Kshitiz Anand

From Product-Centric to Customer-Centric or the dance in between!! In the early days of our startup, we were enamored with our product. We poured our hearts and souls into creating what we believed was groundbreaking. But as time went on, we realized that falling in love with the product wasn’t enough. We needed to fall in love with the problem we were solving and the solution we were providing. Here’s how we made that shift and why it matters. The Product Trap Being product-focused has its allure. We dream up features, obsess over design, and envision our creation changing the world. But here’s the catch: the product is only a means to an end. It’s a vessel for delivering value to our customers. If we’re too fixated on the product itself, we risk losing sight of the bigger picture. The Customer-Centric Mindset A customer-focused approach flips the script. Instead of assuming we know what’s best, we actively seek out our customers’ needs and pain points. We listen, observe, and empathize. Customer feedback becomes our compass, guiding product decisions. It’s not about what we think is cool; it’s about what our users truly want. Why It Matters Market Relevance: A product that doesn’t resonate with customers won’t survive. By staying customer-centric, we ensure our offerings remain relevant and aligned with real-world needs. Innovation: Customer insights spark innovation. When we understand their struggles, we can create solutions that genuinely make their lives better. Remember, the iPhone wasn’t requested—it was invented. Long-Term Success: Falling in love with the problem ensures longevity. Products come and go, but solving meaningful problems endures. The Skill of Balancing - Transitioning from product-centric to customer-centric isn’t easy. It requires unlearning old habits and honing new skills. Here’s how we’ve navigated this shift: Active Listening: Regular customer interviews, surveys, and feedback loops keep us connected to our audience. Iterative Development: We release early and often, incorporating user feedback into each iteration. Empathy: We put ourselves in our customers’ shoes. What keeps them up at night? How can we alleviate their pain? What are you in love with - product or the problem? #dentists #dentallabs #clearaligner #orthdontics #orthdontists #invisalign #dentalmonitoring #dsos #clearaligners #dentist #remotemonitoring 

57

12 Comments

Explore key trends, funding opportunities, and government schemes driving the success of Indian startups in 2025. Discover how entrepreneurs can overcome challenges and scale new heights with the right support. TICE Startup Story

1

In the rapidly expanding Indian startup ecosystem, maintaining a balance between innovation and affordability is crucial. This article provides insights into how startups can use strategic prioritization, open-source technologies, and iterative development approaches to their advantage. Learn about the role of government schemes like Startup India in supporting sustainable growth. #Innovation #StartupGrowth #Entrepreneurship #BusinessStrategy #IndianStartups https://lnkd.in/g3g3JivZ

1

growX ventures Unveils Fund II: A Boost for Healthtech & DeepTech 🚀 Nikita Saha writes ✍️, growX ventures launch Fund II with a corpus of INR 400 Cr to #empower B2B and DeepTech #startups in sectors like healthtech, spacetech, and fintech. With plans to back 20–24 #startups, Fund II will offer cheques of up to INR 10 Cr for seed-stage and INR 20–30 Cr for Series B.💡 GrowX’s portfolio includes Pixxel, Bellatrix Aerospace, and more, spotlighting #innovation in AI, genomics, and #cybersecurity. The first close is expected this year. 🔗Read More - https://lnkd.in/d4e69Yv3   🌐Stay Informed with our Latest Stories – https://lnkd.in/gMUPB2Zp Pixxel, Locus, Progcap, Aereo, Bellatrix Aerospace, Wiom, CynLr, Stashfin, RACE Energy #GrowXVentures #DeepTech #Healthtech #Innovation #StartupsIndia #TechInvestment #B2B

6

User segmentation is a crucial step for mental health startups to deliver personalised care. In this edition of IAN Masterclass, Anshul Kamath, Founder of Evolve, an IAN Group (formerly Indian Angel Network) portfolio company, talks about different methods of effective user segmentation within the mental health space. Explore the full conversation on how combining business strategies with mental health innovation can fuel sustainable growth, improve employee well-being, and strengthen organisational culture, ultimately boosting productivity and ensuring long-term success. #MentalHealthInnovation #StartupGrowth  #IANGroupMasterclass 

1

Don’t just follow the news—learn how to benefit from it! 💡 Enroll in our Stock Market Course and: ✅ Master IPO strategies and investment fundamentals ✅ Understand market trends, valuations, and risks ✅ Get insights on high-growth companies like Swiggy 📅 Limited Time Offer – Sign up now and unlock the secrets of IPO investing! Let this IPO be your first step toward becoming a smart investor! 🎯 👉 Learn, Trade, Profit! #SwiggyIPO #IPOAlert #StockMarketTraining #SmartInvesting #LearnToInvest #IPOStrategies #FinancialFreedom #StockMarketEducation #InvestSmart #SwiggyValuation #MarketOpportunities

1

https://lnkd.in/gj5Qi6Jt Top Indian Startups: Driving Growth in E-Com, Health Tech, and Fintech The Financial Year 2023-24 has crowned Indian startups as undisputed champions. Among the thirty-six startups that disclosed their financials, twenty-six not only survived but thrived, collectively amassing a staggering INR 3,633 crore in profits. #StartupWorldCup #StartupLife #EntrepreneurJourney #EntrepreneurMindset #Entrepreneurship #BusinessStrategy #Businesses #BusinessNews

3

Edtech startup Bhanzu raised $16.5 million in a Series B funding round led by Epiq Capital, with participation from Z3Partners, Lightspeed Ventures, and Eight Roads. This funding will aid Bhanzu’s U.S. expansion, where it aims to address gaps in math education using its innovative, cognitive-focused math curriculum. - $16.5M raised in Series B round led by Epiq Capital. - Expansion focus on U.S. market for math education. - Aim to modernize and innovate math learning. - Supported by prominent investors like Lightspeed Ventures. #Bhanzu #EdTech #EpiqCapital #MathEducation #EdTechFunding #Zedvox #ZedvoxNews #Startup #Funding #SeriesB #MathLearning #TechForEducation #Innovation #CognitiveSkills #EducationStartup #FundingAlert #IndiaStartups #DigitalEducation #InvestorNews #STEM #EdTechIndia #TechInvestments #GrowthJourney #GlobalExpansion #BusinessGrowth #LearningSolutions #MathForKids #TechInEducation #EdTechRevolution

1

🌿✨ Embracing AYUSH: Empowering Health Naturally! 🌟 Did you know? Recent data from the survey on AYUSH conducted by National Sample Survey Office, India reveals that 50% of Indians used AYUSH healthcare system in the last year! 🔹 AYUSH system of medicines refers to the use of one or more of the system(s) of Ayurveda, Yoga, Unani, Siddha, Sowa-Rigpa and Homeopathy 🔹 95% of rural and 96% of urban folks are aware of AYUSH traditions. 🔹 85% of rural and 86% of urban households practice Medicinal Plants/Home Remedies/Local Health Traditions. 🔹 Nearly half of rural (46%) and over half of urban (53%) individuals used AYUSH in the last year for health benefits. We at SaveIN work with several leading alternate medicine providers like Dr Batra’s Healthcare Jiva Ayurveda Madhavbaug Homeocare International among others, and are witnessing tremendous demand for alternate therapies, especially for chronic diseases and lifestyle disorders. Let's continue to explore the power of traditional wisdom in promoting holistic wellness alongside adopting the latest in healthcare! 🌱💪 #AYUSH #HolisticHealth #WellnessJourney #TraditionalMedicine #Healthcare #Lifestyle

21

Most companies like yours are spending lakhs on their website every quarter with little to no results ❌ Founders just like you stuck… And here’s why it’s happening: 🚨 Introducing the concept of "Revenue Momentum Loop" In simple terms, it’s the cyclic interdependency of traffic, leads, sales, and money that traps your website in a never-ending loop of generating little to no ROI, preventing you from getting few or almost none inbound leads. 📉 👉 Take a look at the image below to see what I’m talking about. I’m sharing this with my network and to see if any of you SaaS founders find themselves in this same frustrating cycle.

7

After hosting 150+ founders in Mumbai, we are back in Namma ‘luru to host 400+ founders in a single day. Yes, you heard that right - 400+ founders under a single venue👇🏼 As we try to impact 1,000 founders outside the GrowthX community this year, the revenue impact on their companies is insane - a single day of masterclass plus panel discussion setting has an extremely high ROI for founders solving pure DHANDA. So what should you expect? 1/ Intense learning session (120 mins) You will design a low CAC distribution channel for your product. Followed by a session where you will learn how to build, retain and run growth teams & attract top talent. 2/ Founder focused fireside chat (60 mins) Growing revenue is a lonely battle, hear from Saurabh, Sudarshan, Arvind & Rasik who’ve overcome the struggle and built a sustainable revenue pipeline for their respective companies. Listen to their wins, losses & exchange notes in this in-person episode of "Off the record" 3/ Founder exclusive networking mixer. Speak to a diverse selection of Seed to Series B+ founders. Learn how they are cracking revenue led growth and exchange notes on actionable frameworks that have worked for them. Get priceless advice from founders who have been in the trenches & tried things. If you are a founder struggling to plan the revenue roadmap for the next 1 year, don’t miss out on this one. This is going to be a game changer. Link to register is in the comments 👇🏼

26

2 Comments

LAIQA Wellness, a femtech firm based in Gurugram, acquired Rs 15 crore from IvyCap Ventures Advisors Private Limited. The company's tech-based solutions, which center on point-of-care assessments, AI-driven suggestions that combine current science and Ayurveda, and personalized hormonal health tracking. The app's unique algorithm helps users manage these shifts for increased productivity, better energy levels, and general wellness. It does this by objectively scoring health factors and providing cycle-synced actionable insights. LAIQA, a new approach to women's wellness, was founded in August 2023 by Monica Bindra, Harmeet Bindra, and Meenakshi Singh. The organization addresses hormonal imbalances through cycle-synced, individualized care. Its products address a broad spectrum of illnesses caused by hormonal imbalances, including PCOS, thyroid disorders, insulin resistance, sleep disorders, and other problems related to lifestyle. #laiqa #femtech #healthcare #india #startup

12

2 Comments