Faiz Sayyad

Stop using sales navigator! ❌ The data on sales nav is old and most accounts are fried-up! Means, The prospects you are reaching out to are getting the same msgs EVERY SINGLE DAY!! From thousands of profiles like yours Even 70% of the profiles are inactive on LinkedIn Do this instead 👇 1. Target from job platforms: Why? Because the prospect who is posting about the job: - Has your service requirement - The budget to invest You just have to show them why "YOU" Instead of an employee. 2. Scrape event participants: Why? Let's make you understand this by an example: You are selling AI solutions and want to help people with the same The people attenting events on AI solution would be more interested to buy from you comapred to people who are not! 3. Check out underrated directories: Just use google to search these directories. For example: If you are targeting local business Just search local business directories on google! And that's it! #salesnav #outbound #marketing

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Struggling to understand why deals fall through? With Manja.AI’s Deal Breaker Analytics, you get clear insights into the exact factors impacting your sales. Imagine knowing which deal breakers are trending and having a roadmap to tackle them. No more guesswork—just actionable data to drive sales forward. Book a demo now : https://lnkd.in/gvMZyQAS

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Sales conversations fueled by facts, not fables. 📈 When your team digs deep into data, every pitch becomes a power move. Forget the flukes—true success comes from being informed and staying ahead of the game. Knowledge is the ultimate sales weapon! Make it available anytime-anywhere!!   Kamal Dutta Neha Gupt Meghna Dutta Akash Gupt   #byteedge #becurious #belearning #byteEDGE #trending #explorepage #SalesSuccess #DataDrivenSales #SalesStrategy #KnowYourNumbers #SmartSelling #SalesTips #SalesExcellence #InformedDecisions #BusinessGrowth #SalesInsights #SellSmarter #SalesProfessionals

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I DON'T DO OUTBOUND FOR MYSELF . . . Till now, I used to reach out to prospects 6-8 months back. Most of my clients come from Inbbound, Referrals, YT, etc. I had some 14 mailboxes that I was not using but still paying for. I was testing my case studies + saturated offers. No personalization very low volume, 240 emails a day. Guess I'll have to load the cannons as they say in SYC. -- If you're a B2B company that wants more demos/sales calls, go to https://www.adyhere.com/ #leadgeneration #leadgenerationservices #leadgen #b2bleads #b2blead #b2bleadgeneration #b2bgrowth #b2bleadgen #coldoutreach #coldemail #coldemails #coldemailing #organicmarketing #saasmarketing #saas #b2bsaas #smma #aiaa

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Launched on 1st August 2024 Currently scaling at 25L per month 1st month ❌ Not profitable Revenue - 11,12,649 CAC - 648 2nd month 🟡Just breakeven Revenue - 17,29,537 CAC - 549 3rd month 🟡Still breakeven Revenue - 17,00, 881 CAC - 504 4th month (current) ✅Profitable Revenue - 22,52,920 (Month not ended yet) CAC - 446 More than these numbers, it is also the belief brand showed in our team. Otherwise by month 3, many would have started shopping for a new performance marketing team Many brands that come to us, expect to get them to profitability and turn around everything in 30 days, for a business that's been struggling for last 6 months Those are unrealistic expectations and we mostly don't move forward unless the founder is open to have a discussion on a more realistic scenario We have had the opportunity to work with such amazing founders who are ready to listen and see the light of the day after a rough past  It isn't a one side effort but a collective team from both brand and our side .... If you are a founder looking for reliable and consistent profitable growth for your ecommerce brand with performance marketing, let's talk, DM's open

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Say goodbye to capturing low quality leads, say hello to Click-to-WhatsApp ads (CTWA) With just a single click, your potential leads can start a WhatsApp conversation directly from your ads. Boost your engagement & conversions by fostering real conversationsBut before implementing CTWA, don’t forget to use demographic and behavioral data to ensure your ads reach the right audience segments. 💡 Little tips from me, consider incorporating a lead qualification chatbot into your WhatsApp. If you're looking to optimize your ad strategy or need tips on capturing high-quality leads and turning them into loyal customers, let's connect. I'd be happy to help! #MarketingStrategy #LeadGeneration #WhatsAppBusiness #DigitalMarketing #CustomerEngagement #LeadConversion #BusinessGrowth

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𝐅𝐫𝐨𝐦 𝐒𝐦𝐚𝐥𝐥 𝐁𝐮𝐝𝐠𝐞𝐭𝐬 𝐭𝐨 𝟑𝟎𝟎 𝐂𝐫𝐨𝐫𝐞 𝐢𝐧 𝐑𝐞𝐯𝐞𝐧𝐮𝐞: When I first started in performance marketing, I was working with small budgets and never thought I'd be responsible for generating 10 Crore for a client one day. 𝐀 𝟕+ 𝐘𝐞𝐚𝐫 𝐉𝐨𝐮𝐫𝐧𝐞𝐲: Over the past seven years, I've spent over 100 Crore on Meta and Google ads and generated more than 300 Crore in revenue for multiple clients. It's been an amazing journey with its share of challenges and successes. 𝐓𝐡𝐞 𝐔𝐩𝐬 𝐚𝐧𝐝 𝐃𝐨𝐰𝐧𝐬: There were times when the demands of this 24/7 job made me wonder if I should switch careers. But every time I see these numbers, my confidence boosts. Achieving such revenue is a dream come true for many brands, and it keeps me focused and motivated. 𝐊𝐞𝐲 𝐋𝐞𝐬𝐬𝐨𝐧𝐬 𝐋𝐞𝐚𝐫𝐧𝐞𝐝: 𝐒𝐭𝐚𝐲 𝐇𝐨𝐩𝐞𝐟𝐮𝐥: Even during tough times, don't lose hope. It's this resilience that leads to success. 𝐁𝐞 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭: Keep working hard and continuously improve your skills. 𝐋𝐞𝐚𝐫𝐧 𝐚𝐭 𝐘𝐨𝐮𝐫 𝐎𝐰𝐧 𝐏𝐚𝐜𝐞: This isn't a race; take your time to learn and implement new strategies. 𝐄𝐱𝐩𝐞𝐫𝐢𝐦𝐞𝐧𝐭: Finding what works best often requires trying different approaches. 𝐑𝐞𝐜𝐞𝐧𝐭 𝐒𝐮𝐜𝐜𝐞𝐬𝐬: I'm excited to share that we closed October with a revenue of 10 Crore, A big thank you to my fantastic team for their hard work and dedication. Here's to many more milestones ahead! #PerformanceMarketing #SuccessStory #TeamWork #D2C

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5 Stap to Managing Channel health. 1. **Monthly ROI Check**: Conducting a monthly ROI check involves analyzing the financial performance of your channel activities. This includes assessing the revenue generated from your channel against the costs incurred to maintain and promote it. By regularly evaluating ROI, you can identify areas of improvement, reallocate resources to more profitable endeavors, and make data-driven decisions to optimize channel performance. 2. **Increase Gross Margin**: Gross margin refers to the difference between revenue and the cost of goods sold (COGS). Increasing gross margin involves strategies such as negotiating better deals with suppliers to reduce production costs, optimizing pricing strategies to capture more value from customers, and focusing on high-margin products or services. By improving gross margin, you can enhance profitability and strengthen the financial health of your channel. 3. **Rationalize Expenses**: Examining and rationalizing channel expenses is essential for maintaining profitability. This process involves scrutinizing all costs associated with running the channel, including marketing, operations, and overhead expenses. By identifying areas where expenses can be reduced or eliminated without sacrificing quality or performance, you can improve cost efficiency and ensure resources are allocated effectively. 4. **Rationalize Investments**: Rationalizing channel investments entails evaluating the effectiveness and ROI of various initiatives and allocating resources based on their potential impact on business objectives. This may involve reallocating funds from underperforming projects to more promising opportunities, prioritizing investments that align with strategic goals, and continuously monitoring performance to ensure resources are deployed efficiently. 5. **Joint Business Planning**: Collaborating with key stakeholders, such as internal teams, partners, and suppliers, to develop a joint business plan for the channel is crucial for aligning efforts and maximizing success. This involves setting clear goals, defining roles and responsibilities, establishing performance metrics, and coordinating resources to execute the plan effectively. By fostering alignment and collaboration across the organization, you can drive growth, mitigate risks, and achieve sustainable success for the channel. By following these steps, businesses can effectively manage channel health, optimize performance, and achieve their financial and strategic objectives. #ROI #Financialhealth #DataDrivenDecisions #ProfitOptimization #PricingStrategy #CistReduction

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Boost your #email Marketing When your approach is outbound, do not always include calendar links. You are Asking them to do something first for getting sold to you! 😲 This is a BIG 1 👉 People like your mail content still don't want to give in easily hence maximum won't reply where they have to take efforts to write and book for you. They want you to call, make an effort, give them special treatment and they will cave in. DEMAND gen motions completely relying on emails marketing should cash in on the above thought by pushing sales to make calls. If it's a #campaign then clicks and other soft triggers should be registered and #sales should make calls & if it's a personalized outreach to select few, make call after 1st or 2nd email. Remember, people forget the best of their own memories, we are fa far away from being best and being relevant to them, let's not expect too much from them in terms of response, reply etc. The reply rate % metric has always been incomplete as it can not count those who wanted to reply but didn't. Get it straight, look through the process & close. #software #calls #ceo #founder #leader #marketing

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When you have a client who wants original thought leadership content but doesn't have any original thoughts to share :) Its a classic conundrum faced by mostly every enterprise B2B marketer I have come across Whether you are a B2B marketing consultant or an in-house B2B marketer, you will have the same expectations from your leadership/client but will not have any support (more so if you are working with a startup/sme) How do you tackle this? Let me take an example of what I do for my clients. (Caveat - it still may not completely classify as "original" thought leadership content, but can somewhat manage expectations) I have a mid sized enterprise IT Services client, in the IoT solutions space, who has a similar expectation from their content marketing team but doesn't have any support to give. We had to make a whitepaper around the topic of "State of IoT in Manufacturing in 2024" While there were some existing whitepaper's of competitors (and leaders) in this space, most of them lacked any original thought. We managed to get a list of the client's prospects and existing clients in Manufacturing industry and reached out to them with a request for a 30 min one on one meeting to discuss their views on the topic. Out of 20 clients, 2 responded in the positive and we took some quality inputs from them and developed the whitepaper. We took care not to sound salesy and ensured that we didn't explicitly talk about our solutions in the narrative. In the end, while we couldn’t craft something that was groundbreaking, it was a piece that added value by capturing real, on-ground insights and gave the client a decent piece of content that positioned them well in front of their audience. Sometimes, that’s what “original” looks like in the world of enterprise B2B marketing :) Would love to hear your thoughts/experiences of developing B2B content. Please share them as comments on this post #b2bmarketing #b2bsaas #b2bcontentmarketing #contentmarketing #b2bmarketingstrategy #contentmarketingstrategy #contentmarketingtips #copywriting

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I got almost 100+ messages in the last 15 days from link builders With the same one problem And the problem is ... We don't get the responses from good quality websites So, I went deeper with them to understand the root cause And the root cause is - Wrong prospecting What is wrong prospecting? It is when you try to reach out to HubSpot when your own website authority is too less. It is when you try to reach out to any random person in the company. It is when you are reaching out to gov, edu, non profit websites. Sending the emails to wrong prospects and wrong people will not help you to increase response rate. So, below are the three things you can fix in prospecting - 1. Do not target too big websites initially in your niche 2. Find the person from company's outreach or SEO team 3. Do not target edu, non profit and gov based sites. They don't build links. And you might see a 5-10 % improvement in your response rate. Let me know what else you do to fix this common problem.

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📈 Are you making this sales mistake? Over-enthusiasm can actually hurt your chances of closing a deal. Remember, it's important to strike a balance between being enthusiastic and being pushy. Our team at R4 CONSULTING INDIA is here to help you avoid common sales mistakes and generate quality leads for your business 💼 Let us help you close more deals with our expert lead generation service. Don't let over-enthusiasm ruin your sales pitch. Contact us today and see the difference in your conversion rates! Please Contact Us for Free Consultation Website: www.r4consultingindia.com Mobile: +91 9092375505 #r4 #r4consulting #r4consultingindia #leadgeneration #AI #SME #leads #ai #aidriven #leadgeneration #qualityleads #salestarget #sales #salestraining #salestrainingmodules #salespotential #nurturingleads #b2bleads #leadservice #findleads #payperlead #freeleads

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20+ years of marketing experience in 4 minutes 🍦 "A marketer always has to be curious; you have to try new things." - Saurabh Bajaj In this conversation, Saurabh sir shared invaluable advice for those starting out in their marketing careers or looking to step up their game. Key Insights from the Conversation ➡️ Curiosity and Mindset: Saurabh emphasized that marketing is often a mindset of understanding what's really going on in the customer's life and mind. Being curious and willing to try new things is crucial. ➡️ Taking Initiative: You don't need the title of a brand manager to think like a marketer. Saurabh shared how, as an area sales manager at Cadbury’s, he took initiatives beyond his job description to impact customers and drive results. ➡️ Overcoming Challenges: Saurabh recounted his experience of growing Bournvita’s market share in a tough market dominated by Horlicks and Boost. By reallocating his trade load budget for visibility, he demonstrated innovative thinking and customer focus. ➡️ Impacting the Consumer: Saurabh’s story illustrates that demonstrating a belief in impacting the customer, even in roles not traditionally seen as marketing, can pave the way for career advancement. Saurabh’s insights remind us that anyone can be a marketer with the right mindset and curiosity to understand and impact consumers. 📌 Watch the full video below for more tips and strategies! ............................................... ✅Save this to watch with lunch 🍕 ♻️Repost to help your network 😇Follow if you wish to see more practical tips from different domains that might help you in your journey #Marketing #ConsumerInsights #CareerAdvice #Innovation #BusinessStrategy

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Case study: Next 10 years: 1. Internet users in India will increase from ~ 680 million to ~980 million 2. Online shoppers will grow from 250 million to 750 million How will you plan your brand growth & what changes will you make? ProReach Sales Academy Sunil S Devdhar #Sales #Growth #Marketing #Sellingsmart #ProReach #Salesgames #Trends #D2C #Online

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I run Facebook ads for Real Estate with a 1L budget and help them generate 1Cr in revenue. How did I achieve this? I used the TOFU-MOFU-BOFU strategy: ✓ Created 3 campaigns and 9 ads   ✓ Targeted specific areas in Pune   ✓ Used simple graphic designs – 3 same designs and others different   ✓ Tuned the campaigns for around 30 days Let me explain. Using a well-structured funnel strategy: ✓ Top of the Funnel (TOFU) to create awareness   ✓ Middle of the Funnel (MOFU) to engage potential clients   ✓ Bottom of the Funnel (BOFU) to convert leads This strategy ensures that: ✓ Your ads stay in the minds of potential clients   ✓ You maintain consistent engagement   ✓ You convert leads effectively When potential clients see these strategic ads repeatedly, it creates a sense of familiarity and trust. The result? ✓ Increased brand awareness   ✓ Higher engagement rates   ✓ Significant revenue generation So, next time you plan your ad campaigns, remember: ➝ Use a structured funnel strategy   ➝ Create engaging and consistent ads   ➝ Target specific areas effectively   ➝ Monitor and tune your campaigns regularly The results will surprise you.

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2 Magical ways to convert leads into clients 💥 👉Before connecting on a call analyse their profile and then offer you services according to their preferences & needs. 👉Being a good listener, Firstly listen to all the needs and requirements of the person then offer them the best which you can give. Apply these 2 things to convert leads into clients DM if you know more about converting leads into clients #client #leadgeneration #marketingtips #marketinglesson

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🥂 A Single client paid me 22,500$ in April. Here’s how I used [Instantly.ai](http://Instantly.ai) to find him:- 1. Created a “Highly Targeted” Prospect List -   a. Job Title : Director of Marketing / Marketing Director or CMO   b. Company Headcount : 50+   c. Industry : Renewable Energy   d. Location : United States of America The list exported was very small but I had a plethora of variables to personalise it like Name, Website, LinkedIn URL, Linkedin Headline and About Section, Company Name, Size, Location, etc.. 2. Crafted a copy for my irresstible offer, Here are some tips from my recipe for email copy that will get you postive responses-    a. Keep the copy less than 120 words   b. Keep subject line < 5-6 words   c. Formula - Personalised First Line + Their Pain Point + Your Solution (With Atleast 1 result or testimonial   d. Use atleast 1 variable in subject line.    e. Use as much SPINTAX as much you can   f. Avoid images and links in first copy. {Reduces deliverability}   g. Best CTAs - Loom Video/Calendly (You can direct ask to book an appt, if your offer is really strong and you have shown some results in the email)  3. Used 15 old email accounts (3 emails per domain) ~ 450 emails/day. List was small so we were able to get just 15-20 booked meetings & finally, 2 closes worth 22.5K$ and 2.6k$. Comment “COPY”, I’ll send over the exact same email copy I used for this campaign.

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Wanna 10X Your D2C Growth? 🤯 Here’s a breakdown of 3 Winning Funnels from D2C brands you can steal today:  --- Funnel 1) boAt Lifestyle – India’s Electronics Juggernaut with ₹3000 Cr+ in Revenue   → Upsell & Cross-sell at Checkout   → Flash Sales & Limited-Time Discounts   → Influencer-Driven Marketing (Bollywood + Cricketers)   → Homepage Pop-ups for Early Access Deals   → Seamless One-Page Checkout  --- Funnel 2) Mamaearth – From ₹24 Cr to ₹1000 Cr in 4 Years   → Strong Product Page Optimization (with Trust Signals)   → Personalized WhatsApp Follow-ups   → Heavy Retargeting Campaigns on Meta & Google   → Subscription Model for Repeat Purchases   → Leveraging Social Proof with Customer Reviews  --- Funnel 3) Sleepy Owl Coffee – A Coffee Brand Changing How India Drinks Coffee   → Direct-Response UGC Ads on Instagram   → Homepage Focused on Customer Education (Brewing Guides)   → Smooth Add-to-Cart Process with Minimal Distractions   → Tiered Discounts for Higher Cart Value   → Email Flows to Nurture Leads and Drive Repeat Sales  --- These funnels didn’t just build brands—they created movements. Every tactic serves a purpose: to increase conversion, drive loyalty, and keep scaling without burning out. Steal these strategies for your D2C business and start seeing real growth today. What’s the best funnel hack you’ve used recently?  #D2CMarketing #PerformanceMarketing #EcommerceGrowth #FunnelStrategy #AgencyLife #IndianBrands #GrowthHacks

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Sometime ago, I came across a piece of content that completely changed how I view 1-star reviews. The common belief is that 1-star reviews will hamper revenue and drive away customers. But, what if I told you it’s the opposite? 🤯 A comprehensive study analyzed over 50,000 reviews and testimonials across multiple websites. The findings were surprising: 💡 Users who click on 1-star reviews actually drive MORE revenue than those who browse through 4 and 5-star reviews! But why does this happen? Because 1-star reviews offer an authentic and unfiltered view of your product. This is where potential customers go to see the worst-case scenarios, assess risks, and get a clear picture of what they might experience. The honesty and transparency here build trust. In fact, showcasing negative reviews can: ➡️ Serve as a deeper FAQ that addresses critical questions users have. ➡️ Help set realistic expectations and reduce future complaints. ➡️ Show you’re transparent and genuine, turning skeptics into loyal customers. So, the takeaway? Don’t hide negative reviews. They may seem like a flaw, but in reality, they’re a powerful asset for boosting credibility and conversions. Next time you see a 1-star review, don’t panic. Leverage it! 🙌 #CustomerExperience #Ecommerce #DigitalMarketing #ConversionOptimization #UserBehavior #BrandTrust

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