Jasrita Dhir

Jasrita Dhir

Gurugram, Haryana, India
26K followers 500+ connections

About

24 years of experience in strategic brand management, marketing, digital marketing…

Articles by Jasrita

  • A bunch of Kiwis doing Kiwi things (Image-Mykhel.com)

    A bunch of Kiwis doing Kiwi things (Image-Mykhel.com)

    'New Zealand (NZ) has not won a test match in India in 36 years.' 'India is unbeaten at home for the last 12 years…

    38 Comments
  • Management Lessons from Murlikant Petkar's Life

    Management Lessons from Murlikant Petkar's Life

    India's first Paralympic gold medalist, Murlikant Petkar's life has been captured in celluloid in a compelling…

    59 Comments
  • Data-driven PR in the age of AI

    Data-driven PR in the age of AI

    We have progressed from the #Classification wave of #AI where computers were trained to classify data in the form of…

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Contributions

Activity

Experience

  • Ashoka University Graphic
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    New Delhi, Delhi, India

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    New Delhi, Delhi, India

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    NCR

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    Gurgaon, Haryana, India

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    Gurgaon, India

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    New Delhi Area, India

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    New Delhi Area, India

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Education

  • Indian School of Business Graphic
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    Activities and Societies: Debating Society, Dramatics Club, Youth Welfare Activities, Student Editor

Publications

  • Overcoming Challenges of Deceased Organ Donation in Indian Private Hospitals

    Transplantation

    The global observatory data on organ donation (OD) and transplantation indicate that 12 666 organ transplants have been carried out in India in 2019, next only to the United States and China. Most transplants in India to date have been from living donors and only 2060 (16.3%) transplants from deceased donors.1 There have been 715 deceased donors following brain death (BD), and organ donor rates remain below 1/pmp.2
    With India spending <2% of its gross domestic product on health care, most…

    The global observatory data on organ donation (OD) and transplantation indicate that 12 666 organ transplants have been carried out in India in 2019, next only to the United States and China. Most transplants in India to date have been from living donors and only 2060 (16.3%) transplants from deceased donors.1 There have been 715 deceased donors following brain death (BD), and organ donor rates remain below 1/pmp.2
    With India spending <2% of its gross domestic product on health care, most government hospitals lack the infrastructure and experienced staff to carry out organ transplantation. Of 550 transplant centers in the country, 80% are in private hospitals.3 The responsibility of pushing deceased OD (DOD) forward thus lies with private hospitals. Critical care (CC) teams must therefore find a way to engage with a population that is not only largely unaware of the concept of BD but also constantly questioning costs that are inevitably linked to world-class care. The NOTTO (initiated in 2015) has thus far not succeeded in providing a strong impetus for DOD in government hospitals. Thus, the DOD ball, by default, lies in the court of private hospitals.
    2 facts emerge. 1) there are 2 types of hospitals in the country: those that believe in and carry out DOD and the others that do not. The laws are the same for all. What differs is the intent. 2) strategies toward awareness of an organization & implementing best practices can significantly impact rates of DOD. No. of donors seen at our hospitals may appear small; however, these are significant in the context of the low DOD rate nationwide. Moreover, it is the first donation, achieved in 13 hospitals, that is the most difficult & the one that breaks the ice. Low utilization of heart, lung, pancreas, & small bowel reflects the fact that the number of programs performing these transplants is still limited. Our data reports on the 1st private hospital with a structured program on OD.

    See publication
  • Features and impact of 3-years ‘More To Give’ campaign to promote deceased organ donation by a private healthcare provider in India.

    Transplantation

    Organ donation rate (ODR) in India is low at 0.86 PMP. Need was felt for sustained countrywide campaign to promote organ donation (OD).

    Sustained countrywide campaign involving TV, print media and social media along with on-ground events had a positive impact on increasing awareness on OD and ODR. The campaign improved public perception towards the organization.

    See publication
  • Features and Impact of ‘More To Give’ Campaign to Promote Deceased Organ Donation in India

    Transplantation

    Organ Donation Rate (ODR) in India is low at 0.8 per million. Need was felt for a sustained countrywide campaign to promote organ donation.

    A sustained countrywide campaign involving television, print and social media along with on-ground events had a positive impact on increasing awareness, organ pledging and donation.

    See publication

Honors & Awards

  • India’s Top 100 Influential Corporate Communication & Public Relations professionals list, 2021

    Exchange 4 Media group

    Featured in India’s Top 100 Influential Corporate Communication & Public Relations professionals list, 2021. Chosen by E4M jury.

  • 1 of the 6 Future Gamechangers of Healthcare

    Health Biz India

    Health Biz India magazine profiled me as 1 of the 6 Future Gamechangers of Healthcare.

  • Campaign India’s A List of Advertising & Marketing professionals

    Campaign India

    Featured in Campaign India’s' A List' of Advertising & Marketing professionals, a pan-country selection

Languages

  • English

    Full professional proficiency

  • Hindi

    Native or bilingual proficiency

  • Punjabi

    Native or bilingual proficiency

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