About
An experienced professional with 23 years in marketing & advertising, strategy…
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Articles by Manisha
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A Personal Case for Sustainability
A Personal Case for Sustainability
A few months ago, I had the pleasure of moderating a panel discussion on sustainability, the topic being "A Business…
20 Comments -
Women & Financial Independence
Women & Financial Independence
A couple of days ago, someone asked me in the context of India's Independence Day, "Have women in India attained…
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Working Women may have more Fulfilling Personal Lives
Working Women may have more Fulfilling Personal Lives
From time to time I get invitations to speak with other women & men on a range of topics. This years' Women’s Day (I…
38 Comments -
Focus on Competencies, not just Skills
Focus on Competencies, not just Skills
Recently, I had the pleasure of spending time with 15-20 young managers at Clix Capital, as a part of the Tea Time with…
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Don't Quit ... Hang in There!
Don't Quit ... Hang in There!
Young working women often look at their seniors at the workplace, and wonder if they will last that long. Companies are…
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A Goodbye letter to my team!
A Goodbye letter to my team!
Yesterday, while cleaning out my inbox I found a letter I had written to my team when I left Axis Bank over 2 years…
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Why Women Work
Why Women Work
I recently read an article in the Huffington Post about how women in India have jobs and not careers. Citing…
79 Comments
Activity
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Navigating a marketing career can feel like a maze, so this week, we’ve got Ameya Velankar sharing the lessons he’s picked up along the way. From…
Navigating a marketing career can feel like a maze, so this week, we’ve got Ameya Velankar sharing the lessons he’s picked up along the way. From…
Liked by Manisha Lath Gupta
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From branding a passenger plane to driving a consumer programme for one of the biggest sports leagues in the world, I have done my fair share of…
From branding a passenger plane to driving a consumer programme for one of the biggest sports leagues in the world, I have done my fair share of…
Liked by Manisha Lath Gupta
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Festivals and food are deeply intertwined in India – It was good talking to ADGULLY on what forms the core of Cargill’s festive season campaign…
Festivals and food are deeply intertwined in India – It was good talking to ADGULLY on what forms the core of Cargill’s festive season campaign…
Liked by Manisha Lath Gupta
Experience
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Education
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Masters in Biotechnology
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BSc Honours in Biophysics
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Returning from the Young Global Leaders' Annual Summit for the first time since the pandemic, I was immediately reminded of the power of connection…
Returning from the Young Global Leaders' Annual Summit for the first time since the pandemic, I was immediately reminded of the power of connection…
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Rupi Jain
Inspired by Dr. Samish Dalal session at the #5thFFFPConference, I recalled my 2021 skydiving experience. Sushama K Jain bhabhi's words still resonate: "Throw all fears and negativity out while jumping." As I stood at the door, I hesitated: "I don't want to go... take me back down from the plane." Fear crept in: • What if the parachute doesn't open? • Will I return home safely? But the instructor took the leap, leaving me no choice. I panicked, calling out "Mummy, Mummy!" with the added pressure of capturing perfect pictures and videos. Two valuable lessons aligned with Samish's insights: 1. In life and business, you have no choice but to jump 2. Having a mentor is like having a parachute - guidance and support. Interestingly, despite initial reluctance, I started enjoying the fall due to external pressure to capture perfect moments. Share your own experiences and lessons in the comments!
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Davinder (Dav) Panesar
Bridging Guru Nanak’s Philosophy of Oneness with Gurmat Therapy: A Holistic Journey to Health and Consciousness We begin our journey with the lecture 'Being Singular Plural': Exploring Guru Nanak's Philosophy of Oneness, which delves into the profound and universal aspects of Guru Nanak’s experiential philosophy, encapsulated in concepts such as ik oankar or ek-anek. This philosophy forms the foundation of Guru Nanak’s teachings on the nature of consciousness and reality, exploring the intrinsic connections between the cosmos, psyche, and society. These teachings emphasize that all existence and non-existence emerge from a fundamental ground state of meditative silence—a state from which all creative energy flows and which sustains life. Following this exploration of oneness, we transition into an immersive exploration of Gurmat Therapy and its role in aligning consciousness for whole health. Gurmat Therapy, rooted in the same philosophical principles outlined by Guru Nanak, offers practical methods to apply these teachings in our daily lives. It emphasizes the deconstruction of the egoic complex and the alignment with higher consciousness as essential steps toward achieving holistic well-being. The lecture on Guru Nanak’s philosophy provides a conceptual framework, while the Gurmat Therapy workshop offers a tangible, experiential approach to applying these ideas. Participants will first understand the theoretical underpinnings of oneness and interconnectedness and then engage in practical exercises that allow them to experience these concepts directly. Together, these sessions create a comprehensive journey, guiding participants from the understanding of philosophical concepts to the practical application of these ideas in enhancing personal and transpersonal health. This integrated approach ensures that participants not only grasp the teachings intellectually but also internalize them, leading to deeper alignment with consciousness and overall well-being https://lnkd.in/eHUZ2JtA
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Dhananjay Singh
Brand purpose is your brand’s superpower - Karen Bailey 1. Purpose driven branding is about connecting your brand with causes that matter to your customers. 2. Brands captivated with purpose aren't distracted by comparison. 3. The brands that will thrive in the coming years are the ones that have a purpose beyond profit - Richard Branson. 4. A great brand taps into emotions. Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. It's an emotional connecting point that transcends the product - Scott Bedbury Shared below is a powerful purpose driven brand communication by Clinic Plus - An ode to all the daughters. Hindustan Unilever Limited (HUL) is the parent company of Clinic Plus. HUL launched Clinic Plus Health shampoo in India in 1987, and it is the country's best-selling shampoo brand. Richard Branson Karen Bailey Scott Bedbury #BetiBannKeAana #BrandPurpose #Branding
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Oleg E.H. Büller
Community is at the core of indē wild’s focus and success! Yes, we know. Every brand calls themselves ‘community-led’. And if there was another word we could use, we would. But 'community-led' is who we are. Over the past decade, Diipa Khosla built a global audience through her hair, beauty, lifestyle, and women empowerment content, amassing a community of 2.1M. As a socially native and founder-led brand, social media is our core strength. Unlike many DTC brands, we focus on content over performance marketing. Our content, and our community’s, drives our growth. We have built our distinct avenues: 👉 Inde Wild: In two years, our Instagram grew to 96.5k followers, reaching 6.2M accounts in the past 30 days. Our TikTok has over 270k followers and 6M likes, thanks to engaging content like our Dewy Lip Treatment video with 11.4M views. 👉 Community-Generated Content: From reviews explaining the traditional Indian practices to unboxing, and from step-by-step to nostalgic content with kids and their grandmothers, husbands and wives, husbands and husbands, and proud dog owners with their pet – you name it and we have content of them doing “the Sunday Champi”. Similarly we have been overloaded by a copious amount of beautiful reviews since our Dewy Lip Treatment (bio-mimicking the healing properties of Ghee) went viral and our Bakuchiol serum saw a huge spike after fear-mongering around retinol made customers look for a natural alternative (which Ayurveda offers with this highly studied ingredient) 👉 Products and Feedback: Everything from our products to our branding is shaped by our community. We’ve held over 45 focus groups in the US, UK, and India, where Diipa listens to the community’s needs and feedback. They are the reasons we have the products that we have and why we have till date have not launched a moisturiser or cleanser (two products that are technically easy and often used to launch beauty brands for that reason). We haven’t yet because our community told us: “I have a good moisturiser, I have a good cleanser, but what I don’t have is a top of the line 15% Vitamine C morning serum with the best form of Vit C (and not some 1% marketing claim). One that does it all and is stacked with Niacinamide, Hyaluronic Acid, Turmeric, Ashwagandha and all the ingredients a dermatologist would recommend all in their optimal percentage. And this week, we re-launched our new AM Sunrise Glow Serum in India (after US and the UK last month), and the response has been incredible. Again this reformulation was the result of our community’s feedback on the first AM serum and the product of a strong connection and collaboration between our community and us as a brand. What does community mean to you? Share your thoughts below! #indewild #CommunityBuilding #Growth #Business
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