Ketan Pandit

🌐 GTM Segment Marketing to engage high-value prospects and unlock millions in ARR. Learn how the top 1% B2B SaaS companies focus on specific segments to drive growth and unlock millions hidden in plain sight. Read more: https://lnkd.in/d8TbnBwG Exclusive GTM secrets for our followers. Follow us StudioFriday.com #GTM #SegmentMarketing #B2BSaaS #DemandGeneration #UnlockMillionsInARR

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Want to know what your buyers are thinking? 🤔 Our own Chris Perrine & Praveen Das from Factors.ai are teaming up to show you how to leverage G2 Buyer Intent for #B2B success. Don't miss your chance to dive deep into how G2 impacts the buyer journey & what it means for your lead nurturing strategies. RSVP here: https://lnkd.in/e_WSMMh9 #IntentData #B2BMarketing

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GTM-FM is back again! 📻 This time, we spoke to Tanwistha Gope about the power of customer & partner marketing, including: 👉 How to maximize and measure your efforts 👉 How to drive alignment through these initiatives 👉 Setting up effective feedback loops And more! Tune in to the latest episode today. 👇🎧 🔗: https://lnkd.in/dTuUkTUJ #gotomarket #gtm #podcast #customermarketing #partnermarketing

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Using an Expert Quiz Funnel to Grow Your Business.... An expert quiz funnel: 1. Returns value and insights immediately (lead generation) 2. Facilitates personalized follow-ups (better conversion) 2. Sets the stage for cross-sell / up-sell (retention and growth). You should think of a set of quizzes / assessments that are dedicated to their function at the various stages of the funnel. Read on to learn more. #consulting #coaching #experts #author

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🛠️ 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗬𝗼𝘂𝗿 𝗔𝗕𝗠 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘄𝗶𝘁𝗵 𝗠𝗮𝗻𝗹𝗶𝘁𝗶𝗰𝘀 𝗕2𝗕 𝗜𝗧𝗘𝗦 🎯 Account-Based Marketing (ABM) is a powerful approach for targeting high-value accounts and driving meaningful engagements. At Manlitics B2B ITES, we excel in crafting and executing ABM strategies that deliver results. Here’s what we offer: 🔍 𝗧𝗮𝗿𝗴𝗲𝘁 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗦𝗲𝗹𝗲𝗰𝘁𝗶𝗼𝗻: We help you identify and prioritize key accounts that align with your business objectives, ensuring you focus your efforts where they matter most. 📈 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀: Our ABM strategies include personalized campaigns tailored to each target account’s unique needs and pain points, increasing the likelihood of engagement. 🔄 𝗠𝘂𝗹𝘁𝗶-𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝗢𝘂𝘁𝗿𝗲𝗮𝗰𝗵: We utilize various channels, including email, social media, and direct mail, to reach your target accounts through multiple touchpoints. 📊 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴: We monitor and analyze ABM campaign performance, providing insights and recommendations to continuously improve your approach. 💡 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Our team works closely with your sales and marketing teams to ensure alignment and maximize the impact of your ABM efforts. Transform your ABM strategy with Manlitics B2B ITES and drive higher engagement with your most valuable accounts. 𝗖𝗼𝗻𝘁𝗮𝗰𝘁 𝘂𝘀 𝘁𝗼 𝗴𝗲𝘁 𝘀𝘁𝗮𝗿𝘁𝗲𝗱𝗅 #abm #accountbasedmarketing #personalization #multichannel #performance #b2bmarketing

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Customers ditching your brand at random points in the journey? 😩 Event-based journey analytics can map entry & exit points to personalize experiences & boost engagement. Mohit Palriwal's article from MarTech explains how to finally ditch the funnel & embrace the dynamic customer journey. 🚀 Check it out & level up your marketing game: https://lnkd.in/guMj3Wp8 #marketing #marketingoperations #customerexperience

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ABM - why speed is important 🏎 We asked Akriti Gupta what the hardest part of ABM is. Her answer👇. Head to comments to hear from 11 other ABM thought leaders on 'The Hardest Part of ABM" [and how to solve it]. What's your take on Akriti's view? --------------- Need help with your ABM strategy? Book your place on our ABM Lunch + Learn workshop: https://hubs.la/Q02zD2R20

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Launching a new product? Here’s the truth: It’s not the launch that makes or breaks you—it’s what happens next. Great go-to-market plans don’t stop at Day 1. To measure your real success, focus on these three must-dos: ➡️ Define Success Metrics Early – No, not just sales. Think retention, engagement, and brand awareness. ➡️ Keep Testing – Market conditions change fast. Stay agile and tweak as you go. ➡️ Use Real-Time Feedback – The best plans are living, breathing, and adapting. A strong GTM strategy is never "set it and forget it." It’s a constant refinement to hit and exceed your goals. Want to see how leading brands crush their launches? Dive deeper here: https://bit.ly/45EGjnt

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Tap into the immense power of Quora for your B2B marketing strategy. Quora's B2B Marketing Playbook has the insights and strategies you need to elevate your brand recognition and earn the trust of SaaS decision-makers.

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G(R)O(W) - TO - MARKET, DONE RIGHT. In this latest conversation, Amit Pande, ex-CMO Aviso AI & Tact.ai, shares everything you need to know as a GTM leader. 1️⃣ Talent Alchemy: Invest in people with adjacent skills. The future belongs to versatile teams that can adapt and innovate across disciplines. 2️⃣ Stack Smarts: Be frugal, but strategic. Optimize your existing tech stack while making calculated bets on emerging tools that align with your growth vision. 3️⃣ Data Renaissance: Ditch stale systems of record. Embrace dynamic, real-time data ecosystems that fuel agile decision-making and personalized customer experiences. 🎥 Watch/listen to the full conversation: [Link in comments] #MarketingStrategy #GoToMarket #MarTech #TalentDevelopment

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Field marketing isn’t just about setting up booths anymore. When done right, it’s a powerful revenue driver. The key? Integrate field marketing into your GTM strategy, not just your marketing plan. Ajay Ravichandran, Field Marketing (Events, Growth & Community) at Everstage shares his expert advice: ✨ Opt for curated events that deliver unique, memorable experiences. ✨Move beyond badge scans. Use your booth to connect with your ICP, conduct interviews, and create valuable content. ✨ Divide the attendee lists into tiers and create targeted strategies for each group. ✨ Connect with top-tier prospects before the main event with small dinners or happy hours. ✨ Engage your best customers to build loyalty and gather feedback. Listen to the full episode to hear how Ajay integrates field marketing into his GTM: https://lnkd.in/eA_TzxZ5 #fieldmarketing #tradeshows #conferences

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"When you have time for product... then you kind of bend back into that product space and a bit less than the sales space." - Saurabh Jain, TrialKey Product Led Growth Leaders Episode 25 features TrialKey's Saurabh Jain and dives deep into the journey of being product-led from the start of your venture. Hear how companies sometimes shift towards a sales-led approach in the middle stages of growth. Discover the challenges of maintaining the right focus, building the right products, and keeping confidence high. Finally, learn how successful organizations strike a balance between sales and product once they've established a strong customer base and cash flow. Tune in now to gain insights on navigating your growth curve and finding the right balance for success! 🎧💡 #ProductLedGrowth #StartupJourney #PodcastEpisode #BusinessGrowth #Entrepreneurship #SalesLed #Sales

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In this episode, we sit down with Dinesh Kumar K, Director of Demand Generation at Tookitaki, to explore the most effective lead management strategies that drive revenue growth. Dinesh shares actionable insights on optimizing your lead funnel, nurturing prospects, and aligning sales and marketing teams for maximum impact. Perfect for marketers looking to boost conversion rates and streamline their lead management process! Tune in for expert tips on generating quality leads and turning them into loyal customers 👉 https://lnkd.in/dzE-Xtd2 #leadmanagement #leadgeneration #demandgeneration #leadnurturing #b2bmarketing #marketing #marketingstrategy #revenueoptimization

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From Zero to $1BN ARR! 🚀 Discover the secrets of scaling sales teams from industry veteran Manish Jindal, Head of Revenue DevRev. Whether you're just starting out or looking to level up, these insights—from mastering Product-Market Fit to harnessing AI—are a must-read. 📈 If you're ready to transform your growth game, head over to read the full blog (linked in comments). #SalesGrowth #AIinSales #StartupScaleup

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Zuora to Acquire Togai, Enhancing Usage-Based Offerings Amid the GenAI Explosion https://ow.ly/XMf550RsxVJ #sales #B2Bsales #B2BTech #B2B #salestech #Zuora #GenAI #Togai

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🚀 Key Takeaways from our session with Shubham Goel of Affinity.co: From building a beloved product to crafting a winning GTM strategy, Shubham shared insights that every founder should know. Swipe through the carousel to dive into his advice on driving customer success, refining product feedback loops, hiring great GTM leaders, and aligning top talent to your stage. Big thanks to Shubham for the valuable session! 🙌 Abhinav Shashank Raj Shekhar Singh Jyotika Gupta Sudarshan Ravi Jha Shachi Shah Ritik Singh Shivam Bhotika Anand Akela

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🚀 4 Customer Management Frameworks to Drive Loyalty and Engagement 🚀 Understanding and enhancing customer engagement is key to business growth. Here are four frameworks that provide actionable insights to build loyalty and deepen customer relationships: ✨ The AARRR Pirate Metrics – Map out your customer journey from acquisition to revenue. 🔍 The FCB Grid – Address customer engagement through the lens of involvement and behavior. 🎯 Customer Lifetime Value (CLV) – Calculate the long-term value of your customer base to optimize strategies. 📊 The Loyalty Ladder – Transition customers from prospects to loyal partners by strengthening relationships. Each framework brings a unique perspective to customer management, helping businesses thrive in competitive markets. 🔍 Learn more about customer development strategies: https://lnkd.in/dBj6RNxE 📧 Ready to get started? Contact us at: [email protected] #CustomerDevelopment #BusinessStrategy #PharmaBusiness #fitminds

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B2B marketing strategies need to evolve to be able to deliver one-to-one experiences at scale. 🦾 Discover how AI in apps like Adobe Marketo Engage accelerates content creation and provides real-time, highly personalized interactions:

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