Manimaran Subramanian

Why is important to run google PPC ads to get more sales and leads ? Click Here know more https://lnkd.in/gyqRgwpD Targeted Reach: Google Ads allow you to reach potential customers who are actively searching for products or services related to your business, ensuring your ads are shown to a relevant audience. Increased Visibility: With Google Ads, your business can appear at the top of search results and on relevant websites within the Google Display Network, increasing visibility and brand awareness. Immediate Results: Unlike organic search engine optimization (SEO), which can take time to see results, Google Ads can generate immediate traffic to your website, leading to quicker sales and leads. Controlled Budget: Google Ads allow you to set a budget that fits your financial goals, whether it's a daily or campaign budget, giving you full control over your advertising expenses. Measurable ROI: Google Ads provide detailed analytics and conversion tracking, allowing you to measure the return on investment (ROI) of your advertising campaigns and optimize them for better results. Customizable Targeting: Google Ads offer various targeting options, including demographics, location, interests, and keywords, allowing you to tailor your ads to specific audiences for better engagement and conversions. Adaptability: With Google Ads, you can quickly adjust your ads, targeting, and budget based on real-time data and performance metrics, ensuring your campaigns remain effective and competitive. Competitive Advantage: Running Google Ads gives you an edge over competitors who rely solely on organic search results, allowing you to capture potential customers who may not find your business through other channels. Mobile Reach: With the increasing use of smartphones, Google Ads enable you to target mobile users with mobile-specific ads, tapping into a growing market of consumers who make purchase decisions on their mobile devices. Remarketing Opportunities: Google Ads offer remarketing capabilities, allowing you to re-engage with website visitors who have previously interacted with your site, encouraging them to return and complete a purchase or lead form. #GoogleAds #PPC #SEM #DigitalMarketing #OnlineAdvertising #AdWords #PaidSearch #SearchMarketing #GoogleAdWords #MarketingStrategy #ROI #AdvertisingCampaign #KeywordResearch #ConversionRate #AdCampaign #PPCManagement #GoogleMarketing #SearchAds #DisplayAdvertising #CTR #KeywordAnalysis #Remarketing #LeadGeneration #OnlineMarketing #AdCopy #AdPlacement #DigitalAdvertising #GoogleShopping #PPCAdvertising #AdPerformance #AdTargeting #AdSpend #PPCBidding #QualityScore #AdExtensions #GooglePartners #PPCStrategy #AdWordsExpress #GoogleAnalytics #PPCExperts #usa #ecommercebusiness #shopifydropshipping #googletagmanager #salesalesale #AudienceTargeting

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How To Make Ad Strength To Excellent While Targeting Competitor Name Keywords? Improving ad strength when targeting competitor keywords involves crafting compelling ad copy that highlights your unique value proposition while adhering to best practices for ad creation. Here’s a step-by-step guide to achieve an excellent ad strength: Understand Your Audience: Research and understand the audience searching for your competitor’s products or services. What are their pain points? What solutions are they looking for? Identify Unique Selling Points (USPs): Determine what sets your product or service apart from your competitors. Highlight these USPs in your ad copy to attract attention and differentiate yourself. Craft Compelling Headlines: Create attention-grabbing headlines that immediately convey the value of your offering. Use powerful words and phrases that resonate with your target audience. Write Engaging Ad Copy: Write concise and persuasive ad copy that clearly communicates the benefits of choosing your product or service over the competitor's. Use language that appeals to emotions and encourages action. Include Relevant Keywords: Incorporate the competitor’s name and related keywords strategically in your ad copy. This helps ensure that your ads appear when users search for your competitor, increasing your visibility. Highlight Offers and Promotions: If applicable, highlight any special offers, discounts, or promotions you’re currently running. This can entice users to click on your ad instead of the competitor’s. Use Ad Extensions: Take advantage of ad extensions such as site links, callouts, and structured snippets to provide additional information and increase the visibility of your ads. Create a Strong Call-to-Action (CTA): Encourage users to take the desired action by including a clear and compelling CTA in your ad copy. Whether it’s “Shop Now,” “Learn More,” or “Sign Up Today,” make sure it’s aligned with your campaign objectives. Optimize Landing Pages: Ensure that the landing pages users are directed to after clicking on your ads are relevant, user-friendly, and optimized for conversions. A seamless transition from ad to landing page improves user experience and increases the likelihood of conversion. Monitor and Optimize Performance: Continuously monitor the performance of your ads and make adjustments as needed. Test different ad variations, headlines, and CTAs to identify what resonates best with your audience and improves ad strength over time. By following these steps and continuously refining your ad strategy, you can improve ad strength and effectively target competitor keywords to drive traffic and conversions for your business. #Adcampaigns #AIinnovation #Entreprenaurs #Digitalmarketingagency #Socialmediaagency #socialmediamarketingagency #desimarketinghouse #linkedincommunity

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Lets See how the Call Ads Perform when You optimize with a low budget Campaign. Campaign Type : Search Ads Campaign Objective : Call Period : Two Months Click : 337 CTR : 8.63% Total Phone Call : 66 #googleads #googleadsexpert

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Avoid SEO Mistakes, Boost Online Visibility! 🚀 Don't let SEO slip-ups tank your success! Avoid costly mistakes with expert tips from Upreports, India's top SEO provider. Elevate your online presence and dominate the digital landscape! #SEO #DigitalMarketing https://lnkd.in/gE6YRaqR

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Explaining lead generation strategies to clients: "Samjha aapko?" 😅 And they respond, "Sun ke toh acha laga!" Been there? Drop a 🙌 in the comments if you can relate! Follow for more marketing insights and fun moments! 🚀 🌐 https://lnkd.in/gUnrqapy #LeadGeneration #MarketingLife #ClientLife #RelatableReels #MarketingTips #glimmerspointllp

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Do you combine Media Buying with SEO? This is an advice that we keep getting lately from SEO experts who started combining the 2 channels: Ads + SEO. Check out what is Jitendra Vaswani opinion on this topic 👇

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Semantic SEO vs. Entity-Based SEO: Top 5 Strategies for 2025 ➥ SEO is evolving, and understanding the right strategies is crucial for 2025. ➜ Semantic SEO focuses on aligning content with user intent, ensuring your articles answer all relevant questions around your target topic. ➜ Entity-Based SEO ensures search engines recognize and categorize your entities (like people, places, things) for better visibility in Google’s Knowledge Graph. Here are the top 5 strategies to use for both: ➜ Topic Clusters (Semantic SEO): Organize your content around broad topics and relevant subtopics for better rankings. ➜ Schema Markup (Entity-Based SEO): Use structured data to define entities like Yoga and connect it to related terms such as Patanjali. ➜ Keyword Research Tools (Semantic SEO): Use tools like SEMrush to identify intent-based keywords and create comprehensive content. ➜ Knowledge Graph Optimization (Entity-Based SEO): Ensure your brand or topic is linked to authoritative entities through Wikipedia or Wikidata. ➜ Content Depth (Semantic SEO): Focus on in-depth articles that answer multiple questions, addressing the complete intent behind a search. ➥ Without optimizing for both semantic relevance and entity recognition, your SEO strategy will fall short. These approaches will help your content get recognized and ranked higher in search results in 2025. ➥ Ready to dominate search rankings? Incorporate these strategies into your SEO plan today! P.S. Need help optimizing your content for Semantic SEO or Entity SEO? DM me for a free consultation! #SemanticSEO #EntitySEO #SEO #GoogleKnowledgeGraph #SchemaMarkup #ContentStrategy #SEMrush #DigitalMarketing #WebsiteOptimization #SEOExpert #SearchEngineOptimization

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If you missed the chance to see Preeti Gupta's recent talk for BrightLocal 🇺🇦 Local SEO for Good, “User-friendly SEO: Shifting Focus from Search Engines to your users’ Needs”, you won't want to miss this Packted post recapping all the insights and more. Check out the post here!

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ROI remains one of the worst subjects in SEO. Few get it; most models to measure it are flawed, and people struggle to explain it. This post will help. 1. You don't measure the performance of SEO through ROI. This is key. ROI should not be used to measure SEO performance because it was never designed for this. So what do you measure? 2. Use the estimated ROI to justify SEO investment. If the local council spends £6million on a new leisure centre, should it be closed if it doesn't make a profit after 6 months? Of course not. The same thing applies to SEO. For many, SEO comes after paid search. The prospect is stuck on the performance plateau of paid search and needs a route for growth. SEO provides that route for growth. Generally, SEO can double or triple the revenue of a business. This is how you decide on investment in SEO. 3. SEO is an investment. The next part is realising that SEO is an investment. You are putting your money back into your business to improve your website's ability to generate revenue. This differs from handing money to Google or a lead generation company. 4. SEO is Lead Generation. This is underestimated. Many companies pay for leads. That's what you give cash to Google for. But with SEO you don't pay per click or pay per lead. 5. SEO investment compounds. This is another factor ignored. Over time, as you add links and improve your pages. They will start to rank for more keyword variations. The easiest way to think of this is that you 'power up' your website. I've seen pages rank for thousands of variations of keywords with single pages. Each connecting a prospect to the business. Fine. You can see I'm saying that SEO is a great investment, but if we're not using ROI, what measurement should you look at? No one is saying you don't have ROI in mind. You should have ROI as a goal. You want to start seeing ROI from your SEO efforts. But you don't panic. SEO is like any investment. You need to monitor it and the website's performance, but you also need to be rational about expectations. If you've spent £500k in the last 3 years on paid search, that £3k a month SEO spend isn't going to work miracles in 6 months. But this is dependent on where you start with your SEO. Many stop, pause, and dip in and out of their SEO efforts. And this is where a lot of businesses can win. I call that 'winning in the pause'. Only in the most competitive sectors does SEO tend to be 'always on'. With this in mind, you must look at activity, progress and service. That's how you judge your SEO efforts. There is a lot more to this. I should write a guide but understand that SEO is a rationally optimistic marketing method with huge potential upsides. But you won't receive them without investment and a touch of patience.

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Unlock the Full Potential of Your Responsive Search Ads RSAs with These 3 Pro Tips! 🚀 Are you looking to supercharge your ad campaigns and boost your ROI? Here are three game-changing steps to help you create and optimise better Responsive Search Ads RSAs and achieve stellar performance! 1. Utilise All Available Fields - Make sure you use every available headline and description field. - Incorporate keywords and compelling calls to action to capture your audience's attention. 2. Leverage the "Ad Strength" Indicator - Aim for "Good" or "Excellent" ratings on Google's Ad Strength indicator. - Follow the provided suggestions, like adding more headlines or specific keywords, to enhance the quality and performance of your ad. 3. Continuous Monitoring and Optimisation - Regularly check the "Asset" report in Google Ads. - Identify and pause underperforming assets and promote the high-performing ones. By implementing these steps, you’re not just creating ads; you’re crafting powerful engagement tools that can lead to significant improvements in your campaign performance. 🚨 Did you know? Ads with multiple headlines and descriptions have a 15% higher click-through rate! 📈 💬 Questions to Ponder: - How often do you monitor your RSA performance? - What strategies have you used to enhance your ad’s Ad Strength? 📢 Ready to elevate your ad game? Share your experiences and tips below! Learn more about these expert tips here: https://buff.ly/4d1brAV #DigitalMarketing #AdCampaigns #GoogleAds #MarketingTips #RaysDigital

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SEO is constantly evolving, and with recent updates, keyword stuffing alone won’t cut it—in fact, it can even harm your rankings. Today’s SEO success is all about a strategic blend of techniques and approaches, rather than rigid rules. Years ago, keywords were typically just one or two words, but now, targeting niche audiences requires a more nuanced approach with varied keyword structures. As a SEO agency, at Gr8 Brews, we’re passionate about staying ahead of the curve, experimenting with the latest trends, and keeping you informed. Let’s dive into the power of long-tail keywords and how they’re reshaping SEO strategies. Read the blog to know more. Link: https://lnkd.in/d2mSCVwx #blog #goodread #Informative #seotips #seo #seostrategy #onlinemarketing #ethicalmarketing #marketingagency #SEOagency #DigitalMarketing #Gr8Brews

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There is one update that I would recommend every digital advertiser look into 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐩𝐡𝐚𝐬𝐢𝐧𝐠 𝐨𝐮𝐭 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐂𝐏𝐂. This change can impact your advertising campaign in ways you haven’t foreseen. That's what the new update "Google Ads Phasing Out Enhanced CPC" did for me. It forced me to reconsider my bidding strategy. 𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 𝟓 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐮𝐩𝐝𝐚𝐭𝐞 𝐭𝐡𝐚𝐭 𝐰𝐢𝐥𝐥 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞 𝐡𝐨𝐰 𝐲𝐨𝐮 𝐭𝐡𝐢𝐧𝐤 𝐚𝐛𝐨𝐮𝐭 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬: 1. 𝐓𝐡𝐞 𝐒𝐡𝐢𝐟𝐭 𝐟𝐫𝐨𝐦 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐂𝐏𝐂 𝐭𝐨 𝐌𝐚𝐱𝐢𝐦𝐢𝐳𝐞 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬 Google ads are transitioning from Enhanced CPC to Maximize Conversions. This means advertisers must now focus on setting the right conversion action for each campaign. 2. 𝐓𝐡𝐞 𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐜𝐞 𝐨𝐟 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠 With this update, it’s more important than ever to track conversions. Google relies on conversion data to optimize bids for the Maximize Conversions strategy. 3. 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐕𝐚𝐥𝐮𝐞 Conversion value plays a key role in this new scenario. Google will use this value to optimize your bids, so ensure this is set up properly. 4. 𝐓𝐡𝐞 𝐑𝐞𝐦𝐨𝐯𝐚𝐥 𝐨𝐟 𝐞𝐂𝐏𝐂 𝐒𝐞𝐭𝐭𝐢𝐧𝐠 The eCPC setting will no longer be available, which means your old campaigns will automatically switch to maximize conversions if you don’t manually change them. 5. 𝐓𝐢𝐦𝐞 𝐭𝐨 𝐑𝐞𝐭𝐡𝐢𝐧𝐤 𝐘𝐨𝐮𝐫 𝐁𝐢𝐝𝐝𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 With this major shift, it might be time to rethink and restructure your overall bidding strategy to better align with Google's updates. If you have experienced the impact of Google's update, I'd love to hear about your strategies and solutions in the comments. Let's discuss how we can stay ahead in this changing landscape. Stay updated, stay ahead! Repost ♻ to your networks. Follow Kamal Bhatt for more posts like this. #GoogleAds #DigitalAdvertising #NewUpdate #DigitalMarketing #ECPC #Campaigns

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