Manoj Palanikumar

Unlocking Success: The Data Story of Programmatic Ads for Full-Funnel Campaigns 📊 From ROI boosts to multi-channel reach and conversion spikes, here's why programmatic ads are dominating the game in 2024. Do not fall behind. Reach out to us today. Visit www.valasys.com #ProgrammaticAds #FullFunnelSucces

10

Turbocharge your SEO campaigns with DAXRM’s Rank Tracking tool. Get real-time keyword rankings across desktop and mobile, monitor rankings across multiple locations, automate tracking by time period, and explore historical comparisons and competitor rankings. Perfect for digital marketers looking to stay ahead of the game. #DAXRM #digitalmarketing #CRM #marketing #SEO #PPCmarketing #PPC #digitalmarketingagency #SEOagency #onlinemarketing #marketingagency #ranktracking

2

Unlock the power of advanced segmentation!  Get deep audience insights, optimize ad spend, and boost conversions with precision targeting. Ready to elevate your marketing game?  Check our detailed blog now!  https://lnkd.in/g5mYwAfc #AdvancedSegmentation #MarketingStrategy #DataDriven #AudienceInsights #CustomerRetention #AdOptimization

29

1 Comment

Learn how to enhance ad relevance, campaign hygiene, optimize CPC, and target slow-moving FSNs. Try the feature now for greater visibility and conversions. Vaibhav Kapur (He / Him) Rashmi Thakur Kushagra Dwivedi Andrew Rozara Richa Poddar Kanika Tiwari Akanksha Varshney Kritika Modi Vignesh Seetharaman Shubhanshu Bajaj #Campaign #Optimize #Target #Visibility #Conversions #Features

26

Harness the power of programmatic advertising with this in-depth guide. Learn the mechanics and strategies to take your advertising to the next level. https://lnkd.in/dFbM9Jd9 #PPC #PaidSearch #SEM

4

1 Comment

💡 Looking to connect the dots across fragmented data? Matchbook empowers marketers to turn a single audience identifier, like a location or MAID, into a complete omnichannel strategy 🔥 Drive deeper engagement and higher conversions with a seamless approach 🌐 🔗 https://lnkd.in/dZKFNNTm #OmnichannelMarketing #DataDriven #MarketingStrategy

1

Optimizing Media Buying | Understanding the Significance of Audience Targeting. ✅ 🎯 📑 Learn why precise audience targeting is fundamental in maximizing the effectiveness and efficiency of your advertising campaigns 💹 XADS DIGITAL For more info - https://lnkd.in/gZfsfYDs #mediabuying #audience #Targeting #Fundamnetals

1

Unlock the full potential of your website's revenue! 🔓 Our latest blog on maximizing revenue with page RPS empowers publishers to optimize their ad strategies and discover new revenue streams. Read the blog here: https://lnkd.in/gqHW_8xr #Aditude #Blog #AdTech #RPS

7

When it comes to beating benchmarks with AR ads, don't forget to: 🤩 Promote your AR ad campaign effectively 💯 Maximize your campaign's reach by promoting it across multiple channels: social media, email marketing, your website, and even offline channels like QR codes. More exposure means better chances of surpassing benchmarks. Leverage influencer partnerships to broaden your audience and add credibility to your campaign. Choose influencers whose audience aligns with your target market for maximum impact. Convert experiential campaigns into full 360 media takeovers by extending AR content from live events to other platforms like digital display ads, out-of-home advertising, and social media. Investing a little extra in media can significantly boost the ROI of your AR assets. Stay tuned for more AR marketing insights! #ARAdvertising #MarketingStrategy #Promotion #InfluencerMarketing #DigitalMarketing #AR #AugmentedReality #360Media

6

Let’s start with automating growth! Programmatic advertising is a tool that enables marketers to reach their desired audience. But what’s the secret? Creativity and complex automated technologies. And with programmatic ads, marketers need to only work on the creative side. Let the ads speak for themselves and let technology do the rest. From bidding to placements, analyze how programmatic ads work for the marketer: https://lnkd.in/dVyWD9z4 #Marketing #B2BAdvertising #ProgrammaticAds #Coledab2b

5

Influencers with a strong online presence can drive more traffic to brand websites. Influencers mentioning your brand and including backlinks improves trustworthiness. Here’s more about the relationship between influencers and SEO. (Anjali Kapoor, SaaS Hub) https://hubs.ly/Q02vgN9t0 #PR #SEO #influencerSEO #PRtips

1

Ad revenue once hinged on contextual targeting, where brands vied to align their ads with content reflecting their image. However, with the rise of programmatic advertising, behavioural targeting began shifting algorithms on platforms like Google and YouTube, leading to unpredictable ad placements and potential revenue loss. 𝐄𝐧𝐭𝐞𝐫 𝐁𝐫𝐚𝐧𝐝 𝐒𝐚𝐟𝐞𝐭𝐲. This critical concept ensures ads aren't placed next to content that could damage a brand's reputation. Brand safety is essential for publishers as it protects revenue by preventing ads from appearing alongside inappropriate or offensive content. A notable example was in 2020 when news publishers saw revenue declines as advertisers blocked COVID-19-related pages, perceiving them as negative content. 𝐇𝐨𝐰 𝐂𝐚𝐧 𝐏𝐮𝐛𝐥𝐢𝐬𝐡𝐞𝐫𝐬 𝐏𝐫𝐨𝐭𝐞𝐜𝐭 𝐓𝐡𝐞𝐢𝐫 𝐁𝐫𝐚𝐧𝐝𝐬? 𝟏. 𝐀𝐝𝐡𝐞𝐫𝐞 𝐭𝐨 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐞𝐫 𝐒𝐭𝐚𝐧𝐝𝐚𝐫𝐝𝐬: Ensure your website maintains high standards across domain authority, fill rate, bid price, and ad quality metrics. 𝟐. 𝐀𝐯𝐨𝐢𝐝 𝐁𝐨𝐭 𝐓𝐫𝐚𝐟𝐟𝐢𝐜: Non-human, bot traffic diminishes brand safety. While stopping it entirely may not be feasible, understanding these metrics and being transparent about them is crucial. 𝟑. 𝐑𝐞𝐯𝐢𝐞𝐰 𝐘𝐨𝐮𝐫 𝐁𝐫𝐚𝐧𝐝 𝐍𝐞𝐭𝐰𝐨𝐫𝐤: Ensure that your ad networks, video ad networks, or DSPs offer technology that prioritizes brand safety and protects consumers. At 𝐃𝐈𝐆𝐈𝐀𝐃 𝐃𝐌𝐂𝐂, we recognize the complexities publishers face in this landscape. That’s why our advanced solutions such as AI-powered engagement widget 𝐭𝐡𝐞𝐄𝐧𝐠𝐚𝐠𝐞.𝐚𝐢, 𝐀𝐝𝐥𝐢𝐟𝐭 - 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐁𝐚𝐬𝐞𝐝 𝐒𝐦𝐚𝐫𝐭 𝐑𝐞𝐟𝐫𝐞𝐬𝐡 𝐚𝐧𝐝 𝐕𝐢𝐝𝐜𝐫𝐚𝐟𝐭.𝐚𝐢 - 𝐓𝐞𝐱𝐭-𝐭𝐨-𝐕𝐢𝐝𝐞𝐨 are designed to safeguard your brand across all platforms. From increasing engagement to filtering unsafe content and enhancing ad placement accuracy, we ensure that the publisher’s website yields the highest revenue. Partner with us at DIGIAD DMCC and step into a safer, more reliable digital presence. #Firstpartydata #InventoryOptimization #Digitalrevenue #programamtic #AdTechSolutions #ProgrammaticAdvertising #PublisherRevenue #HeaderBidding #BrandSafety #AdTech #DIGIADDMCC #Publishers #DigitalMarketing #ContentProtection

6

1 Comment

Swipe through these points to see how the Measurement Protocol (MP) in GA4 enhances your data collection and reporting. Check it out now!! #googleanalytics #dataanalytics #b2bmarketing #marketgrowth #ga4

1