Manisha Khadge

Manisha Khadge

Pune, Maharashtra, India
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About

Hi, I’m Manisha Khadge, a passionate marketing leader with over two decades of experience…

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Experience

  • Mindbowser Inc Graphic

    Mindbowser Inc

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    Dover, Delaware, United States

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    Maharashtra, India

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    Pune Area, India

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    Pune Area, India

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    Pune Area, India

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    Pune Area, India

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    Pune Area, India

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Education

  • Fergusson College Graphic

    Fergusson College

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    Activities and Societies: Lawn Tennis, University National Winner for 3 consecutive years. Active member of Sports & Social Resposibilities Committee

    Masters in Physics with Digital Electronics Special

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    Activities and Societies: Sports & Guides

Licenses & Certifications

Publications

  • Creating a Market for Low-Cost Menstrual Hygiene Products in India

    SAGE Publications: SAGE Business Cases Originals

    Abstract
    Unhygienic practices in menstrual management are a major public health concern in India. This issue affects socio-economically vulnerable women in both rural and urban areas. The major challenge for health professionals and policy- makers is addressing myths associated with the biological process of menstruation. These myths make the hygienic management of menstruation difficult, and ultimately lead to school drop-out, loss of productive employment, and many reproductive tract…

    Abstract
    Unhygienic practices in menstrual management are a major public health concern in India. This issue affects socio-economically vulnerable women in both rural and urban areas. The major challenge for health professionals and policy- makers is addressing myths associated with the biological process of menstruation. These myths make the hygienic management of menstruation difficult, and ultimately lead to school drop-out, loss of productive employment, and many reproductive tract infections and diseases. Traditionally, women use clothes, mud, leaves, dung and animal skins to stop the monthly flow of blood. Sanitary napkins currently available in the market are too expensive for many women. Cost and cultural barriers to access have struck a chord with some social entrepreneurs, such as Better Tomorrow (BT), a non-governmental organization whose aim is to improve women’s health by introducing low-cost sanitary napkins to the marketplace. Young management trainee, Sameera, is working with BT and thinks their product and its price point are good, but she is clueless about the strategy she should suggest for persuading women in the district of Sultanganj (in the central province of India) to buy the low-cost sanitary napkin. Her dilemma concerns attitudinal change towards menstruation, along with espousing the new menstrual management practice using the low-cost sanitary napkin. The case outlines the situation faced by Ms. Sameera by highlighting the objectives of her current assignment, and her understanding of social marketing practices. Students need to assume the role of Ms. Sameera and discuss the steps she can suggest for generating a market for low-cost sanitary napkins. Students are asked to prescribe the strategy as required by BT to roll out its plan. The theory of trying may help students understand the theoretical underpinnings of such a strategy.

    Other authors
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  • Dilemmas with Using Strategy to Create a Market for Renewable Energy in Subsistence Marketplace

    SAGE Publications: SAGE Business Cases Originals

    Abstract
    Recognizing the importance of energy in the development of individuals and the nation, the government of India promotes renewable energy (RE) in rural India, where grid-based electricity is not possible. Renewable energy is locally generated and distributed. Alternate Energy (AE) is a non-governmental organization working in underdeveloped central India in the field of livelihoods and rural entrepreneurships. In addressing the problem of unavailability of electricity in one of the…

    Abstract
    Recognizing the importance of energy in the development of individuals and the nation, the government of India promotes renewable energy (RE) in rural India, where grid-based electricity is not possible. Renewable energy is locally generated and distributed. Alternate Energy (AE) is a non-governmental organization working in underdeveloped central India in the field of livelihoods and rural entrepreneurships. In addressing the problem of unavailability of electricity in one of the villages it was working in, AE wanted to use local resources to generate energy locally and entrusted the task of electrifying the village to one of its young managers, Mr. Suraj. He faces a paradoxical situation where there is the need for energy on one hand and no buyers for energy on the other hand. He faces the dilemma of how to create a market for RE that is generated locally. The case outlines the situation faced by Mr. Suraj and offers his social marketing research. Readers are asked to assume a managerial role and assess the social marketing process to help Mr. Suraj solve his dilemma of creating a market for RE in a rural Indian village. Students are required to present the social marketing strategies with apt suggestions for information, education, and communication with the target group.

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Courses

  • Graphic Designing & Animation

    6 months

Honors & Awards

  • Making a Mark Top 5 Outstanding Leaders of 2024

    The executive lens

    Making a Mark Top 5 Outstanding Leaders of 2024

  • Manisha Khadge: A Trailblazer in Business and Marketing

    CIO Media

  • CIO Times Top Five

    CIO Times

    She’s Next: Five Dynamic Women Leaders, Making Their Mark in Industry 2023

  • Asia's Top 100 Power Leader 2023

    Whitepage international

    Asia's top 100 power leaders

  • Top 100 Inspirational Women

    Fox Story India

  • Top 10 Best Women CMO of India 2022

    Women Entrepreneur India

    The annual recognition of ‘Women CMOs 2022’
    not only highlights the business acumen & marketing expertise of the chosen
    women but also acknowledges their illustrious professional journeys that
    will inspire the next generation of women leaders.

  • Asia's 100 Power Leaders in Marketing & Communications 2021-22

    White Page International

  • Most Influential Marketing Leader

    The 8th Edition of WORLD MARKETING CONGRESS

    The MOST INFLUENTIAL MARKETING LEADERS list is a result of an intensely researched process undertaken by the research cell which consists of Post Graduates in History & Management with a combined 100+ years research experience post their studies. It is the hard work and intense work ethic of the research cell to produce a shortlist of Individuals who are doing extraordinary work & track the record of their achievements. The shortlist is then reviewed by a Jury comprising of senior professionals…

    The MOST INFLUENTIAL MARKETING LEADERS list is a result of an intensely researched process undertaken by the research cell which consists of Post Graduates in History & Management with a combined 100+ years research experience post their studies. It is the hard work and intense work ethic of the research cell to produce a shortlist of Individuals who are doing extraordinary work & track the record of their achievements. The shortlist is then reviewed by a Jury comprising of senior professionals from across the globe.
    The evaluation parameters are:
    1. Effective brand management for a higher trust quotient
    2. Targeted fusion marketing, leveraging synergies & cross-branding opportunities across multiple offline, website, social media, PR/ ePR & email marketing channels
    3. Persuasive sales support with customer delight focus for enhancing viral marketing outcomes
    4. Agile thought leadership & CSR branding to boost long-term reputation
    5. Co-creating the Theory of Increasing Returns Paradigm for customers
    6. Experiential and educative involvement.
    On behalf of the Academic Council and Awards Jury, it gives me great pleasure to inform that you feature in the MOST INFLUENTIAL MARKETING LEADERS listing for 2021.

  • Global “WOMAN OF WORTH” award

    CMO Global and World Women Leadership Congress

    The “WOMAN OF WORTH” title is a reflection of one’s professional and personal achievements. To reach to this conclusion Issuer has also taken into consideration recommendations received from peers and the research findings have then been approved by the Academic Council which acts as a conscious keeper of the event. The certification is endorsed by CMO Global and World Women Leadership Congress.

  • Global CMO of the year award

    Enterprise IT World CMO Leadership Award

    Recognizing contribution through strategic vision, leadership, passion, commitment and excellence in achievement in the area of marketing and communications for the year 2020.

Languages

  • English

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  • Hindi

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  • Marathi

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