Jai Kapoor

Jai Kapoor

Bengaluru, Karnataka, India
6K followers 500+ connections

About

Insights & Analytics professional with 18+ years of experience consulting stakeholders…

Contributions

Activity

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Experience

  • State Street Graphic

    State Street

    Bengaluru, Karnataka, India

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    Bangalore

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    Bengaluru Area, India

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    Bengaluru Area, India

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    Bengaluru Area, India

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    Bengaluru, Karnataka, India

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Education

Publications

  • Whitepaper titled "Measuring the Unspoken Word"

    Whitepaper presented as a webinar at Advertising Research Forum (ARF), New York

    The paper focussed on the idea of leveraging wearables as a new-age research tool to gather data and derive insights around customer emotions, needs, reactions and latent needs.
    In the age of big data, wearables provide huge untapped potential to garner real time and cost effective insights for every marketeer.

  • Whitepaper titled "Leveraging the Power of Mobility for Customer Experience & Market Research"

    Presented at Advertising Research Forum (ARF), New York

    Paper highlighted a concept of how organizations should leverage mobile devices as a one-stop platform to engage with customers through out the purchase and usage lifecycle - from product research, comparison, buying, usage and support to recommend & repurchase.

    Other authors
    • Spriha Sahai

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