Kashif Shahid

Video Views are FREE on Amazon till user clicks.. Zero CPM.. and can be shown to user who is searching to buy.. But Brands still don't use it enough.. 😃 It's funny, there are so many plans floating around for running YouTube campaigns including DSP campaigns where advertisers are willing to pay for views and the most relevant audience they will get is In-market and search term based audience and the placement will be everywhere and the timing will whenever the user is busy watching something else on the internet.. But let's breakdown why Advertisers should squeeze every bit of the SB & SD Video Ad format... 😊 Video is an Auto play 🙂 No charge for Views only charged CPC when user clicks 😊 Can be targeted on specific keywords, Brand, Non-Brand or Competitors 😊 You can go as contextual as you want based on user search term 😊 You are showing your video exactly when user is looking to buy 😊 You are showing your video not later, at the time when user is searching I don't understand why Amazon is offering videos views for free but if there is something that Amazon is offering for free than it is this.. and before Amazon realises this and starts charging for video views.. we all should make the best of it.. Few points to remember when running video ads 😊 Run Video Ads with SB & SD both 😊 In SD use Conversion goal, on reach you are charged on CPM 😊 Use Keyword, & Product Targeting both with Video Ads 😊 Video should be contextual and not Brand Video for better performance 😊 Audio is not auto play with Video Ads 😊 Make product focused video which is captivating 😊 Use subtitles coz audio will be missing in auto play Let's understand the metrics you should watch to know how good is your video.. 😎 Viewable Impressions - 50% of your video is viewed for min 2 Sec 😎 Video First Quartile - how many people watched 25% of your video 😎 Video Midpoint - how many people watched 50% of your video 😎 Video Third Quartile - how many people watched 75% of your video 😎 Video Complete - how many people watched 100% of your video 😎 Video Unmuted - how many people unmuted your video 😎 VTR % - Viewable Impression divided by Impression Divide the metrics above with cost.. and start optimising your targeting and keep making better videos.. 🤗 If this has enlightened you today then tag your best advertiser and ask him to start his Video Ad on Amazon today... Prime day is on 20th & 21st... don't lose track.. 😃

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🚨 Looking for YT Agencies 🚨 I have priority access to big budgets, but must send good creators - Must have good communication to talent and quick turnaround times (phone number, close email) - US or CA Based Talent - 50k+ views minimum on long form but can go up to millions - Fair CPM's - Not all gaming talent If this sounds like your agency, hit me up 📥 #YouTube #Creators #Agency #InfluencerMarketing

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From $55 CPL  > $16 CPL on core campaigns at $16K PER DAY spend. Vertical : Fitness Time frame on the drop : 4 months - steadily went down What we did NOT do: ❌ Change targeting ❌ Change the offer ❌ Change the brand ❌ Change the objectives ❌ Change the structure What we DID do: 1. Observe what caught the most attention (hooks) 2. Start using these elements across all ads What were these elements? 1. People STRUGGLING in their workout 2. Super sweaty people 3. Video editing that switched frames once every second 4. Video editing with flashing and/or unsteady transitions 5. B-roll only Do you know how EASY it is to improve hooks? If you are struggling with your ad performance... 👉 Start with your hooks!  

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While conducting another account audit for a new client, I noticed branded campaigns on Max Conversions. Honestly, my attitude towards this strategy is negative. Very often, Smart Bidding for branded campaigns artificially inflates the cost per click since you don’t control it. As a result, you end up overpaying. Manual CPC with a control of CPC and Search Impression Share is much better suited here. This way, you can almost always achieve the same volume of conversions at a lower cost per click.

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SELLING HIGH INTENT MVA DATA COUNTS 30-60 days aged: 6,536 total leads 60-90 days aged: 7,627 total leads 90-120 days aged: 7,585 total leads 120+ days aged: 36,736 total leads Message me for more info #MVA #Data #Marketing

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5 Reasons to Invest in Static Ads- 1) Cost Efficiency -Static ads are 3 times cheaper than UGCs. -UGCs don't deliver 3 times better performance. 2) Faster Turnaround - UGC creation takes 15 days. - Static ads can be crafted in just 3 days. 3) Scalable Performance - Our static ads achieve six-figure spending, similar to UGCs. 4) Enhanced Brand Image - UGCs often lack brand alignment. - Static ads visually represent your brand effectively. 5) Quicker A/B Testing - Changing UGC hooks takes hours. - Changing static ad headlines takes minutes. Your hefty UGC retainer is impacting your bottom line. Achieve similar results at a lower cost with static ads. #performancemarketing #mediabuying #fbads #d2cbrands #founders #marketing

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👉 Why seasonal ad campaigns are a goldmine for D2C brands 💰 You're leaving serious money on the table if you’re running a D2C brand and not capitalizing on seasonal campaigns. Here’s why: 1. Boost in Sales Volume: Seasonal campaigns typically lead to a 30-40% increase in sales for D2C brands during peak times such as holidays, festivals, and major shopping events like Black Friday or Diwali. Example: If a brand makes an average of Rs. 40 lacs in monthly sales, a seasonal campaign could increase sales up to 52 lacs to 56 lacs.  2. Increased Website Traffic: Seasonal promotions can result in a 20-30% increase in website traffic, as more consumers actively search for deals. Example: If your website usually gets 20,000 visitors a month, a seasonal campaign can increase it to 24,000–26,000 visitors. 3. Improved conversion rates: Seasonal campaigns often increase conversion rates by 2-3% due to scarcity tactics and heightened buyer intent. Example: A typical conversion rate of 4% might rise to 6-7% during a seasonal sale, translating into more purchases from the same traffic. 4. Boost in Customer Acquisition: Seasonal campaigns can lead to a 15–25% increase in customer acquisition because consumers are more likely to try new brands when offers are enticing.  Example: If you typically acquire 1,000 new customers monthly, a seasonal campaign could net you 1,150–1,250 new customers. 5. Higher ROAS (Return on Ad Spend): D2C brands running well-targeted seasonal campaigns often see a 20–40% higher ROAS due to increased consumer interest. Example: If your ROAS is usually 3:1, meaning you earn Rs. 30 for every Rs. 10 spent on ads, a seasonal campaign could increase it to 4:1 or 5:1, bringing higher returns for your ad spend. 6. Reduction in Cart Abandonment: Seasonal campaigns with strong CTAs and limited-time offers reduce cart abandonment by 10-15% as customers feel more urgency to complete their purchases. Example: If your cart abandonment rate is 60%, a seasonal campaign could drop it to 50%, converting more shoppers into buyers. 7. Repeat Orders: Brands that use seasonal campaigns effectively see a 20-30% increase in repeat purchases from customers who first bought during a seasonal sale. Example: If you have 500 repeat buyers monthly, this could rise to 600–650 after a well-run seasonal campaign. It's more than just a sale—it’s about creating urgency, building long-term customer relationships, and staying ahead of the competition. Are you ready to plan your next seasonal campaign and boost your bottom line? Let's connect and discuss how to make it happen! #seasonalcampaigns #salesgrowth #marketingstrategy #Ecommerce #videoforbusiness #videoproductioncompany #founders #businessowners #brandtoast #d2cbrands #videocontent

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Search Query Performance Report will suffice all the need for you to know, where your brand stands across the funnel from Share of Voice to Share to Share of Revenue.. Let's learn how to use it.. SQP report is available on Seller Central Account as on today.. and it is available for Brands who has completed their Brand Registry on Amazon. It's available in the left panel in Brand > Brand Analytics > Search Analytics. You get Brand level SQP which basically consolidates the top 1000 ranked Search Term relevant to your entire brand catalogue. You also get ASIN level SQP report which again gives you top ranked 1000 Search terms relevant to each of your ASIN which you can select from the dropdown.. Let's understand what kind of questions it will answer for a Brand: ❓ What is the share of voice on keywords i am bidding for? ❓ Which keywords are most important for the brand? ❓ Which keywords contributes highest number of orders in my category? ❓ What is the Average Order Value of my competitors orders? ❓ How many orders are shipped same day, 1 day, 2 days & more than 2 days? ❓ What is the total revenue contribution from each search terms? ❓ How many searches happen for each Search Term every week & month? ❓ What is my share of Imp, Clicks, ATC & Orders for each ST? ❓ What is my CTR %, ATC % & CR % against my competitors on each ST? ❓ On which ST i have high CTR % but a good ATC % or CR % ? ❓ On which ST i have very high CR % but don't get enough imp or clicks ? ❓ Which ST gives you highest orders for each ASIN ? ❓ Are you gaining enough Imp, Clicks, ATC & Orders for each ASIN ? All of the above queries can be answered at every Search Term Level and you get this data every week and every month.. You can't consider this as absolute revenue as it considers orders which are completed within 24 hours of the click. Following are the highlights of the SQP Brand Analytics Report. 😎 No. of Queries for each Search Term relevant to your Brand & ASIN 😎 Amazon calculated Search Query Rank for each Search Term 😎 You will get the total Imp, Clicks, Add to Cart & Orders at every ST level 😎 You will get Total Imp, Clicks, Add to Carts & Orders which Your Brand got 😎 So, you can now calculate the Your share % against your Competitors 😎 You can calculate your CTR %, ATC % & CR % against your competitors 😎 You can get your Brand's AOV & Total AOV of all orders 😎 You can how many of the orders shipped in same day, 1 day & 2 days 😎 You can calculate how many orders were shipped after 2 days too 😎 You can visualise your acquisition funnel from Imp to Orders for each ST 😎 You can check your AOV at Click, ATC & Order level Allow me to share the highlights SQP at ASIN level in my next post.. till then please make the best use of this report.. SQP reports have no API yet, Hector has automated the download of SQP. If any of you are keen to get this report automated.. then dm me and i will get someone from my team to help you.

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Here is the report we run in fb ads manager: • Ad name • Ad delivery • Results • Cost per Result • Amount Spend • CPC • CPM • Hook Rate • Hold Rate • Average View Duration • Unique Outbound CTR • Adds to Cart • Website Purchase ROAS

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How People Think the buyer's Journey Looks: → Buyer sees ad. → Buyer clicks ad. → Buyer purchases. How the buyer's journey actually unfolds: → Buyer sees ad. → Buyer clicks but gets distracted and leaves. → Buyer sees an organic post from the brand a few days later. → Buyer likes the post, then scrolls on. → Buyer sees a remarketing ad and clicks through, browsing the site. → Buyer gets distracted again. → Buyer forgets about the brand… → A few days later, their favorite influencer mentions the brand. → Buyer clicks, adds a product to the cart, but doesn’t complete the purchase. → Buyer sees a friend using the product a week later. → Buyer searches for a discount code from the brand's last email. → Buyer browses Amazon for price comparisons. → Buyer gets distracted, forgets about the brand… → Buyer sees another remarketing ad while doom-scrolling late at night. → Buyer clicks, but gets sleepy and abandons the cart. → Buyer’s partner mentions the brand in conversation a week later. → Buyer goes back to their cart and finally completes the purchase. It's no longer a straight line from ad to purchase. Today’s consumers are bombarded with choices, distractions, and touchpoints before they make a decision. As performance marketers, it’s our job to nurture each step, strategically placing the right content at every stage and knowing that persistence (and well-timed remarketing) pays off. So, next time you’re optimizing those campaigns, remember: it’s not a get-rich-quick scheme. Success takes patience, persistence, and the right timing to be there when they’re ready to finally click "Buy Now." 🚀

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In Jan I audited one Facebook ad account spending 3 Lakh/month with ROAS only 1.18x. Shocking, no? Here is everything they did wrong…. ▶ Tracking Problems - Facebook showing double conversions vs Shopify - Facebook over-reporting, 100% - Real ROAS probably much less. Big trouble! ▶ Account Structure Gone Haywire - Too many tests, yaar. Audiences and campaigns all over - No ASC. Big mistake! - Most money on retargeting. No New customers ▶ Creative Testing? - 1-2 new creatives per month. Sometimes zero only - 1-2 new ads per month. Sometimes zero only. - Same 3 creatives running for months. ▶ CAC and ROAS Goals? Just Guessing - No proper LTV data - No clear profit goals, only revenue - No growth plan - CAC and ROAS targets? Just timepass This dungarees & jumpsuit brand needed serious help So, SocioNinja stepped in, we set a clear path to turn things around for this brand ▶ Fixed their tracking mess ▶ Streamlined account structure ▶ Launched creative testing program ▶ Implemented proper goal-setting And boom! In just 90 days: ▶ 23 Lakhs in revenue 🔥 ▶ ROAS jumped from 1.18x to 4.5x 📈 ▶ New customer acquisition up by 127% 🆕 ▶ Ad spend reduced by 40% 💰 ▶ Overall revenue increased by 35% 🚀 Want to avoid such a mess for your brand? SocioNinja can help! Don't waste money like this dungarees brand. Contact SocioNinja now! book a free consultation call socioninja.com/contact Let's make your Meta ads work for your apparel brand #DigitalMarketing #MetaAds #FashionMarketing #AdStrategy #SocialMediaMarketing #EcommerceSuccess #Shapewear #CreativeTesting #CustomerEngagement

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Coaches Call Me CPL Optimizer 🤯 HIGH CPL is the biggest pain point of coaching Industry But not with me because It's so easy to lower the CPL ( Cost Per Lead) 𝐉𝐮𝐬𝐭 𝐟𝐢𝐱 𝐭𝐡𝐞𝐬𝐞 𝟒 𝐭𝐡𝐢𝐧𝐠𝐬: ↺ Ads format - Grab attention ↺ Ads hooks & creatives - keep as real as you can ↺ Landing page msg - keep aligned with ad copies ↺ Offer - make your offer helpful & value addition That's it for lower CPL Proof of my strategy👇 _______🌟💛______ Still confused Shoot "Leads" for FREE Ads, landing page & funnel Audit 👊 Let's grow together :) #fbads #successstory #sales #leads #marketing #tuesdaypost

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Most good FB ads out there follow marketing fundamentals But I only rarely see FB ads that include psychology too Base your ads & angle on the 8 core desires Base them on the 9 secondary wants This is how you position your product to be irresistable

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Most good FB ads out there follow marketing fundamentals But I only rarely see FB ads that include psychology too Base your ads & angle on the 8 core desires Base them on the 9 secondary wants This is how you position your product to be irresistable

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𝐃𝐢𝐝 𝐘𝐨𝐮 𝐊𝐧𝐨𝐰 𝐏𝐏𝐂 𝐈𝐬 𝐀𝐥𝐥 𝐀𝐛𝐨𝐮𝐭 𝐆𝐞𝐭𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐑𝐢𝐠𝐡𝐭 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐭𝐨 𝐘𝐨𝐮𝐫 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐏𝐚𝐠𝐞? Many sellers think that Pay-Per-Click (PPC) advertising is just about spending money to get more clicks. But here’s the truth: PPC is all about 𝐛𝐫𝐢𝐧𝐠𝐢𝐧𝐠 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭, 𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐭 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 to your product page. 𝐖𝐡𝐲 𝐢𝐬 𝐭𝐡𝐢𝐬 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭? 1.𝐑𝐞𝐥𝐞𝐯𝐚𝐧𝐜𝐞 𝐃𝐫𝐢𝐯𝐞𝐬 𝐒𝐚𝐥𝐞𝐬: Getting random clicks won’t help. What you need are 𝐡𝐢𝐠𝐡𝐥𝐲 𝐭𝐚𝐫𝐠𝐞𝐭𝐞𝐝 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬—people who are already searching for what you offer. 2.𝐋𝐨𝐰𝐞𝐫 𝐀𝐂𝐎𝐒, 𝐇𝐢𝐠𝐡𝐞𝐫 𝐑𝐎𝐈: When you target the right audience, your Ad Spend (ACOS) decreases, and your Return on Investment (ROI) skyrockets. It’s not about the quantity of traffic but the 𝐪𝐮𝐚𝐥𝐢𝐭𝐲. 3.𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐅𝐨𝐜𝐮𝐬𝐞𝐝: It’s not just clicks you want, but 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬. The more aligned your audience is with your product, the higher the chances they’ll hit that “Buy” button. Remember, effective PPC is about 𝐫𝐞𝐚𝐜𝐡𝐢𝐧𝐠 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐚𝐭 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐭𝐢𝐦𝐞—and driving meaningful results. Make sure your PPC strategy is built around relevance, not just clicks. #AmazonPPC #TargetedAdvertising #EcommerceGrowth #RelevantTraffic #AmazonAds #amazonfba #theamzsquad

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I am telling you PPC is easy. Really easy. All you have to do is: - Try to resolve ad disapprovals for non-relevant policy violations every single day - Use Standard Shopping Campaigns because PMAX steals your brand traffic - Analyse SQRs knowing you have got 10% more results than before - Apply Experiments wishing you had more than 30 days for the test - Speak regularly to support and wait for 2+ weeks on a resolution - Dynamic Keyword Insertions to make your ads more relevant - Review & Optimise GMC product headlines & descriptions - Understand CRO for PPC and provide recommendations - Create custom audiences and beat the competition - Setup placement exclusions lists at account level - Look cool by implementing Value-Based bidding - Wonder whether to utilise Audience expansions - Start thinking about new customer acquisition - Make relevant content suitability adjustment - Know how to setup conversion tracking or... - Switch ad copy during promotional periods - Schedule regular imports to Microsoft Ads - Store performance analysis (if applicable) Switch off auto-applied recommendation - Think about your next A/B Ad Copy tests - Replace low performing assets with new - Keep up-to-date with industry changes - Requesting creatives (videos/images) - Review performance of DSA Targets - Get used to in person presentations - Use SEMrush to show you are a pro - Keep up with macro economy news - Monitor seasonal demand changes - Analyse shopping auction insights - Implement measures for ad fraud - Create audience signals in PMAX - Schedule downloads (if required) - Account level negative keywords - Analyse search auction insights - Switch off automated extension - Run benchmarking reports GMC - Know how to work with Gsheets - Know how to work with Gslides - Schedule uploads (if required) - Create remarketing audiences - Monitor ongoing performance - Action Extensions (Microsoft) - Account level app exclusions - Assisted conversion analysis - Build ad copy at scale with AI - Setup secondary conversions - Setup negative keyword lists - Merchant centre promotions - Set up Looker studio reports - Campaign level descriptions - Create look-a-like audiences - Create combined audiences - Structure snippet extension - Analyse asset performance - Setup primary conversions - Conversion model analysis - Dynamic target exclusions - Setup Google my business - Google ads lookers studio - Review campaign settings - Review recommendations - Review monthly forecasts - Account level placements - Campaign level headlines - Conversion path analysis - Forecast budget phasing - Setup brand exclusions - Script writing (optional) - Incrementality testing + There is a lot more What would you add? #googleads #SEM #SEA --- Via Teodor Yordanov

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most agencies you hire for your d2c brands are at best a talent combination of button toggler media buyers and plain vanilla creatives who don't have a taste for things. this weak combination will obviously lead to sub par results for your Ecom brand. and this for 2 reasons: the button Toggl-ers don't think strategy and the plain vanilla creatives don't know what can stand out and get attention. th strategy for every brand is different given they stand for different things, sell different products at different prices to different ICP. the same goes for creative, and now you get the gist. So next time you hire an agency for your brand screen them for what they can do different for your brand in terms of strategy and in creative excellence. #d2cbrands #ecommerce

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STOP putting all the pressure on your media buyer if there's a revenue dip. If you're a D2C founder doing < 30L/month, this one's for you. Revenue dips do not happen ONLY because of issues inside the FB ads dashboard. Here are some reasons I've encountered after working on 30+ D2C projects that may cause a dip: 1. The website was not loading on IOS devices In January 2024, we noticed a drop in A2C% from 10.74% to 5.65% and a conversion rate drop from 2.26% to 1.08% for a brand. We checked all the campaigns, ads, etc. We talked to our customers + abandoned checkouts if they were facing any issues with their website experience only to find the website is not loading on IOS devices. The impression device report on FB confirmed the same. It took the developer 5 days to debug the problem, only to find that an app was malfunctioning & causing this issue. 2. A category bringing 33% of revenue went out of stock In May 2024, we noticed a drop in ROAS from 2.75 to 1.24 and a conversion rate drop from 1.6% to 1% for a brand. (i) The media buyer noticed that a particular category's creatives had dipped and thought it was because of a creative dip. He raised a request for new creatives. (ii) I noticed that there are two variations of the category on the site. "With frame" "Without frame" "With frame" was marked out of stock on the site. We talked to the merchandising team, and only then they informed us that they were unable to source the frames as per the projections. 3. Founder removed the COD option from the site We noticed a 40% dip in revenue. The primary dip was happening at the checkout to purchase level. After doing a test order, we realized that the COD option was missing! And COD was bringing in 50% of the revenue for the brand. 10% of those were converting into prepaid, but the rest 40% were dropping off. The founder wanted to reduce returns & went ahead without consulting us! P.S. 1. Most agencies serving brands < 30L do not have marketing leads who can see the macro-picture of how all functions work together in the business. They only have media buyers, creative strategists, copywriters & designers, who are unable to look at the whole picture. Choose your marketing partner wisely. 2. Take full responsibility if you're a founder. Learn everything marketing-related yourself. So that you can challenge media buyers, instead of getting into a rut of blame. And please communicate. 3. Sometimes it's the market. Sometimes it's not the marketing team. Sometimes it's not the merchandising team. Sometimes it's not the tech team. It's the market. And the ocean you're in impacts your business the MOST than how hard you row. And the market goes up and down. And the market has its seasons. This is SO common where founders refuse to believe so. Accept it. And then plan accordingly. Comment below if you want a checklist on how to tackle performance dips & I'll share it in the next post.

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Any brand I work with to handle their YouTube channel building, this is what I suggest as must to do things - 1. Ask your performance marketing team to not use this channel to dump unlisted videos for running conversion ads. Create a separate channel and do that. 2. Start measuring returning viewers as a metric as well to have a sense of user retention rate. It’s important to know. 3. Spend good time in keyword research, content research, audience research with the help of available tools. It’s very very important. 4. It’s gonna be ultra hard to build an in-house team for YouTube and Instagram. Don’t chase that rabbit hole. I have attempted did in the past myself, scaled and then failed. Hence, I recommend brands with work with an expert or a partner firm. 5. If you have the patience, guts and capital to deploy for 1yr atleast - then play the YouTube game else don’t. Don’t do spray and pray. There is a certain science to the creative aspect. I’m building Buzz Labs to solve this. #brand #branding

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