Kabir Uppal

Here are 5 top tips for customer engagement through digital marketing: 1. Storytelling & Emotional Connection: Craft compelling narratives that resonate with your audience. Go beyond product features and highlight the emotional benefits your brand offers. 2. Interactive Content & Two-Way Communication: Encourage engagement through polls, quizzes, contests, and live streams. Respond to comments and messages promptly, fostering a sense of community. 3. Omnichannel Marketing: Deliver consistent brand messaging across all platforms (website, social media, email). Make it easy for customers to interact with you on their preferred channels. 4. User-Generated Content & Influencer Marketing: Partner with relevant influencers to reach new audiences and build trust. Encourage user-generated content by running contests and showcasing customer experiences. 5. Targeted Content & Personalization: Segment your audience based on demographics and interests. Offer personalized content recommendations and promotions for a more relevant customer journey. Follow @the_digital_warehouse_ for more such tips. In Frame : Sahil Patel #tdw #thedigitalwarehouse #digitalmarketing #digitalmarketingagency #digitalmarketers #tips #customertips #customerengagement

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Influencer marketing is facing "influencer fatigue," with consumers becoming wary of sponsored content. This has led to “influencer fatigue” among consumers, especially younger ones, resulting in diminished returns and leaving marketers to explore alternative approaches. So what caused the fatigue and what strategies should marketers explore next? Read here - https://lnkd.in/gTjbirhj   #DigitalMarketing #UKBusiness #Authenticity #BrandAdvocacy #EmailMarketing #Influencers

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Most organizations know the basics of content marketing, like writing blog posts, producing whitepapers, and crafting case studies. However, today’s digital audience expects more than just these standard approaches. As the industry evolves, so must your content strategies. To truly stand out and achieve long-term success, SaaS companies need to advance beyond basic SaaS content marketing practices. We have covered some key advanced SaaS content marketing strategies in our post that go beyond traditional methods. Continue Reading: https://lnkd.in/gGMa6Mzf #Contentmarketing #SaaSmarketing #digitalmarketing #finance #sales #marketing

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Master the art of engaging your audience! Discover key tips for creating push notifications that get real results. Transform your messaging strategy now at TLG Marketing. #PushNotifications #Engagement #DigitalMarketing https://lnkd.in/d234Hn2G

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Stake’s rapid growth highlights powerful marketing tactics—but its recent ban in India also underscores the importance of adaptability. Here’s what brands can learn: 1. Targeting a Niche Audience: Stake’s success in creating a loyal community shows the value of knowing your audience deeply. But with shifting regulations, balance personalization with compliance. 2. Cross-Channel Presence: Stake leveraged multiple channels, building visibility beyond one platform. Diversifying channels offers brands a safety net against sudden restrictions. 3. Engagement & Trust: In challenging times, maintaining user connection through transparency is key. 4. Data-Driven Agility: Real-time data helped Stake optimize quickly, a strategy that’s invaluable in a dynamic market. At FrameOne, we help brands thrive through agility and strategic insights in uncertain times.

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DoubleVerify and Scope3 found in a survey that buying higher media quality impressions resulted in decreased carbon emissions of nearly 65,000 metric tons of CO2 emissions in 2023 showing the sustainability benefits of smart digital advertising. #mediameasurement #adcampaign #campaigns #dataanalytics #mediamanagement #adinventory #digitalmarketing #marketing #marketers

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Growth heavily depends on the role of marketing in the organization. Here are 10 necessary marketing transformations to drive revenue in 2024 and beyond. 1. MARKETING ROLE. Arts & crafts and sales order-takers -> Strategic role that defines GTM strategy and works with sales on revenue generation. 2. GTM STRATEGY. a. Broad ICP and universal positioning -> - Prioiritized markets, segments and clusters - Narrow ICP - Value prop and marketing message tailored for ICP b. Lead gen and demand capturing. -> Full-funnel marketing based on the buyer journey. 3. DEMAND GEN STRATEGY. Paid ads, bunch of mediocre keyword-focused articles and social press releases -> Expert content created by SMEs focused on jobs to be done. 4. MARKETING AND SALES ALIGNMENT. Siloed teams that do outbound and lead gen marketing -> Aligned teams that plan programs to drive revenue, execute and review them together. 5. LEAD NURTURING. Five-email automated sequence + retargeting begging a prospect to book a demo -> A multichannel nurturing program that is aligned with the intent and buyer journey stage. 6. DEMAND CAPTURING. Retargeting and sales cadence pitching a demo -> Intent and engagement data tracking to identify engaged accounts and source them to ABM or GTM teams for further nurturing and activation. 7. REVENUE TARGETS. a. Revenue targets based on investors' expectations and available budget -> Sales pipeline velocity and historical growth to make a realistic forecast. b. Budget spread around lead gen activities and ads based on funnel calculations -> Revenue goal decomposition by 4 motions (expansion, acceleration, net new, and renewal). 8. MARKETING PLANNING. a. Random acts of marketing and short-term experiments -> 80/20 approach: 80% of resources to regular marketing operations and 20% for innovation and experimentation. b. Trying to be everywhere and running 50 tactics in parallel -> Excelling at 5–7 programs in a few channels buyers use for education and research. 9. KPIs & METRICS. a. Leads for sales and MQLs for marketing -> - Revenue - Sales pipeline velocity - Leading indicators. b. Last-click attribution -> Blended attribution including self-attribution, digital analytics, and customer research. 10. CMO ROLE. Boardroom warriors and dashboard heroes that delegate and control only (credits to Gaetano) -> Change agents that lead by example and actively execute programs with the GTM team in the trenches. ---- A lot of companies see a declining outbound and demand capturing pipeline. They try to cure symptoms without accepting the fact: B2B marketing is NOT sales and is NOT lead generation. B2B marketing is a strategic function executed across full funnel to: - generate awareness and demand in your target market to source a pipeline with inbound opportunities. - help sales with demand capturing and supply sales with engaged accounts for further prospecting, nurturing, and activation.

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Every marketer’s ultimate mission? Winning new clients. 🚀 Watch Mukesh Agrawal and Gaurav Jain break it down in this insightful podcast snippet. For the full conversation, head over to our YouTube channel! 🎙️📺 #TheEmpoweredMarketer #TheMediaAnt

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With ConversationalAgency.AI, we specialize in delivering fast, AI-powered responses that ensure your customers always feel heard and valued. By boosting response rates, businesses can unlock more consistent sales opportunities and foster stronger relationships. Our solutions enhance customer interactions, driving better reviews and increasing your visibility. Explore how AI can transform your business—visit https://lnkd.in/eTdCc4pz today. #AI #CustomerExperience #ConversationalAI #BusinessGrowth #SalesOptimization #CustomerSatisfaction #LeadConversion #AIForBusiness #CustomerEngagement #BusinessAutomation

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With ConversationalAgency.AI, we specialize in delivering fast, AI-powered responses that ensure your customers always feel heard and valued. By boosting response rates, businesses can unlock more consistent sales opportunities and foster stronger relationships. Our solutions enhance customer interactions, driving better reviews and increasing your visibility. Explore how AI can transform your business—visit https://lnkd.in/eTdCc4pz today. #AI #CustomerExperience #ConversationalAI #BusinessGrowth #SalesOptimization #CustomerSatisfaction #LeadConversion #AIForBusiness #CustomerEngagement #BusinessAutomation

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🎥 Why CPV is a Pivotal Metric for Influencer Marketing Success Watch Rishabh Asrani, Sr Brand Success Manager, explain how Cost Per View can ensure you get the maximum value for your influencer marketing efforts. Here are a few crucial benefits that can elevate your campaign planning: 1️⃣ Budget Efficiency CPV helps you understand how much you are paying for each view of your content. This metric is crucial for optimizing your budget, ensuring you are spending efficiently to get maximum exposure for your money. 2️⃣  Measuring Performance  By comparing CPV across campaigns or influencers, you can identify which influencers provide the best value for money and which campaigns are more effective at attracting views. 3️⃣  Estimating ROI CPV is an essential metric for calculating the ROI of your influencer marketing campaigns. By knowing how much each view costs, you can better estimate the overall return and make more informed decisions about future investments. 4️⃣ Audience Engagement CPV indirectly relates to audience engagement – lower CPV often indicates better audience engagement since more people are viewing the content at a lower cost. #influencermarketing #marketingmetrics #agency #confluencr #CPV

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 Unlock the power of partnerships! From co-branded content to influencer collaborations, learn how strategic alliances can amplify your brand’s reach and engagement. Dive into our blog to explore actionable tips and examples for successful 360° content marketing. 💡✨ To know more read our latest blog: https://lnkd.in/du4WivnN #ContentMarketing #BrandPartnerships #DigitalGrowth #InfluencerCollaboration #MarketingStrategy #360Marketing #AmplifyYourReach

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🚀 New Podcast Episode Alert! 🚀 Dive into the fast-paced world of performance marketing with Abhishek Karnik as he unveils powerful strategies, insights, and action plans for D2C brand founders and marketers. Learn how to supercharge your brand's growth, achieve a yearly MRR of 1 crore, and pave the way to becoming a 100 crore brand. From proven marketing strategies to effective ad spend ideas and comprehensive action plans, this episode is packed with actionable tips and expert guidance. Don't miss out—watch now and transform your brand's performance marketing approach! 📈✨ https://lnkd.in/dm9GHy89 #Podcast #PerformanceMarketing #D2C #MarketingStrategies #BrandGrowth #AdCampaigns #MRR #DigitalMarketing #MarketingExpert

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"Content marketing is a crockpot, not a microwave. Let it simmer." - Nagendra Sherman In the latest episode of Content Amplified, Benjamin Ard had the privilege of speaking with Nagendra Sherman, a 20-year consulting veteran with deep expertise in data analytics. He shared actionable insights on how to create content that resonates, not just sells. Here's the full interview: https://lnkd.in/dKdtZyi4 And here are some of the highlights: 1️⃣ Know Your Audience Inside Out → Understand their "day in the life" challenges → Focus on their pain points, not your sales pitch → Avoid "noise" — deliver meaningful solutions 2️⃣ Differentiate Information from Value → Anyone can find information; create customized value → Share experiences and actionable insights → Show that you truly understand their specific needs 3️⃣ Invest in Research → Talk directly to your audience to uncover their needs → Build personas informed by real conversations → Gather data to tailor content precisely 4️⃣ Adopt a Buyer’s Mindset → Stop selling; start solving → Don’t let your content drift into self-promotion → Help them see you as a trusted partner 5️⃣ Be Patient — Content Is a Crockpot, Not a Microwave → Quality takes time; trust the process → Keep other strategies like events and cold calls in play → Long-term efforts yield lasting results

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