Dinesh Chinnasamy

Yesterday, got this opportunity to attend CMO Collective Event by Google here in Mumbai Here are a few key takeaways 1. AI is here to make life simpler and quicker for marketers. Creative personalization and adaptation that usually takes time can now be achieved with ease and much lesser time. More time for designers to think than to scramble for making so many adapts Copywriters can leverage AI to come up with performance oriented communication that enable marketers to quickly deploy, learn, discard and re-deploy 2. There is an ecosystem that helps build actionable plan to implement and adopt AI. Rajat Mathur is running GenAI catalyst progam to guide businesses 3. Digital Media buying is becoming much simpler with the help of AI by leveraging first party data and combining it with 3rd party insights. We marketers don't need to make assumptions and hunches anymore 4. The role of CMO is now expanding and growing bigger. Understanding of technology gives us a better edge and make much more informed decisions. What are your thoughts? Would like to know more about how you are using AI to make life simpler. Thanks Megna Shankaranarayanan for the invite. Look forward to adopt some of these for 5paisa It was nice meeting old colleagues/friends Jennifer Pandya Manish Dhamankar and cherishing good old memories Made new connections Ashish Mishra Suvarna Athavale . It was pleasure meeting you. Look forward to stay connected

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🚀 Unlock the power of India's financial markets with Be Brokers' AI platform! Tailored for traders in NSE, NFO, CDS, MCX, BSE, and BFO, our platform offers real-time data, low margin costs, and AI-driven insights to elevate your trading game. 📈 Whether you're a seasoned trader or just starting, our user-friendly interface and powerful tools are designed to enhance your trading decisions and streamline your operations. Dive into the future of trading with Be Brokers and experience unparalleled efficiency and insight. 🔗 Learn more about our innovative solutions: https://shorturl.at/rUVOW #Trading #Finance #AI #BeBrokers #StockMarket #India

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Interesting read on #SuperApps Expansion into India, a large populous market that remains full of opportunities. Nonetheless, key principle applies: - Branding can prevent audience from thinking of an app as a super app and would rather use it for single purpose. Very similar to why few years ago Colgate's frozen Lasagne's failed - Changing habits is not easy even if it is a simple switch to another app. Any change requires incentive, aka value and incentives Any others that I missed?

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Building a strong distribution network is crucial for cement companies in India to ensure efficient and timely delivery of their products to customers. Here are some key strategies to consider: 1. Channel Partner Selection: Identify Key Partners: Select reliable and well-established distributors, dealers, and retailers who have a strong presence in the target markets. Evaluate Capabilities: Assess their financial stability, market reach, logistics capabilities, and customer service standards. Incentive Structure: Design a competitive incentive structure that motivates channel partners to promote and sell your products. 2. Inventory Management: Demand Forecasting: Use accurate demand forecasting techniques to optimize inventory levels. Real-time Inventory Tracking: Implement real-time inventory tracking systems to monitor stock levels and avoid stockouts or overstocking.  Efficient Warehouse Management: Maintain well-organized and efficient warehouses to minimize storage costs and ensure smooth product flow. 3. Technology Integration: Digital Platforms: Utilize digital platforms and mobile apps for efficient order processing, inventory management, and customer communication. Data Analytics: Leverage data analytics to identify trends, optimize operations, and make informed decisions. Payment Solutions: Offer flexible payment options, including digital payment methods, to facilitate transactions. 4. Regional Focus: Local Understanding: Understand the specific needs and preferences of customers in different regions. Tailored Strategies: Develop region-specific marketing and distribution strategies. Local Partnerships: Collaborate with local distributors and retailers to strengthen market presence. By implementing these strategies, cement companies can establish a robust distribution network, improve customer satisfaction, and gain a competitive edge in the Indian market. BeatRoute #buildingmaterials #digitaltransformation

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Some good takeaways for those wanting to know more about what went behind the Gold winning campaign #TohMarketMeinMatAa straight from our CEO Jaideep Arora, CMO Jean-Christophe GOUGEON and my viewpoint on how other brands can connect with millennials in today scenario of social media driving viewpoints #marketing #brandbuilding #marketinglessons

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How Can a Strong Brand Transform Your Business and Beyond? The tale of kale's rise to superfood fame and the disastrous Fyre Festival highlight the immense power of branding. Strong brands can revolutionize businesses, create loyal followings, and adapt to changing market needs. However, without a clear purpose and strategic direction, brands can falter and lead to business failures. Key takeaways on how to build a strong brand: 🌟 Invest in building a brand with a clear purpose that resonates with your audience. 🌟 Embrace adaptability and innovation to keep your brand relevant in changing markets. 🌟 Leverage the power of storytelling to connect emotionally with customers and stakeholders. Read more here: https://lnkd.in/gxZs62SZ #BrandStrategy #BrandPurpose #BrandBuilding

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Retail investors have delivered a decisive response to a certain 'research' agency with questionable motives. It seems the 'shorting' game didn't go as planned, at least not on Day 1. It's incredibly heartening to witness the resilience of Indian retail investors, who are maturing in ways that many external forces never anticipated. Here's to the unstoppable rise of India's Growth Story! 🤟 #IndianEconomy #RetailInvestors #StockMarket #IndiaGrowthStory

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Competition is encroaching in. How are you fortifying your position? Brands need to continue working on strengthening their foothold. The days of relying solely on in-house efforts are not enough. Brands must innovate or face obscurity in today's competitive landscape. Partnering with Single.id opens doors to a world of promotional opportunities, allowing brands to reach new audiences and thrive in the competitive landscape. With Single.id, brands gain access to a dynamic array of marketing avenues, spanning TV, Digital, Social, and more, all reaching over 230 million users through our strategic partnerships with banks and media platforms. Embrace new strategies and unleash the full potential of your brand through partnership with Single.id. #singleid #brands #competition #partnership #marketing #reach #marketers #retail

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Download & watch now !!

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The Future of Digital Content in India: Navigating New Regulatory Waters. Attention, marketing community! The digital landscape in India is on the brink of a monumental shift with the proposed India Broadcast Services (Regulation) Bill, 2024. Here’s what you need to know: 🔍 Key Highlights: 1. Classification of Content Creators: • Digital News Broadcasters: Influencers and entities focusing on news will be categorized as digital news broadcasters. • OTT Broadcasting Services: Other content creators will be classified under OTT broadcasting services. 2. Compliance Requirements: The bill introduces several stringent compliance measures: • Grievance Redressal System: Content creators must implement an effective system to handle user complaints, ensuring accountability and transparency. • Industry Body Membership: Creators are required to join an industry body that will oversee content, potentially leading to standardized practices. • Content Pre-screening: All content must undergo pre-screening by ‘content evaluation committees’ to ensure it meets regulatory standards before publication. 3. Reporting and Penalties: • Notification of Operations: Creators must notify the government about their operations within 90 days of the bill’s enactment, ensuring regulatory visibility. • Governmental Oversight: The government will have the authority to mandate edits, deletions, or modifications to content, which could significantly impact creative freedom. • Penalties for Non-compliance: Failure to comply with these regulations could result in severe penalties, including fines and other sanctions. 🌟 Potential Impact: • Enhanced Content Control: This bill grants the government significant control over digital content, posing challenges to creative freedom. • Increased Operational Burden: Establishing grievance systems and pre-screening committees could be a considerable burden, especially for smaller creators and startups. • Changing Industry Dynamics: The need to join an industry body may lead to the formation of new regulatory bodies, altering the dynamics of the digital content industry. 🔔 Conclusion: If passed, the India Broadcast Services (Regulation) Bill, 2024, will reshape India’s digital content landscape. Content creators will face a more regulated environment with increased oversight and potential penalties for non-compliance. This bill signifies a significant move towards tighter control of digital content by the Indian government, raising critical questions about balancing regulation and creative freedom. Stay informed and prepared.The way we adapt to these changes will define the future of digital content in India. Let’s navigate these new regulatory waters together. 🌐 #Digital #India #Socialmedia #Content #Marketing #DigitalMarketing #Compliance #Advertisingandmarketing #Startups #Business #Future #Creativity #YouTube #InstaGram #Meta

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Is fractional ownership of real estate safe? Here's how SEBI is making it safer for retail investors

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Heard of CPA (Cost Per Acquisition)? Let’s try & #guesstimate CPV (Cost Per Vote)! As per Google Ads Transparency Report (2018 - 2024), Bhartiya Janta Party (BJP) spent ₹101 Cr (Major spend in Karnataka ~ ₹10.8 Cr) Indian National Congress spent ₹45 Cr (Major spend in Karnataka as well ~ ₹9.6 Cr) With the total votes they secured in K’taka & assuming 40% came from these Ad conversions, CPV for BJP ~ ₹15 🤯  CPV for INC ~ ₹13.5 🤯 Note: This is a work of pure guesstimation only and does not preach anything else. #guesstimatemondays

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They often ask this question,what we do at V3Cars ? What audience you cater too?  Why are your views so less as compared to other Auto channels?  As a sales person you usually are buzy addressing such questions and also convincing the clients to consider you before other channels. The irony is WE DO NOT COMPETE WITH ANYONE. We as V3Cars come to your rescue when you have parted your money to buy a car but have no idea what to go for (amidst India's congested auto market.).We will never tell you to buy a car or show fancy videos (this is your own decision already made ) and that why you come to us to see options/variants/specifications/features one should want in his vehicle and make the best decision for yourself People No more buy a vehicle to commute but People buy Comfort! Follow us on https://lnkd.in/dHdABxKz to make the best choice! V3Cars Lakshya Khanna Jagdev Kalsi #allaboutcars #cars #carsinindia #allkindsofcars #carsinformation

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Pocket FM’s Explosive Growth: A Marketing Playbook for Success. Pocket FM is an India-based audio streaming platform that focuses on creating and distributing engaging content in the form of audiobooks, podcasts, and audio stories. It was launched in 2018 by founders Rohan Nayak, Nishanth KS, and Prateek Dixit and operates primarily from its headquarters in Bengaluru, India. In the world of audio streaming, Pocket FM has set a benchmark in FY24, achieving a staggering ₹1,015 crore in revenue with a jaw-dropping 496% YoY growth! This is not just a business milestone, it’s a masterclass in marketing strategy. Here’s how this Indian startup turned up the volume and captured the world’s attention: Key Lessons for Marketers: 1️⃣ Subscription-Driven Revenue Model: Pocket FM’s pivot to a subscription-first strategy is a game-changer, delivering a 10x increase in revenue from ₹160 crore to ₹883 crore. The lesson? Predictable income streams are the backbone of scalable success. 2️⃣ Hyper-Engaged User Base: With 100 billion minutes of streaming and 15 million paid subscribers, Pocket FM proved that engagement drives growth. They didn’t just attract listeners—they retained them with AI-powered personalization and curated content. 3️⃣ Global Expansion with Local Flavor: Breaking boundaries, Pocket FM entered key markets like the U.S. and Latin America, leveraging localized strategies while maintaining their core strengths. The result? They’ve turned global markets into growth engines. 4️⃣ Data-Driven Creativity: Pocket FM’s reliance on AI tools for content recommendations highlights the power of tech-driven personalization. The future of marketing lies in understanding your audience as deeply as they understand themselves. For the Marketing Community: As marketers, we often look for inspiration in success stories. Pocket FM’s journey reminds us that: 👉 A customer-first mindset, backed by data and tech, can unlock massive potential. 👉 Scaling globally doesn’t mean abandoning local roots—it means weaving them into your strategy. 👉 The rise of subscription models shows a shift in how consumers perceive value and convenience. Let’s take a moment to appreciate how Pocket FM is reshaping the narrative for Indian startups on the global stage. Are we ready to craft our own marketing symphonies? #Marketing #Strategy #Audio #Streaming #Global #Expansion #Subscription #Economy #PocketFM #AI #Personalization #Advertisingandmarketing #Radio #Business #Innovation

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ORM & CX Management - Proactive Vs Reactive - When is the right time ? Above question comes as a dilemma to all growing brand owners. They generally tend to keep revenues first before reviews, and forget to "Switch ON" the customer experience and online reputation management button at the right time. This mistake comes back as a big disaster 😥 to business some day and the recovery takes a significant toll. Managing your reputation and customer experience since brand inception is equally important as your growing revenues. 💰 Famepilot #onlinereputationmanagement #reviewsmanagement #famepilot #orm #googlereviews #feedbackmanagement #restaurateur #restaurantowner

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NPCI unveils ‘Always Forward’ brand positioning, says committed to inclusive digital innovation With ‘Always Forward,’ NPCI aims to highlight its view that digital financial transactions are essential drivers of personal and national progress. #ETBFSI #BFSI #NPCI #DigitalInnovation #Fintech #FinancialInclusion #DigitalIndia #PaymentsRevolution #InclusiveGrowth #CashlessEconomy https://lnkd.in/ggTMiCxv

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📈 India's #1 PMS: our Fund Manager Anirudh Garg Reveals Strategy Amid Market Uncertainties on CNBC Awaaz! 🚀 Dive into the exclusive insights from Anirudh Garg, the acclaimed Fund Manager behind India's top-ranked PMS for 2023-24! In a recent interview with CNBC Awaaz, Garg unveils his strategic shift towards Alpha Preservation amidst prevailing market uncertainties, steering away from conventional Alpha Generation tactics. https://lnkd.in/gHMVHik7

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