Madhav Bhandari

Can Zepto's ‘Make Soan Papdi Great Again’ campaign revive the dessert that’s been passed around as a meme for years? Swipe to know more! Read the full story here: https://bit.ly/4fcgXRS Story by: Yash Bhatia #advertising | #marketing | #campaign | #zepto | #qcommerce | #diwali | #soanpapdi | #festiveseason | Anant Rastogi

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Koo, the Indian social microblogging platform, is officially shutting down. The company’s co-founder Mayank Bidawatka has shared the “final update” about the app. Bidawatka announced in a LinkedIn post: “we will be discontinuing our service to the public”. The update from the co-founder came just hours after a report by The Morning Context on Wednesday that revealed that after an acquisition conversation between Koo and DailyHunt fell through, the Indian microblogging platform will be shutting down. Bidawatka’s post on LinkedIn confirms the same. “We explored multiple partnerships with multiple larger internet companies, conglomerates, and media houses, but these talks didn’t yield the outcome we wanted,” he wrote in the post. “While we would’ve liked to keep the app running, the cost of technology services to keep a social media app running is high and we’ve had to take this tough decision,” Bidawatka added. . . Lawstreet Journal #lsjbusiness #lawstreetj #KooShutdown #IndianMicroblogging #MayankBidawatka #SocialMediaUpdate #TechNews #DailyHunt #StartupFailure #KooApp #MicrobloggingPlatform #TechIndustry #india #legalnews

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💯Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience.✅ Brand : bigbasket.com Agency : Talented.Agency Read our story : https://lnkd.in/g_gNArJv P.G. Aditiya Gautam Reghunath #OutdoorCampaigns #ViralMarketing #BrandEngagement #MarketingStrategy

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UNCONSTR-AI-NED MARKETER BR-AI-NS🤖 AI has been the not-so-secret ingredient revolutionizing how we create and share content. Imagine it as a master tailor stitching campaigns perfectly fitted to each person’s taste. In India, AI’s magic is making ads that feel like they’re just for you. While AI became the friend that helped us communicate faster and better, the challenges it faces going forward are being truthful and ethical. 👉For details on AI trends and more, watch out for Mindshare and e4m's Content Marketing Trends - launching tomorrow, 30th April, 2024! Mindshare India, Prasanth Kumar, Shashank Srivastava, Annurag Batra, Nawal Ahuja, Amin Lakhani, Ajay Mehta, Vinit Karnik, Ruchi Mathur, Niraj Ruparel, Zubin Tatna, Vipasha Bhuptani, Makarand Nadkarni, Sunny Rangwani, Jugal Kathuria, Ronak Thakkar #ContentMarketingTrends #BrandedContent #BrandedContentIndustry #ContentMarketingReport #MarketingTrends #ContentStrategy #MarketingInsights #MarketingReport #ContentCreation #InfluencerMarketing #DigitalStrategy #ContentTrends #BrandStrategy #ContentDevelopment #MarketingData #MarketingTips

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The Bollywood movie "The Crew" has effectively leveraged brand integration to enhance its commercial success. Brands like L'Oréal, Tata Motors, and Pepsi were thoughtfully integrated into the film's narrative, creating a seamless connection with the audience. These strategic placements not only amplified brand visibility but also contributed significantly to the film's financial success. The production company, Balaji Motion Pictures, reportedly earned around ₹35-40 crore through these brand integration deals. This approach underscores the growing trend in Bollywood, where well-executed brand partnerships play a crucial role in elevating both the film's appeal and its revenue potential. #BrandIntegrations #StrategicPartnerships #BusinessGrowth #MarketingStrategy #BrandCollaborations #RevenueBoost #BrandSynergy #InfluencerMarketing #BrandDevelopment #ROIBoost #Infilmworks

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"You can't scale everything together" - Hard-hitting truth from Kanan Rai at #D2CBlaze 🎯 Limited resources? Limited time? Here's the game-changing advice for D2C brands: 🔸 Find your niche before targeting everyone, 🔸 Map your user's journey thoroughly, 🔸 Pick your battles - focus on channels where you'll win. Remember: It's not about being everywhere. It's about being exactly where your customers are looking for you. 💡 Peek into more such insights from our D2C Blaze Demo Day. Drop "More" in the comments! #D2CStrategy #StartupAdvice #NetcoreForStartups

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The Future of Brand-Influencer Collaboration Is Here 🙌 Meet Socialveins - India's #1 platform for influencer hiring and marketing, featuring a vibrant community of over 100k influencers. Tired of managing influencer hiring for your brand? We've got the ultimate solution! Socialveins Key Feature: 1. Launch Campaigns: Post your requirements on our app, reach our community of 100K+ influencers, and hire the most relevant influencers aligned with your brand’s vision 🚀 2. Hire Finest Influencers: Connect & Hire from a carefully curated community of over 100K influencers across 20+ categories, speaking all major languages in India. 3. Track Influencer Performance: Get real-time content insights of your influencers, metrics like saves, shares, views, likes, comments and more presented with detailed graphs. This transparency helps brands build a powerful market presence. 🏆 Trusted by: Nykaa | Netflix | Zomato | Spotify | Amazon | Swiggy | Durex Industries | Rapido | NDTV | RentoMojo | Kyari (A Brand of Select) | NIVEA and more! Get Started Now: app.socialveins.com Influencer is Worthy, We’re Making it Healthy & Wealthy. #InfluencerMarketing #Socialveins #BrandGrowth #Influencer #InfluencerCollaboration #BrandPartnerships #InfluencerCampaigns

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Kinator Marketplace Keyword Visibility Report: Liquid Detergent in Delhi Dominant Brands: Discover the top 5 liquid detergent brands ruling Delhi's leading quick commerce platforms - Blinkit, Bigbasket, Swiggy Instamart, and Zepto. Identify consistent frontrunners. Pincode Powerhouses: Gain laser focus for your audience targeting. Kinator's granular analysis discovers brand dominance in specific Delhi pincodes. Delivery Platform Disparity: Find surprising brand differences across Blinkit, Bigbasket, Swiggy Instamart, and Zepto. Optimize your brand partnerships with these insights. Read the full report and see how Kinator can help you win in this key market. Book your free demo today! #keywordreport #quickcommerce #blinkit #bigbasket #zepto #swiggyinstamart #topbrands #insights #paxcom

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📊 Did you know that connected TVs are expected to reach over 45 million households in India by the end of 2024? That's right! CTV advertising is revolutionising how brands reach their audience in India. Imagine getting ads tailored just for you while watching your favourite shows — it's happening now! This innovative approach combines the targeting power of digital ads with the immersive experience of television. Want to know more about how CTV is transforming the ad world? Hear what our VP Media, Rekha Motwani, has to say about this in the recent coverage with ADGULLY. https://lnkd.in/dpxNfj5u

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Zepto and Simpl’s billboards spark friendly banter, spotlighting instant checkout, fast deliveries Link in the comments Chandan Mendiratta Abhishek Rane Zepto Simpl #mediabrief #Zepto #Simpl #billboards #friendlybanter #instantcheckout #fastdeliveries #marketing #media

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At Winkk Media, we bring your brand to life across Instagram, Facebook, Zomato, Swiggy, and more! From curating food blogger campaigns to driving growth through performance marketing, we help your business stand out and thrive in the digital world. Let's elevate your brand's presence together! . . . #restaurantmarketing #socialmediastrategy #restaurantbusiness #localrestaurant #restaurant #marketingandbranding #winkkmedia #restaurantindustry #restaurantmarketingstrategies #cafemarketing #restaurantsocialmediamanagement

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By 2026, India's influencer marketing industry is set to boom to INR 2800 crore! 🌟 With the power of social media and digital influence, brands are making waves and capturing hearts. Are you ready to ride this wave of innovation and engagement? Dive in now and stay ahead! 🚀 #InfluencerMarketing #FutureTrends #TurainSoftware #Turain #DigitalMarketingagencyinkolkata #brandcreation #digitalinfluenece

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An ad has to be noticeable but can't be disruptive. “An #ad has to be leaked into the slot so that the customer notices it, but it should not be disruptive during the journey while the customer is in,” says Kartik Mittal, Head Ad Sales & Monetization at Snapdeal | AceVector Group. We are live with the latest episode of In Conversation with #MobileLeaders! Look out for his top insights coming out soon on our LinkedIn newsletter.

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Step-by-Step Guide to Registering Your Business on Zomato Did you know that 90 million users visit Zomato monthly, making it one of the top platforms for food businesses? Registering your restaurant on Zomato is no longer optional—it's essential for boosting visibility and attracting diners in today's digital-first world. Our guide takes you through the entire process, from documentation to uploading menus and leveraging Zomato's advertising features. Learn how to stand out in a competitive market and turn online traffic into loyal customers. Learn more here: https://lnkd.in/ghdiERKa Reading Time: 4 mins #ZomatoForBusiness #RestaurantMarketing #GrowthJockey

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Disney+ Hotstar hosted “WhOTT’s Next?”, an industry-first event showcasing their upcoming properties & interesting ad formats to leaders across the industry. Dive into the insights shared by experts as they recognize Disney+ Hotstar as the platform of choice for executing future brand campaigns. Want to explore innovative marketing opportunities for your campaigns? Advertise with Disney+ Hotstar, write to us at [email protected] #WhOTTsNext #DisneyPlusHotstar #IndustryInsights #AdFormats #OTTAdvertisingInnovation #OTTAdvertising #OTTMarketing #OTT #OTTLandscape #OTTInnovation #AdInnovation #Creative #Campaigns #BrandCampaigns #AdCampaigns

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AdLift has partnered with Pets & People Co. to take their paid media strategy to the next level! This collaboration focuses on enhancing the brand's digital presence through performance marketing, social media advertising, and programmatic campaigns, all tailored to connect with pet lovers and their furry companions. Prashant Puri, Co-Founder & CEO, AdLift India Ruchika Dhamija, CEO, Pets And People Co Follow the link in the comments to know more #Advertising #Marketing #MediaMandate

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India’s e-commerce industry is booming, and leveraging platforms like Facebook and Google is key to boosting conversions. Combine that with a strong content strategy, and your business is set for success in 2024! Learn how Sociium can help you optimize ads and content for better results. Read more: https://lnkd.in/dHbHDwJC #EcommerceGrowth #DigitalMarketing #FacebookAds #GoogleAds

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A Look Into Zomato India's Video Marketing Strategies! Oftentimes, marketing strategies are about putting a relatable twist to already successful strategies out there. Studying what is successful in similar markets is a key step in preparing strategies for our clients. Recently, our team looked into Zomato's video strategies to understand what Nepalese Food Delivery Companies can take from the success of Zomato. Here is a document summarizing the research which can be a helpful reference for any Food Delivery Company in Nepal. #MarketingStrategy #FoodDelivery #Zomato #ViewfindersProduction

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Chai-time Marketing Strategy 🍵 Sip on this.. Curious? Why It Works ☕ Cultural Habit: Chai breaks are sacred "me time" for most Indians 📱 Behavior: People check socials during short breaks 🧠 Brain Science: Mid-morning and mid-afternoon are when focus dips Leverage the hours! 🍽 Zomato launched "Chai Pe Charcha" polls at 4 PM Case Study: 📈 Saw 2.5x more interactions compared to other times 🏆 Increased user-generated content by 37% Lesson: Timing isn't just everything, it's the only thing! It's not about fancy algorithms or paid promotions. Ever wonder why your killer content isn't getting the love it deserves? Spoiler alert: You're probably posting when your audience is elbow-deep in spreadsheets or battling the infamous post-lunch coma! 🥱 Understand the heartbeat of India - Chai Time! ☕️ The "Chai Time" Content Strategy for you: 1. Post during India's peak chai breaks - 10 AM & 4 PM 2. Watch your engagement rates soar by 43% 3. Catch your audience when they're actually scrolling! (Who said procrastination couldn't be productive? 😉) P.S. Ready to brew up some engagement? Follow for more... Don't let your brand become lukewarm. #ChaiTimeMarketing #SocialMedia #marketingstrategytips #marketingtips #IndianBrandStrategy

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