Babu Chakraborty

Academic research paper by Muskan Hardwani at Peak Potentia. Examining the shift from traditional marketing to online platforms through the lens of economic theories concerning market efficiency and resource allocation . #peakpotentai #academicresearchpaper #researchpaper #traditionalmarketing #onlinemarketing #lens #economictheories #resoucrce #marketefficiency

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Discover the true essence of MarketingFridays with Nyiko Chauke, the founder himself. Are you curious to know more? Watch this reel and uncover the magic behind our platform.

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Today, I had the privilege of participating in an engaging webinar titled "AdTech Fundamentals: Innovations & Possibilities in Advertising". 🏆 It proved to be a realme and insightful session. Excitedly anticipating more enriching sessions like this in the upcoming days. 🚀 Big thanks to Keeron for orchestrating such an impactful event and a special acknowledgment to Tanvir Hashem Bhuiyan Vai for delivering an amazing presentation. 👏 In this webinar session these topics was covered: > The evolution of the advertising industry > Demystifying programmatic ads (DSP, SSP, DMP) > Exploring various marketing channels > Crafting effective audience profiles > The intricacies of the AdTech conversion funnel > Proven strategies to excel in AdTech industry #AdTech #WebinarSession #PerformanceMarketing #ProgrammaticMediaBuying #KeeronWorkshop

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Discover how Indian brands can leverage podcasts to build authentic connections, enhance brand loyalty, and reach a diverse audience. Explore strategies, trends, and actionable insights for successful podcast marketing in India. #PodcastMarketing, #IndianBrands, #DigitalMarketing, #ContentStrategy, #AudioMarketing, #BrandEngagement, #Storytelling, #MarketingTrends, #BrandLoyalty, #PodcastingInIndia, #contentcreator, #MarketingInnovation, #audienceengagement, #branding, #podcaststrategy https://shorturl.at/zoFei

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Though, Label Sunage India would have been a better campaign. QR codes with voice integration on products can surely work wonders in raising the consumer awareness and making manufacturers more accountable. Voice integration should also be made mandatory for Online Product Features with sharing options. #MinistryofConsumerAffairs #DepartmentofConsumerAffairs #consumeraffairs_goi #LabelSunegaIndia #LabelPadhegaIndia #JagoGharakhJago #PublicPolicy

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Thrilled to share that our Head of Digital, Manasvita Subramanian, has been featured in Campaign India! Her insightful article on "Why Personalised Advertising Has Edged Out Generic Ads" explores the evolving landscape of digital marketing and the importance of personalized ad strategies in today's market. Dive into the article to discover the key trends and strategies that are reshaping the industry. A big congratulations to Manasvita for this well-deserved recognition! 🎉 Read the full article here. #DigitalMarketing #PersonalisedAds #CampaignIndia #IndustryInsights #TeamSDA

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Prof. Anand Kumar Jaiswal offers deep insights into the societal and economic roles of marketers. Marketing aims to improve societal well-being while also generating profits. Therefore, marketers should strive to serve customers effectively with both purpose and profitability in mind. His thoughts on utilizing AI for targeted customer engagement and enhancing understanding of consumer behavior through predictive analytics are particularly significant. This is a must-watch for anyone involved in marketing.

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It’s now imperative for all companies to design marketing campaigns with themes that are built around ecosystem issues! For people to recall sustainability as a top priority in their thoughts and consumption behaviour. No matter what companies are selling! Nice ad HUL! Way to go corporates! #HUL #sustainability #marketing #advertising

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Scope of Digital Marketing in India in 2024 ?? • Digital marketing’s power goes beyond just reach. It allows for personalized experiences through data analysis and targeted advertising. This customer-centric approach builds brand loyalty and increases sales. • Businesses are also leveraging user-generated content to build trust and authenticity. In short, digital marketing has become an essential tool for Indian businesses to thrive in the online marketplace. • In today’s digital age, businesses that fail to grasp the extensive scope of digital marketing risk falling behind. By embracing the full potential of digital marketing strategies, companies can leverage a powerful toolbox to achieve their marketing objectives, build brand loyalty, and ultimately achieve success in the ever-evolving online marketplace. * Future of Digital Marketing in India 🚀 • The digital marketing future in India is poised for explosive growth, fueled by a rapidly expanding user base and a growing openness to new technologies. With internet penetration expected to reach over 64% by 2023, businesses have a massive potential audience at their fingertips. - Performance Marketer: A performance marketer specializes in creating targeted marketing campaigns designed to achieve specific, measurable outcomes such as sales, leads, or other key customer actions. - Search Engine Optimizer: A Search Engine Optimizer (SEO) specialist is someone who works to improve a website’s visibility and ranking on search engines like Google. - Social Media Marketer: As the name implies, social media marketing is all about managing a company’s presence across social networks that include Facebook, Instagram, Twitter, LinkedIn, Pinterest, etc. Social media marketing specialists also design and execute a complete social media strategy for a company. - Content Manager: A content manager focuses on creating and sharing content tailored to attract and engage a specific audience, ultimately aiming to encourage profitable actions like purchases or subscriptions. Their main tasks include crafting various forms of content such as articles, blog posts, social media updates, and newsletters that are both informative and appealing to potential customers. #digitalmarketing #marketingscope #SEO #socialmediamarketer #marketingstrategies

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🚀 The future is digital, and so is the success of your business! Embrace smarter advertising solutions that put your brand in front of the right audience. Your competitors' users are just a click away with Airtel Ads. It's time to invest in digital ads and watch your business grow! 📈 Book a free demo here: https://lnkd.in/e3Xsd4jC #DigitalMarketing #ProgrammaticAds #FutureOfAdvertising #SmarterSolutions

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Got questions? We are listening! 💡 Here are answers to your queries about the Mygate Ad Platform!

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Got questions? We are listening! 💡 Here are answers to your queries about the Mygate Ad Platform!

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Got questions? We are listening! 💡 Here are answers to your queries about the Mygate Ad Platform!

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The future of a brand’s growth in India is poised for a significant transformation, driven by the advent of new-age AI technology. As businesses navigate the complexities of a rapidly evolving market, AI is emerging as a key enabler of growth, innovation, and customer engagement. *Personalization and Customer Experience* AI-powered personalization will revolutionize the way brands interact with customers. By leveraging machine learning algorithms and data analytics, companies can create tailored experiences that resonate with individual preferences, behaviors, and needs. *Intelligent Marketing and Advertising* AI-driven marketing automation will optimize campaign performance, predict customer responses, and enhance ROI. AI-powered ad platforms will enable hyper-targeting, reducing waste and increasing brand relevance. *Influencer Marketing and Content Creation* AI will help brands identify and partner with influencers who genuinely align with their values and target audience. AI-generated content will also become more prevalent, enabling brands to scale their creative output while maintaining quality. *Voice Commerce and Conversational AI* Voice assistants like Alexa and Google Assistant will continue to gain traction, making voice commerce a significant channel for brand growth. Conversational AI will enable seamless customer support, product recommendations, and transactions. *Data-Driven Insights and Decision Making* AI will unlock new levels of data analysis, providing brands with actionable insights to inform product development, market expansion, and competitive strategies. *Indian Market Opportunities* India's growing digital landscape, increasing internet penetration, and booming startup ecosystem create a fertile ground for AI-driven brand growth. Companies that embrace AI will be well-positioned to capitalize on emerging opportunities. *Challenges and Considerations* While AI presents immense potential, brands must address concerns around data privacy, security, and ethical AI development. Additionally, investing in AI talent and infrastructure will be crucial for successful adoption. Artificial Intelligence Information Technology #dataanalytics

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Find your ideal clients with targeted ads in just minutes through Rednirus Digital Media. Our expert strategies connect you with the right audience, boosting your growth and visibility effortlessly! 🚀 Contact Us now +91-7707977076 [email protected] www.rednirus.in #RednirusDigitalMedia #TargetedAds #DigitalMarketing #ClientAcquisition #PPCExperts #MarketingStrategy #BusinessGrowth #LeadGeneration #OnlineAdvertising #AudienceTargeting #AdCampaigns #MarketingExcellence #BrandVisibility #OnlineSuccess #GrowYourBusiness #AdOptimization #MarketingSuccess #DigitalSolutions #ROIOptimization #PreciseTargeting

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Exciting News for Mass Communication Aspirants! The report "Global Entertainment & Media Outlook 2023–2027: India Perspective" published by "PricewaterhouseCoopers" clearly indicates that India has a bright future in the Media and Entertainment space. The report says that India is emerging as a growth hotspot, boasting a winning formula of existing scale and rapid digital expansion. The recent rollout of commercial 5G services in 2022 has been a game-changer, influencing E&M industry investments in 2023. This means more seamless streaming experiences for consumers, unlocking a plethora of new opportunities for the sector. With increasingly affordable data packages, internet accessibility is on the rise, reaching a vast population. By 2027, data consumption in India is projected to soar to 979.1K petabytes, contributing to an expected revenue of USD 29.1 billion from internet access. Fuelled by Over-The-Top (OTT) platforms, gaming, traditional TV, internet, out-of-home (OOH) advertising, and the burgeoning metaverse, India's E&M industry is poised for exponential growth. Moreover, the establishment of multidisciplinary cultural hubs in major cities and the resurgence of in-person events offer ample room for expansion. Advertisers are eager to tap into India's diverse demographics and large live audiences. 🌟 The digital-first curriculum offered to BA Journalism and Mass Communication, and BA Digital & Mass Media students at the School of Liberal Studies, UPES ensures that students get trained as per M&E industry needs. Let's recharge growth in the Media & Entertainment Sector! #Media #Entertainment #OTT #MassComm #DigitalFirst #UPES #BAJMC #MAJMC #Admissions #pwc

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We are delighted to share the success of our workshop for the first batch of SEO students. The session was both joyful and meaningful, with students gaining valuable insights from our SEO experts. Here’s to many more wonderful workshops! . . . #workshop #seo #learndigitalmarketing #socialmedia #careerindigitalmarketing #digitalmarketingcompany #iSET #intersmartedutech #intersmart #kochi #kerala

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