Joee De Choudhury

The quick commerce revolution is redefining India's job market! Blinkit, Zepto, and Swiggy Instamart are gearing up to hire over 4 lakh people by March 2025—an impressive leap from their current workforce of 2.6 lakh. This includes 60,000 full-time employees and 2 lakh delivery partners. What’s fueling this massive growth? ✅ Expanding into new cities ✅ Launching more "dark stores" (local hubs for faster delivery) ✅ Adding diverse product categories These companies, which started with 4,000-5,000 SKUs, now offer over 20,000 products! Here’s what’s in store for them: 👉 Blinkit (by Zomato): 1,000 dark stores by March 2025, aiming for 2,000 by 2026. 👉 Zepto: Backed by $300M, targeting 700 dark stores by FY25. 👉 Swiggy Instamart: Post-IPO, 538 new stores by 2028 with an investment of ₹559 crore. The boom is undeniable, especially in Tier 1 and Tier 2 cities. But here’s the big question—can this model thrive in smaller Tier 3 cities with populations of 5-10 lakh? With growth comes opportunity, and this wave is set to transform both business and employment landscapes. What are your thoughts on quick commerce and its impact on our cities? #QuickCommerce #Blinkit #Zepto #SwiggyInstamart #JobGrowth #Ecommerce #Innovation

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In a market with big players like Swiggy Instamart, Blinkit, Big-Basket and with JioMart planning to enter, Zepto’s quick and friendly response stood out. Their strategy? Great customer service that turns a problem into a smile. 😊 • Quick commerce sector growth: Rapid and ongoing • Zepto’s approach to customer satisfaction: Exemplary Competition is tough, but Zepto’s human touch makes a difference. Kudos to the team!👏 When tech issues happen, it’s all about how you recover. Zepto not only apologized but also added ₹40 to my wallet. This kind of service builds loyalty. As big players compete, Zepto is winning hearts one delivery at a time. The quick commerce race is about more than speed—it’s about trust and empathy. With JioMart planning to join the game, competition is getting even hotter. But the lesson? A personal touch makes all the difference. Well done Zepto Cares Zepto Aadit Palicha Kaivalya V. 🙌🎉 #QuickCommerce #CustomerExperience #MarketStrategy #Zepto #Innovation #CustomerCare #Tech #Growth #IndustryInsights

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Reinventing Campus Hiring: Finding and Rewarding Talent At WorkIndia, we believe in going beyond traditional hiring practices to uncover the right people with the potential to excel. This year, we took a path less trodden by rethinking our approach to campus hiring. The idea was simple yet impactful: open the forum to reward talent and potential, wherever it may be. Our engineering leaders led the way by setting aside a percentage of our campus hiring requirements for candidates who came through non-traditional channels. The results have been nothing short of incredible! 🚀 The Journey So Far In the last 10 months: • 32 fresh grads were offered roles across various teams. • 16 of them have been converted to full-time employees, thriving in their roles and making significant contributions. • 12 interns are on track to complete their internships and secure full-time roles. • 2 interns received exciting offers from leading tech companies during their internships, showcasing the high caliber of talent we’re finding. • Only 2 didn’t proceed due to personal or performance reasons, demonstrating the success of our evaluation and development process. These numbers highlight our commitment to finding the right talent, evaluating them carefully, and providing them with the tools to succeed. What Makes This Work? ▶ Identify potential: We look for individuals who have the talent and the drive to excel, regardless of where they come from. ▶ Training and mentorship: Every hire is given the right training, mentorship, and real opportunities for growth. ▶ Invest in growth: Our internships are designed with a clear intent to convert great talent into full-time roles to those who show the potential and drive to succeed. This isn’t just about filling positions—it’s about building a future-ready team by taking bets on people who’ve earned it through skill and potential. Your Chance to Join Us If you’re a software developer eager to kickstart your career and work on meaningful problem statement which impact the life of around ~26 Crore people in India then this is your opportunity! We’re currently hiring for SDE Intern roles, and we’re looking for driven individuals ready to show their potential and make a difference. 👉 Apply now using this Google Form: https://lnkd.in/gr9zdJ3P At WorkIndia, we believe in rewarding talent and helping people grow into their best selves. Join us and be part of a journey that’s redefining how talent is discovered and nurtured. 🌟 Moiz Arsiwala Kshitij Nagvekar Soumil Rao Abhinav Srivastava Ranaq Sen Ashiq Rahim #CampusHiring #RewardingPotential #FreshTalent #WorkIndiaCulture #NowHiring #SDEInternships

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Unconscious Bias in Recruitment: Strategies for Fairness As India's job market continues to evolve, fostering diversity and inclusion in the workplace has become increasingly crucial for organizations seeking to maintain a competitive edge. However, despite best intentions, unconscious biases can inadvertently creep into the recruitment process, leading to missed opportunities and a lack of diversity. Unconscious biases are deeply ingrained attitudes, stereotypes or beliefs that influence our decisions and actions, often leading to unfair treatment of individuals or groups based on factors such as gender, caste, religion or socioeconomic background. These biases are shaped by our upbringing, personal experiences and the cultural context in which we live, making them difficult to recognize and challenge. The Impact of Unconscious Bias on Recruitment Unconscious bias can have a significant impact on the recruitment process, potentially leading to unfair treatment of candidates and hindering the development of a diverse workforce. Some of the ways unconscious bias can affect recruitment include: - Favoring candidates from certain educational institutions or socioeconomic backgrounds - Stereotyping based on gender, caste or religion - Overlooking qualified candidates due to their names or appearance - Asking inappropriate questions during interviews The impact of unconscious bias in recruitment can result in a less diverse workforce, reduced innovation and hindered organizational growth. Here are some effective approaches: 1.Educate and Train: Provide training to recruiters and hiring managers about unconscious bias, fostering awareness and equipping them with strategies to counteract biases. 2. Implement Structured Interviews: Use organized interviews with preset questions to ensure that all candidates are evaluated using the same criteria, focusing on skills and experiences rather than personal biases. 3. Diversify Interview Panels Form interview panels with diverse members to bring varied perspectives and minimize individual biases. 4. Adopt Blind Resume Screening: Remove personally identifiable information from resumes before review, focusing solely on the candidate's qualifications and experiences. 5 Implement Technology: Utilize AI-driven tools to analyze and rank candidates based solely on their skills and qualifications, minimizing the risk of biased decision-making. 6 Promote Diversity and Inclusion: Foster a culture of diversity and inclusion within the organization, where differences are celebrated and everyone feels valued and respected. Remember, overcoming unconscious bias is not only about creating a level playing field for candidates but it's about building a workforce that reflects the rich diversity of India and harnessing the power of diverse perspectives to drive organizational growth. #diversity #hiring #naukri #HR #recruitment #automation #diversity #Unconsciousbias #Stereotyping

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#Exclusive | Employees at Meesho are not sitting team-wise; they are sitting POD-wise. Nobody has a cabin here, even the Founders! The company shifted to the POD-based work seat arrangement this January when it moved to the new office. "Every employee in the company is mapped to at least one Project-Oriented Development (POD). At present, there would be around 200 to 300 PODs working on that many problem statements. And the interesting fact is that every person's goal and #OKR (Objectives and Key Results) within a particular POD will be the same!" says Ashish Kumar Singh. Read more at: https://lnkd.in/gDQ6r48t #workplace #crossfunctionalteams #workculture

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🚨 EXCLUSIVE Aditi Shrivastava breaks down Meesho's numbers for the first half of FY25: 🛍️Annualised recurring revenue: > $1 billion 🛒 Net merchandise value: Rs 14,251 crore ⬆️ 29% (y-o-y) 📌 Revenue: Rs 4,405 crore 24% 📌 Loss: Rs 41 crore The Arc Analysis: https://lnkd.in/g9tGkCS4 We're ON IT.

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We are working on a position of AVP - Marketing for one of our clients which is integrated retail platform that designs, develops, owns & manages community-oriented lifestyle centers across India. Over the last 15 years, client has redefined the spatial retail experience for consumers by delivering innovative centres that seamlessly integrate shopping, hospitality, flexible working, F&B, leisure & entertainment. These award-winning lifestyle centres are designed & operated as social hubs that are ‘Connecting Communities©’, contributing significantly to India’s economy & enhancing the overall brand image of the city they are located in by celebrating the local culture. Accountability: Create a world-class brand - define and enhance the brand manifesto - Continually reinvent the brand communication strategy for all key stakeholders — Tenants, Customers, Contractors, Consultants and Employees; - Own the company's content strategy and roadmap & localize the same for different regions/centres; - Strategize and implement a multi-channel communication framework including social media channels & communications platforms targeted at key stakeholders; - Guide development of content across all communication channels, partnering with different company stakeholders as appropriate; - Ensure marketing & branding collaterals, are maintained properly, by regional SPOCs, and are up to date in terms of formats, guidelines, presentation styles; - Lead the development & implementation of marketing objectives in line with strategic goals and long-term vision of the company for retail, F&B, leisure & hospitality offerings within the portfolio; Provide inputs on annual operating budgets for all marketing activities - events, footfalls, consumption, branding/PR agencies, etc. - Balance activities related to ATL and BTL initiatives as required from time to time; - Assist centre-level marketing teams in message delivery strategy via online and offline channels in order to generate footfall and increase consumption; - Support hospitality teams in devising suitable marketing strategies for driving revenues from F&B & events; - Develop & maintain brand alliances & partnerships through unique strategies including channels such as tenant portals; - Design & lead ‘experiential marketing’ strategies at a portfolio level in order to build resonance and stickiness with customers from time to time; - Develop and maintain strong partnerships with senior marketing & business heads of retailers / franchise owners to help structure creative partnerships, enhance customer experience and grow marketing revenues; Drive on-ground teams to interact with key loyal customers to understand the pulse and loyalty Work Loc: Gurugram CTC: Upto 50 Lacs Exp Required: 10 Years pref from Retail Sector Interested candidates can share their profile on [email protected] #leadershiphiring #marketingrole #ninety1 global Ninety1Global Consulting Pvt Ltd

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To Founders of Indian IT companies ! India, a hub for IT services companies, has witnessed exceptional growth & many evolving into successful SMBs with strong topline and profitability Question for discussion: Should these companies focus on building as a services or product company? Your thoughts please ! #startups #founders #investors #entrepreneurs

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🌟 We're Hiring: Associate Junior Partner / Junior Partner at MetaDrob! 🌟 Ayush Garg Are you a dynamic and motivated sales professional looking to make a significant impact in the tech VR retail showroom space? Join our team at MetaDrob and be part of a revolutionary journey! 🚀 Location: Jaipur, Mumbai, Pune, Delhi, Hyderabad, Chennai, Bangalore 🕒 Type: Full-Time 📊 Reports to: Sales Head About Us: At MetaDrob, we are redefining the retail experience through our cutting-edge VR retail SaaS platform. Our technology empowers retailers to create immersive and interactive shopping experiences that captivate customers and drive sales. As we continue to grow and innovate, we are looking for passionate and dynamic individuals to join our team. If you're ready to make a significant impact, MetaDrob is the place for you! 🌟 Position Overview: We are seeking motivated and experienced candidates in Sales to join our dynamic team. The ideal candidate will have 2-6 years of experience in SaaS sales, with a strong background in working with B2B clients. As an Associate Junior Partner / Junior Partner in Sales, you will be responsible for generating leads, calling clients, scheduling and conducting demos, meeting clients, negotiating, and closing deals. You will also create content and build proposals in line with our company standards. 📈Key Responsibilities: 🔹 Lead Generation: Utilize various tools and strategies to identify and qualify potential leads. Conduct thorough market research to uncover new business opportunities within the VR retail space. 🔹 Client Outreach: Initiate contact with potential clients via phone calls, emails, and social media platforms. Maintain a consistent follow-up schedule to nurture leads and build strong relationships. 🔹 Demo Generation: Schedule and conduct engaging product demonstrations for prospective clients. Tailor demos to address the specific needs and pain points of each client. 🔹 Client Meetings: Arrange and attend meetings with potential and existing clients to discuss their requirements and showcase our solutions. Present the value proposition of our VR retail platform effectively. 🔹 Negotiation and Deal Closure: Negotiate terms and conditions with clients to reach mutually beneficial agreements. Close deals efficiently while ensuring client satisfaction and long-term partnerships. 🔹 Content Creation and Proposal Building: Develop compelling and customized content for client outreach and proposals. Ensure all proposals are aligned with MetaDrob's brand and standards. Application Process: If you are excited about this opportunity and believe you have the skills and experience to excel in this role, we would love to hear from you! Please send your resume and a cover letter detailing your relevant experience to Email:- [email protected]. 📅 Join Us: Immediate to 15-day joiners preferred.

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I came across an article published by Business Standards on Consumer loan trends. The article discusses significant trends in consumer borrowing in India, particularly highlighting the surge in loans for purchasing smartphones and home appliances, as revealed by the "How India Borrows 2024" study conducted by Home Credit India. Here are the key insights: Surge in Borrowing for Consumer Durables Smartphones and Appliances: Borrowing for smartphones and home appliances skyrocketed to 37% in 2024, a dramatic increase from just 1% in 2020. This indicates a strong consumer desire to upgrade technology and home essentials, reflecting changing spending habits among Indian consumers, especially younger generations like Gen Z and Millennials. Entrepreneurial Growth Business Loans: The study found that borrowing for business expansion and start-ups rose significantly from 5% in 2020 to 21% in 2024. This trend is attributed to pandemic-induced economic shifts and robust government support for micro, small, and medium enterprises (MSMEs) through credit schemes and subsidies. Home Renovation Loans Loans for home improvements increased from 9% in 2022 to 15% in 2024, demonstrating a growing interest among consumers in enhancing their living spaces as part of long-term investment strategies. Decline in Medical Borrowing Interestingly, borrowing for medical emergencies decreased from 7% in 2020 to 3% in 2024. This decline may reflect improved financial planning and better access to healthcare services. Digital Financial Transactions There is a notable shift towards digital banking, with 65% of borrowers preferring app-based banking over traditional methods. This trend is particularly strong among Millennials (69%) and Gen Z (65%), indicating a growing comfort with technology-driven financial solutions. Embedded Finance Adoption The study highlights an increasing interest in embedded finance solutions, with nearly 50% of borrowers believing that these options simplify the borrowing process. EMI cards remain popular among lower-middle-class borrowers due to their reliability. Data Privacy Concerns Awareness of data privacy issues is rising, with 24% of borrowers acknowledging data protection requirements. However, there remains a significant gap in understanding these regulations, as many borrowers express concerns about how their personal data is utilized by lending apps. Need for Financial Literacy The study indicates a pressing need for enhanced financial literacy among consumers, with 15% of borrowers reporting challenges in using digital financial tools. This underscores the importance of educational initiatives to empower users in managing their finances effectively. Overall, the article paints a picture of evolving consumer behavior in India, characterized by increased borrowing for aspirational purchases, a shift towards digital financial

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E-commerce powerhouse Meesho has just announced the appointment of four new independent directors to its board, marking a significant shift in its strategic direction. The new members are: 🔹 Hari S Bhartia - Founder of Jubilant Bhartia Group and co-chairman of Jubilant Ingrevia Ltd and Jubilant FoodWorks Ltd. His vast experience in the food and pharma sectors will bring invaluable insights. 🔹 Kalpana Morparia - Former Chairman of JP Morgan and a key player in ICICI Bank. Her financial expertise is set to enhance Meesho’s governance and strategic planning. 🔹 Rohit Bhagat - Non-executive Chairman of PhonePe, bringing deep knowledge from the fintech industry. 🔹 Surojit Chatterjee - Former Flipkart executive with a strong background in e-commerce and technology. This move comes as Meesho prepares to shift its domicile from the US to India, aligning more closely with its core market. Additionally, the company has announced its largest-ever employee stock ownership plan (ESOP) buyback program of Rs 200 crore (~$25 million), reinforcing its commitment to rewarding its talented workforce. Stay tuned as Meesho continues to evolve and make waves in the e-commerce world! Read More: https://lnkd.in/g6ta5aVs #Meesho #BusinessNews #Ecommerce #CorporateGovernance #IndependentDirectors #HariSBhartia #KalpanaMorparia #RohitBhagat #SurojitChatterjee #StrategicShift #ESOP #EmployeeBenefits #IndiaBusiness #CompanyNews

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🚀Deep Dive into how The Souled Store perfected its marketing strategy! 🚀 Did you know? The average customer acquisition cost (CAC) for e-commerce in India across industries is around 1,200 to 1,500. But, The Souled Store boasts a CAC of Rs 100 - less than 1/10th of the average! How does it do that? In a sea of generic apparel, @TheSouledStore emerged as a beacon for pop culture enthusiasts in India. Here's how they nailed it: 👥 **Understanding Audience**: Recognizing a surge in pop culture passion among young Indians, they tailored their offerings to resonate with this vibrant community. 🎬 **Official Licensing**: Partnering with giants like Disney, Marvel, and Warner Bros., they ensured authenticity and quality in their designs, setting them apart in the market. 🤩 **Fan-First Mentality**: With a team of pop culture aficionados, they crafted products that customers love, fostering a deep connection with their fanbase. From humble beginnings to omnichannel expansion, their journey reflects resilience and innovation: 🔍 **Early Days**: Securing licenses swiftly, they offered iconic merchandise featuring beloved characters from Star Wars to DC Comics. 🌟 **Building Community**: Leveraging social media, they cultivated a loyal following, turning fans into brand ambassadors. 🚀 **Expanding Horizons**: Diversifying product offerings beyond apparel, they tapped into new markets and customer segments. 🌐 **Going Omni-Channel**: Balancing online presence with physical stores, they provided a seamless brand experience, enhancing customer loyalty. Meet The Souled Squad - tech-savvy, socially active, and deeply passionate about pop culture: 🎯 **Target Audience**: Urban millennials with a penchant for trendy merch and quirky designs, driving the brand's success. 📸 **Instagram Strategy**: With 1.4M followers, they captivate Gen Z with engaging content and strategic collaborations, further amplifying their reach. 💡 **Offline Expansion**: With 22 retail stores, they bridge the gap between digital and physical, offering an immersive brand experience. In summary, @TheSouledStore's journey exemplifies the power of innovative marketing and a deep understanding of their audience. Here's to more fandom-filled successes ahead! 🌟 thesouledstore test1 Below is a snippet from their Instagram page- which boasts 1.5 Million followers- you can see how there's a little something for everyone. #PopCulture #MarketingStrategy #Ecommerce #BrandBuilding #GenZ #Innovation #TheSouledStore

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#Exclusive | Swadesh Behera, Chief People Officer, Titan Company Limited, points out that AI has democratised many of the people-practices in the organisation. “With AI #technology coming into multiple avenues, the productivity of the people function has increased dramatically,” he says. Titan recently launched a tool, called Titan’s Sachiv, which is more like a one-stop shop for various use cases. The AI tool interprets more than 50 policies! Read more at: https://lnkd.in/gdGYsKGJ #HRTech #AI #PeoplePractices

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