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24 years of experience in strategic brand management, marketing, digital marketing…
Articles by Jasrita
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“Empathy and strategy go hand in hand when it comes to building strong cultures.” shares Ms. Simar Deep Kaur, CHRO at Max India and Antara Senior…
“Empathy and strategy go hand in hand when it comes to building strong cultures.” shares Ms. Simar Deep Kaur, CHRO at Max India and Antara Senior…
Liked by Jasrita Dhir
Experience
Education
Publications
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Overcoming Challenges of Deceased Organ Donation in Indian Private Hospitals
Transplantation
The global observatory data on organ donation (OD) and transplantation indicate that 12 666 organ transplants have been carried out in India in 2019, next only to the United States and China. Most transplants in India to date have been from living donors and only 2060 (16.3%) transplants from deceased donors.1 There have been 715 deceased donors following brain death (BD), and organ donor rates remain below 1/pmp.2
With India spending <2% of its gross domestic product on health care, most…The global observatory data on organ donation (OD) and transplantation indicate that 12 666 organ transplants have been carried out in India in 2019, next only to the United States and China. Most transplants in India to date have been from living donors and only 2060 (16.3%) transplants from deceased donors.1 There have been 715 deceased donors following brain death (BD), and organ donor rates remain below 1/pmp.2
With India spending <2% of its gross domestic product on health care, most government hospitals lack the infrastructure and experienced staff to carry out organ transplantation. Of 550 transplant centers in the country, 80% are in private hospitals.3 The responsibility of pushing deceased OD (DOD) forward thus lies with private hospitals. Critical care (CC) teams must therefore find a way to engage with a population that is not only largely unaware of the concept of BD but also constantly questioning costs that are inevitably linked to world-class care. The NOTTO (initiated in 2015) has thus far not succeeded in providing a strong impetus for DOD in government hospitals. Thus, the DOD ball, by default, lies in the court of private hospitals.
2 facts emerge. 1) there are 2 types of hospitals in the country: those that believe in and carry out DOD and the others that do not. The laws are the same for all. What differs is the intent. 2) strategies toward awareness of an organization & implementing best practices can significantly impact rates of DOD. No. of donors seen at our hospitals may appear small; however, these are significant in the context of the low DOD rate nationwide. Moreover, it is the first donation, achieved in 13 hospitals, that is the most difficult & the one that breaks the ice. Low utilization of heart, lung, pancreas, & small bowel reflects the fact that the number of programs performing these transplants is still limited. Our data reports on the 1st private hospital with a structured program on OD. -
Features and impact of 3-years ‘More To Give’ campaign to promote deceased organ donation by a private healthcare provider in India.
Transplantation
Organ donation rate (ODR) in India is low at 0.86 PMP. Need was felt for sustained countrywide campaign to promote organ donation (OD).
Sustained countrywide campaign involving TV, print media and social media along with on-ground events had a positive impact on increasing awareness on OD and ODR. The campaign improved public perception towards the organization. -
Features and Impact of ‘More To Give’ Campaign to Promote Deceased Organ Donation in India
Transplantation
Organ Donation Rate (ODR) in India is low at 0.8 per million. Need was felt for a sustained countrywide campaign to promote organ donation.
A sustained countrywide campaign involving television, print and social media along with on-ground events had a positive impact on increasing awareness, organ pledging and donation.
Honors & Awards
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India’s Top 100 Influential Corporate Communication & Public Relations professionals list, 2021
Exchange 4 Media group
Featured in India’s Top 100 Influential Corporate Communication & Public Relations professionals list, 2021. Chosen by E4M jury.
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1 of the 6 Future Gamechangers of Healthcare
Health Biz India
Health Biz India magazine profiled me as 1 of the 6 Future Gamechangers of Healthcare.
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Campaign India’s A List of Advertising & Marketing professionals
Campaign India
Featured in Campaign India’s' A List' of Advertising & Marketing professionals, a pan-country selection
Languages
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English
Full professional proficiency
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Hindi
Native or bilingual proficiency
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Punjabi
Native or bilingual proficiency
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