Tarun Joshi

This raises a few key questions: How can traditional media stay relevant as digital takes over? As rural markets grow, how can brands speak to them in an authentic way? How do brands balance quick digital wins with long-term brand value? The landscape is changing fast. How are we adapting to this transformation? #DigitalAdvertising #AdvertisingTrends #MarketingInnovation

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The Bollywood movie "The Crew" has effectively leveraged brand integration to enhance its commercial success. Brands like L'Oréal, Tata Motors, and Pepsi were thoughtfully integrated into the film's narrative, creating a seamless connection with the audience. These strategic placements not only amplified brand visibility but also contributed significantly to the film's financial success. The production company, Balaji Motion Pictures, reportedly earned around ₹35-40 crore through these brand integration deals. This approach underscores the growing trend in Bollywood, where well-executed brand partnerships play a crucial role in elevating both the film's appeal and its revenue potential. #BrandIntegrations #StrategicPartnerships #BusinessGrowth #MarketingStrategy #BrandCollaborations #RevenueBoost #BrandSynergy #InfluencerMarketing #BrandDevelopment #ROIBoost #Infilmworks

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💯Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience.✅ Brand : bigbasket.com Agency : Talented.Agency Read our story : https://lnkd.in/g_gNArJv P.G. Aditiya Gautam Reghunath #OutdoorCampaigns #ViralMarketing #BrandEngagement #MarketingStrategy

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A recent study by the The Advertising Standards Council of India (ASCI) Academy, in collaboration with design firm Parallel HQ, has uncovered the extensive use of deceptive or 'dark' patterns in popular Indian apps. Dark patterns are misleading UI/UX strategies that can trick users into making unintended choices. The report, titled ‘Conscious Patterns’, analysed over 12,000 screens from 53 apps across nine industries and found that 52 of these employ deceptive design practices. #design #designing #branding #branddesign #advertising #apps #appdesign

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Understanding consumer psychology is key to unlocking e-commerce success. In an article covered by Campaign India, Narinder Mahajan dives deep into how strategic alignment between content and product can significantly impact sales and brand trust. Explore the full article: https://lnkd.in/getE4ba9 Key takeaway? The message is clear—precise, resonant e-commerce content is essential for setting accurate expectations, driving conversions, and building long-term brand reliability. #ODNDigital #EcommerceContent #ContentStrategy #ContentForConversion #CampaignIndia

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Hero Cycles Ltd appoints Efficacy Worldwide as Agency of Record to elevate brand presence through multi-channel marketing campaigns. read more: https://lnkd.in/dRHV995V Rohit Sharma | Vishnu Sharma #Advertising #Marketing #AgencyOfRecord #Campaigns #MediaPlatforms #DataDriven #Personalization #MediaMandate #Adtechtoday

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From AdLift winning integrated digital marketing mandate for Mederma to Initiative winning Ather Energy’s integrated media mandate, check out some of the major updates from the industry. Initiative | Ather Energy | Dentsu Webchutney | AdLift India | SALT Worldwide | Rock My Sales (RMS) | Digidarts | Perona | Black Cab | Pearson | I AM Consulting Group #MarketingMind #IndustryUpdates #Highlights

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Interesting insights for all my connections in the newspaper business and of course everyone else who is interested in looking at data that gives you a proxy for your demand compared to the market.

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ADGULLY and Ipsos Strategy3 launched a pivotal research report—"Influence and Impact: A Deep Dive into UGC and Influencer Marketing" at CMOs' Charcha - Bengaluru Chapter yesterday. This comprehensive report explores the critical role UGC and Influencer Marketing play in shaping modern marketing strategies, with insights gathered from leading marketers across industries like D2C, FMCG, Travel, Finance, and Entertainment. The report was unveiled by Bijoya A Ghosh, Founder and CEO, ADGULLY Rajashree Ivaturi, Partner, Ipsos Strategy3 Manasi Mody, Principal, Ipsos Strategy3 Praanesh Bhuvaneswar, CEO, Qoruz Saurabh Jain, Country Head, Bharat Media & Entertainment Group (BMEG) Sunil Pinto, Head - Events and Partnerships, ADGULLY Special thanks to all our respondents and contributors for their valuable inputs. 📥 Download the report today and unlock insights to power your marketing strategy. 🔗 https://lnkd.in/dN_fdBf6 Ipsos in India | Madhurima Bhatia | Deepak H | Baidhani Mandal | Amal Anirudh Bijoya A Ghosh | Sudhir Nair | Sunil Pinto | Vivek Mathur (VK) #InfluencerMarketing #UGC #MarketingTrends #CMOsCharcha #Adgully #IPSOSStrategy3 #MarketingLeaders

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New report launched by MMA Global India & Amazon Ads at Data Unplugged is a must-have resource for organizations waiting to unleash the power of retail media 2.0. Download your copy by clicking here - https://lnkd.in/dEnp8_UV Moneka Khurana I Tanya Saihgal #DataUnplugged #RetailMedia #MarketingInsights #Advertising #DataDriven #Adtechtoday

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According to the Kantar AI Report, India's AI user base is 724 million and is projected to grow 6% year over year, with users engaging in AI features like image filters, personalized recommendations, and smart devices. Follow the link in comments to know more. #advertising #marketing #report

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Trend-setter campaign for Swiggy Vijay Kumar's partnership with Swiggy was a Big Hit. Campaign Performance Report: 40 Million Views 2.3 Million Likes 6000+ Comments 500,000+ Shares How did this campaign perform so well? Because of the Audience preferences and data understanding. Vijay's audience is always interested in seeing unpredictable scripts and ideas out of the box. Relevancy and Audience understanding can help your campaign go viral and attain amazing results. This is New-Age Influencer Marketing. Where you understand data and audience preferences. Are you looking for a New-Age Influencer Campaign for your company? DM me or email at [email protected] #InfluencerMarketing #ContentMarketing #Influencers #TrendSetters

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Brands in India are shifting to nano and regional influencers for festive campaigns, focusing on personalised, authentic content, aiming for higher engagement and ROI, share industry players. Read More: https://lnkd.in/gWMEjCM9 ✍ Shalinee Mishra Shudeep Majumdar Vaibhav Gupta #e4m #brands #influencers #regional #campaigns #authenticcontent

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In 2024, digital ad spends will grow by around 15.9% to top Rs 580 billion ($6.9 billion). Digital formats or new media contributing over 60% to the incremental revenue. These are some of the interesting findings of IPG Mediabrands India's Magna Global Advertising Forecast 2024 #advertising #marketing #advertisingbusiness #adindustry #brandcampaigns #TV #cinema #OOH #campaigns #marketing #marketers #advertisers

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Unlock Your Business Potential with Marg Ads! - Reach the right customer at the right time with Marg Ads, India's top advertising platform. - Target 4.61 lakh+ retailers and 3.1 lakh+ distributors effortlessly. - Expect 10x better engagement and 3x sales growth compared to other platforms. - Utilize innovative ad formats like Home Screen Ads and Side Screen Ads for maximum impact. - Enjoy high-end placements and smart AI targeting on Marg ERP Software. - Easy-to-use interface with full control and transparency on ad placements. - Customize campaigns, control ad budget, and access real-time insights for optimized performance. - Accelerate your sales and promote new products effectively with Marg Ads. - Contact us to elevate your advertising strategy and unlock new business opportunities. Contact Information: Visit: www.ecodsecure.com Phone: 88260 11430 #Margerp #Ecodsecure #Ecodadvertising #pharmamanufacturers #fmcg #growth #revenue #leadgeneration #pharmacy #manufacturers #healthcare #lead #pharmaproducts #Productadvertisement

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Did You Know? Facts About Consumer Behavior For More Marketing Insights Subscribe to Our Weekly Newsletter: https://lnkd.in/gueWg-3q #Marketing #advertising #Didyouknow #Facts #outlookmediaindia

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Once brands join #BiggBoss, they find it hard to leave: Pavithra KR, Revenue Head at Colors (Viacom18 Media Private Limited). More insights here ➡️ https://lnkd.in/gEiNyBdP By Aditi Gupta #e4m #ExclusiveInterview #FestiveMarketing #Colors #Brands #MarketingInsights #Advertising #BrandStrategy

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Cafe Niloufer And Bakers has choosen Way2News for reaching their target consumers across South India. Let's make this journey stronger together 👍 #way2news #cafeniloufer #brandpartnerships #branding #advertising #media #socialmedia #nativeads #localads #shortnewsapp #inappadvertising

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