Bhavik Kaul

{New pod 🎤} "𝐆𝐓𝐌 𝐋𝐞𝐚𝐫𝐧𝐢𝐧𝐠𝐬 𝐟𝐨𝐫 𝐔𝐒-𝐈𝐧𝐝𝐢𝐚 𝐁2𝐁 𝐒𝐚𝐚𝐒 𝐒𝐭𝐚𝐫𝐭𝐮𝐩𝐬" This episode explores GTM strategies and learnings for US-India B2B SaaS startups. We cover everything from finding design partners in the US, scoping MVPs, figuring out what ICP to focus on, navigating the unique challenges of early PMF, GTM hiring in the US, and finally, working towards creating M&A exit options. Joining me for this discussion is Satya Ganni, an experienced SaaS founder and operator who has successfully built and sold five companies and led two acquisitions as a buyer. He is currently serving as CEO of Beamer and Userflow. Beamer is developing a cutting-edge product-led growth toolkit tailored to product leaders at SaaS and digital-first companies. They recently acquired Userflow to augment the business. TIME STAMPS: (01:15) Satya’s journey as a repeat US-India SaaS founder and operator (04:38) [Case Study: 0-to-1] Finding US design partners (11:09) Scoping B2B SaaS MVPs (15:42) [Case Study: $10k-100k ARR] Identifying which ICP to focus on - SMB vs mid-market vs enterprise (22:23) [Case Study: $100k-$1Mn ARR] Navigating the unique challenges of early PMF (27:18) [Case Study: $1-5Mn ARR] Building a US leadership team post-PMF (34:33) [Case Study: $5-20Mn ARR] Working towards creating M&A exit options  (38:46) Learning to become a proactive relationship builder YouTube - https://lnkd.in/guGQeBwA Spotify - https://lnkd.in/gAg7XeF4 Apple Podcasts - https://lnkd.in/gkYEDpED An Operator's Blog - https://lnkd.in/ggGbzSKY

13

1 Comment

Which startup has achieved the best product-market fit (PMF) in the last two years? 🇮🇳 > What truly defines a successful startup goes far deeper than just a high price tag - It's about a product seamlessly integrating into users' lives, solving a real problem in a simple and impactful way. > Zepto - This quick commerce leader has skyrocketed to household name status in just two years. Their secret sauce? A perfect blend of these product-market fit ingredients: 1/ Unmatched Speed: > Zepto's 10-minute grocery delivery caters directly to the urban consumer's desire for instant gratification. 2/ Curated Convenience: > Zepto understands that speed shouldn't mean sacrificing choice. > They offer a carefully chosen range of essentials and everyday items. No more browsing overload. Just high-quality groceries for immediate needs. Makes decisions a breeze. 3/ Frictionless Experience: > Zepto's app is refreshingly simple. A few taps, groceries ordered. Integrates with popular payment options. > Frictionless experience keeps users coming back. Perfect for busy schedules or sudden needs. 4/ Strategic Network: > Zepto's secret weapon? Smartly placed dark stores. > Stock essential items for quick picking and packing. This fuels their 10-minute delivery promise. Network efficiency translates to lightning-fast groceries. - They identified a clear audience (busy urban dwellers), addressed their core need (immediate groceries), and delivered it in a way that's both convenient and personalised. ♻️ Which other companies have hit seamless product market fit in the recent years? #quickcommerce #ecommerce #startups #zepto #venturecapital #LinkedInNews

14

14 Comments

What makes a brand appeal to VCs? When we pitched GoKwik for the first time to a VC, the product didn’t even exist. Just an idea, but VCs were interested. They knew COD RTO, bad checkout experience were some deep rooted problems in the D2C space, that noone was solving for - and they saw a growth potential there.  This week, when Shantanu Deshpande, Revant Bhate, Darshit Vora, and I sat down for the Asymmetric podcast, Darshit made a very interesting point about how VC math works. Some takeaways:  - VCs make follow on investments in companies they believe have growth potential - they catch on to signals of growth. - Backing a company also sends signals to market that the first investors are still with them, showcasing consistency.  - Sometimes, companies pivot in their solutions, which makes them even appealing - that vision that the company will make big is also important. Blackbuck is an interesting example - its into freight logistics but noone ever thought it could techify this business. And today, its IPOed. For D2C brands, the model works in a similar way. - Be an incumbent, launch a product that creates immediate value. - Have scalable unit economics that prove your growth can be profitable. - Build loyalty. Retention and repeat purchases are key signals for VCs. VC math is simple: check the signals, double down and repeat. Full ep: https://lnkd.in/e_bfutuY

79

4 Comments

Designers & PMs building consumer products should assume that users are in an imperfect environment 1. Users are time-crunched when they use your product - ⌛ Ex: They have opened your app while waiting for a cab to kill few mins of waiting time 2. Users are distracted when they use your product - 📵 Ex: They have opened your app after 1 hour of Reels and won't have any attention when they use your product 3. Users won't read but skim text. Assume an avg user reads 20-30% of text in a screen - 📖 Ex: Users scroll quickly and look at only certain keywords which they are familiar with 4. Users have muted all Push Notifications - 🔔 Ex: The first few PNs were irritating & not useful, so users have muted all PNs 5. Users won't remember your product after install/sign up - 📝 Ex: First experience was not highly memorable to remember 6. Users will drop out of a flow as soon as they feel confused or nervous - 🏃‍♂️ Ex: Goal of product is not clear, no labels or defaults, no contrast between options 7. Users are guided by emotions rather than logic - 🫡 Ex: Users wont do cost benefit analysis of using your product, they will rather use your product if a trusted person endorses you Build for imperfect environment and you will capture users in both perfect & imperfect environment Build for perfect environment and you won't even fully capture the perfect environment users (This is the problem with most consumer apps today even after amazing design / product efforts)

33

VC is not rocket science but the high volume of information and the constant context switching makes it extremely difficult to manage efficiency & time. For this, I have realized that the right technology stack can be a game changer. Below are the key tools we have been using to streamline operations - sourcing, evaluation, and portfolio management. I would love recommendations on tools that might have helped others improve efficiency. 📰 Sourcing & Evaluation:- ▶ LinkedIn - Linkedin Premium & Sales Navigator are a must have to identify new founders building. ▶ Tracxn (Research Database) - With an increasing number of features, Tracxn has become the quickest go-to research tool. ▶ Taghash (CRM) - An easy to use and comprehensive CRM can save at least 1-2 hours a day. ▶ Otter.ai (Notetaking) – Seamless note taking and summary tool helps keep information organized. ▶ Phantom Buster (Lead Gen & Management) – For mass reach outs and streamlining reach outs based on key words. 📩 Communication & Co-ordination:- ▶ Calendar – I am obsessed with calendar management. While Calendly or another tool can be helpful, I use a simple google calendar to plan and colour code each day carefully. ▶Zoom – Has been instrumental in reducing travel time at least for initial due diligence. ▶ Substack – We use it for our fortnightly newsletter for mass communication and sharing industry insights. ▶ Intuit Mailchimp – More intimate communication and reporting requires carefully curated contact list. We have found mailchimp to be helpful here. 🗃 Reporting:- ▶Dropbox DocSend – Has helped in avoiding multiple email threads with different attachments while still ensuring transparency.

102

14 Comments

Indian startups raised nearly $1.6 billion across 112 deals in August 2024, marking the second-highest funding month of the year. Significant growth-stage deals included Zepto ($340M), DMI Finance ($334M), and OYO ($175M), with Zepto and DMI Finance reaching $5B and $3B valuations, respectively. Early-stage funding was strong, with 71 deals totaling $267M. Notable deals included Kinetic Green ($25M) and Even Healthcare ($20M). August saw 19 merger and acquisition deals, with major transactions including Zomato’s $244M acquisition of Paytm’s movies and ticketing business. Delhi-NCR led city-wise funding with $724M across 29 deals, followed by Mumbai ($453M) and Bengaluru ($265M). Fintech dominated segment-wise funding with 27 deals, while edtech saw a sharp decline, raising only $5M across 3 deals. August saw IPOs from Ola Electric, Unicommerce, and FirstCry.com (BrainBees Solutions Ltd.), with Swiggy and others preparing to follow. The quick commerce sector is witnessing intense competition. Zepto’s mega-round, Flipkart’s entry, and bigbasket.com’s full shift to rapid delivery are key indicators of the sector’s growth. Amazon is expected to enter the market early next year, adding another major player to the mix. Currently, Blinkit (owned by Zomato), Swiggy Instamart, Zepto, and Tata Digital-owned bigbasket.com are leading the charge. Tier II Cities: Emerging Hotspots A notable trend is the increasing number of deals emerging from tier II cities like Raipur, Dehradun, Udaipur, and Surat. Although these cities still represent a small fraction of the total, their growing presence signals a shift in traditional startup funding patterns, with innovation and investment gradually spreading beyond the major metro areas. While the current recovery is promising, it’s essential to approach it with cautious optimism. The private VC market remains heavily reliant on foreign capital, and any disruption in global fund flows could impact the momentum. However, India’s favorable geopolitical position, particularly amidst US-China tensions, may continue to attract global investors. Conclusion: A New Chapter for Indian Startups August 2024 marks a significant turning point for the Indian startup ecosystem. With robust funding, strategic mergers and acquisitions, a strong IPO pipeline, and the emergence of new trends, the stage is set for sustained growth. However, as we move forward, it’s crucial to ensure that this recovery is built on a solid foundation, balancing growth with sustainability. #IndianStartups #VentureCapital #StartupFunding #MergersAndAcquisitions #IPOs #GrowthStage #EarlyStage #QuickCommerce #Tier2Cities #FounderLed #Innovation #Resilience #Entrepreneurship #InvestmentTrends #EcosystemRecovery

6

This hard reset is required for all AI founders from India building global B2B products: Product Innovation > GTM muscle Product innovation is happening at a rapid pace in each of your categories, valley competitors are building thought through features that can help them win customers mid-long term, GTM muscle alone without product differentiation wont help you win in the first half of this AI decade. We are doing this hard reset within BoldCap on what we are looking for in AI founders. Ping us if you are tinkering in global AI B2B products. Shiv Tayal Pratham Chadha Aditi Gera

132

10 Comments

⏩ ⏩ Antler is coming to Mumbai: October 25, Friday Announcing the 24-hour Fastrack to the Antler India Residency for AI founders on the sidelines of the NVIDIA summit in Mumbai The Why and What? In line with our commitment to investing $10M in 20+ startups by the end of the year, we are doing a fast-track option to bring exceptional founders (individuals or teams) into the Antler India Residency within 24 hours of us meeting you, with the potential of investing in 4 weeks or less. The Who? We are living through a generation-defining technology wave. With the unprecedented pace of AI breakthroughs changing consumer behaviours and disrupting a wide range of industries; here are some of the themes we’re particularly excited about: * Vertical SaaS, especially in industries with low digitization * Agentic automation for complex workflows in industries such as BFSI and Healthcare * Modern AI stack such as testing and monitoring of AI models, model security, retrieval infra, agent infra, specialized small language models and edge AI * Developer productivity in SDLC using AI * Models for new ‘languages’ such as robotics, genetics and material science * Differentiated consumer plays in education, health, media, gaming and personal AI hardware * Startups ‘selling outcomes, not software’ Over the past two months, via Fastrack, we have met over 150 founders and accelerated 13 of them into Residency. We have some exciting new investments from this to be announced soon! The Perks: Antler is the best place to start your company. Besides the capital commitment of up to $500K, we are uniquely positioned to help companies ‘build from India for the world’. Visit us to learn how we support our companies from inception to scale. We also provide a host of perks; some relevant ones for AI founders include up to $25K AWS credits, up to $250K GCP credits, $150K worth of perks from Microsoft, preferred pricing from NVIDIA, $100K of cloud solution credits from OVHcloud and $3K credits from OpenAI and Anthropic. The How? Send us your working demo link on the form in the first comment. Bonus: To strengthen your chances, you can also get someone in our network to refer you to me or any of our team members over email with a strong, specific, warm intro All shortlisted founders will get a direct slot with Antler India on Oct 25 to meet us IRL in Mumbai. The location will be conveniently located just a few minutes from Jio World Convention Centre incase you are attending the NVIDIA summit. You will get a decision to get into the Antler India Residency (through which we commit up to $500k for each early-stage startup) over the weekend. The deadline for being referred or sending us your demo is Oct 21 With Nitin Sharma Gowri Shankar Nagarajan Ishavasyam Dash

61

7 Comments

“90% of VCs add no value to startups, 70% even harm them,” - Vinod Khosla. . . . MemoTag received 2 offer letters from VCs till date. Both offering $250K+ in funding opportunities (more in the pipeline). But here’s the kicker—I didn’t take the deals. Yeah, some might call it dumb, here’s the truth: VCs aren’t there to help you or make you rich. They’re in it to grow their money, and if you’re not delivering ATLEAST 2x returns, they couldn’t care less about your startup + they take MASSIVE amounts of equity After a lot of thinking and brain rot, I’ve decided to keep MemoTag bootstrapped and focus on raising money through central/state/private grants instead :) For those who still don’t know what MemoTag is… keep guessing. You should be in the loop by now ;-; On a serious note, I’d love to connect with elder caregiving agencies/startups :)))

34

6 Comments

The a16z podcast on product-market sales fit with Jyoti Bansal, Peter Levine, Satish Talluri and Sonal Chokshi is a goldmine of lessons for founders and product leaders of startups at different stages. Here are a few key takeaways from my perspective: 1: There is no market without the user.  In the early phases of a company, when you're still pre-product-market-fit, obsesses over the user, not the technology. It is crucial at this early stage that you are able to define what metric you will use to measure user adoption, and optimize for it accordingly. 2: Integrate the go-to-market model into your product thinking. Who you sell the product to, and how you intend to sell and support your product is just as important as the functional & technical requirements of the product. The features of the product should reflect aspects of the go-to-market strategy. 3: Solving an existing problem? Do it 10x better. If you want to introduce a product in an already established market, make it 10x better - 10x easier, or 10x cheaper or 10x more scalable. 4: Bridge the gap between engineers and customers. Who said engineers don’t need to understand the customers? While this may be especially relevant to technical products, I’d argue this applies across the board. Engineers hold the keys to innovative solutions, but to fully equip them, it's necessary they possess a robust understanding of both the business and its customers. 5: if your users are getting adoption and are happy with the product, the money will come.  Lower margins for the first year with a platform + services deal is still okay, if it significantly increases your chances of renewal. 6. Follow the two-thirds, one-third rule Dedicate two-thirds of your engineering resources to sustaining current customers and penetrating existing markets further. Assign one-third of your engineering resources to broadening your TAM (new markets/new users). 7. Display creativity with your product, but maintain simplicity in pricing. Keep it straightforward for your sales team to explain your pricing structure. Price your product in a format that your customer is familiar with. Understand the ROI, the value your product adds to the business, and their budget constraints. Use these factors as pricing guidelines. Once you know this, it's better to price higher; you can always offer discounts later. 8. Concentrate on the aspect you must learn the most to reach the next milestone. Excel at it and then proceed to worry about the subsequent milestone when you get there P.S. I've put the link in the comments below" 👇 #brand30 #productmanagement

10

7 Comments

Can technical founders become effective CEOs? Srinath Sridhar knew he needed to step out of his comfort zone when he founded Regie.ai four years ago. Now he and cofounder Matt Millen have raised more than $20 million and landed on G2’s list of fastest-growing software products of 2024. My full conversation with Sri is in the comments.

33

3 Comments

Like to order deliveries from the comfort of your own home? Zepto's recent $665 million funding will now allow the company to set up even more store across India to serve you better. Read all about it only in my new article at Entrepreneur India. . . . Follow and connect for more industry news and updates . . . #News #Update #Zepto #Funding #Investment #EntrepreneurIndia #AdityaPranMahanta https://lnkd.in/gYvATrUE

1

I am happy to announce that Pepsales has closed pre-seed funding led by Chiratae Ventures 🙌 🙌 🙌 As a founder, you’re often told that it’s a lonely road—filled with long days, tough calls, and countless challenges. But with the right people, it doesn’t have to be like that. Throughout my career, I’ve been incredibly fortunate to work with visionary leaders who believed in me before I even believed in myself. Along the way, I’ve been inspired by teammates from around the world who pushed me to do better every day. But when it comes to building a company, that’s a whole different game. It’s about embracing uncertainty and hoping you’ll find the right partners who share your vision. When Abhinandan Sahgal and I started Pepsales just six months ago, in a challenging macroeconomic climate, finding those partners felt like an uphill climb. Then one day, Venkatesh Peddi, Naimil Shah and the team at Chiratae Ventures came along. Their conviction in us was truly a game-changer. Every conversation with them has been insightful, and when they offered to invest in Pepsales, it was one of those “pinch me” moments that founders dream about. But let me be clear—this is Day 0. The road ahead is long, and we’ve barely scratched the surface. We’re laser-focused on continuing our mission to empower sales teams with AI that transforms how they sell. There’s so much more to build, more problems to solve, and more milestones to hit. That said, the right partners make all the difference. Whether it’s brainstorming ideas or navigating the challenges of scaling a company, having that support is invaluable. Here is to everyone who believed in us—thank you. We’re beyond grateful, and even more excited for what’s ahead. This is just the beginning. And now, a shameless plug: if you’re a B2B SaaS company looking to empower your sales team to drive and deliver a world-class experience with every demo—without the hassle of digging through mountains of data to find that one key insight—we’d love to have a conversation. We’re here to help you add real value to your sales funnel. #FounderJourney #SaaS #AI #Pepsales #Gratitude #DayZero #B2BSales Link to our announcement - https://lnkd.in/g5V7j2Nh

417

224 Comments

Lightspeed's resetting SEA expectations report lightly dances around a fact that needs to be talked about a lot more around South East Asia and India. VCs are equally, if not more, responsible with Founders who've jumped on the growth-at-any-cost BURN model of building. In India, we've had the advantages of an AMAZING talent pool as well as a single dedicated market (despite regional nuances), so a lot of our burner babies have matured into strong resilient companies that now operate in the public markets. In SEA, as a first hand participant to the crazed growth and frankly insane narratives being pushed, that luxury doesn't exist. The pitch was similar to India's growth story, look, we'll have a 450 million strong middle class with strong purchasing power! Welp. The reality in India is closer to a 100 million. Still a massive market, but the cause of a lot of layoffs and downrounds to right size companies. SEA, on the other hand, sold a collective region (look at all the people in Indonesia, Malaysia, Thailand, Vietnam, Philippines, Singapore) and used a lot of averages instead of medians. Companies just couldn't scale operations across countries as easily as it was pitched. Building brands, setting up ENTIRE new languages, legal and accounting teams to comply with local norms and more. Even in terms of listings, Grab's US listing has been lacklustre, down 66% from it's listing price and unable to recover. GoTo Group is in a similar situation. This has led to an outcry from broader populace for more transparency, especially when it comes to companies that have had allegations of impropriety (Zilingo, Go Mechanic, The Fashion Valet). While private capital is just that, private, as an investor I feel a little more transparency would benefit everyone. Let's see the IC note that led to the investment. What levels of due diligence were conducted? How did the MIS reports look? Were there early warning signals that were completely ignored or was there fraudulent reporting (VC vs Founder onus)? Think initiatives like this would go a long way towards improving the general public's understanding of startups, as well as highlighting the risks of joining one. I still wholeheartedly think it's one of the most rewarding life experiences, however people need to understand the downsides and risks as well. #venturecapital #india #SEA #funding #tech

84

17 Comments

From scaling Apollo.io to $1B+ to building Product Growth to 140K subscribers, I've learned one thing: Real growth happens in real conversations. India, let's create those moments together 🇮🇳 DELHI NCR: • Event with topmate.io (Nov 16, 6 PM onwards) Zero to Scale: Frameworks Behind Growth Curated for: - Enterprise product strategists - Growth-focused founders - Scale-up leadership teams • Event with HelloPM (Nov 17, 3 PM onwards) Product Insights + Live Q&A Experience Designed for: - Senior product leaders - Strategic growth architects - Innovation drivers BENGALURU: • Creators Meetup (Nov 19, 7 PM onwards) Building in Public: From Content to Community Perfect for: - Strategic content architects - Community visionaries - Monetization strategists • Leaders Meetup (Nov 20, 7 PM onwards) Beyond Frameworks: Real Product Stories Exclusive for: - Product leadership teams - Strategic decision makers - Innovation catalysts MUMBAI: • ProductTank Fireside (Nov 23, 11 AM onwards) Growth Playbooks: From Vision to Impact Crafted for: - Enterprise growth leaders - Product strategists - Scaling specialists The Experience: • Intimate leadership discussions • Strategic growth frameworks • Enterprise scaling insights • Vision-to-execution playbooks Limited seats - for focused, high-impact conversations. Share your city below for exclusive access

60

26 Comments

Very insightful Vaibhav Domkundwar! More wisdom packed in those 10 lines than many business books I know.

13

flutrr has a microtransaction pricing model, allowing users to pay as little as ₹25 to access a premium feature on the app. Initially, 90% of these transactions happened through Google Play Store and only 10% through Razorpay. The issue was that Google charges 30% commission on every in-app purchase and has a 45-day settlement cycle. This not only slowed down our cash flow but also took away a big chunk of our revenue in commission. So, we made a simple tweak to the payments UI. We put Razorpay UPI at the very top and Google Play Store at the very bottom of the page. From day one of making this change, 90% of payments went through Razorpay UPI and only 7% went through Google. With Razorpay settling payments the next day and not charging a hefty commission, we solved our problem with just a minor design adjustment. The smallest of changes can drive the biggest results. Keep iterating! #tech #product #startup #datingapp

709

43 Comments

In effect there are two different ways to run a company: founder mode and manager mode. Till now most people even in Silicon Valley have implicitly assumed that scaling a startup meant switching to manager mode. But we can infer the existence of another mode from the dismay of founders who've tried it, and the success of their attempts to escape from it. There are as far as I know no books specifically about founder mode. Business schools don't know it exists. All we have so far are the experiments of individual founders who've been figuring it out for themselves. But now that we know what we're looking for, we can search for it. I hope in a few years founder mode will be as well understood as manager mode. We can already guess at some of the ways it will differ. The way managers are taught to run companies seems to be like modular design in the sense that you treat subtrees of the org chart as black boxes. You tell your direct reports what to do, and it's up to them to figure out how. But you don't get involved in the details of what they do. That would be micromanaging them, which is bad. Hire good people and give them room to do their jobs. Sounds great when it's described that way, doesn't it? Except in practice, judging from the report of founder after founder, what this often turns out to mean is: hire professional fakers and let them drive the company into the ground. One theme I noticed both in Brian's talk and when talking to founders afterward was the idea of being gaslit. Founders feel like they're being gaslit from both sides — by the people telling them they have to run their companies like managers, and by the people working for them when they do. Usually when everyone around you disagrees with you, your default assumption should be that you're mistaken. But this is one of the rare exceptions. VCs who haven't been founders themselves don't know how founders should run companies, and C-level execs, as a class, include some of the most skillful liars in the world. Whatever founder mode consists of, it's pretty clear that it's going to break the principle that the CEO should engage with the company only via his or her direct reports. "Skip-level" meetings will become the norm instead of a practice so unusual that there's a name for it. And once you abandon that constraint there are a huge number of permutations to choose from. For example, Steve Jobs used to run an annual retreat for what he considered the 100 most important people at Apple, and these were not the 100 people highest on the org chart. Can you imagine the force of will it would take to do this at the average company? And yet imagine how useful such a thing could be. It could make a big company feel like a startup. Steve presumably wouldn't have kept having these retreats if they didn't work. But I've never heard of another company doing this. So is it a good idea, or a bad one? We still don't know. That's how little we know about founder mode. - Paul Graham

4

2 Comments

𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐌𝐚𝐫𝐤𝐞𝐭 𝐅𝐢𝐭, 𝐭𝐡𝐞 𝐩𝐮𝐳𝐳𝐥𝐞 𝐞𝐯𝐞𝐫𝐲 𝐅𝐨𝐮𝐧𝐝𝐞𝐫 𝐌𝐔𝐒𝐓 𝐬𝐨𝐥𝐯𝐞. "𝐓𝐡𝐞 𝐦𝐨𝐬𝐭 𝐜𝐨𝐦𝐦𝐨𝐧 𝐦𝐢𝐬𝐭𝐚𝐤𝐞 𝐬𝐭𝐚𝐫𝐭𝐮𝐩𝐬 𝐦𝐚𝐤𝐞 𝐢𝐬 𝐭𝐨 𝐬𝐨𝐥𝐯𝐞 𝐩𝐫𝐨𝐛𝐥𝐞𝐦 𝐧𝐨 𝐨𝐧𝐞 𝐡𝐚𝐬" 𝐏𝐚𝐮𝐥 𝐆𝐫𝐚𝐡𝐚𝐦 𝟖𝟎% 𝐨𝐟 𝐟𝐨𝐮𝐧𝐝𝐞𝐫𝐬 𝐟𝐚𝐢𝐥 𝐭𝐨 𝐟𝐢𝐧𝐝 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐌𝐚𝐫𝐤𝐞𝐭 𝐟𝐢𝐭. The one and only mantra for Product market fit is - 𝐌𝐚𝐤𝐞 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐩𝐞𝐨𝐩𝐥𝐞 𝐰𝐚𝐧𝐭. PMF is the biggest challenge for any startup. The best companies create a market (Drop Box and Netflix)  Market research doesn't help if you are working on a new product / service which never existed, as the market is not existing, so there is not much data available for research. 𝐖𝐚𝐲𝐬 𝐭𝐨 𝐞𝐱𝐩𝐥𝐨𝐫𝐞 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐌𝐚𝐫𝐤𝐞𝐭 𝐅𝐢𝐭 - * What jobs people are trying to do? * What substitute they have? * Talk to your potential customers to sketch the product * Build a solution to their problems * Test the solution with the same set of customers. * You will be able to if the solution is better fit or not * Frequency or Value, either of these MUST be high. If both are missing, then there is a flaw.  𝐇𝐨𝐰 𝐝𝐨 𝐈 𝐤𝐧𝐨𝐰 𝐢𝐟 𝐈 𝐡𝐚𝐯𝐞 𝐚𝐜𝐡𝐢𝐞𝐯𝐞𝐝 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐌𝐚𝐫𝐤𝐞𝐭 𝐅𝐢𝐭 - * Returning usage (repeat buyers) * NPS (should be above 50) % of people who answer yes to refer are called "Promoters" and 0-6 are called "Detractors" 7-8 are "Passive" * % of paid customers renewals. 𝐈𝐟 𝐲𝐨𝐮 𝐚𝐫𝐞 𝐚 𝐬𝐭𝐚𝐫𝐭𝐮𝐩 𝐟𝐨𝐮𝐧𝐝𝐞𝐫 𝐚𝐧𝐝 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐡𝐞𝐥𝐩 𝐢𝐧 𝐬𝐞𝐭𝐭𝐢𝐧𝐠 𝐮𝐩 𝐨𝐫 𝐬𝐜𝐚𝐥𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐯𝐞𝐧𝐭𝐮𝐫𝐞, 𝐫𝐞𝐚𝐜𝐡 𝐨𝐮𝐭 𝐭𝐨 𝐦𝐞 𝐚𝐧𝐝 𝐰𝐞 𝐜𝐚𝐧 𝐝𝐢𝐬𝐜𝐮𝐬𝐬 𝐢𝐭. For Consulting sessions, book a slot here - 𝐡𝐭𝐭𝐩𝐬://𝐭𝐨𝐩𝐦𝐚𝐭𝐞.𝐢𝐨/𝐝𝐚𝐬𝐡𝐛𝐨𝐚𝐫𝐝/𝐡𝐨𝐦𝐞 or send me a message. NSRCEL Wadhwani Entrepreneurship nasscom startups IT BT Department, Karnataka Startup India #productmarketfit #startup #startupfounders

48

5 Comments