Megha Sharma

Changing Dynamics of Supply Chain in Retail: An insightful presentation by Radhakrishnan K, Director at StarQuik, a TATA Enterprise) The retail world is transforming before our eyes! As customer preferences shift and technology advances, the entire retail process is evolving, often in ways we don’t fully notice until they become significant. Quick commerce (QC) is at the forefront of this change, promising rapid delivery at competitive prices. But this disruptor isn’t without its challenges—when costs rise and delivery times shrink, it can create unsustainable pressures on businesses. While e-commerce continues to grow, especially in areas like Kirana stores, it still has room to adapt. Modern trade remains steady, proving that there’s still a vital place for traditional retail in this new landscape. K. Radhakrishnan highlights three key shifts driving this evolution in India’s retail market: 1. Aspiration: Consumers are reaching for more, aiming beyond their current means. 2. Affordability: With increasing disposable incomes, purchasing power is on the rise. 3. Access: Quick, easy access to products means geography is no longer a barrier. As these factors reshape supply chain operations, businesses must strike a balance between speed, cost, and sustainability. Quick commerce is redefining expectations, but traditional retail models are still essential in meeting broader market needs. #ReTechCon2024 #RetailTech #FutureTech #Technology #Event #Conclave #Retailer #Brand #OnlineShopping #OnlineRetail #RetailStores #RetailShop #RetailMarketing #Learning #Insight

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🚨 EXCLUSIVE Aditi Shrivastava breaks down Meesho's numbers for the first half of FY25: 🛍️Annualised recurring revenue: > $1 billion 🛒 Net merchandise value: Rs 14,251 crore ⬆️ 29% (y-o-y) 📌 Revenue: Rs 4,405 crore 24% 📌 Loss: Rs 41 crore The Arc Analysis: https://lnkd.in/g9tGkCS4 We're ON IT.

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Breaking Down Barriers - Why Omnichannel is the Future of Retail “As the retail landscape continues to evolve at a breakneck pace, omnichannel fulfillment has emerged as a key determinant of which brands thrive and which fall behind. The blending of online and offline retail is no longer a nice to have. We’ve moved past the point of omnichannel fulfillment being optional. It is now the only way forward. All of the world’s retail bigwigs have recognized that seamless integration between online and digital channels is the future.” https://lnkd.in/gKR9YfhR ClickPost #RetailTrends #future #omnichannel #OmniChannelRetail

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"Divide and Conquer: A Customer Segmentation Approach 🎯 Ever wondered how retail giants tailor their strategies to cater to different customer needs? That's where customer segmentation comes into play! 📊 My friend Aditi Kaushal and I embarked on a data-driven journey to explore a US retail store's customer base. We segmented customers based on various factors, including demographics, purchase behavior, and product preferences. By analyzing this data using dashboards and Excel, we were able to uncover valuable insights and trends. To gain even deeper understanding, we leveraged IBM Cognos, a powerful analytics tool. This enabled us to identify distinct customer segments and their unique characteristics. Armed with these insights, we were able to provide actionable recommendations for the retail store, such as: Customized Marketing Campaigns: Tailoring marketing messages and promotions to specific customer segments to increase engagement and conversion rates. Personalized Product Recommendations: Suggesting products that align with each customer's preferences, enhancing the shopping experience and driving sales. Optimized Inventory Management: Ensuring that the right products are available at the right time, reducing stockouts and improving customer satisfaction. Targeted Loyalty Programs: Developing loyalty programs that reward and incentivize valued customers, fostering long-term relationships. Check out our presentation #CustomerSegmentation #DataAnalytics #Retail #IBMCognos #Insights #Recommendations #BusinessStrategy #DataDrivenMarketing #PersonalizedExperience #InventoryManagement #LoyaltyPrograms #LPU #MSB

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👉 Highlights: Insights with NIQ – Executing with Excellence. Vijay Udasi, Head of Analytics – India at NIQ, sheds light on a crucial dilemma: Expansion vs. Increasing Store Openings. Did you know the secret sauce behind the fastest-growing companies? It’s a blend of targeting the right stores and winning in-store! Key Takeaways: - 11 out of 15 companies expanded their reach in the top 80% of FMCG stores, enhancing their average assortment. - Targeting the right stores can lead to a whopping 33% sales uplift for brands. - With 29% of FMCG stores driving 80% of total sales, it’s clear: strategic store placement is a game-changer! Stay tuned for more insights and join the conversation on how to execute with excellence. #NIQInsights #RetailExcellence #FMCG

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Can product managers pre-empt the market? At HSB, our MBA with specialisation in Product Management prepares you to navigate the competitive landscape, ensuring your strategies maximise profits and outmanoeuvre the competition. Hear it from Prof. Gopal Naik, Faculty, HSB, Professor, IIM-A and IIM-B, as he explains the market’s high stakes with an example. #HSB #HSBInnovation #knowledge #leadership #mentor #mba #manager #productmanagement #productmanager #leadershipskills #FutureLeaders #entrepreneurship #professional #career #innovation #learnwithexperts #insights #networking #product #userexperience

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Based on IDC data on price segment-wise shares, here are my observations: 1. The Entry Level segment has declined since Q2 2023. Analysts feel it should go up with the collaboration between chipset vendors and brands through their offering of sub Rs. 8500 5G smartphones. I have written a lot on the fact that I am not very confident of the success of this thought. To me in the long run the segment will decline. 2. The share of the basic segment in Q2 2024 was the same as in 2023. It did show a bit of a spike in Q1 2024. However, I would expect it to remain in this range or rather go down as and when 5G devices below Rs 8500 get launched. Being the largest it makes sense for brands to get their volumes from here. 3. The Entry premium segment has shown a good jump being an upgrade segment for the existing Basic category 5G customers and I would expect it to grow further. There is an opportunity for brands to target this segment which happens to be the second largest in volumes. 4. The Mid Premium segment is a small segment that has been between 3-5% since 2022. In Q2 2024 the entry Premium segment was pushed up at the cost of the Entry segment. I would expect something similar to happen here with a rise in the Mid Premium segment though in small %’s. 5. The premium segment has primarily N-1 and N-2 models of iPhones with some quantities of Samsung and OnePlus. This segment should also not grow and as such can be avoided by other brands till such time that they uplift their brand image. 6. The Super Premium segment is basically a segment for iPhones and Samsung presently. We can see it from the fact that its contribution came down from 9% to 7% between Q1 and Q2 2024 as both iPhone and Samsung sales in this segment took a hit. It will rise again in Q3, Q4 and Q1 when Apple and Samsung launch their new range of high end devices. 7. Vivo is the only brand which appears in the top 3 between the Basic and the mid premium segment

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Join us for a chat about your Meesho experience! 🌟 Nikita Chouhan and I are eager to hear from you as we work to enhance Meesho for both customers and resellers. Share your insights, help shape the future of shopping, and get an exclusive peek at our research findings. Interested? DM or comment below to connect! ✌🏻 Product Space

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The government has shot off queries to senior ecommerce executives to understand the ownership structures of quick commerce firms and their dark stores. The chief executive of one of the top three quick commerce firms told us that he recently briefed commerce and industry minister Piyush Goyal and his team on the nature of investors in the firm and its long-term plans. #quickcommerce #darkstores #ecommerce #onlineshopping #fastdelivery #ETretail #latestnews

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Zepto's innovative approach to brand recall! They've introduced catchy audio cues for select products, making shopping more engaging. Try adding GO DESi Pops to your cart to experience it! Kudos to the Zepto team for this clever move! Has anyone else discovered other products with audio nudges on Zepto? Share your finds! #marketinginnovation #brandrecall #ecommerce #sensorymarketing

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"Divide and Conquer: A Customer Segmentation Approach 🎯 Ever wondered how retail giants tailor their strategies to cater to different customer needs? That's where customer segmentation comes into play! 📊 My friend Anshul Pabla and I embarked on a data-driven journey to explore a US retail store's customer base. We segmented customers based on various factors, including demographics, purchase behavior, and product preferences. By analyzing this data using dashboards and Excel, we were able to uncover valuable insights and trends. To gain even deeper understanding, we leveraged IBM Cognos, a powerful analytics tool. This enabled us to identify distinct customer segments and their unique characteristics. Armed with these insights, we were able to provide actionable recommendations for the retail store, such as: Customized Marketing Campaigns: Tailoring marketing messages and promotions to specific customer segments to increase engagement and conversion rates. Personalized Product Recommendations: Suggesting products that align with each customer's preferences, enhancing the shopping experience and driving sales. Optimized Inventory Management: Ensuring that the right products are available at the right time, reducing stockouts and improving customer satisfaction. Targeted Loyalty Programs: Developing loyalty programs that reward and incentivize valued customers, fostering long-term relationships. Check out our presentation to learn more about our customer segmentation journey and the valuable insights we discovered #CustomerSegmentation #DataAnalytics #Retail #IBMCognos #Insights #Recommendations #BusinessStrategy #DataDrivenMarketing #PersonalizedExperience #InventoryManagement #LoyaltyPrograms #LPU #MSB

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Ecommerce giant Meesho has strategically expanded its board by appointing four new independent directors: Hari S Bhartia, Kalpana Morparia, Rohit Bhagat, and Surojit Chatterjee. Each of these leaders brings a wealth of experience and diverse perspectives, strengthening Meesho’s vision under the leadership of cofounders Vidit Aatrey and Sanjeev Barnwal. Hari Bhartia, the founder and co-chairman of Jubilant Bhartia Group, along with Kalpana, former JP Morgan executive, Rohit, who holds significant roles at PhonePe and Franklin Templeton ETF Trust, and Surojit Chatterjee, the founder of Ema and former Coinbase executive, are set to play pivotal roles in driving Meesho’s growth and innovation in the competitive ecommerce sector. This expansion of Meesho's board comes as the company continues to secure significant investments, including a $275 million funding round earlier this year. With the support of key investors like Prosus Ventures, Peak XV Partners, Elevation Capital, and SoftBank Investment Advisers, Meesho is poised to reach new heights in the Indian ecommerce landscape. The board now boasts a powerful mix of industry veterans and visionary leaders, ensuring that Meesho remains at the forefront of ecommerce innovation. #Meesho #Ecommerce #Leadership #BoardOfDirectors #HariSBhartia #KalpanaMorparia #RohitBhagat #SurojitChatterjee #ViditAatrey #JubilantBhartiaGroup #JPMorgan #BlackRock #EmaAI #Innovation #Investment #startup77

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Calling all Mumbai Product Enthusiasts! 🚀 Product Tank Mumbai is excited to host an exclusive, value-packed 2-hour session with Aakash Gupta, a Global Leader in Product Management! 🎤 Meet Aakash Gupta Former VP of Product at Apollo. io, Aakash has shaped how millions think about product. Through Product Growth, he's built one of the world's most vibrant product communities, turning complex frameworks into career-changing insights. ✨ What’s in it for you? → Unfiltered insights from Aakash's journey in product → Real, interactive discussions you won’t find on LinkedIn → Practical strategies to bring your product vision to life → Actionable growth strategies for immediate impact → Networking with some of Mumbai’s sharpest product minds 💫 Who should attend? → This is a must-attend if: → You’re building the next big thing in tech → Your job title says you are a Product Manager, Startup CEO, Product marketeer or Product Designer → Growth and scaling strategies keep you up at night → You’re ready to take your product game to the next level 🌟 Why this matters: Every game-changing product begins with the right conversation. Join us for insights that go beyond theory and connect with the real builders driving product innovation today. 🎯 Spots are limited – don’t miss out! Entry Fee: Free Let’s connect, learn, and take our products to new heights together! Joining link in the first comment. Aakash Gupta Priya Roy #Mumbau #productmanagement #ProductTankMumbai #startup

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Blinkit is taking on the ecommerce players like Myntra Fashion and AJIO.com , and of course partly competing with e-tail giants like Amazon Business as well. This Quick Commerce Vs Ecommerce battle is interesting. Cost-efficiency or Fast, On-Demand service? How is it going to shape the future of Retail? Let us wait and see

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++Connects

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📈 In 2024, 78% of D2C brands in India saw a significant increase in profitability by optimizing their supply chain frameworks. A well-designed supply chain isn’t just the backbone of a D2C brand—it’s the driving force behind sustained growth and customer satisfaction. In the fast-paced D2C landscape, your brand’s ability to adapt to market shifts, control costs, and maintain quality hinges on a robust supply chain. 🚀 Why It Matters: In the direct-to-consumer business model, the supply chain offers enhanced control and flexibility, allowing brands to respond swiftly to changing consumer preferences. It’s the key to delivering a seamless customer experience, from product customization to on-time deliveries. 🔍 What’s at Stake: The D2C model bypasses traditional retail channels, giving brands complete control over their product journey—from manufacturing to customer engagement. But this autonomy also comes with challenges. Without an optimized supply chain, D2C brands risk losing their competitive edge, facing logistical issues, and struggling with sustainability. 💡 Best Practices: Successful D2C brands invest in strong supplier relationships, robust inventory management, and data-driven decision-making. They leverage advanced technologies like ERP, CRM, and TMS to streamline operations and enhance customer satisfaction. 🌐 The GrowthJockey Advantage: At GrowthJockey, we specialize in crafting end-to-end supply chain management solutions tailored for D2C businesses. Our expertise helps brands navigate complexities, scale efficiently, and achieve profitability by ensuring their supply chain framework is agile, sustainable, and data-driven. 🌍 Ready to transform your D2C brand with a winning supply chain strategy? Let GrowthJockey be your partner in success. Connect with us today! https://lnkd.in/gR3FzcDi #D2C #SupplyChain #GrowthJockey #BusinessSuccess #CustomerExperience #Logistics #DataDriven

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Delhivery's AI-driven RTO Predictor is revolutionizing D2C brands' logistics operations by effectively minimizing return shipments. With over 4,800 D2C brands benefiting from this solution, including Heads Up For Tails, HealthKart, W for women , and Be Minimalist, Delhivery is significantly reducing return costs. This innovative predictor, introduced earlier this year, is accessible to all D2C brands across various sales channels, irrespective of their shipping partners.  By integrating RTO prediction during checkout, brands can mitigate return risks and optimize shipping strategies. CXOtv news | Techplus Media | Techplus Media Group  Kalpana Singhal | ANUJ SINGHAL | Naveen Singhal #CXOTVDailyNews / #CXOTVnews Read the full news article at: https://lnkd.in/gXaSajkE #Delhivery #AI #Logistics #D2C #RTO #Predictor #Ecommerce #India #MachineLearning #DataInsights #Redseer #Testimonials #HeadsUpForTails #Healthkart #WforWoman #BeMinimalist #COD #ConversionOptimization

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🚨 Meesho adds four independent directors to its board 👨‍💼 👩‍💼 1️⃣ Ecommerce unicorn Meesho has appointed four independent board directors with decades of experience in financial services, corporate governance, operations and technology. 2️⃣ The addition of Hari S Bhartia, Rohit Bhagat, Kalpana Morparia and Surojit Chatterjee aligns with Meesho’s move to change its domicile from the US to India before a stock listing on the domestic exchanges. 3️⃣ Independent directors play a crucial role in this process by ensuring compliance and financial oversight. They also provide strategic guidance and help set long-term goals. Article link in comments 👇 #governance #board #directors #startups #commerce #retail #india #meesho

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