkd.in/gAhi5TqN #TalktoTarun #hotels #hoteltechnology #hospitality #hospitalitynews #hospitalitytech #hospitalitytips #pinelabs #singapore #fintech #paymentgateway

25

On hindsight. I am not a legacy Jaguar customer or even a fan of automobiles. I am unlikely to be a future customer of such brands too. It’s obvious that social media commenters are not privy to discussions on brand strategy but when has that become a barrier for spouting opinions?:) I too did a double take and reacted negatively to the initial teaser and re-brand. Here are some random observations, looking back on the events of last few weeks. 1. It appears that Jaguar has chosen to abandon their current base and build a new audience. It now feels right, having read about the sales decline over the years 2. Time will tell if the the future designs and the value proposition in electric vehicles appeals to the intended new audience. And can build a significant long-term business for the company.  3. Going by what I read, the designs unveiled in Miami are ‘directional’ and not necessarily the final commercial production line. Much like high-fashion where what is displayed on the ramp is not meant for sale - it is just a show of creativity in that domain. 4. ‘Everybody is talking about it’ is still not a valid justification for campaign success. ‘Any publicity is good publicity’ is not true for all brands 5. The company CEO admonishing negative social media commentary (initially) is not a prudent move. It’s the nature of the beast to invite comments from all - one can’t prevent it. The social media team handled the flak earnestly - at least on X.  6. 'Those who can never afford a Jaguar are commenting' is also a futile take. Similar thing happens with iPhone & Apple products right from the 'Mac vs PC' days 7. Does the intended new target audience (younger, going by the teasers) have the money to afford a Jaguar? Am not sure. 8. Should legacy brands breakaway completely from the imagery and brand associations of the past? As with most issues related to marketing & advertising, ‘it depends’ seems to be the right answer. We don’t know the thinking, but probably a ‘half-way house’ option (a little of the past and a little bit futuristic) was seen as sub-optimal. They chose to go for the riskier option of a totally new path. In India HMT had its loyal audience who’ve moved on. Which other legacy brand (in any category) has taken a similar path as Jaguar in terms of breaking away from the past to appeal to a new audience?  #marketing #advertising

26

6 Comments

As the festive celebrations of Diwali come to an end and we return to our work today, let’s remember and take forward the values and learnings from this vibrant and joyous season.. Beyond its vibrant lights and festivities, Diwali reminds us of the essence of illumination—bringing light to others, fostering unity, and building a foundation of optimism. 💪Core Values to Embrace: 1. Integrity: Just as Diwali celebrates the victory of good over evil, let’s uphold integrity in our work. Every action we take should reflect honesty, transparency, and a commitment to ethical practices. 2. Gratitude and Teamwork: Diwali brings families and friends together, emphasizing community. Let’s extend this spirit to our teams, appreciating each other’s contributions and working cohesively towards our shared goals. 3. Perseverance: Diwali celebrates resilience—the triumph of light over darkness. As we approach our tasks, let’s tackle challenges head-on with determination, turning obstacles into opportunities for growth. 4. Innovation and Renewal: Just as Diwali is a time to clean, renew, and begin anew, it’s also an invitation to bring fresh perspectives and creative ideas into our work, continuously adapting to stay relevant and effective. As we embark on the post-Diwali journey, let’s harness these values as our guiding lights, ensuring our work reflects both purpose and passion. By integrating the principles Diwali symbolizes, we set ourselves on a path of sustained success, continuous learning, and meaningful contributions🙏🏻

9

Thrilled to share my recent interview with The Economic Times!!! We covered everything from the #ETRetail conference to the biggest issues in retail and how Netcore is partnering with Retail & D2C brands to solve them. Take a look and see how we're shaking things up at Netcore Cloud #Retail #D2C #Netcore #RetailSolutions #Innovation #ETRetailConference

39

Will the 3C’s- Capacity, Capability, and Culture play a pivotal role in shaping the future of Indian businesses? Sometime back I was a part of a panel discussion on CNBC-TV18 that focused on this important question. Did you know that recent studies have shown that- 1. 85% of Indian businesses see scalability as a top priority in their growth strategy, but only 30% feel fully prepared to handle the rapid changes in demand. 2. Companies that actively invest in employee capability development report a 24% increase in overall productivity. 3. Culture is a key differentiator- organizations with highly engaged employees are 21% more profitable than their competitors. So, yes, the 3Cs—Capacity, Capability, and Culture—form the foundation for creating resilient, adaptable, and high-performing organizations. Watch the full video for detailed takeaways. Thank you, Deloitte and Anandorup Ghose, HTMedia and Paras Kaushik for your insights on the topic, and thank you CNBC-TV18 and Mugdha Kalra for enabling a fresh and innovative take on the topic! #leadership #businessgrowth #talent #culture #skilling #technology

26

1 Comment

Ready to gain some valuable insights and learnings from fellow marketers!

23

BFSI sector is undergoing a digital transition. Cloud and datacenter technologies driven by AI, cloud transformation, and sustainability are changing the landscape and shaping the entire finance ecosystem. CtrlS Group is at the forefront of enabling the growth for the BFSI organisations in their digital transformation journey. #bfsi #finance #cloud #datacenters #ai #technology #sustainability #digitaleconomy

11

Ready to make your festive campaigns stand out? Learn how to create deeper engagement with your audience. Register for the webinar today - https://bit.ly/3B9XQcA #TimetoDoBig #TruecallerBusiness #CustomerExperience #Webinar

11

In the realm of Demand Gen campaigns, we recently engaged in a transformative audit led by the renowned YellowKyte, with the able guidance of Siddharth Sharma and Ravikant Rana. Their proactive approach was a breath of fresh air, delivering a comprehensive report well within our agreed timeline. Their keen insights helped us pinpoint gaps in our strategy and swiftly remedied post-audit. The entire process was seamlessly executed, offering valuable insights that enriched our understanding of campaign dynamics. In short, working with them was both efficient and enlightening. #DemandGen #B2B #DigitalMarketing #GoogleAds #LinkedinAds

18

3 Comments

To unleash the full potential of #MarTech requires a delicate balance between functionality and efficiency. In India's burgeoning MarTech scene, the imperative to rein in costs while maximizing impact has never been more pressing. This paradigm shift demands a strategic approach, from a deep understanding of customer behavior to informed tool selection and deployment. Modular implementation of the MarTech stack ensures seamless integration and scalability, for maximizing efficiency. A MarTech stack is essentially a stacked-up software, requiring integration of the north and southbound systems. We, at Comviva, help our customers through a middle interface, called a universal integration gateway to simplify this process. As we navigate this evolving landscape, let's strive for synergy between comprehensive solutions and specialized tools, where efficiency reigns supreme and every investment yields maximum returns. This #MartechDay, I shared my thoughts with ET BrandEquity, read more here: https://bit.ly/4b6kWOh

22

Explore how open and click rates differ between the United States and India across industries. Learn how cultural nuances, mobile optimization, and personalization play key roles in email marketing success. 👉 Read more in our blog: https://lnkd.in/gGAzxKZ2 #EmailMarketing #OpenRates #ClickRates #USvsIndia #CustomerEngagement #DigitalMarketing

5

Protecting Emerging Businesses from Cyber Threats: Expert Insights from Airtel Business Amit Chaudhary #AirtelBusiness #AirtelSecureInternet #SecuritySimplified #CyberThreat #CyberSecurity #SOC #EmergingBusiness #Malware #Databreaches #Cyberattack #CybersecurityStrategy

24

Meet us at our stall to know When it comes to 𝐜𝐲𝐛𝐞𝐫𝐬𝐞𝐜𝐮𝐫𝐢𝐭𝐲, Seceon Inc. leads with a 𝐮𝐧𝐢𝐟𝐢𝐞𝐝 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦 and superior efficiency. how we compare: 𝐔𝐧𝐢𝐟𝐢𝐞𝐝 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦: 𝐒𝐞𝐜𝐞𝐨𝐧:All-in-one "SoC in a Box" (TI, SIEM, SOAR, UEBA, NTA, IDS/IPS) – eliminating the need for multiple tools. 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫𝐬: Siloed, standalone tools requiring costly add-ons. #CyberSecurity #InfoSec (Information Security) #CyberSec #DataSecurity #CyberAwareness #ThreatDetection #CyberRisk #ZeroTrust #Ransomware #Phishing #EndpointSecurity #ThreatIntelligence #NISTCompliance #GDPR #CISControls #ISO27001 #HIPAACompliance #SOC2 #HealthcareSecurity #FinancialCybersecurity #CloudSecurity #IoTSecurity Seceon Inc. Chandra Shekhar Pandey Vinay Ojha Argha Bose Jui Shah

17

See you all at The event to know more about The Seceon Inc. team greatly values our partnership with partners Together, we are "Modernizing Cybersecurity for the Digital Era" for thousands of customers at an affordable cost. Just ask any of the thousands of customers using our platform or those who have transitioned from silo-based SOC solutions to our platform-based MSSPs. • ✅ 99.95% Threat Coverage: Comprehensive visibility, proactive detection, and playbook or auto containment/elimination. • ✅ 60% Cost Savings for large customers. • ✅ 78% Cost Savings for small and medium businesses, with comprehensive multi-layer security. • ✅ Continuous compliance and security posture improvement. Seceon Inc. Vinay Ojha Chandra Shekhar Pandey Jui Shah Pooja Suryawanshi Bikas Kumar Ritu Gehlot Jocelyn Joy Pushpendra Mishra Smit Kadakia Argha Bose

37

THE BATTLE BETWEEN PUBLIC WI-FI AND TELCOS / ISPs. WHO SHOULD WIN? Caught this story in ET this morning highlighting that PM-WANI has muted impact. That's the Prime Minister Wi-Fi Access Network Interface that was envisioned by the government to create 10 million Wi-Fi hotspots across the country by 2022. Totally understandable where the Telcos are coming from. They're already burdened by the infamous Universal Service Obligation Fund (USOF) as well as AGR dues (including exemption of service tax on additional AGR dues). Their worry is that free Wi-Fi hotspots would eat into their pre-paid / re-charge revenues as people would use PM-WANI hotspots when and where possible. While bridging the digital divide is a laudable step and must be encouraged, one must also remember that most Indians use free Wi-Fi to download music and movies (that consume high data). We saw this happen at the railway stations that had free Wi-Fi service from Google (a service that ended in 2020). Data from that showed that the bandwidth was primarily used for entertainment purposes. Nevertheless, the argument in favour of a free Wi-Fi service remains strong - something needed and beneficial to the very poor, to help enhance access to education and spur economic activities. Also, the logic by the Telco's that the spread of affordable broadband services by them negates the need for PM-WANI is not right. The digital divide still exists, particularly affecting women and children. Overall, only 52% percent of Indians had access to the internet in 2022 (for at least one full month). Free and safe Wi-Fi in India also makes for a strong case in the context of travel and tourism (in addition to just narrowing the digital divide). My suggestion would be for the government to disband the USOF fund and AGR dues and instead use the USOF fund to pay the Telcos to help set up PM-WANI hotspots across the country. Alternatively, let the status-quo remain but lease spectrum from the Telcos for PM-WANI and pay them a fair rate. Or offset it against spectrum costs (which are prohibitive and still akin to daylight robbery). Restructuring rather than disbanding the PM-WANI service can cater to both Telco's and consumer interests, maintaining a balance in this ongoing debate. Both DoT and COAI need to work towards a solution that benefits all, keeping both, long-term commercial and national interests in mind! #Airtel #Jio #Telecom #Wi-Fi #DigitalAccess

5

2 Comments

Gartner latest report on India's commercial messaging market is a must-read for professionals in the business messaging industry. The insights highlight a market projected to exceed $3.2 billion by 2028, primarily fueled by the rapid expansion of advanced messaging channels such as #RCS and #WhatsAppBusinessapi Stay informed and explore the full article from The Economic Times for valuable details. 🔗 https://lnkd.in/gj3utcfy

5

Bharti Airtel and Google Cloud on Monday entered into a long-term partnership to accelerate cloud adoption and deploy generative artificial intelligence (GenAI) solutions in India.... Read More At:- https://lnkd.in/g-7zy6ax Google Cloud Bharti Airtel Services #BhartiAirtel #Partnership #artificialintelligence #GenAI #india #news #NewsUpdate #newsfeed #dailynews #IBWNews

1